This document discusses innovation and the importance of storytelling. It argues that maintaining old assumptions and ideas prevents new thinking and innovation. To drive change, one must change the prevailing story by connecting problems to human experiences, highlighting conflicts with past solutions, challenging conventions, and achieving a shift in consciousness through a new vision. Successful innovation follows a process from ideas to concrete impacts through collaboration and co-creation. It emphasizes shifting culture from hierarchies to networks where diverse teams can generate new possibilities.

1. @MIND_MAVERICK
INNOVATION
TALES
NICK JANKEL, WECREATE
LIVERPOOL VICTORIA
SEP 2011

2. OR
THE
FELLOWSHIP
OF K-CHING

3. BUILDING THE CAPACITY FOR
ORGANISATIONS TO CO-CREATE
THROUGH
TRAINING, COACHING & CULTURE-CHANGE

5. BLAH
HOW MANY TIMES DO WE HERE PEOPLE
TALKING TALKING TALKING ABOUT
INNOVATION?

6. IMPACTFUL
LEVERAGE OF IDEAS

7. INCREMENTAL

9. DISRUPTIVE

12. QUEST

13. VENTURE
FORTH TO FIND
THE HIDDEN
TREASURE

14. MAKING NEW CONNECTIONS
BETWEEN INFORMATION

15. THING?

16. THINKING!
AND THEREFORE A WAY OF DOING
BUSINESS / LIFE

18. STATUS QUO
MAINTAINED BY OUTDATED ASSUMPTIONS

19. OLD IDEAS
STOP US
THINKING
FREELY

20. LET GO
OF THE OLD IDEAS

21. NO MATTER
HOW HARD

22. BEFORE
WE GET NEW ONES

23. THE BIG IDEAS
THAT CREATE
GROWTH

30. SmartyPig

32. SAFETY
IN OLD ASSUMPTIONS, CONVENTIONS AND
MYTHS

33. RISK
OF CHALLENGING THEM

34. ILLUSION
BECAUSE HOLDING ONTO THE OLD IDEAS IS
FAR MORE DANGEROUS LONG-TERM THAN
RISKING NEW ONES

36. $85 BILLION
WENT BUST BY CLINGING ONTO OLD IDEAS?

37. NEW
MYTHS
CREATE NEW THOUGHTS & NEW BEHAVIORS

38. NEW
SEGMENT INCREMENTAL DISRUPTIVE
BUSINESS
AS USUAL
OLD INCREMENTAL
SEGMENT PROBLEMS
AS USUAL
OLD BEHAVIOUR NEW BEHAVIOUR

39. “A revolution doesnt
happen when society
adopts new tools. It
happens when society
adopts new
behaviours.”
CLAY SHIRKY

40. NEW ZOPA
SEGMENT SMARTYPIG
KIVA
OLD WONGA
SEGMENT
OLD BEHAVIOUR NEW BEHAVIOUR

41. STORY
ALL INNOVATION IS A NARRATIVE

42. HUMAN
EXPERIENCE IS EMBEDDED IN STORY

43. 70%
OF WHAT WE LEARN IS THROUGH STORIES

44. "Those who do not have
power over their story —
the power to retell it,
rethink it, deconstruct it,
joke about it, and change
it as times change -
truly are powerless,
because they cannot think
new thoughts.”
SALMAN RUSHDIE

45. STORIES
DEFINE OUR ASSUMPTIONS, OUR
BUSINESSES AND OUR SOCIETY

46. CHANGE
THE GAME?
FIRST YOU MUST CHANGE THE STORY

47. "You can never
change things by
fighting the existing
reality. To change
something, build a
new model that
makes the existing
model obsolete."
BUCKMINSTER FULLER

49. ENGINEERING
INNOVATION

50. CONSCIOUSNESS
SHIFT
CONVENTIONS CONVICTION
CONFLICT CONCEPT
CONNECTION CONCRETE IMPACT

51. CONNECTION
THE ISSUE IN REAL, HUMAN TERMS
THE PROBLEM, NEED OR DESIRE

52. CONFLICT
WHY THE PREVIOUS SOLUTIONS HAVE
TRIED TO SOLVE THE PROBLEM BUT FAILED

53. CONVENTIONS
THE CONVENTIONS OF THE SECTOR
THE MYTHS THAT NEED CHALLENGING

54. CONSCIOUSNESS
SHIFT
THE INSIGHT
THE CREATIVE LEAP
THE NEW WAY OF THINKING

55. “Problems cannot be
solved by the same
level of thinking that
created them.”
ALBERT EINSTEIN

56. UNCONSCIOUS
SOLUTION
MARKET
DISRUPTION
UNCONSCIOUS
PROBLEM
CONSCIOUS
LATENT SOLUTION
NEEDS CONSCIOUS
NEW
PROBLEM
INNOVATION
INNOVATION
OPPORTUNITY

57. CONVICTION
THE VISION, OPPORTUNITY, COMMITMENT
(SOMETHING BIGGER THAN YOURSELF)

58. CONCEPT
THE IDEA, THE SOLUTION

59. CONCRETE
IMPACT IN THE REAL-WORLD
WHAT IS THE NEW BEHAVIOUR?
WHAT IS IN IT FOR US / CONSUMERS / THE
WORLD?

60. “IDEAS”
CONSCIOUSNESS
SHIFT
CONVENTIONS CONVICTION
CONFLICT CONCEPT
CONNECTION CONCRETE IMPACT
“REALITY”

61. "If you’re going to
have a story, have a
big story, or none at
all."
JOSEPH CAMPBELL

62. HIERARCHIES
MAINTAIN THE OLD
STORIES
www.wecreate

63. GROUP
THINK

64. CULTURE
OF INNOVATION & COLLABORATION IS KING

65. HIERARCHIES ARE
BEING DISSOLVED
IN A
GLOBALISED
PARTICIPATORY
www.wecreate 65

66. NETWORKED
SOCIETY

67. (EM)POWER
IN NETWORKS, INDIVIDUALS CAN INFLUENCE
LARGE TEAMS TO GENERATE INNOVATION
FROM THE BOTTOM-UP
SHIFTING THE CULTURE

68. DIVERSE
TEAMS MORE LIKELY TO CREATE BRILLIANCE
THAN MANY SIMILAR GENIUSES

69. WHEN WE
COLLABORATE WE
OPEN UP POSSIBILITIES
THAN ONE ALONE
COULD NOT DO

70. DOUBT
THE POWER OF CO-CREATION?

71. TOGETHER
EVERYTHING
IS
POSSIBLE

72. www.wecreate.cc
www.elementalworldwide.com/wecoach

73. CONNECT
NICK@WECREATE.CC
@MIND_MAVERICK
WWW.WECREATE.CC (NEWSLETTER)