Personal Information
Organização/Local de trabalho
Raleigh-Durham, North Carolina Area United States
Cargo
Marketing Communications Manager, Lead Generation
Setor
Advertising / Marketing / PR
Sobre
Responsible for Eaton's lead generation strategy, campaigns and tactics.
Key responsibilities include:
- Optimizing digital lead sources and developing new ones
- Improving processes and driving leads through the final stages of the sales funnel
- Managing a strategic lead nurture program, integrated with progressive profiling, implicit/explicit lead scoring, also aligned to the buyers journey and target persona business challenge
- Working collaboratively with global marketing communications teams to share and implement best practices
- Part of cross-divisional team rolling out new CRM tool
Additionally, responsible for overseeing marketing communications programs for Power Quality bu...
Marcadores
telemarketing
eloqua
digital marketing
lead generation
conversion
leads
inbound marketing
qualified leads
demand type
Ver mais
Apresentações
(1)Personal Information
Organização/Local de trabalho
Raleigh-Durham, North Carolina Area United States
Cargo
Marketing Communications Manager, Lead Generation
Setor
Advertising / Marketing / PR
Sobre
Responsible for Eaton's lead generation strategy, campaigns and tactics.
Key responsibilities include:
- Optimizing digital lead sources and developing new ones
- Improving processes and driving leads through the final stages of the sales funnel
- Managing a strategic lead nurture program, integrated with progressive profiling, implicit/explicit lead scoring, also aligned to the buyers journey and target persona business challenge
- Working collaboratively with global marketing communications teams to share and implement best practices
- Part of cross-divisional team rolling out new CRM tool
Additionally, responsible for overseeing marketing communications programs for Power Quality bu...
Marcadores
telemarketing
eloqua
digital marketing
lead generation
conversion
leads
inbound marketing
qualified leads
demand type
Ver mais