Marketing involves planning and implementing the creation, pricing, promotion, and distribution of goods and services to create value for both customers and organizations. To create value through marketing, a company must choose a value proposition, provide that value to potential customers, and communicate the value proposition. Marketing activities include determining customer needs, selecting customer segments to target, positioning the organization to best deliver value compared to competitors, developing products and services, setting prices, distribution, and promoting through advertising, salespeople, and other methods.

1. What is Marketing? A Conceptual Introduction By Nick Ursini