Media Mixer semantic technologies for UGC copyright management por Roberto Garcia de Universidad de Lleida Primer encuentro BIG MEDIA Conectando Media, Audiencia y Publicidad con Datos 24 de junio 2014, Madrid • Sponsor Platinum : Perfect Memory • Sponsor Gold : Stratio, Paradigma • Con el apoyo de : Big Data Spain, Medios On • Socio tecnológico : Agora News • Organizadores : Actuonda y Cátedra Big Data UAM-IBM • Contacto : Nicolas Moulard (Actuonda) moulard@actuonda.com @Radio_20

1. Semantic Technologies for User Generated
Content Copyright Management
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2. Slide 2 of 21
Use Case!
•! Pilot project at !
•! Together with DAM consultancy "
and DDEX1 experts !
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3. Slide 3 of 21
User Generated Content (UGC)!
•! User Generated Content, "
user content remixing copyrighted media
fragments!
user content remixing copyrighted media
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4. Slide 4 of 21
Tracking Copyright in UGC!
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5. Slide 5 of 21
Monetizing UGC!
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6. Slide 6 of 21
Content IDs not enough…!
•! What if more than one ownership claim?!
•! If disputed, no one can monetize!
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7. Slide 7 of 21
What to take into account…!
•! Are we sure we can claim?!
–!Do we own that particular copy? In that
territory? Also streaming on YouTube? But,
does the artist contract authorise YouTube?…!
•! State of the art: “manually” operated flags in
the digital operations IS… do not scale!
! !…automated Copyright Management!

8. Slide 8 of 21
Web-Scale "
Copyright Management!
•! Requirements:!
–! Scalable (largely automatized)!
–! Takes into account:!
•! Contracts!
“…all rights on the live version but studio version just in the US.”!
•! Policies!
“…artist does not want his music together with violent images”.!
•! Rights Expression Languages!
E.g. DDEX metadata:!!
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9. Slide 9 of 21
Step 1. Data Integration!
•! Use semantic techs to integrate all data
required for copyright decision support!
–!Metadata about Digital Assets, Creators,
Publishers,…!

10. Slide 10 of 21
Step 1. Data Integration!
–!Data from UGC channels, "
!like YouTube dispute alerts!

11. Slide 11 of 21
Step 1. Data Integration!
–!Digital supply chain data exchange standards"
!like DDEX (using DDEX to RDF service) !
Slide 11 of 21

12. Media Fragment
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13. Demo!
http://rhizomik.net/mediamixer/!
User Generated
Content Copyright
Management!

14. Slide 14 of 21
Step 2. Explore & Discover!
•! …but exploring all data together…!
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15. Slide 15 of 21
Step 3. Model Rights!
•! Interactive rights builder"
user interface!

16. Slide 16 of 21
Step 4. Rights Intelligence!
•! Add contract model to the reasoner!

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18. Slide 18 of 21
Conclusions!
•! UGC monetization risk of blockage "
due to indiscriminate rights claims!
–! Finer grained claims needed!
•! Semantic technologies help connecting the dots… !
–! Digital Operations, Contracts, Production,…!
–! Usually, integrating available data enough to decide disputes!
–! When human intervention required"
RightsBuilderUI makes it just one time effort!
•! Preliminary conversations with YouTube!
–! Interested in a mechanism for users to communicate the rights
they have acquired to YouTube!

19. 19
Thank you for your attention!
Roberto
García,
Universitat
de
Lleida,
Spain
19-­‐September-­‐2013,
Luxemburg

20. Organizadores Sponsor platinum
Sponsor Gold Con el apoyo de Socio tecnológico
Nicolas Moulard, Director de Actuonda
moulard@actuonda.com
Tel : +34 699 248 200
@Radio_20 www.bigmediaconnect.es