Spotify Ciblage et Comportement @ Radio 2.0 Paris 2014
Spotify : Ciblage et Comportement. Le comportement utilisateur au coeur de l’innovation publicitaire Où l’on se concentrera sur la façon dont on peut utiliser la data utilisateur pour affiner de façon exponentielle le ciblage publicitaire. Animation par Cédric Begoc, Responsable Commercial EMA Présentation donnée aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France. Info : www.RR20.fr Pour rester informé, suivez-nous sur : - Facebook : Radio 2.0 Paris - Twitter : @Radio_20 #rr20 - LinkedIn : Radio 2.0 Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert Partenaires : - Partenaires Platinum : Mediametrie, Limelight - Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar - Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web - La Radio des Rencontres : Broadcast Associés, Radioline Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture et de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
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Spotify Ciblage et Comportement @ Radio 2.0 Paris 2014
- 1. Spotify CIBLAGE & COMPORTEMENT Cedric Begoc // Creative ninja cedric@spotify.com // @fifi_
- 3. 500 avant J.C Thèbes « Achète-moi et tu feras une bonne affaire. »
- 4. Emile De Girardin 1836 Création de la publicité média
- 5. Le storytelling n’’est qu’une partie de la pub
- 7. Nous avons besoin de contexte
- 9. 9
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- 19. Music is about Self 57% of Spotify users say they define themselves to a great extent by the music they listen to
- 20. Music is an universal passion point Which of these play a big role in your life, what can’t you live without? 76% 100% Music TV 39% 38% 34% 60% 54% Films Books Video Games Fashion Sport Source: Crowd DNA Research 2013
- 21. Life is made up of music moments
- 22. More than 50% of all activity on social networks revolves around music Source: Sounds Like Branding, 2010
- 23. Highly engaged music fans 105 min daily time spent listening 2B Spotify music objects posted to Facebook every month 30M playlists created every week Source: Spotify Confidential Global Data, August 2012
- 24. Section name 24
- 25. to online music is the first internet Listening habit in the World 55% Music , Movies & Games 49% Social Networking 33% Radio 28% Instant Messaging 15% Watching TV 2% Online Gambling Streaming has expanded the total amount of audio that people are consuming
- 26. Visibility on Spotify vs Traditional websites Is the average percentage of unseen ads for campaigns on traditional websites. Source: ComScore, June 2013 54% 100% 100% is your visibility on Spotify. • We trigger ads only when the user is active on Spotify. • We show only one ad format per page.
- 27. Your music tool kit Audio+ Audio+ mobile Display Homepage Takeover Average CTR 0,69%
- 28. Your music tool kit Audio+ Audio+ mobile Display Homepage Takeover Average CTR 0,69%
- 29. Your music tool kit Audio+ Audio+ mobile Display Homepage Takeover Average CTR 0,17%
- 30. Your music tool kit Audio+ Audio+ mobile Display Homepage Takeover Average CTR 1,52%
- 31. Ad targeting for everyone... Geotargeting Age Gender Time of day Music genre
- 32. Spotify Knows SSSpppoootttiiifffyyy KKKnnnooowwwsss MMMMeeee BBBBeeeetttttttteeeerrrr TTTThhhhaaaannnn IIII KKKKnnnnoooowwww MMMMyyyysssseeeellllffff
- 36. Future of Spotify Ads Moving from targeting music genres to… Targeting uusseerrss bbaasseedd on their taste profile. Socio-cultural targeting made easy.
- 37. Spotify Because I’m Api October 20, 2014 Cedric Begoc @fifi_
- 38. Custom Operations How Hetero?
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- 40. Custom Operations Ninja Turtles
- 41. 41
- 42. Custom Operations Kit Kat
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- 49. Custom Operations Begin Again
- 52. Custom Operations Boost Battle
- 60. IV Rencontres RADIO 2.0 Paris ‘Les nouvelles frontières de la radio 2.0’ 11113333 OOOOcccctttt.... 2222000011114444 @@@@ RRRRaaaaddddiiiioooo FFFFrrrraaaannnncccceeee Partenaires Platinum NicolasMoulard moulard@actuonda.com Partenaires Gold La Radio des Rencontres Xavier Filliol xavier@octet.tv Organisateurs