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1. CRAVINGS ACROSS THE DAY
S O U T H E R N C R O S S A U S T E R E O

2. Q. Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?​
0%
10%
20%
30%
40%
50%
60%
70%
Something to EAT Something to DRINK Wanting a LAUGH
Wanting a REST Wanting to MOVE Something to PICK ME UP
Wanting to RELAX Other I don't want anything at this time of day
PEOPLE
18-24
YEARS
18-24 year old listeners are craving a laugh during mid morning and mid afternoon.
They feel most active during mid morning and not surprisingly, they want to relax in the evening
Source: SCA Research Quick Dip Metro November 2016. ‘Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?’ People 18-24 N= 111

3. Q. Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?​
0%
10%
20%
30%
40%
50%
60%
70%
Something to EAT Something to DRINK Wanting a LAUGH
Wanting a REST Wanting to MOVE Something to PICK ME UP
Wanting to RELAX Other I don't want anything at this time of day
PEOPLE
25-29
YEARS
25-29 years crave a laugh between 1-2pm and then another ‘pick me up’ between 2-4pm
Source: SCA Research Quick Dip Metro November 2016. ‘Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?’ People 25-29 N= 128.

4. Q. Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?​
0%
10%
20%
30%
40%
50%
60%
70%
Something to EAT Something to DRINK Wanting a LAUGH
Wanting a REST Wanting to MOVE Something to PICK ME UP
Wanting to RELAX Other I don't want anything at this time of day
PEOPLE
30-39
YEARS
Listeners 30-39 years come to life from 9am, and see the need for a laugh peak in the evening.
They start to lose energy after eating their lunch and need a pick me up around 2pm to see them through the afternoon.
Source: SCA Research Quick Dip Metro November 2016. ‘Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?’ People 30-39 N= 335.

5. Q. Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?​
0%
10%
20%
30%
40%
50%
60%
70%
Something to EAT Something to DRINK Wanting a LAUGH
Wanting a REST Wanting to MOVE Something to PICK ME UP
Wanting to RELAX Other I don't want anything at this time of day
PEOPLE
40-49
YEARS
Listeners 40-49 years enjoy a laugh throughout the day
With most of these listeners most likely having children, the laugh is probably needed after a busy morning of school drop offs
Source: SCA Research Quick Dip Metro November 2016. ‘Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?’ People 40-49 N= 380.

6. Q. Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?​
0%
10%
20%
30%
40%
50%
60%
70%
Something to EAT Something to DRINK Wanting a LAUGH
Wanting a REST Wanting to MOVE Something to PICK ME UP
Wanting to RELAX Other I don't want anything at this time of day
PEOPLE
50+
YEARS
Much the same as the other demos, 50+ years crave a ‘pick me up’ between 2-4pm
They love a laugh across the day
Source: SCA Research Quick Dip Metro November 2016. ‘Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?’ People 50-54 N= 249.

7. Q. Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?​
0%
10%
20%
30%
40%
50%
60%
70%
Something to EAT Something to DRINK Wanting a LAUGH
Wanting a REST Wanting to MOVE Something to PICK ME UP
Wanting to RELAX Other I don't want anything at this time of day
HIT NETWORK
18-39
YEARS
Hit listeners are up and about from 6am but feel the need to move later that morning.
Energy starts to wear out from lunch time onwards, craving a pick me up around 2pm.
Source: SCA Research Quick Dip Metro November 2016. ‘Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?’ Hit database. People 18-39 N= 276.

8. Q. Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?​
0%
10%
20%
30%
40%
50%
60%
70%
Something to EAT Something to DRINK Wanting a LAUGH
Wanting a REST Wanting to MOVE Something to PICK ME UP
Wanting to RELAX Other I don't want anything at this time of day
MMM NETWORK
25-54
YEARS
The need for a laugh starts a little earlier with the Triple M audience
Source: SCA Research Quick Dip Metro November 2016. ‘Looking at the times below (Mon-Fri), could you please tell us what you are craving/wanting at each hour of the workday?’ Triple M database. People 25-54 N= 699.