Power and efficiency : The practical experience of a passionate RCS user. Multi-criteria / multi-program / multi-site programming, virtual radio / remote web interface, mobile control ... Among the more than 14,500 radio stations, TV channels and cable operators, operating daily RCS solutions, Radio Renacenca, the first radio group in Portugal, is certainly one of the most intensive historical users. José Loureiro, asstistant manager at the technical and innovation department of R/Com share his extensive software practice, habits and tips to make the most of all the programming capabilities offered by RCS. Masterclass 25 janv 2019 @ European Radio and Digital Audio Show Paris

2. Fonte: Bareme Rádio Marktest - Jun'18 - Universo e NetAudience - Mai'18 - Grupo Renascença Multimédia (inclui Renascença, RFM, Mega Hits e Rádio SIM).
GRUPO
MULTIMÉDIA
RENASCENÇA
15/24 years
ALL AGE
GROUPS
TARGETED
25/39 years 40/54 years + 55 years
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt

3. THEPOWEROFCONTENT
MultiplataformInteracts and involves
Always on Up to date Radio is the
amplifier
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt

4. RCS TOOLS
ECOSYSTEM
Safety
Inter-Operability
Ease of Use
Continuous
Inovation
The Arquitecture of the system gives huge
stability and versatility
Each computer in Zetta can be configured to
have the ability to Go Local.
Almost 3 yrs use – 0 min Downtime!
Different Stations,
different aplications,
wide range of users
Permanently updated.
Built by Radio People for Radio
People, with the Radio People
Ease of comunication between
the 3 Tools AND with the external
world!
WHY RCS NEWS, ZETTA & GSEL
WHAT MADE US DECIDE FOR THESE TOOLS
Technical
Decision
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt

5. TOP
FEATURES
OPERATION
&
TOP FEATURES
Layout
Modular approach & customizable window
AutoLoad
Easy Import | WhatsApp interaction
Background Recorder
Automatic Record Into File or Into Asset for later replay
Use to export to Website, iTunes and Podcasts.
Publish
Sharing with guests & Use on Social Networks
Zetta2Go
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt
• 5 Playout Machines
• 11 Studio & 10 Production Machines

6. TOP
FEATURES
OPERATION
&
TOP FEATURES
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt

7. OPERATION
&
TOP FEATURES
Fast and easy communication between Newsrooms.
Complete Rundowns, Stories or Audios exchanged between station
with less than 3 clicks.
Easy sharing of assets with Zetta
Special Events Server
Aggregation of all information in one application allows fast and
versatile workflow.
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt
2 News Rooms
Lisbon - 70 seats | Oporto - 20 seats

8. Quick Records - Ephemeral audios
WHAT THE USERS SAY
Segue Editor Tool
Modular/Layout – Personalize workspace by user
Paperless Newsroom
Everything inside ONE tool (Wires, Text and Audio)
Versatility of Audio Editor operation
Stacks
Twitter integration and filtering
Quarter Hour History – Best Decisions!
Goal Oriented Scheduling / Balance
Publish tool
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt
Better control of songs
Starvation stack option on Schedule

9. INÊS ANDRADE
25 Years Old
Ex ZENON user
“During my young career at Radio, I had
the chance to work with Dalet, Zenon
and now Zetta.
Zetta is the most sofisticated, intuitive
and inovative of all! It’s tailor made for
the Presenter/Dj, allowing us to focus
on the communication and story telling.
It’s a continuous surprise as everyday I
find some new feature that makes
production and live more fun and
easier!”
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt

10. AURÉLIO CARLOS MOREIRA
81 Years Old
63 Years as Radio Presenter
“Zetta is so intuitive and easy to use
that it was very easy for me to
adapt, even if I’m not a strong
computers user.
The Multisite Voice Tracking is so
easy! I never thought I would be
able to record to multiple stations
so quickly and with quality.”
Renascença Multimedia Group | jose.loureiro@rmultimedia.pt

11. Renascença Multimedia Group | jose.loureiro@rmultimedia.pt

12. THANK YOU
MERCI
OBRIGADO
jose.loureiro@rmultimedia.pt