In this Guide from ChiroSocialTech.com's #TechTuesday, Nicole Cowley gives a visual and video tutorial and huge WHY for business owners on how to use the platform for massive reach to their target niche audience. With Facebook opening their Live Streaming to Pages, Groups and Events, we are seeing a shift to basically online reality! http://chirosocialtech.com http://facebook.com/purduenicole http://twitter.com/purduenicole http://instagram.com/purduenicole http://periscope.tv/purduenicole #SocialMedia #Chiropractors #FBLive #Facebook #LiveVideo #LiveStreaming #Chiropractic #SocialSubluxation

2. Introducing #FbLive
To your Personal, Business, Event and Group
Pages
● Go Live, Educate, Create Awareness and
Become a Known Health care Expert and
Resource Locally through incorporating Live
Streaming into your Overall Marketing Plan
Decrease the amount of time, energy and effort it
takes for your audience to
Know, Like and Trust You
chirosocialtech.com

3. Accessing Facebook Live
You Go Live the same way you would publish a post. Click the Publish button in your
personal page, business page, event or in a Group and then locate the icons that allow you to
add things to your posts, such as an image (or Live Video!)
● If you do not see the Live Icon from your Facebook App, you will need to download the
Facebook Pages Manager App and you should have access from there
Your
Facebook
Live Icon
Click Publish Post
Pages Icon

4. Don’t worry, you aren’t Live Yet
Top Left- X- Change your mind, click here to
cancel now :)
Top Right- arrows- Change the Direction of your
Camera
Ensure Using Correct Profile- Photo, Image
Give your Live Video a Title- Creative, Short, What
your Video is About
Privacy- You can’t change privacy here, or at all in
your Business Page. You can in your personal
when publishing the post.

5. Set-Up
Portrait or Landscape- Use a Smartphone Tripod Stand
See Accessories to Increase your Broadcasting Quality on Next
Slide
If you have good lightening, no outside noise you don’t need
anything besides your Smartphone Device and Strong Internet
Signal (Wifi or 4G)
Note: Put Phone on
“Do Not Disturb” or
“Airplane Mode”
before Going Live

6. Accessories
Tripod- This tripod for my phone was the first thing I purchased to
increase the quality of my Live Video Streams. You actually don’t
NEED anything to Go Live outside of your phone and Facebook;
however, to get the highest quality, a stand is highly recommended
Microphone- This is necessary if you are going Live especially
at any of your talks where you will be further away from your
phone or unable to connect headphones. I listed two options
here because it, again depends on how you will use Live Video.
Camtasia- This is one of the easiest video editing
software to use. If you want to edit your Live
Video and Re-Purpose them for Ultimate Reach
and Power- 100% Get Camtasia.

7. 3, 2, 1 Live
Once you hit, Go Live, you will see a 3,2,1 countdown before it starts
recording
TIP- Start by saying Hello to Anyone Watching on Replay and State What You Will
Be Talking About in the Live Stream- Don’t Wait for People to Jump On
Time- You have to stay live for at least 4 seconds and can go as long
as 90 minutes in the app.
*** While Yes, the longer you stay live, the more people will see. You
also want to keep in mind, people are busy and there will be lots of
competition for the space coming very soon. The more relevant and
compelling the information, the more likely you are to create a long
term, buying audience rather than just a higher viewership

8. Tools- In a Broadcast TOOLS
Live Icon
Timer
Counter (not shown)
*# Live Viewers
Arrows- Flip Camera
Comments
You will see comments appear
in the comment box giving you
ability to interact Live with your
Audience.
TIP- Landscape with Camera Hole
on your Right will give you best
ability to engage with comments
and not look away from your
audience
TIP2- Look into the Camera Hole
when facing you as much as
possible so speak and connect
with the viewers.

9. Finishing Broadcast
Click Red Finish to End Broadcast
Facebook will load the video, Give you Option to
Save to Camera Roll and Upload a Higher
Quality and then take you to the Live Post
Drop Down Arrow on Top Right
Edit Post- Add/Change Title and Text
Edit Privacy- Options include Public, Only You, All
Fans or Friends, Smart Lists, and additional options
from Personal to select only certain people and
exclude any friends
Delete- Delete the Video and Post Forever
Save Video- Add to saved videos

10. Facebook Live Tips
1. Put phone on Do Not Disturb (IPhone) or Airplane Mode (Android)
2. Promote your Live Broadcast BEFORE- use graphics, in office communication, Health Secrets TV, and your Social
Media Platforms to Market similar to an actual Live Event.
3. Ensure low outside noise and proper lighting
4. Look at the Camera Hole to connect with Viewers
5. Say Hello By Name, Choose any Questions or Comments to Respond to, Thank Everyone for Watching, Ask them to
Share the Live Video with their Network, Ask them to Take Action and Take a Next Step in Correlation with your Topic
(always have a call to action but don’t always make that cta a sales pitch)
6. Schedule regularly timed Facebook Live Broadcasts and Announce so Viewers know when to catch you next
7. Save your live video to your camera roll and connect with me to build ultimate power and reach repurposing the
content

11. Follow Nicole Cowley
Founder of ChiroSocialTech.com- Free Resources for Everything Tech and Social
in Chiropractic
Technology Solution Specialist for Top Rated Chiropractic EMR Software for
Practice Based Research
http://facebook.com/purduenicole
http://twitter.com/purduenicole
http://instagram.com/purduenicole
http://periscope.com/purduenicole

12. Re-Purposed Live Edit Video of…….
#FBLive MICDROP For Small Business Owners and their Reach on Facebook

13. Thank you for checking out my information.
Please Share this with a fellow DC, Student or Business Owner that you think would get
value out of Live Video.
Don’t forget you can schedule a 30 Minute Free Consultation on
ChiroSocialTech.com