3. O V E R V I E W
Established in 1993
Independently owned
170 independent people
Creative, strategic, doers
Working globally, based in London
£20M turnover in 2015 / 2016
5. O U R M I S S I O N
To create value for businesses by
specialising in how people
experience their brands.
6. Creating experiences
that connect brands
with consumers and
culture.
Defining and
delivering better
retail and shopper
experiences.
Shaping
brand purpose and
new product
experiences.
E X P E R I E N C E - F I R S T
P L A T F O R M S
E N H A N C E D S H O P P E R
E X P E R I E N C E
E X P E R I E N C E D E F I N E D
B R A N D S
WHAT WE DO
7. A S N A P S H OT O F O U R W O R K R E L E V A N T TO T H I S R O L E
8. EFFORTLESS GOOD TIMES FOR ALL
Intimate European festival activations delivered in partnership with
MixMag as part of Smirnoff’s We’re Open global platform. In
addition to the live campaign Smirnoff House delivered 52 million
PR & social impressions, over 1 million content views, 84,000
samples to festival-goers and media reach exceeding 25 million.
WAHACA | DAY OF THE DEAD FESTIVAL
BRINGING MODERN MEXICO TO LONDON
Wahaca wanted to be the curators of contemporary Mexican
culture. Moving away from the clichéd cultural iconography
often associated with Mexican dining, whilst growing brand
awareness, brand equity and PR. The event was a sell out and
delivered PR worth £2.9 million, with an estimated reach of
over 74 million.
9. CAPTAIN MORGAN | ONLY ONE CAPTAIN MORGAN
A reactive tactical campaign successfully joined the conversation
during this historic football moment delivering social reach of
50 million with only 5% paid media. 11,000 limited edition
bottles flew from the supermarket shelves in Leicester and 200 in
the hands of key influencers.
STEPPING INTO CULTURE
10. CONNECTING SMIRNOFF IN CULTURE
From saying ‘original’ to doing ‘original’ we helped the
world’s largest vodka brand to reconnect with
Millennials through a global nightlife platform that put
Smirnoff back into the heart of the conversation.
DIAGEO | SMIRNOFF
11. L’OREAL | #MOISTUREBOMB 24/7 WOMEN
In a congested category Garnier created a product launch for
Boots that would not only stand out in-store but leverage the
power of influencers and the appeal of everyday ‘life hacks’ to
our target audience. The result: a 745% sales uplift overall across
the launch, with a 1624% uplift in activating stores.
THE APPEAL OF THE INFLUENCER
12. PAIRING AFFLIGEMWITH FOOD
To demonstrate how the Affligem range pairs perfectly with
food, Affligem hosted an exclusive event for hand picked
customers to educate, inspire and empower them to host their
own events. With demonstrations from leading craftsmen,
revelling in the process of creation not just the outcome,
followed by a food pairing dinner hosted by leading
sommeliers, we brought to life the legacy, craft and pleasure of
enjoying Affligem and its rightful place on the menu.
AFFLIGEM | THE SOCIETY OF MASTER CRAFTSMEN
13. HEINEKEN | OPEN YOUR CITY
UNLOCKING CITIES FOR ‘MEN OF THE WORLD’
Global platform activation across the UK. Encouraging Heineken’s
‘Men of the World’ to break out of their boy in the village habit and
explore the best of the city. The campaign infiltrated everyday
lifestyle and live media across the city to interrupt and excite
drinkers at all the right moments. From pint activated free taxi
rides to once-in-a-lifetime gigs at iconic locations and much more.
14. A B O U T T H E R O L E - S E N I O R S T R AT E G I S T
15. A SNAPSHOT OF WHAT WE DO IN STRATEGY
Problem analysis,
concentrated
comms strategy,
behaviourally
mapped activation
plan and strategic
rationale we see
briefs end to end.
Big thinking
capability from
global research
partners to owned
planning tools, we
find the insights that
really inspire the
brief.
Collaborative, agile
approach to
strategy because
its ingrained in how
we get from
business problem
to creative craft.
S T R AT E G I C
D O E R S
I N S I G H T F U L
C R E AT O R S
A G I L E W A Y S O F
W O R K I N G
We have a
collaborative, agile
approach to strategy
because its ingrained
in how we get from
business problemto
creative craft.
C O L L A B O R AT I V E
W O R K E R S
Collaborative, agile
approach to
strategy because
its ingrained in how
we get from
business problem
to creative craft.
A G I L E W A Y S O F
W O R K I N G
We have in roads to
the tech world, we
publish stories about
experience, we run
RPM’s Strategic
Academy and we
provide consultancy
to our clients.
P R O G R E S S I V E
T H I N K E R S
16. THE ROLE | SENIOR STRATEGIST
Who this will suit best?
This role is for someone who believes in the
power of experience to change perceptions,
behaviours and business performance. It will
suit someone who can think cross media
creating experience first platforms with brand
experience at the heart. This person should
have experience connecting brands to culture
and could be from a variety of backgrounds such
as PR, social or digital.
Day to day responsibilities?
This is an opportunity to lead strategic thinking
across a broad variety of RPM client brands.
You will be developing experience first
platforms and experience led retail campaigns.
You will be fascinated by human behaviours and
be in tune with leading edge culture, wanting to
inspire briefs with innovative trends. You will
know that a brand experience can turn up at an
event or in a mobile device and can pin point
the right media for audience and context.
You will be insightful about audience passion
points and human behaviours.
At RPM you will be working in the strategy team
alongside account and creative teams as well as
production teams.
You will report to and be mentored by the Head
of Strategy but you will also collaborate with the
strategy team to help push on agency thinking,
especially from a cultural perspective.
Type of work?
We have a variety of clients across booze, fmcg,
sports, mobile and entertainment and there will
be opportunity to pitch for new business.
The briefs are varied so you will need to think
from a brand, context and commercial
perspective.
Live media will be at the centre of what you do
but broader media opportunities from retail and
influencer to social and PR will see output of a
more integrated nature.
You will know how to measure and evaluate
your campaigns working with your clients to
develop ROI programmes.
Type of person?
As a collaborator, you will want to run
workshops and involve the whole team in the
process. You’re rigorous in output; detailed and
articulate in your presentations. A natural
curiosity you’re always looking that bit deeper
than the others to find that killer insight. Hands
on you don’t just work in the office you visit the
environments you are working in and want to
stimulate your thinking. Agile approach you
adapt to change and embrace the energy of a
bustling agency. A straight talker you don’t care
for politics or nonsense. You’re a positive
solution finder with a never say never attitude.
This right person will be interested in culture,
nightlife and events but they will also live it by
experiencing these things in their everyday life.
In summary.
We are looking for a cultural magpie to join the
strategy team who believes that brands should
spend less time talking and more time doing. If
you’re interested in working on live experiences,
connecting brands to culture and leading
strategies that create ideas people want to
spend time with and share - please apply.
17. T H A N K YO U
R P M , T H E O L D T R E A C L E F A C T O R Y , 2 4 - 4 0 G O O D W I N R O A D , L O N D O N , W 1 2 9 J W
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