Architecting Happiness: Exploring how we design, build and communicate for happy users and customers (English)

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1
ARCHITECTING
HAPPINESS
Exploring
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
WiP - v.27Feb
English version of
WIAD presentation.

HAPPINESS!
www.architectinghappiness.org
@ArchitHappiness

328 million!
58 million!

Lots of TED Talks videos & lists
4

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 6WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
ARCHITECTING
HAPPINESS

¿Do we work to
Architect
Happiness?
An exploration

¿Do we work to Architect Happiness?
An exploration
“Everything around you was architected by another
person. Whether or not they were aware of what they
were doing. Whether or not they did a good job.[…]
Information is a responsibility we all share.”
— Abby Covert
We wanted to explore how ‘Creators’ (any professional
involved in designing, building and managing websites,
products and services) relate to happiness and how they
work for user/customer happiness.

ALL of us want to be
happy
The framework

The services and products
that we design make an
impact on people using them.
The framework

Do we…
• ¿create products/services taking
into account happiness?
• ¿Are we happy when we create?
The framework

¿Do companies want to
increase user happiness?
¿Is a happy user also a
happy person?
The framework

Titulo
[Happy] Users
Stakeholders
[Business goals]
[Happy]
Creators
Designers,
Developers,
Creators, Managers
[& Others]
Services &
Products
Icons: The Noun Project:Tuk Tuk Design (creators), David Waschbüsch (box), Francesco Termini (goal); Freepik (happy user)
The framework

So we are exploring

Exploring Happiness
Online
Survey
Interviews References
100+ responses
20+ countries
Participants:
From: established
companies, agencies,
consultancies & startups
Are: Specialists, Team
Leads, Project Managers
and Entrepreneurs
Experienced in: AI, UX,
VD, Coding, Management
and Communication.
12 (+ 4) participants from
the USA, Spain, the
Netherlands, UK.
From: agencies,
consultancies and
startups
Books
Videos
Articles & Posts

How to work towards
happy users and happy
people
How to be happier
What to introduce in
your tool box
Discover what creators
(designers,
entrepreneurs,
developers…) from all
over shared about
happiness and happy
users/customers.
Perspectives
about Happiness
when creating
products/services
AKA: Insights
Everything
that you need to
know about
happiness
Happy Planet Index
Buddhism
Positive psychology
Positive design
21 3
1 Challenge &
3 tips
for practicing
happiness
in your everyday
life

1 17
Perspectives
about Happiness
when creating products/services
AKA: Insights

Perspectives
What is happiness for creators?
“Well-being cannot exist just
in your own head. Well-
being is a combination of
feeling good as well as
actually having meaning,
good relationships and
accomplishment.”
— Martin Seligman
“Thousands of candles can
be lighted from a single
candle, and the life of the
candle will not be
shortened. Happiness
never decreases by being
shared.”
— Buddha
42% 33%

What makes a creator happy?
Perspectives
Making users happy, makes
creators happy!
Do you believe that your
work is related to any of
these concepts?
Making customers/
users happy makes
me happy.
62%

Happiness is connected to passion. If you are passionate
about what you believe in, you are happy.
We have no titles. And no titles has to do with
happiness at work. People can contribute where ever
they want. There are no restrictions.
What makes a creator happy?
Perspectives
“
“
We creators are happy when we believe in what we
do and when we can be ourselves.

What do creators believe makes people happy?
Perspectives
People are NOT looking to make life more efﬁcient
and automated. People are looking for entertainment,
relationships. So it's not about the functionality, it's
about the experience.
“
Creators believe that what makes people happy is
to be human. To live experiences.

Is the creator’s job related
to delivering/affecting user
happiness
Perspectives
Creators and user happiness

Creators believe that their job is
related to delivering/making an
impact on user happiness
Perspectives
How much do you think that making
stuff for others is linked to happiness?
Very much. We try to
produce positive
emotions and
engagement.
54%
A lot
64%
Making customers/
users happy makes me
happy.
How much impact do you think your
work has on overall customer happiness?
44%
Do you believe that your work is related
to any of these concepts?
*
46% Some*

“
Our projects are somehow based on happiness, because
the goal is to improve something. And this makes people
happy.
Happiness is not formally on the agenda as a topic, but
everything we do and design touches people lives and
organisations.“
Perspectives
Even though the word “happiness” is not formally
present in creators’ conversations, it’s the creators’
project goal.

The effort in making sure everybody
involved has the same understanding
of what we are trying to achieve.
3.57
Availability of detailed information
about users.
3.39
Perspectives
To impact on user happiness it’s essential
get to know them.
The team attitude is important. And the
product is important as well.
Even though what it’s good, the product
needs customer service.
What do you think is most important when
creating websites, mobile apps or digital
services that aim to make a positive impact
on users/customers? (grade: 0-low, 5-top)
High fidelity documents.
2.54
Good code.
3.39
The team attitude towards user
needs and happiness.
3.65
Great Customer Service
3.63
1
2
3
4
5
6
1
5 5
4
3
6
*
*
*
*
*
*

Perspectives
In the experience of many
creators, companies do not seek
"happiness" for their customers.
Companies and happiness
In your experience, do you think that business
looks for happy customers?
Not always. They don't
understand that happy
customers are key for
profitability.
Only sometimes. They
don't care enough
about customers.
50%
32%

Perspectives
“
Business is not explicitly asking for that. But they want happy
customers, loyal customers, loyal employees... They don't use
that vocabulary, but implicitly they do ask for that.
There are opposing views on companies and
happiness. Looking at the goal, yes they look for it.
Looking into the details, no, they don’t.
“
Most businesses put business goals ahead of making people
happy. It's about extracting the maximum value and making
lots of money. Because business culture doesn't deﬁne
happiness as a goal by itself, it's hard to sell a project about
"making people happy."

Creators still don’t feel companies understand the
value of making a positive emotional impact.
Companies should look for functional satisfaction and
emotional happiness. And here is where many companies
go wrong. They only go for functional satisfaction.
The majority of the processes/projects that I've worked
on in the past were pain killers. We worked on the
medicine that was stopping the pain.
Perspectives
“
“

Perspectives
The funny thing about happiness is that we
don't use that word, but it makes a lot of sense.
If you ask someone what is the higher, higher,
higher goal that she/he is pursuing, the
answer is 'happiness'. Why not use that when
you create work?
Happiness at work
“
We should be happy when we work.

Perspectives
Do we know enough about happiness?
The next time I hear someone
talk about happiness at the
office …
I will explore more to
encourage talk about
happiness.
31%
There are a lot of different
perspectives and approaches on
happiness.
Test yourself and check all the
ones that you ever heard about…
(check all that apply)
"Flourish". The Authentic
Happiness and Well-being Theory
by Martin Seligman
7% *
Positive
psychology

2 31
Everything
that you need to
know
about happiness
Ok, not really everything. A
few things that we thought
were most relevant for us.

Happiness
A new trend?
Source: Google Trends

Happiness
United Nations & sustainable development
http://unsdsn.org/resources/publications/world-happiness-report-2013/

Happiness
World well-being
http://www.happyplanetindex.org/data/
Experienced
well-being
Life
expectancy
Ecological
footprint

The problem with ordinary happiness is that it
never lasts, because the objects of happiness
don't last. A happy event is soon followed by a
sad one, and shoes wear out. So, the happy "fix"
is never permanent, so we keep looking.
The happiness that is a factor of enlightenment
is not dependent on objects, but is a state of
mind cultivated through mental discipline.
Buddhist approach
Happiness
Photo: CC attribution by www.ﬂickr.com/photos/orestis
It’s not about products.
It’s not about short term
positive impacts

Happiness
Positive Psychology
36
Positive
psychology
Well-being
theoryMaslow
1980-90s
Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González
“Flourishing”
concept
Set point
“50+10+40”
1954
Flow
1998 20122005
Nowadays we talk about
Well-being

Mihaly Csikszentmihalyi: Flow
Optimal
Nivel de habilidad
Niveldereto
Happiness
Positive Psychology
Similar to
Engagement in design

Pleasant life
(Pleasure)
Happiness Research Areas/Specialties
Good life
(Involvement)
Meaningful
life
(Higher Purpose)
By Martin Seligman et al
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
Happiness
Positive Psychology

Flourishing … refers to optimal human functioning. It
comprises four parts: goodness, generativity, growth,
and resilience.
Flourishing
Fredrickson & Losada: Flourishing
Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human ﬂourishing
Growth
Use of personal and social
assets
Generativity
Making life better for
future generations
“
Happiness
Positive Psychology
Resilience
Reflects survival and growth
after enduring a hardship
Goodness
Happiness, contentment,
and effective performance

Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”
Sonja Lyubomirsky: Happiness Set Point
Our happiness
depends about
40% on our
attitude and
activities
Factors influencing chronic
happiness levels
Genetic
tendencies
Intentional
activities
Circumstances
10%
50%
40%
Happiness
Positive Psychology

Martin Seligman: Well-being theory
Feeling good
Being completely
absorbed in activities
Being authentically
connected to others
Purposeful
existence.
A sense of
accomplishment
and success
E
P
R
M
A
Positive emotions
Achievement
Meaning
Engagement
Relationships
Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)
Happiness
Positive Psychology

Study after study shows
that happiness precedes
important outcomes and
indicators of thriving,
including fulfilling and
productive work.
Source: “The Beneﬁts of Frequent Positive Affect: Does Happiness Lead to Success?”, S. Lyubomirsky et al.
Happiness
Positive Psychology @work
“

Tony Hsieh: Delivering happiness movement
Source: adapted from http://deliveringhappiness.com/
Happiness
Positive Psychology @work
Time
Pleasure
Passion
(flow)
Meaningful
life
Happiness
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)

How to design for Happiness?
Happiness
Well-being
Long term
Positive Psychology Positive Emotions
Relationships
Purpose (Meaningfulness)
Achievement
EngagementFlow /

Happiness
It’s not new for
designers

Beyond Frustration: 3 levels of happy design
Chisnell, D. (2010). Beyond Frustration: Three levels of happy design. UX Magazine. http://uxmag.com/articles/beyond-
frustration-three-levels-of-happy-design
Mindfulness
in design is about a
pleasing awareness.
It's knowing that this is
good, that this makes
me happy. It's
satisfying. You feel it in
your body. As Norman
suggests, it's visceral.
Flow
by M. Csikszent-
mihalyi. In his book,
Flow, he describes a
state that people enter
when they are fully
focused in which they
experience immersion
in a task or activity to
the point where they
lost track of time
Meaning comes from
a feeling of fellowship,
contributing, and
making the world a
better place. It's about
harmony and, as
Norman says,
reflectiveness—
because good things
happen to you, you
want to do good for
others.
Meaning
Happiness
Cake icon by Julien Deveaux, the Noun project

Design Thinking Unboxed
Design Thinking Unboxed, Todd Olson. https://medium.com/design-thinking-in-motion
Happiness

Happiness
Have you ever heard about…
Positive Design?

Source: Anna Pohlmeyer. From User Experiences to Human Experiences on Vimeo https://vimeo.com/107170653
Happiness
How to design for Happiness? - Positive design

“Design for pleasure, design
for personal signiﬁcance, and
design for virtue. Each
ingredient independently
stimulates subjective well-
being.
Positive design sits in the
“sweet spot” where all three
ingredients intersect. This
intersection is where people
ﬂourish.”
— Desmet & Polmeyer, 2013
Happiness
How to design for Happiness? - Positive design
Desmet, P. M. A., & Pohlmeyer, A. E. (2013). Positive design: An introduction to design for subjective well-being. International
Journal of Design, . http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12

3 51
1 Challenge
&
3tips
for practicing happiness in your
everyday life

The challenge
To embed Happiness
in your
attitude
and
work

#1. Don’t talk about it. Just do it

#2. Be Happy
You @Work
Are you Permalicious?

Cake icon by Julien Deveaux, the Noun project
#3. Choose what to add to
your tool box
Mindfulness
Flow
Meaning
3 levels of happy design

Thank you
QUESTIONS?
Reach us:
Silvia Calvet
silviacalvet@gmail.com | @silviacalvet
Nicole Neuefeind
nicole@nicneu.com | @nicneuvision
@ArchitHappiness

architectinghappiness.org
FIND MORE RESOURCES ON OUR WEBSITE
Reach us:
Silvia Calvet
silviacalvet@gmail.com | @silviacalvet
Nicole Neuefeind
nicole@nicneu.com | @nicneuvision
@ArchitHappiness

Architecting Happiness: Exploring how we design, build and communicate for happy users and customers (English)

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