The document discusses the role and responsibilities of a radio producer. A radio producer is responsible for the overall production process, including generating ideas, deciding formats, managing logistics, motivating staff, ensuring technical elements run smoothly, and responding to audience feedback. Producers need excellent communication, organizational and problem-solving skills to manage all these complex responsibilities. They must be creative, work well under pressure, and have a strong understanding of radio broadcasting regulations and technology.
4. INTRODUCTION
Radio is a strong medium of information, education and
entertainment in society because it has the access to the grass
root level of any particular society
Different category programs are broadcasted on different radio
stations, but they share the same process of turning an idea
into a program
An effective output is requirement of all the radio stations, to
do so collaborative efforts of station manager, program
manager, and producer along with staff members are required
In this regard Radio producer is considered as the back bone of
Radio station, because of his key role in production process and
rest of the responsibilities of running a radio station
4
6. RESPONBILITIES OF RADIO PRODUCER
Specific responsibilities vary depending on
the programme and station and producers
may sometimes also take on the roles of
presenters or reporters.
In general, tasks can include:
6
7. The seniority and specific responsibilities of a Radio Producer may vary considerably
depending on the programme or station
Radio producers are responsible for generating Ideas
A creative producer basically creates content and manages the whole radio production
process for both live and recorded programmes
They also generate original ideas, identifying suitable ideas from others, and carrying out
thorough research
Producer decides the nature of the program according to the idea i.e. format, music, script
etc.
producing pre-production briefings for presenters, reporters, technical staff and other
contributors
Management and production depends on the nature and theme of the program, therefore
producers are responsible for, managing the logistics of getting people, resources and
equipment together to the right place at the right time
Producers decide the duration of the program and its broadcasting timing as well
He is responsible to choose the script writer and Rj according to the theme of the program
checking that copyrights are cleared and understanding media law
7
8. Producers motivate and counsel their working team to do more better and to
appreciate their efforts which builds friendly environment
Producers keep check on everyone involve in program production to ensure
things goes as planned and according to the cue sheet
Producers suggest the revenue generating ideas according the timing and the
theme of the program
Listening to the program as audience, guiding RJs regarding pronunciation,
sharing ideas, cue sheet making etc. are also producers responsibilities
contributing to, and making use of, an archive of audio resources which can be
re-used
Making sure all the technical equipment's are in order or they know how to
use them
Use of computer, recording equipment, studio decoration, alert technical
engineers and vigilant duty officer
Ensuring that program will meet the set standards and all the objectives are
achieved by keeping it all under policy of the station
8
9. Radio Producers should know how to access, evaluate
and use all relevant information sources. They obtain
permissions or licenses for recording or broadcasting on
location, and for the use of music, sound effects and
audio archive material
Producers deals with the coordinators and marketing
team in order to determine the program’s broadcasting
timing
Supervision of Editing for recorded program
Responding to audience feedback, referring on to other
departments as necessary
Working to tight deadlines, Travel during the working
day and absence from home overnight may be required
when working on location.
9
10. SKILLS
To perform all the above duties radio producers are required to have some skills
A creative producer is a requirement of any radio station, competition is high,
creative content in required
To do this role you have to have a good understanding of radio such as knowing
knowledge of the law, ethics and industry regulations around radio production
He must have the confidence and tenacity to pursue information, overcome
obstacles and pitch ideas to senior colleagues
He must have excellent communication skills, complemented by diplomacy,
empathy and patience and along with the ability to build rapport and draw
information from people etc.
using technology, such as Cool Edit Pro, Pro Tools and Adobe Audition, for
editing and production purposes
As the media becomes increasingly inter-disciplinary, radio producers may also
be involved in generating content for online and other platforms.
10
11. He must be educated but Educational qualifications are not the only
criteria for success - work experience and evidence of practical and
technical skills for radio are valued much more highly especially for the
producers
an ability to work as a part of a team and also independently
good organizational skills and an ability to cope under pressure
an awareness of current affairs and good general knowledge
a real interest in, and curiosity about, all sorts of people
a lively mind, able to make connections between different ideas and
subjects
the ability to get to grips with new subject matter quickly
a willingness to embrace new technology and learn technical skills
Self-confidence, persistence and determination to overcome rejection
and break into this competitive industry
ADDITIONALLY CREATIVE PRODUCERS ALSO
take an interest in the changing face of the radio industry, key
developments and their impact on radio output
11
12. Good social circle
Decorating studio according to the event
Making calendars to keep in view the main event and
programs on it
Special events, days, birthdays, national days etc.
their programming
List of advertisers
using technology, such as Cool Edit Pro, Pro Tools
and Adobe Audition, for editing and production
purposes
Good taste in music; to do so he must know about
different type of music
12
13. CONCLUSION
With the emergence of multi-skilling across the
media, producers are increasingly involved in
all aspects of radio, including presenting,
editing and sound recording. They must have
creative skills for generating innovative ideas
and good communication and organizational
skills to lead the output towards success and
positive response.
13
