I delivered this presentation on June 13th at my keynote speech at the BDigital Congress in Barcelona. It covers the key aspects of influencer marketing. What are the foundations of influencer marketing ? What is influence and can it be measured ? What does it mean for brands and why should it be a key element of your digital marketing strategies ? What are the 4 main challenges for a successful execution ? I also outline the two main trends that will define the future of influence marketing
13. Traackr
@traackr
@nicochabs
Let us think about a
couple of questions
Which movie did you last see at the cinema?
Why are you attending this conference?
Who did you vote for at the last election?
14. Traackr
@traackr
@nicochabs
Can you tell who
influenced you?
Which movie did you last see at the cinema?
Why are you attending this conference?
Who did you vote for at the last election?
31. Traackr
@traackr
@nicochabs
Define your
community
Nurture your
existing clients
Maximize
your sales
Develop
your brand
Your Superfans
My brand, My brand,
My brand, My brand
Sector influencers
My product, My usage,
My competition...
My target audience
Their area of interest,
their community
1
46. Traackr
@traackr
@nicochabs
Integrate Influencer
Marketing in your
digital plans
Traditional
Media
Online Advertisinig Media
Owned media and Search
Social Media Marketing
Influencer Marketing
- 3%
+17%
+10%
+30%
+300%
Traditional
Media
Online Advertisinig Media
Owned media and Search
Social Media Marketing
Influencer Marketing
- 3%
+17%
+10%
+30%
+300%