Self-publishing content such as ebooks and apps is increasing due to advances in mobile technology and distribution platforms. To be successful, self-published content needs to be relevant, compelling, correctly priced, and optimized for mobile devices. It also requires certain basic skills such as HTML editing for ebooks or programming for apps. Partnering with a content manager can help authors transform their work into a format suitable for mobile while meeting standards for quality, usability, and data handling.
5. Correctly priced
The world is your oyster
Determine pricing sweet spot
Set a target number of unit sales
Use social media to market agressively
6. USD10.00 Ebook
USD10.00 App
USD10.00 X 100=1000
( 100 persons can afford your book/app, and probably
because they need your content/ found it interesting)
USD1.00 X 1000=1000
( More people have read your book/accessed your app,
more people who probably appreciate what you did.)
7. Ebook
You need to learn basic
HTML editing for e-pub.
You need to learn basic
layout applications for PDF.
(minimum requirement)
Animation skills
Video editing skills
Graphic Design skills
Programming skills
(for best results)
8. Apps (minimum requirement)
You need to learn object
oriented programming for
native apps. (Java, Objective C,etc.)
You need to learn HTML5
and CSS3 for Web apps.
Combine both for Hybrid
apps.
Animation skills
Video editing skills
Graphic Design skills
Programming skills
(for best results)
15. PRE-PRODUCTION
Discuss new Medium
requirements to Author
Manage critical
TIMELINE/ resources and
MILESTONES timelines
PROJECT
AUTHOR CONTENT MOBILE DEV TEAM USE CASE STUDIES
MANAGER MANAGEMENT
Transform content to
codes to fit new
SOURCE CODE medium
AND DEBUGGING MOBILE
DEVELOPER
Prepare appropriate
Discuss key facets of
the manuscript with
MOCKUPS look and feel of the
developer. INTERACTIVE App and utilise human
design elements.
Review existing Prepare content and ELEMENTS
Manuscript Use case scenarios STORYBOARDS INTERFACE
Prepare DESIGNER
Prepare production
Inventory of list. Determine common
Resources QUALITY development pitfalls
GUIDELINES and encourage
QUALITY ASSURANCE
introduce new media to enhance the
experience
AN ARBITRARY CONTENT MANAGER ASSISTS
CASE 1 BOTH THE AUTHOR AND THE MOBILE DEV
TEAM IN DETERMINING CONTENT
TRANSFORMATION.
Workflow for Mobile Development
16. The success of mounting anything on a mobile platform will be
determined by a number of factors namely:
1. Ensuring content you need is what you have.
2. It’s lightweight and accessible anywhere, anytime.
3. Are not watered down versions of existing content, but
rather, smarter versions of it.
4. Can have both offline and online experience built in to it.
5. Puts a high premium to usability and user experience.
7. Has excellent Data handling capabilities.