Slidedeck presentation from ChiroSocialTech's Live Webinar Session on using Instagram in your Chiropractic Clinic's Social Media Strategy. We discuss the how to's of Instagram the app, priming your profile, connecting to a business account through Facebook and incorporating an Ads Strategy and Stories Strategy.

1. THE ULTIMATE CHIROPRACTIC SOCIAL MEDIA STRATEGY VAULT
By. Nicole Cowley. Founder. ChiroSocialTech.com
INSTAGRAM AND
CHIROPRACTIC

2. WISHPOND.COM
DYK: Facebook Owns Instagram
"78% of consumers make
purchases influenced by a
brand's social media"

3. INSTAGRAM 101
HASHTAGS
This is THE hashtag platform. A hashtag
will make a term searchable. Think local
when creating your hashtags for posts.
700 Million People use Instagram each Month. The Social Media Platform is most known for
it's Image only (and now short video) newsfeed. With extra camera options and filters, the
app brings about a businesses creative and artsy side to tell their story through social
strategy.
STORIES
A complete copy of Snapchat, Instagram
released Stories early this year and is
already seeing 100 Million + daily users.
MOBILE APP

4. Profile Image = Branding Power
PROFILE
Name and Locality
Full Description
Trackable Link
Connect with Facebook Page for Business Account

5. SMALL BUSINESSES HAVE A HUGE
OPPORTUNITY TO BECOME EXPERTS IN
THEIR LOCAL COMMUNITIES AND SHARE
INTERESTING, ENGAGING, AND HELPFUL
INFO THEIR FOLLOWERS WHICH WILL
AMPLIFY THE REACH OF THEIR POSTS
AND PROVIDE REAL VALUE TO
CUSTOMERS OR POTENTIAL
CUSTOMERS. Rebekah Sine Decker, co-founder and CEO of
Method Agency

6. GETTING
STARTED
WITH
CONTENT
CREATION
Train everyone in your office to capture images and
short videos that could be used for social media
marketing
Assign and Train one person to manage and
disperse the content
Consider a creative, artsy objective to your
Instagram Posts
Brand your office, the doctor and your locality
Give likes and comments
Follow Local
Search Local
Follow Followers
THE DOS
Overthink it
Forget to use Hashtags
Think Small
Not be engaging
Not check notifications
THE DON'TS

7. In March 2017, over 120 Million
Instagrammers visited a website, got
directions, called, emailed or direct messaged
to learn about a business based on an
instagram ad.
"Small businesses have an advantage when it
comes to new tools like Stories. My advice is
to use them and tweak your strategy along the
way. Bigger companies have far more hoops
to jump through..." Jenny Marder, Director of
Social Media at Red Tettemer O'Connell +
Partners
120MINSTAGRAMMERS AND ADS
100MSTORY USERS

8. thegridsapp.com

9. FOLLOW ME ON INSTAGRAM
The Ultimate Social Media Strategy Vault is DISCOUNTED just for you until Sunday at
Midnight! Get in for 50% off the monthly or annual rate!
https://chirosocialtech.com/webinar-specials
THAT'S ALL,
FOLKS!
instagram.com/purduenicole