TikTok Company Presentation

•

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Nicole Duran

EECS 441

Tecnologia

Problem
2
People want a more candid, creative outlet to generate and
consume content in order to capture a more unﬁltered version of life.

3
Product
01
15/60 sec videos AI Generated Content
02 04
Effects
03
Trends

4
Persona
Age: 15 years old
Likes: how he looks, making people laugh, messing
with his parents
Hates: going to school, being basic
Meet Keith

11
History
musical.ly
2014
A.me / Douyin
2016

12
History
musical.ly
2014
Merger
November 9, 2017
A.me / Douyin
2016

13
History
musical.ly
2014
Merger
November 9, 2017
TikTok
2018
A.me / Douyin
2016

What’s HOT
14
01
Influencers Authenticity
02 03
Viral Trends

16
AI
Generated
Content
Positive Reinforcement Negative Reinforcement

17
Competition
TikTok
byte
Lasso
Short Autoplay Videos Easy Content Creation Curated Content User Volume

18
Competition
TikTok
Snapchat
Instagram
Youtube
Video Focused Curated Content Authenticity User Volume

20
Future
01
Security Concerns Low Differentiation
02 03
US / China Tension

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