13. “When you’re conversing with
coworkers, customers, or
investors, the richness and
meaning of your story is what
people really buy. Everybody
thinks it’s the return on
investment that you’re selling...but
it’s really the story about ROI that
an investor takes away.”
TOM DUREL FORMER CIO/SVP, BLUE CROSS
BLUE SHIELD, FORMER CEO, OCEANIA
15. “A good story, well told,
makes you realise you were
yearning for something you
had no name for, something
you didn’t even know you
wanted.”
F.S. MICHAELS
22. “It is easy to forget how
mysterious and mighty stories
are. They do their work in
silence, invisibility. They work
with all the internal materials
of the mind and self. They
become part of you while
changing you... they are
altering your world.”
BEN OKRI
29. “Leadership exists when
people are no longer victims of
circumstances but participate
in creating new circumstances.
Ultimately, leadership is about
creating new realities.”
PETER SENGE, MIT
41. BQ
ETHOS - WHAT MAKES ME CREDIBLE? HOW
CAN I MODEL THAT IN SPEECH & DEED?
PATHOS - HOW DO THEY FEEL AND WHAT CAN
I DO TO RESONATE / EXCITE?
LOGOS - WHAT DO THEY NEED TO HEAR TO
JUSTIFY CHOICES?
46. STORY ENGINE
More
certainty /
order
Breakthrough
Impact
Major CONCRETE
Need / IMPACT
Problem
CONNECTION CONVICTION
CONTEXT
CONCEPT
CONVENTIONS
CONSCIOUSNESS
More SHIFT
creativity /
disorder
47. CONNECTION
THE ISSUE IN REAL, HUMAN TERMS
THE PROBLEM, NEED OR DESIRE
WHERE IS THE PAIN?
WHY LISTEN TO YOU ABOUT IT?
63. “If you’re going to have
a story, have a big story,
or none at all.”
JOSEPH CAMPBELL
64. “Those who do not have
power over their story —
the power to retell it,
rethink it, deconstruct it,
joke about it, and change it
as times change -
truly are powerless, because
they cannot think new
thoughts.”
SALMAN RUSHDIE