The document outlines the typical business cycle for garden designers, which includes 5 steps: 1) generating new business leads and revenue streams, 2) saving time and money by pre-building assets, 3) saving time creating garden maintenance plans, 4) increasing customer retention and upselling additional services, and 5) transferring gardens to new owners for an additional fee when a client relationship ends.
20240510 QFM016 Irresponsible AI Reading List April 2024.pdf
Garden Designer business cycle
1. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
4. Customer
retention and
upsell
5. Transfer
garden
THE TYPICAL BUSINESS CYCLE FOR
GARDEN DESIGNERS
Garden planning and sign-off
Sign–off
Retain valuable clients
End relationship and reduce
ongoing support overhead
Build
2. 1. New business leads and
new revenue streams
New garden audit service for £
fee
Remove objections
Business listing
BUSINESS CYCLE - SHOOT SUPPORT
3. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
New garden audit service for £
fee
Remove objections
Business listing
Researching plants
Creating planting lists
Multi-plant add
Vectorworks
BUSINESS CYCLE - SHOOT SUPPORT
4. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
New garden audit service for £
fee
Remove objections
Business listing
Researching plants
Creating planting lists
Multi-plant add
Vectorworks
BUSINESS CYCLE - SHOOT SUPPORT
Create client garden
maintenance quickly
Monthly emails
Delight customers
5. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
4. Customer
retention and
upsell
New garden audit service for £
fee
Remove objections
Business listing
Researching plants
Creating planting lists
Multi-plant add
Vectorworks
Your branding on gardens and emails
Sharing and collaboration
Avoid ‘horror of horticulture’ &
protect your brand
Charge an annual £ fee
BUSINESS CYCLE - SHOOT SUPPORT
Create client garden
maintenance quickly
Monthly emails
Delight customers
6. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
4. Customer
retention and
upsell
New garden audit service for £
fee
Remove objections
Business listing
Researching plants
Creating planting lists
Multi-plant add
Vectorworks
5. Transfer
garden
Hand over at the end
Charge one off £ fee
BUSINESS CYCLE - SHOOT SUPPORT
Create client garden
maintenance quickly
Monthly emails
Delight customers
Your branding on gardens and emails
Sharing and collaboration
Avoid ‘horror of horticulture’ &
protect your brand
Charge an annual £ fee