1. Purchase with
a real emotion

2. THE CEREBRAL
HEMISPHERES AND ITS
EMOTIONAL RELATIONSHIP
MARKETING

3. THE BRAIN HAS TWO HEMISPHERES, THE RIGHT AND LEFT
 Numbers
 Mathematics
 Read
 Write
 Creativity
 Art
 Music
 Fantasy

4. Emotions
There are 8 universal emotions
 Love
 Joy
 Surprise
 Fear
 Sadness
 Anger
 Shame
 Repulsion

5. Advertising aimed at our heart and not our brains

6. Conclusion
Consider the emotions is very
important to make good
publicity.

7. Bibliography
http://www.heat.com.co/noticias.php
http://www.prnoticias.com/index.php/marketing/1104-asociaciones-
prmarketing/20118222-la-magia-del-marketing-de-emociones-el-caso-disney
http://www.estoesmarketing.com/marketing/Marketing%20Emocional.pdf
http://consejos.ahorro.net/2013/01/05/que-es-el-marketing-emocional/