Figurative language uses words or expressions to describe something by comparing it to something else rather than the literal meaning. It allows people to express abstract ideas and communicate emotions through techniques like humor, metaphors, and similes. Understanding figurative language helps interpret abstract concepts and appreciate humor, while its use in marketing helps create memorable messages that link products to certain images or cultural ideas.
2. What is figurative language?
Figurative language is language that uses
words or expressions with a meaning that
is different from the literal interpretation
(actual words used), often to describe
something by comparing it to something
else or to create mental pictures with
words.
Example:
“Your smile shines like the moon on a dark
night.”
3. Figurative language allows people to
express abstract thoughts. It creates
tone and communicates emotional
content, often through humor.
Figurative language helps reinforce
group identity and may help sell
products by bringing certain images
or cultural ideas to mind.
In short, it makes language
colorful!
more
4.
“She was very lonely.”
“Eleanor Rigby, died in the church,
And was buried along with her name,
Nobody came.”
5. The ability to understand figurative
language helps people play with
abstract ideas.
Example: “I’ve got you covered,” means something is
protected or safe or that you don’t have to complete
something because someone has done it for you.
Also, humorous comparisons are only
funny if the figurative language is
understood.
Example: “What did the rug say to the floor? I’ve got you
covered.”
7. Figurative language can help link language with
emotional responses quickly and effectively. This
helps marketers create memorable messages about their
product.
Examples:
