SlideShare uma empresa Scribd logo
1 de 40
Baixar para ler offline
SouthWest
Salary, Benefits &
Engagement Survey 2015
02ADLIB Salary, Benefits & Engagement Survey 2015
Contents
Preface		 03
How 2014 stacked up for ADLIB	 04
Section 1 – Demographics (all respondents)	 05
Section 2 – Permanent Recruitment – Key highlights & trends 	 07
Section 3 – Permanent Recruitment – Salaries & benefits	 12
Section 4 – Contractors – Demographics	 16
Section 5 – Contractors – Key highlights & trends	 20
	Creative	 21
	 Marketing / PR / Brand / DM Agency etc	 23
	 Digital Specialist / Agency	 25
	 Client Side Marketing 	 27
	Technology	 29
Section 6 – The SouthWest – Survey	 31
Section 7 – The SouthWest – Salaries & contract rates	 34
	Creative	 36
	 Marketing / PR / DM Creative Agency etc	 37
	 Digital Specialists / Agency	 38
	 Client Side Marketing 	 39
	 Technology 	 39
About ADLIB and contact	 40
03ADLIB Salary, Benefits & Engagement Survey 2015
First up, a huge thank you to all of those who have contributed and
provided us with the information that has helped shape ADLIB’s first
salary, benefit and engagement survey. We hope it will be a valuable
tool to employers and employees alike.
Our objective was to create an informed picture of the current rewards,
motivations and sentiments towards employment across the South West’s
creative, digital, marketing, eCommerce and technology sectors.
The data has been collated via direct respondents of an online survey
placed in November 2014, combined with ADLIB’s extensive internal
data and knowledge gained from the creative, digital, marketing,
eCommerce and technology sectors.
We’d like to say a special thank you to Bristol Media, The Creative Skills
Hub – LEP and Invest Bristol and Bath for their support in promoting
the survey.
Whether you are an employer, an employee, a business considering
opening operations in the South West or you are simply reading with
interest, we hope you enjoy.
Team ADLIB
Hello.
Preface
04ADLIB Salary, Benefits & Engagement Survey 2015
2014 was a positive year, frantic at times, but for all the right reasons.
Sure we’d adjusted somewhat to the highs and lows during the depths
of recession, during which (for us) the digital and technology markets
remained strong, however 2014 was the year client side marketing and
creative recruitment was proven to be well and truly back on the agenda.
Confidence appears to be returning to those seeking new career
opportunities driven by choice rather than need, relocation was back
to an all-time high and best of all new positions are being created
thanks to business growth and success. It’s well worth noting that the
creative industry now has a reported worth of £71.4 billion and is the
fastest growing industry in the UK year on year – Janet Hull, Marketing
Director of the IPA.
The underpinning result from the survey highlighted one of our fondest
topics, the importance of employee engagement. If businesses are
serious about attracting and retaining top talent, employee engagement
should be an active practice.
Engagement is central to the success of a business and one that is very
often overlooked within the SME business community. It’s an approach
designed to ensure employees are committed to their organisation’s goals
and values, motivated to contribute to organisational success, at the same
time as enhancing their own sense of well-being. Engagement comes from
the top, creating and sharing the vision, demonstrating strong leadership,
gathering participation and providing support. A win-win situation.
Here at ADLIB we’re expecting 2015 to be a big year, a year of continued
growth and breaking new ground further afield. We very much hope to
repeat the survey in 12 months and unearth how the sectors, attitudes,
demands, motivations and salaries develop and change direction
throughout the year.
How 2014 stacked up for ADLIB
How 2014 Stacked Up for ADLIB
Section 1
Demographics
All Respondents
06ADLIB Salary, Benefits & Engagement Survey 2015
As the information below demonstrates, respondents to the survey represent
a well-balanced demographic from varying industry sectors.
Male	56.4% Female	43.6%
Age
20 or under	 1.1%
21-29	28.7%
30-39	44.7%
40-49	18.3%
50-59	6.9%
60 or older	 0.3%
Region of work Employment status
Bristol	55.1%
Bath/Somerset	12.5%
Wiltshire	7.5%
Gloucs.	6.6%
Devon	6.6%
Cornwall	0.3%
Dorset	1.6%
Cardiff/SEWales	2.9%
Other	6.9%
Contractor sector breakdown Permanent sector breakdown
Male / female
Employed – 	 75.8%
permanent basis	
Employed – 	 17.0%
contract basis
Currently 	 7.2%
unemployed –	
(seeking permanent
employment)	
Creative / Design 	 33.9%
Marketing/PR/DM/Creative Agency etc	 20.3%
Digital Agency / Digital Specialist / 	 22.0%
eCommerce
Client Side Marketing 	 10.2%
Technology / IT / Development / Data	 13.6%
Creative / Design 	 21.0%
Marketing/PR /DM/Creative Agency etc	 28.2%
Digital Agency / Digital Specialist / 	 20.4%
eCommerce
Client Side Marketing 	 15.2%
Technology / IT / Development / Data	 15.2%
All Respondents – Demographics
Section 2
Key highlights & trends
Permanent Recruitment
08ADLIB Salary, Benefits & Engagement Survey 2015
Satisfaction
Good news for employers! 71.9% of respondents declare they are at least
content within their current role / organisation, which leaves the remaining
28.1% actively considering a change of scene.
The following information has been drawn from employees who are
permanently employed in response to how satisfied they are within their
current role, how secure they feel, whether they are willing to move, what
the key factors are that would drive them to make a move and whether
they feel engaged with their company’s vision.
A further positive can be taken with 79.5% of respondents feeling secure in
their current role or organisation.We are unable to provide a direct comparison
due to this being our first survey, however from experience we would have
expected this figure to be significantly lower in more turbulent times.
Security
Permanent Recruitment – Key Highlights & Trends
Strongly agree	 17.5%
Agree	36.1%
Neither disagree	 18.3%
nor agree	
Disagree	19.4%
Strongly disagree	 8.7%	
Strongly agree	 20.5%
Agree	38.5%
Neither disagree	 20.5%
nor agree	
Disagree	13.3%
Strongly disagree	 7.2%	
I feel very happy in my
current position and company
I feel very secure in my
current position and company
09ADLIB Salary, Benefits & Engagement Survey 2015
40.7% of employees are actively considering a career move right now, whilst
33.8% have no or little intention of moving which leaves 25.5% as passively job
hunting. Passive job hunters are very often skilled employees who are open to
hearing about an opportunity should something of interest cross their paths.
Employers, we talked about employee engagement earlier.These are the
people you are much more likely to convert to loyal employees by undertaking
such a programme.
Willing to move
It’s no surprise that financial gain scores highly as the most important factor
when considering a new opportunity (81.7%). Also scoring highly and clearly
important is the opportunity to improve work / life balance (64.1%), better
career prospects (65.3%) and improved management (47.4%). Agency and
creative people will often look to make a move specifically for a change of
client base or core agency proposition. It can be difficult for an employer to
overcome these key motivators.
Factors that drive change
100
Financial
gain
Better
management
Improved
lifestyle
Better career
prospects
80
81.7%
47.4%
64.1% 65.3%60
40
20
0
Permanent Recruitment – Key Highlights & Trends
Strongly agree	 21.7%
Agree	19.0%
Neither disagree	 25.5%
nor agree	
Disagree	19.0%
Strongly disagree	 14.8%	
I am actively seeking
a new opportunity
10ADLIB Salary, Benefits & Engagement Survey 2015
A true result of modern times shines through with social media
acknowledged as a key source of finding new opportunities at 62.9%.
Thankfully the ADLIB team maintain a role to play with 66.4% of
respondents turning to a recruitment agency, though online job boards
prove to be the prime source of searches at 69.5%, whilst 54.1% of people
feel confident to make a direct approach.
How people find a new role
100
Recruitment
agency
Online
job board
Social media /
Linkedin
Direct approach /
WOM / referral
80
54.1%
60
40
20
0
66.4% 69.5%
62.9%
56.7% say yes. As we’ve already stated, ADLIB are huge evangelists of the role
employee engagement plays and the value it will bring to an organisation. By
truly engaging employees into a company’s vision dividends can be paid in the
attraction and retention of quality talent. Digital specialists achieve the best buy
in with a high score of 68.3%, followed by marketing / PR agency client services /
planners / production people at 57.7% and technology teams with 55.3%.
However, client side marketers (50.0%) and creative (49.0%) drive the industry
average down.
Do you feel engaged into your company’s vision?
Yes	56.7%
No	43.3%
Permanent Recruitment – Key Highlights & Trends
11ADLIB Salary, Benefits & Engagement Survey 2015
50.9% of respondents cited that they were unaware that their team was
set to expand in 2015.
Naturally technology scores highly, no real surprises there. The interesting
stats appear from digital respondents, who as we’ve already discussed feel
well engaged with their businesses vision, in turn this is likely to indicate
they are well informed of their organisations growth plans.
Department growth was most expected within technology (73.7%),
followed by digital (61.7%), agency (45.2%), creative (37.2%) and finally
client side (30.1%).
To the best of your knowledge is your team looking
to expand over the next 12 months?
Yes	49.1%
Not that I am 	 50.9%
aware of	
Permanent Recruitment – Key Highlights & Trends
Section 3
Salary & benefits
Permanent Recruitment
13ADLIB Salary, Benefits & Engagement Survey 2015
Basic salary summary from respondents
The following information has been drawn from those employed on
a permanent basis where we sought to gain an understanding of how
their salary and benefit packages were made up and how often they
received reviews.
to £20k	 12.2%
£21-25k 	 14.1%
£26-30k	19.4%
£31-35k	15.2%
£36-40k	9.5%
£41-45k	5.7%
£46-50k	4.9%
£51-55k	3.8%
£56-60k	6.1%
£61-70k	3.0%
£71-80k	2.3%
£80k +	 3.8%	
Permanent Recruitment – Salary & Benefits
In the main 53.2% of respondents feel they are paid in line with their
sector’s average. 37.3% feel their industry comparisons are better off than
them. A tiny 9.5% enjoy feeling they are paid over and above the sector’s
average salary.
Where do you feel your salary sits across the sector?
Above average	 9.5%
Average	53.2%
Below average	 37.3%
14ADLIB Salary, Benefits & Engagement Survey 2015
67.9% of employees have access to a pension scheme, followed by 57.0%
of respondents enjoying more light hearted fun stuff such as ping pong
tables, dress down days, social activities etc. 35.3% of respondents enjoy
flexible working. A sign of modern times and perhaps a direct influence
technology brings to our working methods? A dedicated training budget
is only enjoyed by 15.4% of the sector however, something that could be
utilised by employers looking to upskill employees, certainly across sectors
with well documented skill shortages such as technology and digital.
Benefits
Pension Healthcare Life
assurance
Flexible
working
Health &
wellbeing
Car / Car
allowance
Dedicated
training
budget
Fun stuff
(dress down,
games room,
social events)
Govt
initatives
(childcare
vouchers,
cycle to work
schemes)
67.9%
28.5%
23.9%
35.3%
12.7% 10.9% 15.4%
57.0%
41.6%
100
80
60
40
20
0
Bonuses are paid out to 46.0% of respondents. Employers are likely to receive
increased loyalty where bonuses are paid against individual / company
performance, in turn aiding in creating a high performance culture.
Bonus
Yes	46.0%
No	54.0%
Permanent Recruitment – Salary & Benefits
15ADLIB Salary, Benefits & Engagement Survey 2015
One of the survey’s most surprising results illustrates that 61.2% of
respondents don’t receive regular pay reviews. With financial gain cited
as the key driver to make a move, consideration could be paid to running
regular / planned reviews, in turn employee performance is enhanced
based on the delivery of core objectives, coupled with increased loyalty.
25 days of holiday is the magic number enjoyed by 36.1% however
a surprising 16.7% receive more than 26 days! With 20 days set as the
statutory limit, the South West appears to be generous when it comes
to taking time out.
Do you receive regular pay reviews?
Holidays
Yes	38.8%
No	61.2%
20	17.5%
21	9.9%
22	7.6%
23	6.1%
24	6.1%
25	36.1%
26+	16.7%
Permanent Recruitment – Salary & Benefits
Section 4
Demographics
Contractors
17ADLIB Salary, Benefits & Engagement Survey 2015
The following information was drawn from respondents to our survey
from the contractor community across the creative, agency, digital,
client side marketing and technology sectors.
Age
Region of work
Bristol	43.8%
Bath/Somerset	 14.1%
Wiltshire	9.3%
Gloucs.	10.9%
Devon	4.7%
Cornwall	0.0%
Dorset	0.0%
Cardiff/SEWales	 3.1%
Other	14.1%
Male / female
Male	51.6%
Female	48.4%
20 or under	 3.1%
21-29	15.6%
30-39	37.5%
40-49	26.6%
50-59	17.2%
60 or older	 0.0%
Contractors – Demographics
18ADLIB Salary, Benefits & Engagement Survey 2015
What is your approximate day rate?
What do you enjoy most about contracting?
up to £150	 22.0%
£150-200	11.9%
£200-250	27.1%
£250-300	3.4%
£300-350	15.2%
£400-450	8.5%
£500+	11.9%
Cracking
day rate
Flexible
working
Variety
of work
Other
33.9%
62.7%
55.9%
13.6%
100
80
60
40
20
0
Sector breakdown
Creative / Design 	 33.9%
Marketing/PR/DM/	 20.3%
Creative Agency etc
Digital Agency / 	 22.0%
Digital Specialist
Client Side Marketing 	 10.2%
Technology / IT / 	 13.6%
Development / Data	
Contractors – Demographics
19ADLIB Salary, Benefits & Engagement Survey 2015
Basis of employment
Frequency of work available
Would you consider a permanent role?
Constantly booked up	 11.9%
A few occasional gaps	 54.2%
Few and far between 	 33.9%
Ltd company	 38.9%
Umbrella	11.9%
Self employed	 40.7%
Other	8.5%
Yes	72.9%
No	27.1%
Contractors – Demographics
Section 5
Key highlights & trends
Contractors
21ADLIB Salary, Benefits & Engagement Survey 2015
Creative contractors demonstrate themselves as being the people most
likely to consider taking a permanent opportunity if it knocked at 85.0%!
This may be a reflection of comparable day rates to salary, with the added
security of constant employment. Creatives do however enjoy the freedom
of flexible working (75.0%) and a variety of work (65.0%).
Creative
What is your approximate day rate?
up to £150	 10.0%
£150-200	25.0%
£200-250	50.0%
£250-300	0.0%
£300-350	5.0%
£400-450	10.0%
£500+	0.0%
What do you enjoy most about contracting?
Cracking
day rate
Flexible
working
Variety
of work
30.0%
75.0%
65.0%
100
80
60
40
20
0
CreativeContractors – Key Highlights & Trends
22ADLIB Salary, Benefits & Engagement Survey 2015
Basis of employment
Frequency of work available
Would you consider a permanent role?
Constantly booked up	 10.0%
A few occasional gaps	 55.0%
Few and far between 	 35.0%
Ltd company	 35.0%
Umbrella	5.0%
Self employed	 55.0%
Other	5.0%
Yes	85.0%
No	15.0%
Contractors – Key Highlights & Trends Creative
23ADLIB Salary, Benefits & Engagement Survey 2015
Interestingly a very clear divide appeared between the seniority of
respondents with the majority of respondents charging up to £150 a day
(41.7%), whilst people within the £250-450 bracket are non-existent,
however senior marketers who charge £500+ a day come in at 33.3%.
The opportunity to move into permanent employment is something that
58.3% of people would consider; this would lend itself to the fact that
33.3% respondents feel that marketing agency contracting opportunities
(outside of digital agencies)are few and far between at present.
Marketing / PR / Brand /
DM Agency etc
What is your approximate day rate?
What do you enjoy most about contracting?
up to £150	 41.7%
£150-200	16.7%
£200-250	8.3%
£250-300	0.0%
£300-350	0.0%
£400-450	0.0%
£500+	33.3%
Cracking
day rate
Flexible
working
Variety
of work
Other
8.3%
41.7%
66.7%
16.7%
100
80
60
40
20
0
Contractors – Key Highlights & Trends Marketing/PR/Brand/DM Agency etc
24ADLIB Salary, Benefits & Engagement Survey 2015
Basis of employment
Frequency of work available
Would you consider a permanent role?
Constantly booked up	 8.3%
A few occasional gaps	 58.4%
Few and far between 	 33.3%
Ltd company	 25.0%
Umbrella	16.7%
Self employed	 50.0%
Other	8.3%
Yes	58.3%
No	41.7%
Contractors – Key Highlights & Trends Marketing/PR/Brand/DM Agency etc
25ADLIB Salary, Benefits & Engagement Survey 2015
The picture within digital agency / specialisms is very different. Day rates
of £200-350 make up 61.6% of respondents. 76.9% feel there are plenty
of contract opportunities out there. Naturally this would reflect that
contractors in this sector are working with market demand, allowing them
to push higher day rates. However interestingly, 76.9% of respondents
would take the right permanent opportunity if it came along. With our
permanent digital respondents optimistic of growth within their teams
across the following year it will be interesting to see how the contract
market develops.
Digital Specialist / Agency
What is your approximate day rate?
What do you enjoy most about contracting?
up to £150	 15.4%
£150-200	0.0%
£200-250	30.8%
£250-300	0.0%
£300-350	30.8%
£400-450	15.4%
£500+	7.6%
Cracking
day rate
Flexible
working
Variety
of work
Other
38.5%
84.6%
61.5%
15.4%
100
80
60
40
20
0
Contractors – Key Highlights & Trends Digital Specialist / Agency
26ADLIB Salary, Benefits & Engagement Survey 2015
Basis of employment
Frequency of work available
Would you consider a permanent role?
Constantly booked up	 23.1%
A few occasional gaps	 53.8%
Few and far between 	 23.1%
Ltd company	 53.8%
Umbrella	7.7%
Self employed	 30.8%
Other	7.7%
Yes	76.9%
No	23.1%
Contractors – Key Highlights & Trends Digital Specialist / Agency
27ADLIB Salary, Benefits & Engagement Survey 2015
83.3% of client side marketing contractors would consider a move to
something more permanent, this may be driven by 66.7% citing that
opportunities are few and far between. 50.0% enjoy a cracking day rate,
whilst flexible working appears to be of equal importance.
Client Side Marketing
What is your approximate day rate?
What do you enjoy most about contracting?
up to £150	 33.2%
£150-200	0.0%
£200-250	16.7%
£250-300	16.7%
£300-350	16.7%
£400-450	0.0%
£500+	16.7%
Cracking
day rate
Flexible
working
Variety
of work
Other
50.0% 50.0%
0.0%
33.3%
100
80
60
40
20
0
Contractors – Key Highlights & Trends Client Side Marketing
28ADLIB Salary, Benefits & Engagement Survey 2015
Basis of employment
Frequency of work available
Constantly booked up	 0.0%
A few occasional gaps	 33.3%
Few and far between 	 66.7%
Ltd company	 50.0%
Umbrella	0.0%
Self employed	 33.3%
Other	16.7%
Yes	83.3%
No	16.7%
Would you consider a permanent role?
Contractors – Key Highlights & Trends Client Side Marketing
29ADLIB Salary, Benefits & Engagement Survey 2015
With day rates suggesting that 75.0% of contractors earn at least
£250 a day, it is clear that this is where the money is. Highly skilled and
adaptable developers are in constant demand, actively filling in the gaps
where permanent employees are hard to find. Cash is the main reason
cited for enjoying contracting (62.5%), above variety of work (50.0%).
With 75.0% of respondents feeling that they are being kept pretty busy
on a consistent basis, the pattern is clear.
Technology
What is your approximate day rate?
What do you enjoy most about contracting?
up to £150	 25.0%
£150-200	0.0%
£200-250	0.0%
£250-300	12.5%
£300-350	37.5%
£400-450	12.5%
£500+	12.5%
Cracking
day rate
Flexible
working
Variety
of work
Other
62.5%
37.5%
50.0%
25.0%
100
80
60
40
20
0
Contractors – Key Highlights & Trends Technology
30ADLIB Salary, Benefits & Engagement Survey 2015
Frequency of work available
Would you consider a permanent role?
Constantly booked up	 12.5%
A few occasional gaps	 62.5%
Few and far between 	 25.0%
Ltd company	 37.5%
Umbrella	37.5%
Self employed	 12.5%
Other	12.5%
Yes	50.0%
No	50.0%
Basis of employment
Contractors – Key Highlights & Trends Technology
Section 6
Survey
The South West
32ADLIB Salary, Benefits & Engagement Survey 2015
With Bristol and Bath selected as high growth creative and digital hotspots
by the UK Government, the region certainly feels to be in the spotlight.
The region has enjoyed a very evident increase of new business and
agencies opening operations, but what are the key factors that influence
people being drawn to (or remaining in) the South West.
Are you originally from the SouthWest?
Yes	49.7%
No	50.3%
Unsurprisingly, respondents originally from the SW remain here primarily
to be close to family and friends (49.8%), however the SouthWest’s lifestyle /
culture is also a big draw (44.1%), followed by career opportunities (18.4%).
What influenced those from the SW to remain here?
Split down the middle! 49.7% yes plays 51.3% no.
Career
opportunities
Lifestyle /
culture
Family /
friends
Education
18.4%
49.8%
44.1%
36.0%
4.6%
80
100
60
40
20
0
Not
applicable
(from the SW
originally)
The South West – Survey
33ADLIB Salary, Benefits & Engagement Survey 2015
The picture for those attracted to the South West differs with lifestyle
again featuring as a significant incentive (37.9%), however career
opportunities are a more prominent factor (24.3%) to draw people in.
ADLIB experience a steady, and increasing, volume of candidates drawn
to the South West, primarily from London, in search of an improved
lifestyle whilst maintaining their career ambitions.
What influenced those not from the
South West to head to the area?
Do you feel the SouthWest is buoyant right now?
Yes	58.8%
No	41.2%
Career
opportunities
Lifestyle /
culture
Family /
friends
Education
24.3%
28.5%
37.9%
13.7%
80
100
60
40
20
0
The South West – Survey
Section 7
Salaries & contract rates
The South West
35ADLIB Salary, Benefits & Engagement Survey 2015
The following information is based on a combination of survey response,
client briefs taken and placements made by ADLIB.
We stress the importance of context when making salary comparisons
based on job title. In many cases there is a significant variance between
the bottom end and top end of salaries paid. If you choose to make
a comparison, consideration should be paid beyond simply job title.
For example, take into account the business proposition, any client
base, specialist knowledge, time of establishment and management
responsibilities. All of which will influence salary.
The South West – Salaries & Contract Rates
Salaries & contract rates
36ADLIB Salary, Benefits & Engagement Survey 2015
Permanent Contract (rate per day)
Junior Mid Senior
Director/
CLevel
Junior Mid Senior
Integrated
Creative Director £45-55k £55-70k £70-80k £80-120k £250-300 £300-400 £400+
Art Director £32-40k £40-45k £45-55k - £175-225 £225-300 £300-400
Designer £16-23k £23-32k £32-50k - £120-180 £180-225 £225-350
Artworker £16-18k £18-24k £24-30k - £100-150 £150-200 £200-250
Digital
Creative Director £45-55k £55-70k £70-80k £80-120k £250-300 £300-400 £400+
Art Director £32-40k £42-50k £50-60k - £175-225 £225-300 £300-400
UX Designer £20-25k £25-35k £35-55k - £180-250 £250-350 £350-500
Designer £18-25k £25-35k £35-50k - £120-180 £180-225 £225-350
Offline
Creative Director £45-55k £55-70k £70-80k £80-120k £250-300 £300-400 £400+
Art Director £32-40k £40-45k £45-55k - £150-200 £200-280 £300-350
Designer £16-23k £23-30k £30-40k - £100-150 £150-200 £200-350
Artworker £16-18k £18-24k £24-30k - £100-150 £150-200 £200-250
Copywriter £18-25k £25-35k £35-60k £60-80k £100-180 £180-250 £250-350
Creative Studio /
Traffic Manager
£18-24k £25-32k £32-45k -
Creative
The South West – Salaries & Contract Rates
Junior Non-management level Typically 0-3 years’ exp.
Mid Mid management level Typically 3-7 years’ exp.
Senior Senior management level Typically 8+ years’ exp.
Director / C Level Board or director status
Guide
37ADLIB Salary, Benefits & Engagement Survey 2015
Permanent Contract (rate per day)
Junior Mid Senior
Director/
CLevel
Junior Mid Senior
Account
Management (PR) £17-24k £25-35k £35-50k - £100-150 £150-220 £220-300
Client Services
Director (PR)
£40-45k £45-50k £50-60k £60-80k n/a n/a n/a
Account
Management
(Marketing &
Creative)
£17-24k £25-37k £37-55k - £80-150 £150-220 £220-300
Client Services
Director (Marketing
& Creative)
£40-45k £45-50k £50-60k £60-80k n/a £250-300 £300-400
Planning /
Strategy – Brand &
Communications
£22-30k £30-40k £40-60k £60-90k £180-250 £250-300 £300-400
Media – Planning
& Buying £18-25k £25-35k £35-50k £50-65k n/a £180-220 £220-300
Production /
Project Management
£18-26k £26-40k £35-50k £50-60k £100-150 £150-220 £220-300
Studio / Traffic
Management £18-23k £23-30k £35-40k £40-50k £100-150 £150-220 £220-280
Business
Development
(Base Salary)
£18-24k £24-30k £35-50k £45-70k n/a £180-200 £200-250
Marketing / PR /
DM Creative Agency etc
The South West – Salaries & Contract Rates
Junior Non-management level Typically 0-3 years’ exp.
Mid Mid management level Typically 3-7 years’ exp.
Senior Senior management level Typically 8+ years’ exp.
Director / C Level Board or director status
Guide
38ADLIB Salary, Benefits & Engagement Survey 2015
Permanent Contract (rate per day)
Junior Mid Senior
Director/
CLevel
Junior Mid Senior
Digital Account
Management £19-25k £25-35k £35-55k £55-70k £180-200 £200-250 £250-400
Digital Client
Services Director
£45-57k £57-65k £65-80k - n/a n/a n/a
Digital Project
Management /
Production
£18-24k £24-35k £35-45k £45-60k £180-200 £200-250 £250-400
Digital Production
Manager
£40-45k £45-55k £55-60k £60-80k £250-300 £300-350 £350-400
Digital Planning
& Strategy
£22-28k £28-40k £40-55k £55-90k £200-250 £250-350 £350-450
PPC £20-23k £23-35k £35-50k £50-60k £180-200 £200-250 £250-300
SEO / Content £17-22k £22-27k £27-40k £40-60k £110-150 £150-200 £200-300
Social Media £16-20k £20-26k £27-40k £40-60k £100-130 £130-180 £180-300
eCommerce
(Strategy)
n/a n/a £50-80k £80-120k - £200-400 £400-800
eCommerce
(Acquisition /
Retention)
£20-30k £30-50k £50-70k £70-100k - £200-300 £300-500
eCommerce
(Merchandising)
£18-25k £25-35k £35-50k £50k+ n/a n/a n/a
Web Analytics £20-25k £25-35k £35-50k £50-90k - - -
User Experience /
Information
Architecture
£18-24k £25-40k £40-60k £60-80k £150-200 £200-350 £300-500
Digital Specialists /
eCommerce / Agency
The South West – Salaries & Contract Rates
Junior Non-management level Typically 0-3 years’ exp.
Mid Mid management level Typically 3-7 years’ exp.
Senior Senior management level Typically 8+ years’ exp.
Director / C Level Board or director status
Guide
39ADLIB Salary, Benefits & Engagement Survey 2015
Permanent Contract (rate per day)
Junior Mid Senior
Director/
CLevel
Junior Mid Senior
Integrated Marketing £18-25k £25-35k £35-50k £50-80k £100-180 £180-300 £300-500
PR & Comms £18-25k £25-35k £35-50k £50-80k £100-150 £150-250 £250-450
Brand £20-25k £24-35k £35-50k £50-80k £150-200 £200-300 £300-550
Product £20-25k £25-35k £35-50k £50-80k £175-220 £220-300 £300-500
DM / CRM £20-25k £25-35k £35-50k £50-80k £100-150 £150-250 £250-500
Events £18-25k £25-35k £35-50k £50-80k £80-100 £100-200 £200-350
Market Research /
Insight
£20-25k £25-35k £35-50k £50-80k £100-150 £150-300 £300-500
Permanent Contract (rate per day)
Junior Mid Senior
Director/
CLevel
Junior Mid Senior
Backend (.Net) £18-25k £25-40k £35-60k £60-85k £150-200 £200-300 £300-500
Backend
(open source)
£18-25k £25-40k £35-60k £60-85k £150-200 £200-300 £300-500
Frontend £18-25k £25-35k £35-50k £50-70k £100-175 £175-300 £300-500
Testing £18-23k £23-35k £35-50k £50-75k £100-150 £150-250 £250-450
Dev Ops £18-25k £25-35k £35-50k £50-75k £100-150 £150-300 £300-450
Business
Intelligence £20-30k £30-45k £45-60k £60-80k £125-200 £200-350 £350-500
Data Analytics £18-25k £25-35k £35-50k £50-80k £100-175 £175-300 £300-500
Tech Project
Management
£20-30k £30-45k £45-60k £60-85k £120-175 £175-300 £300-500
Client Side Marketing
Technology
The South West – Salaries & Contract Rates
Junior Non-management level Typically 0-3 years’ exp.
Mid Mid management level Typically 3-7 years’ exp.
Senior Senior management level Typically 8+ years’ exp.
Director / C Level Board or director status
Guide
40ADLIB Salary, Benefits & Engagement Survey 2015
If you would like market specific information please feel free to get in
touch with the ADLIB team.
Agency People
Digital Specialists eCommerce
Specialists
Client Side People Creative People
Technology,
Development & IT
Digital,marketing,creative,technology and eCommerce recruiters.
ADLIB brings together the brightest people with multi-national agency groups,
big brands, boutique agencies and ambitious SMEs. We’ve been doing it very
successfully for close to 14 years, but there’s no secret formula. For us, it’s about
knowing our stuff, engaging with the right people, going easy on the jargon
and genuinely loving what we do.
Find us at The Pithay, All Saints Street, Bristol BS1 2NB
Contact us on 0117 9269530 or hello@adlib-recruitment.co.uk
Creating teams. Shaping futures.
Connect with us at www.linkedin.com/adlibrecruitment
Follow us on @adlibrecruit

Mais conteúdo relacionado

Mais procurados

2014 north americantrendsreport
2014 north americantrendsreport2014 north americantrendsreport
2014 north americantrendsreportMaksim Simonenko
 
HR Trends Manufacturing 2019
HR Trends Manufacturing 2019HR Trends Manufacturing 2019
HR Trends Manufacturing 2019Adrien Orban
 
HR Trends in Manufacturing 2019
HR Trends in Manufacturing 2019HR Trends in Manufacturing 2019
HR Trends in Manufacturing 2019Adrien Orban
 
HR Trends Manufacturing 2019
HR Trends Manufacturing 2019HR Trends Manufacturing 2019
HR Trends Manufacturing 2019Adrien Orban
 
Business Consulting Firm presentation
Business Consulting Firm presentationBusiness Consulting Firm presentation
Business Consulting Firm presentationHaruna Zinentah
 
The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...
The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...
The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...Cain Ransbottyn
 
Recruiting Trends- SEA Staffing 2014
Recruiting Trends- SEA Staffing 2014Recruiting Trends- SEA Staffing 2014
Recruiting Trends- SEA Staffing 2014Charlie Lam
 
2016-17 IT Workforce Insights Report
2016-17 IT Workforce Insights Report2016-17 IT Workforce Insights Report
2016-17 IT Workforce Insights ReportCraig Favilla
 
2021 Salary Guide for Creative & Marketing | North America
2021 Salary Guide for Creative & Marketing | North America2021 Salary Guide for Creative & Marketing | North America
2021 Salary Guide for Creative & Marketing | North AmericaAlejandro Franceschi
 
2015-southeast-asia-staffing-trends
2015-southeast-asia-staffing-trends2015-southeast-asia-staffing-trends
2015-southeast-asia-staffing-trendsKaren Chuan
 
Digital Marketing In-house Recruitment Research
Digital Marketing In-house Recruitment Research Digital Marketing In-house Recruitment Research
Digital Marketing In-house Recruitment Research TheCandidateLtd
 
LinkedIn: Global talent trends 2019
LinkedIn: Global talent trends 2019LinkedIn: Global talent trends 2019
LinkedIn: Global talent trends 2019Elric Legloire
 
CounterPoint Magazine
CounterPoint MagazineCounterPoint Magazine
CounterPoint MagazineAlbert Lloyd
 
Eos ala vendor choice
Eos ala vendor choiceEos ala vendor choice
Eos ala vendor choiceStephen Abram
 
State of Customer Success in India (Aug 2018)
State of Customer Success in India (Aug 2018)State of Customer Success in India (Aug 2018)
State of Customer Success in India (Aug 2018)Vipin Thomas
 
Benefits Survey - Employee Attitudes
Benefits Survey - Employee AttitudesBenefits Survey - Employee Attitudes
Benefits Survey - Employee AttitudesNiomi Cowling
 
Transformation Toolkit: Themes to support successful transformations
Transformation Toolkit: Themes to support successful transformationsTransformation Toolkit: Themes to support successful transformations
Transformation Toolkit: Themes to support successful transformationsBirgitte Yttri
 
Case presentaion on accenture, marketing management.
Case presentaion on accenture, marketing management.Case presentaion on accenture, marketing management.
Case presentaion on accenture, marketing management.Mohammad Abdullah
 

Mais procurados (19)

2014 north americantrendsreport
2014 north americantrendsreport2014 north americantrendsreport
2014 north americantrendsreport
 
HR Trends Manufacturing 2019
HR Trends Manufacturing 2019HR Trends Manufacturing 2019
HR Trends Manufacturing 2019
 
HR Trends in Manufacturing 2019
HR Trends in Manufacturing 2019HR Trends in Manufacturing 2019
HR Trends in Manufacturing 2019
 
HR Trends Manufacturing 2019
HR Trends Manufacturing 2019HR Trends Manufacturing 2019
HR Trends Manufacturing 2019
 
Business Consulting Firm presentation
Business Consulting Firm presentationBusiness Consulting Firm presentation
Business Consulting Firm presentation
 
The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...
The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...
The "Virtual Coaching Institute"-Pitch during Hack for Health weekend! (May 0...
 
Recruiting Trends- SEA Staffing 2014
Recruiting Trends- SEA Staffing 2014Recruiting Trends- SEA Staffing 2014
Recruiting Trends- SEA Staffing 2014
 
2016-17 IT Workforce Insights Report
2016-17 IT Workforce Insights Report2016-17 IT Workforce Insights Report
2016-17 IT Workforce Insights Report
 
2021 Salary Guide for Creative & Marketing | North America
2021 Salary Guide for Creative & Marketing | North America2021 Salary Guide for Creative & Marketing | North America
2021 Salary Guide for Creative & Marketing | North America
 
2015-southeast-asia-staffing-trends
2015-southeast-asia-staffing-trends2015-southeast-asia-staffing-trends
2015-southeast-asia-staffing-trends
 
Digital Marketing In-house Recruitment Research
Digital Marketing In-house Recruitment Research Digital Marketing In-house Recruitment Research
Digital Marketing In-house Recruitment Research
 
LinkedIn: Global talent trends 2019
LinkedIn: Global talent trends 2019LinkedIn: Global talent trends 2019
LinkedIn: Global talent trends 2019
 
CounterPoint Magazine
CounterPoint MagazineCounterPoint Magazine
CounterPoint Magazine
 
Eos ala vendor choice
Eos ala vendor choiceEos ala vendor choice
Eos ala vendor choice
 
State of Customer Success in India (Aug 2018)
State of Customer Success in India (Aug 2018)State of Customer Success in India (Aug 2018)
State of Customer Success in India (Aug 2018)
 
Benefits Survey - Employee Attitudes
Benefits Survey - Employee AttitudesBenefits Survey - Employee Attitudes
Benefits Survey - Employee Attitudes
 
Transformation Toolkit: Themes to support successful transformations
Transformation Toolkit: Themes to support successful transformationsTransformation Toolkit: Themes to support successful transformations
Transformation Toolkit: Themes to support successful transformations
 
The Connected Vehicle Movement
The Connected Vehicle MovementThe Connected Vehicle Movement
The Connected Vehicle Movement
 
Case presentaion on accenture, marketing management.
Case presentaion on accenture, marketing management.Case presentaion on accenture, marketing management.
Case presentaion on accenture, marketing management.
 

Destaque (12)

Maestría en Gestión de la Mercadotecnia FCA- UADY 2016
Maestría en Gestión de la Mercadotecnia FCA- UADY 2016Maestría en Gestión de la Mercadotecnia FCA- UADY 2016
Maestría en Gestión de la Mercadotecnia FCA- UADY 2016
 
Employment and Job Market for Canada - March 2016
Employment and Job Market for Canada - March 2016Employment and Job Market for Canada - March 2016
Employment and Job Market for Canada - March 2016
 
2016 employment outlook - Canada
2016 employment outlook - Canada2016 employment outlook - Canada
2016 employment outlook - Canada
 
Employment trends in India
Employment trends in IndiaEmployment trends in India
Employment trends in India
 
Manpower Employment Outlook Survey - MEOS Q1 2016
Manpower Employment Outlook Survey - MEOS Q1 2016Manpower Employment Outlook Survey - MEOS Q1 2016
Manpower Employment Outlook Survey - MEOS Q1 2016
 
Employee Needs Powerpoint Presentation
Employee Needs Powerpoint PresentationEmployee Needs Powerpoint Presentation
Employee Needs Powerpoint Presentation
 
Employment trends in india
Employment trends in indiaEmployment trends in india
Employment trends in india
 
Employment.Ppt@
Employment.Ppt@Employment.Ppt@
Employment.Ppt@
 
OECD Employment Outlook 2016
OECD Employment Outlook 2016OECD Employment Outlook 2016
OECD Employment Outlook 2016
 
Causes & Effects of Unemployment
Causes & Effects of UnemploymentCauses & Effects of Unemployment
Causes & Effects of Unemployment
 
Ppt on unemployment
Ppt on unemploymentPpt on unemployment
Ppt on unemployment
 
Employment Trends Survey 2012
Employment Trends Survey 2012Employment Trends Survey 2012
Employment Trends Survey 2012
 

Semelhante a SW Salary Survey 2015: Creative, Digital, Marketing & Tech

Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Tara Donaldson
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Daniel Murphy
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Ruth McRory
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Kelly McCaughey
 
Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014Emma Crowley
 
Digital Salary and Industry Insights 6th Edition
Digital Salary and Industry Insights 6th EditionDigital Salary and Industry Insights 6th Edition
Digital Salary and Industry Insights 6th EditionAlex Straw
 
Hays UK Salary & Recruiting Trends 2015
Hays UK Salary & Recruiting Trends 2015Hays UK Salary & Recruiting Trends 2015
Hays UK Salary & Recruiting Trends 2015Place North West
 
P&S_2015_Salary_Guide[1]
P&S_2015_Salary_Guide[1]P&S_2015_Salary_Guide[1]
P&S_2015_Salary_Guide[1]David Ellis
 
Global Recruiting Trends 2016
Global Recruiting Trends 2016Global Recruiting Trends 2016
Global Recruiting Trends 2016Pierre Bernard
 
GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815Arabinda Das
 
Global Recruiting Trend for 2016
Global Recruiting Trend for 2016Global Recruiting Trend for 2016
Global Recruiting Trend for 2016John I. Rayhan
 
Global recruiting trends 2016 by LinkedIn
Global recruiting trends 2016 by LinkedIn Global recruiting trends 2016 by LinkedIn
Global recruiting trends 2016 by LinkedIn Pierre Bernard
 
GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815Will Clarke
 
2016+Global+Recruiting+Trends
2016+Global+Recruiting+Trends2016+Global+Recruiting+Trends
2016+Global+Recruiting+TrendsDouglas Tauro
 
Global Recruiting Trends 2016
Global Recruiting Trends 2016Global Recruiting Trends 2016
Global Recruiting Trends 2016Shaikh Shahzad
 
GRT16_GlobalRecruiting
GRT16_GlobalRecruitingGRT16_GlobalRecruiting
GRT16_GlobalRecruitingstaffersindia
 
Global Recruiting Trends 2016
Global Recruiting Trends 2016Global Recruiting Trends 2016
Global Recruiting Trends 2016Vikram Nair
 

Semelhante a SW Salary Survey 2015: Creative, Digital, Marketing & Tech (20)

Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
Market Trends Australia 2H 2014
Market Trends Australia 2H 2014Market Trends Australia 2H 2014
Market Trends Australia 2H 2014
 
Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014Ambition-Market-Trends-Australia-2H-2014
Ambition-Market-Trends-Australia-2H-2014
 
Digital Salary and Industry Insights 6th Edition
Digital Salary and Industry Insights 6th EditionDigital Salary and Industry Insights 6th Edition
Digital Salary and Industry Insights 6th Edition
 
Hays UK Salary & Recruiting Trends 2015
Hays UK Salary & Recruiting Trends 2015Hays UK Salary & Recruiting Trends 2015
Hays UK Salary & Recruiting Trends 2015
 
P&S_2015_Salary_Guide[1]
P&S_2015_Salary_Guide[1]P&S_2015_Salary_Guide[1]
P&S_2015_Salary_Guide[1]
 
GlobalRecruiting Trend 2016
GlobalRecruiting Trend 2016GlobalRecruiting Trend 2016
GlobalRecruiting Trend 2016
 
Global Recruiting Trends 2016
Global Recruiting Trends 2016 Global Recruiting Trends 2016
Global Recruiting Trends 2016
 
Tendance de recrutement 2016
Tendance de recrutement 2016Tendance de recrutement 2016
Tendance de recrutement 2016
 
Global Recruiting Trends 2016
Global Recruiting Trends 2016Global Recruiting Trends 2016
Global Recruiting Trends 2016
 
GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815
 
Global Recruiting Trend for 2016
Global Recruiting Trend for 2016Global Recruiting Trend for 2016
Global Recruiting Trend for 2016
 
Global recruiting trends 2016 by LinkedIn
Global recruiting trends 2016 by LinkedIn Global recruiting trends 2016 by LinkedIn
Global recruiting trends 2016 by LinkedIn
 
GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815GRT16_GlobalRecruiting_100815
GRT16_GlobalRecruiting_100815
 
2016+Global+Recruiting+Trends
2016+Global+Recruiting+Trends2016+Global+Recruiting+Trends
2016+Global+Recruiting+Trends
 
Global Recruiting Trends 2016
Global Recruiting Trends 2016Global Recruiting Trends 2016
Global Recruiting Trends 2016
 
GRT16_GlobalRecruiting
GRT16_GlobalRecruitingGRT16_GlobalRecruiting
GRT16_GlobalRecruiting
 
Global Recruiting Trends 2016
Global Recruiting Trends 2016Global Recruiting Trends 2016
Global Recruiting Trends 2016
 

Último

Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 

Último (20)

Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination:  Put your business at the forefront of local searches!Local SEO Domination:  Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 

SW Salary Survey 2015: Creative, Digital, Marketing & Tech

  • 2. 02ADLIB Salary, Benefits & Engagement Survey 2015 Contents Preface 03 How 2014 stacked up for ADLIB 04 Section 1 – Demographics (all respondents) 05 Section 2 – Permanent Recruitment – Key highlights & trends 07 Section 3 – Permanent Recruitment – Salaries & benefits 12 Section 4 – Contractors – Demographics 16 Section 5 – Contractors – Key highlights & trends 20 Creative 21 Marketing / PR / Brand / DM Agency etc 23 Digital Specialist / Agency 25 Client Side Marketing 27 Technology 29 Section 6 – The SouthWest – Survey 31 Section 7 – The SouthWest – Salaries & contract rates 34 Creative 36 Marketing / PR / DM Creative Agency etc 37 Digital Specialists / Agency 38 Client Side Marketing 39 Technology 39 About ADLIB and contact 40
  • 3. 03ADLIB Salary, Benefits & Engagement Survey 2015 First up, a huge thank you to all of those who have contributed and provided us with the information that has helped shape ADLIB’s first salary, benefit and engagement survey. We hope it will be a valuable tool to employers and employees alike. Our objective was to create an informed picture of the current rewards, motivations and sentiments towards employment across the South West’s creative, digital, marketing, eCommerce and technology sectors. The data has been collated via direct respondents of an online survey placed in November 2014, combined with ADLIB’s extensive internal data and knowledge gained from the creative, digital, marketing, eCommerce and technology sectors. We’d like to say a special thank you to Bristol Media, The Creative Skills Hub – LEP and Invest Bristol and Bath for their support in promoting the survey. Whether you are an employer, an employee, a business considering opening operations in the South West or you are simply reading with interest, we hope you enjoy. Team ADLIB Hello. Preface
  • 4. 04ADLIB Salary, Benefits & Engagement Survey 2015 2014 was a positive year, frantic at times, but for all the right reasons. Sure we’d adjusted somewhat to the highs and lows during the depths of recession, during which (for us) the digital and technology markets remained strong, however 2014 was the year client side marketing and creative recruitment was proven to be well and truly back on the agenda. Confidence appears to be returning to those seeking new career opportunities driven by choice rather than need, relocation was back to an all-time high and best of all new positions are being created thanks to business growth and success. It’s well worth noting that the creative industry now has a reported worth of £71.4 billion and is the fastest growing industry in the UK year on year – Janet Hull, Marketing Director of the IPA. The underpinning result from the survey highlighted one of our fondest topics, the importance of employee engagement. If businesses are serious about attracting and retaining top talent, employee engagement should be an active practice. Engagement is central to the success of a business and one that is very often overlooked within the SME business community. It’s an approach designed to ensure employees are committed to their organisation’s goals and values, motivated to contribute to organisational success, at the same time as enhancing their own sense of well-being. Engagement comes from the top, creating and sharing the vision, demonstrating strong leadership, gathering participation and providing support. A win-win situation. Here at ADLIB we’re expecting 2015 to be a big year, a year of continued growth and breaking new ground further afield. We very much hope to repeat the survey in 12 months and unearth how the sectors, attitudes, demands, motivations and salaries develop and change direction throughout the year. How 2014 stacked up for ADLIB How 2014 Stacked Up for ADLIB
  • 6. 06ADLIB Salary, Benefits & Engagement Survey 2015 As the information below demonstrates, respondents to the survey represent a well-balanced demographic from varying industry sectors. Male 56.4% Female 43.6% Age 20 or under 1.1% 21-29 28.7% 30-39 44.7% 40-49 18.3% 50-59 6.9% 60 or older 0.3% Region of work Employment status Bristol 55.1% Bath/Somerset 12.5% Wiltshire 7.5% Gloucs. 6.6% Devon 6.6% Cornwall 0.3% Dorset 1.6% Cardiff/SEWales 2.9% Other 6.9% Contractor sector breakdown Permanent sector breakdown Male / female Employed – 75.8% permanent basis Employed – 17.0% contract basis Currently 7.2% unemployed – (seeking permanent employment) Creative / Design 33.9% Marketing/PR/DM/Creative Agency etc 20.3% Digital Agency / Digital Specialist / 22.0% eCommerce Client Side Marketing 10.2% Technology / IT / Development / Data 13.6% Creative / Design 21.0% Marketing/PR /DM/Creative Agency etc 28.2% Digital Agency / Digital Specialist / 20.4% eCommerce Client Side Marketing 15.2% Technology / IT / Development / Data 15.2% All Respondents – Demographics
  • 7. Section 2 Key highlights & trends Permanent Recruitment
  • 8. 08ADLIB Salary, Benefits & Engagement Survey 2015 Satisfaction Good news for employers! 71.9% of respondents declare they are at least content within their current role / organisation, which leaves the remaining 28.1% actively considering a change of scene. The following information has been drawn from employees who are permanently employed in response to how satisfied they are within their current role, how secure they feel, whether they are willing to move, what the key factors are that would drive them to make a move and whether they feel engaged with their company’s vision. A further positive can be taken with 79.5% of respondents feeling secure in their current role or organisation.We are unable to provide a direct comparison due to this being our first survey, however from experience we would have expected this figure to be significantly lower in more turbulent times. Security Permanent Recruitment – Key Highlights & Trends Strongly agree 17.5% Agree 36.1% Neither disagree 18.3% nor agree Disagree 19.4% Strongly disagree 8.7% Strongly agree 20.5% Agree 38.5% Neither disagree 20.5% nor agree Disagree 13.3% Strongly disagree 7.2% I feel very happy in my current position and company I feel very secure in my current position and company
  • 9. 09ADLIB Salary, Benefits & Engagement Survey 2015 40.7% of employees are actively considering a career move right now, whilst 33.8% have no or little intention of moving which leaves 25.5% as passively job hunting. Passive job hunters are very often skilled employees who are open to hearing about an opportunity should something of interest cross their paths. Employers, we talked about employee engagement earlier.These are the people you are much more likely to convert to loyal employees by undertaking such a programme. Willing to move It’s no surprise that financial gain scores highly as the most important factor when considering a new opportunity (81.7%). Also scoring highly and clearly important is the opportunity to improve work / life balance (64.1%), better career prospects (65.3%) and improved management (47.4%). Agency and creative people will often look to make a move specifically for a change of client base or core agency proposition. It can be difficult for an employer to overcome these key motivators. Factors that drive change 100 Financial gain Better management Improved lifestyle Better career prospects 80 81.7% 47.4% 64.1% 65.3%60 40 20 0 Permanent Recruitment – Key Highlights & Trends Strongly agree 21.7% Agree 19.0% Neither disagree 25.5% nor agree Disagree 19.0% Strongly disagree 14.8% I am actively seeking a new opportunity
  • 10. 10ADLIB Salary, Benefits & Engagement Survey 2015 A true result of modern times shines through with social media acknowledged as a key source of finding new opportunities at 62.9%. Thankfully the ADLIB team maintain a role to play with 66.4% of respondents turning to a recruitment agency, though online job boards prove to be the prime source of searches at 69.5%, whilst 54.1% of people feel confident to make a direct approach. How people find a new role 100 Recruitment agency Online job board Social media / Linkedin Direct approach / WOM / referral 80 54.1% 60 40 20 0 66.4% 69.5% 62.9% 56.7% say yes. As we’ve already stated, ADLIB are huge evangelists of the role employee engagement plays and the value it will bring to an organisation. By truly engaging employees into a company’s vision dividends can be paid in the attraction and retention of quality talent. Digital specialists achieve the best buy in with a high score of 68.3%, followed by marketing / PR agency client services / planners / production people at 57.7% and technology teams with 55.3%. However, client side marketers (50.0%) and creative (49.0%) drive the industry average down. Do you feel engaged into your company’s vision? Yes 56.7% No 43.3% Permanent Recruitment – Key Highlights & Trends
  • 11. 11ADLIB Salary, Benefits & Engagement Survey 2015 50.9% of respondents cited that they were unaware that their team was set to expand in 2015. Naturally technology scores highly, no real surprises there. The interesting stats appear from digital respondents, who as we’ve already discussed feel well engaged with their businesses vision, in turn this is likely to indicate they are well informed of their organisations growth plans. Department growth was most expected within technology (73.7%), followed by digital (61.7%), agency (45.2%), creative (37.2%) and finally client side (30.1%). To the best of your knowledge is your team looking to expand over the next 12 months? Yes 49.1% Not that I am 50.9% aware of Permanent Recruitment – Key Highlights & Trends
  • 12. Section 3 Salary & benefits Permanent Recruitment
  • 13. 13ADLIB Salary, Benefits & Engagement Survey 2015 Basic salary summary from respondents The following information has been drawn from those employed on a permanent basis where we sought to gain an understanding of how their salary and benefit packages were made up and how often they received reviews. to £20k 12.2% £21-25k 14.1% £26-30k 19.4% £31-35k 15.2% £36-40k 9.5% £41-45k 5.7% £46-50k 4.9% £51-55k 3.8% £56-60k 6.1% £61-70k 3.0% £71-80k 2.3% £80k + 3.8% Permanent Recruitment – Salary & Benefits In the main 53.2% of respondents feel they are paid in line with their sector’s average. 37.3% feel their industry comparisons are better off than them. A tiny 9.5% enjoy feeling they are paid over and above the sector’s average salary. Where do you feel your salary sits across the sector? Above average 9.5% Average 53.2% Below average 37.3%
  • 14. 14ADLIB Salary, Benefits & Engagement Survey 2015 67.9% of employees have access to a pension scheme, followed by 57.0% of respondents enjoying more light hearted fun stuff such as ping pong tables, dress down days, social activities etc. 35.3% of respondents enjoy flexible working. A sign of modern times and perhaps a direct influence technology brings to our working methods? A dedicated training budget is only enjoyed by 15.4% of the sector however, something that could be utilised by employers looking to upskill employees, certainly across sectors with well documented skill shortages such as technology and digital. Benefits Pension Healthcare Life assurance Flexible working Health & wellbeing Car / Car allowance Dedicated training budget Fun stuff (dress down, games room, social events) Govt initatives (childcare vouchers, cycle to work schemes) 67.9% 28.5% 23.9% 35.3% 12.7% 10.9% 15.4% 57.0% 41.6% 100 80 60 40 20 0 Bonuses are paid out to 46.0% of respondents. Employers are likely to receive increased loyalty where bonuses are paid against individual / company performance, in turn aiding in creating a high performance culture. Bonus Yes 46.0% No 54.0% Permanent Recruitment – Salary & Benefits
  • 15. 15ADLIB Salary, Benefits & Engagement Survey 2015 One of the survey’s most surprising results illustrates that 61.2% of respondents don’t receive regular pay reviews. With financial gain cited as the key driver to make a move, consideration could be paid to running regular / planned reviews, in turn employee performance is enhanced based on the delivery of core objectives, coupled with increased loyalty. 25 days of holiday is the magic number enjoyed by 36.1% however a surprising 16.7% receive more than 26 days! With 20 days set as the statutory limit, the South West appears to be generous when it comes to taking time out. Do you receive regular pay reviews? Holidays Yes 38.8% No 61.2% 20 17.5% 21 9.9% 22 7.6% 23 6.1% 24 6.1% 25 36.1% 26+ 16.7% Permanent Recruitment – Salary & Benefits
  • 17. 17ADLIB Salary, Benefits & Engagement Survey 2015 The following information was drawn from respondents to our survey from the contractor community across the creative, agency, digital, client side marketing and technology sectors. Age Region of work Bristol 43.8% Bath/Somerset 14.1% Wiltshire 9.3% Gloucs. 10.9% Devon 4.7% Cornwall 0.0% Dorset 0.0% Cardiff/SEWales 3.1% Other 14.1% Male / female Male 51.6% Female 48.4% 20 or under 3.1% 21-29 15.6% 30-39 37.5% 40-49 26.6% 50-59 17.2% 60 or older 0.0% Contractors – Demographics
  • 18. 18ADLIB Salary, Benefits & Engagement Survey 2015 What is your approximate day rate? What do you enjoy most about contracting? up to £150 22.0% £150-200 11.9% £200-250 27.1% £250-300 3.4% £300-350 15.2% £400-450 8.5% £500+ 11.9% Cracking day rate Flexible working Variety of work Other 33.9% 62.7% 55.9% 13.6% 100 80 60 40 20 0 Sector breakdown Creative / Design 33.9% Marketing/PR/DM/ 20.3% Creative Agency etc Digital Agency / 22.0% Digital Specialist Client Side Marketing 10.2% Technology / IT / 13.6% Development / Data Contractors – Demographics
  • 19. 19ADLIB Salary, Benefits & Engagement Survey 2015 Basis of employment Frequency of work available Would you consider a permanent role? Constantly booked up 11.9% A few occasional gaps 54.2% Few and far between 33.9% Ltd company 38.9% Umbrella 11.9% Self employed 40.7% Other 8.5% Yes 72.9% No 27.1% Contractors – Demographics
  • 20. Section 5 Key highlights & trends Contractors
  • 21. 21ADLIB Salary, Benefits & Engagement Survey 2015 Creative contractors demonstrate themselves as being the people most likely to consider taking a permanent opportunity if it knocked at 85.0%! This may be a reflection of comparable day rates to salary, with the added security of constant employment. Creatives do however enjoy the freedom of flexible working (75.0%) and a variety of work (65.0%). Creative What is your approximate day rate? up to £150 10.0% £150-200 25.0% £200-250 50.0% £250-300 0.0% £300-350 5.0% £400-450 10.0% £500+ 0.0% What do you enjoy most about contracting? Cracking day rate Flexible working Variety of work 30.0% 75.0% 65.0% 100 80 60 40 20 0 CreativeContractors – Key Highlights & Trends
  • 22. 22ADLIB Salary, Benefits & Engagement Survey 2015 Basis of employment Frequency of work available Would you consider a permanent role? Constantly booked up 10.0% A few occasional gaps 55.0% Few and far between 35.0% Ltd company 35.0% Umbrella 5.0% Self employed 55.0% Other 5.0% Yes 85.0% No 15.0% Contractors – Key Highlights & Trends Creative
  • 23. 23ADLIB Salary, Benefits & Engagement Survey 2015 Interestingly a very clear divide appeared between the seniority of respondents with the majority of respondents charging up to £150 a day (41.7%), whilst people within the £250-450 bracket are non-existent, however senior marketers who charge £500+ a day come in at 33.3%. The opportunity to move into permanent employment is something that 58.3% of people would consider; this would lend itself to the fact that 33.3% respondents feel that marketing agency contracting opportunities (outside of digital agencies)are few and far between at present. Marketing / PR / Brand / DM Agency etc What is your approximate day rate? What do you enjoy most about contracting? up to £150 41.7% £150-200 16.7% £200-250 8.3% £250-300 0.0% £300-350 0.0% £400-450 0.0% £500+ 33.3% Cracking day rate Flexible working Variety of work Other 8.3% 41.7% 66.7% 16.7% 100 80 60 40 20 0 Contractors – Key Highlights & Trends Marketing/PR/Brand/DM Agency etc
  • 24. 24ADLIB Salary, Benefits & Engagement Survey 2015 Basis of employment Frequency of work available Would you consider a permanent role? Constantly booked up 8.3% A few occasional gaps 58.4% Few and far between 33.3% Ltd company 25.0% Umbrella 16.7% Self employed 50.0% Other 8.3% Yes 58.3% No 41.7% Contractors – Key Highlights & Trends Marketing/PR/Brand/DM Agency etc
  • 25. 25ADLIB Salary, Benefits & Engagement Survey 2015 The picture within digital agency / specialisms is very different. Day rates of £200-350 make up 61.6% of respondents. 76.9% feel there are plenty of contract opportunities out there. Naturally this would reflect that contractors in this sector are working with market demand, allowing them to push higher day rates. However interestingly, 76.9% of respondents would take the right permanent opportunity if it came along. With our permanent digital respondents optimistic of growth within their teams across the following year it will be interesting to see how the contract market develops. Digital Specialist / Agency What is your approximate day rate? What do you enjoy most about contracting? up to £150 15.4% £150-200 0.0% £200-250 30.8% £250-300 0.0% £300-350 30.8% £400-450 15.4% £500+ 7.6% Cracking day rate Flexible working Variety of work Other 38.5% 84.6% 61.5% 15.4% 100 80 60 40 20 0 Contractors – Key Highlights & Trends Digital Specialist / Agency
  • 26. 26ADLIB Salary, Benefits & Engagement Survey 2015 Basis of employment Frequency of work available Would you consider a permanent role? Constantly booked up 23.1% A few occasional gaps 53.8% Few and far between 23.1% Ltd company 53.8% Umbrella 7.7% Self employed 30.8% Other 7.7% Yes 76.9% No 23.1% Contractors – Key Highlights & Trends Digital Specialist / Agency
  • 27. 27ADLIB Salary, Benefits & Engagement Survey 2015 83.3% of client side marketing contractors would consider a move to something more permanent, this may be driven by 66.7% citing that opportunities are few and far between. 50.0% enjoy a cracking day rate, whilst flexible working appears to be of equal importance. Client Side Marketing What is your approximate day rate? What do you enjoy most about contracting? up to £150 33.2% £150-200 0.0% £200-250 16.7% £250-300 16.7% £300-350 16.7% £400-450 0.0% £500+ 16.7% Cracking day rate Flexible working Variety of work Other 50.0% 50.0% 0.0% 33.3% 100 80 60 40 20 0 Contractors – Key Highlights & Trends Client Side Marketing
  • 28. 28ADLIB Salary, Benefits & Engagement Survey 2015 Basis of employment Frequency of work available Constantly booked up 0.0% A few occasional gaps 33.3% Few and far between 66.7% Ltd company 50.0% Umbrella 0.0% Self employed 33.3% Other 16.7% Yes 83.3% No 16.7% Would you consider a permanent role? Contractors – Key Highlights & Trends Client Side Marketing
  • 29. 29ADLIB Salary, Benefits & Engagement Survey 2015 With day rates suggesting that 75.0% of contractors earn at least £250 a day, it is clear that this is where the money is. Highly skilled and adaptable developers are in constant demand, actively filling in the gaps where permanent employees are hard to find. Cash is the main reason cited for enjoying contracting (62.5%), above variety of work (50.0%). With 75.0% of respondents feeling that they are being kept pretty busy on a consistent basis, the pattern is clear. Technology What is your approximate day rate? What do you enjoy most about contracting? up to £150 25.0% £150-200 0.0% £200-250 0.0% £250-300 12.5% £300-350 37.5% £400-450 12.5% £500+ 12.5% Cracking day rate Flexible working Variety of work Other 62.5% 37.5% 50.0% 25.0% 100 80 60 40 20 0 Contractors – Key Highlights & Trends Technology
  • 30. 30ADLIB Salary, Benefits & Engagement Survey 2015 Frequency of work available Would you consider a permanent role? Constantly booked up 12.5% A few occasional gaps 62.5% Few and far between 25.0% Ltd company 37.5% Umbrella 37.5% Self employed 12.5% Other 12.5% Yes 50.0% No 50.0% Basis of employment Contractors – Key Highlights & Trends Technology
  • 32. 32ADLIB Salary, Benefits & Engagement Survey 2015 With Bristol and Bath selected as high growth creative and digital hotspots by the UK Government, the region certainly feels to be in the spotlight. The region has enjoyed a very evident increase of new business and agencies opening operations, but what are the key factors that influence people being drawn to (or remaining in) the South West. Are you originally from the SouthWest? Yes 49.7% No 50.3% Unsurprisingly, respondents originally from the SW remain here primarily to be close to family and friends (49.8%), however the SouthWest’s lifestyle / culture is also a big draw (44.1%), followed by career opportunities (18.4%). What influenced those from the SW to remain here? Split down the middle! 49.7% yes plays 51.3% no. Career opportunities Lifestyle / culture Family / friends Education 18.4% 49.8% 44.1% 36.0% 4.6% 80 100 60 40 20 0 Not applicable (from the SW originally) The South West – Survey
  • 33. 33ADLIB Salary, Benefits & Engagement Survey 2015 The picture for those attracted to the South West differs with lifestyle again featuring as a significant incentive (37.9%), however career opportunities are a more prominent factor (24.3%) to draw people in. ADLIB experience a steady, and increasing, volume of candidates drawn to the South West, primarily from London, in search of an improved lifestyle whilst maintaining their career ambitions. What influenced those not from the South West to head to the area? Do you feel the SouthWest is buoyant right now? Yes 58.8% No 41.2% Career opportunities Lifestyle / culture Family / friends Education 24.3% 28.5% 37.9% 13.7% 80 100 60 40 20 0 The South West – Survey
  • 34. Section 7 Salaries & contract rates The South West
  • 35. 35ADLIB Salary, Benefits & Engagement Survey 2015 The following information is based on a combination of survey response, client briefs taken and placements made by ADLIB. We stress the importance of context when making salary comparisons based on job title. In many cases there is a significant variance between the bottom end and top end of salaries paid. If you choose to make a comparison, consideration should be paid beyond simply job title. For example, take into account the business proposition, any client base, specialist knowledge, time of establishment and management responsibilities. All of which will influence salary. The South West – Salaries & Contract Rates Salaries & contract rates
  • 36. 36ADLIB Salary, Benefits & Engagement Survey 2015 Permanent Contract (rate per day) Junior Mid Senior Director/ CLevel Junior Mid Senior Integrated Creative Director £45-55k £55-70k £70-80k £80-120k £250-300 £300-400 £400+ Art Director £32-40k £40-45k £45-55k - £175-225 £225-300 £300-400 Designer £16-23k £23-32k £32-50k - £120-180 £180-225 £225-350 Artworker £16-18k £18-24k £24-30k - £100-150 £150-200 £200-250 Digital Creative Director £45-55k £55-70k £70-80k £80-120k £250-300 £300-400 £400+ Art Director £32-40k £42-50k £50-60k - £175-225 £225-300 £300-400 UX Designer £20-25k £25-35k £35-55k - £180-250 £250-350 £350-500 Designer £18-25k £25-35k £35-50k - £120-180 £180-225 £225-350 Offline Creative Director £45-55k £55-70k £70-80k £80-120k £250-300 £300-400 £400+ Art Director £32-40k £40-45k £45-55k - £150-200 £200-280 £300-350 Designer £16-23k £23-30k £30-40k - £100-150 £150-200 £200-350 Artworker £16-18k £18-24k £24-30k - £100-150 £150-200 £200-250 Copywriter £18-25k £25-35k £35-60k £60-80k £100-180 £180-250 £250-350 Creative Studio / Traffic Manager £18-24k £25-32k £32-45k - Creative The South West – Salaries & Contract Rates Junior Non-management level Typically 0-3 years’ exp. Mid Mid management level Typically 3-7 years’ exp. Senior Senior management level Typically 8+ years’ exp. Director / C Level Board or director status Guide
  • 37. 37ADLIB Salary, Benefits & Engagement Survey 2015 Permanent Contract (rate per day) Junior Mid Senior Director/ CLevel Junior Mid Senior Account Management (PR) £17-24k £25-35k £35-50k - £100-150 £150-220 £220-300 Client Services Director (PR) £40-45k £45-50k £50-60k £60-80k n/a n/a n/a Account Management (Marketing & Creative) £17-24k £25-37k £37-55k - £80-150 £150-220 £220-300 Client Services Director (Marketing & Creative) £40-45k £45-50k £50-60k £60-80k n/a £250-300 £300-400 Planning / Strategy – Brand & Communications £22-30k £30-40k £40-60k £60-90k £180-250 £250-300 £300-400 Media – Planning & Buying £18-25k £25-35k £35-50k £50-65k n/a £180-220 £220-300 Production / Project Management £18-26k £26-40k £35-50k £50-60k £100-150 £150-220 £220-300 Studio / Traffic Management £18-23k £23-30k £35-40k £40-50k £100-150 £150-220 £220-280 Business Development (Base Salary) £18-24k £24-30k £35-50k £45-70k n/a £180-200 £200-250 Marketing / PR / DM Creative Agency etc The South West – Salaries & Contract Rates Junior Non-management level Typically 0-3 years’ exp. Mid Mid management level Typically 3-7 years’ exp. Senior Senior management level Typically 8+ years’ exp. Director / C Level Board or director status Guide
  • 38. 38ADLIB Salary, Benefits & Engagement Survey 2015 Permanent Contract (rate per day) Junior Mid Senior Director/ CLevel Junior Mid Senior Digital Account Management £19-25k £25-35k £35-55k £55-70k £180-200 £200-250 £250-400 Digital Client Services Director £45-57k £57-65k £65-80k - n/a n/a n/a Digital Project Management / Production £18-24k £24-35k £35-45k £45-60k £180-200 £200-250 £250-400 Digital Production Manager £40-45k £45-55k £55-60k £60-80k £250-300 £300-350 £350-400 Digital Planning & Strategy £22-28k £28-40k £40-55k £55-90k £200-250 £250-350 £350-450 PPC £20-23k £23-35k £35-50k £50-60k £180-200 £200-250 £250-300 SEO / Content £17-22k £22-27k £27-40k £40-60k £110-150 £150-200 £200-300 Social Media £16-20k £20-26k £27-40k £40-60k £100-130 £130-180 £180-300 eCommerce (Strategy) n/a n/a £50-80k £80-120k - £200-400 £400-800 eCommerce (Acquisition / Retention) £20-30k £30-50k £50-70k £70-100k - £200-300 £300-500 eCommerce (Merchandising) £18-25k £25-35k £35-50k £50k+ n/a n/a n/a Web Analytics £20-25k £25-35k £35-50k £50-90k - - - User Experience / Information Architecture £18-24k £25-40k £40-60k £60-80k £150-200 £200-350 £300-500 Digital Specialists / eCommerce / Agency The South West – Salaries & Contract Rates Junior Non-management level Typically 0-3 years’ exp. Mid Mid management level Typically 3-7 years’ exp. Senior Senior management level Typically 8+ years’ exp. Director / C Level Board or director status Guide
  • 39. 39ADLIB Salary, Benefits & Engagement Survey 2015 Permanent Contract (rate per day) Junior Mid Senior Director/ CLevel Junior Mid Senior Integrated Marketing £18-25k £25-35k £35-50k £50-80k £100-180 £180-300 £300-500 PR & Comms £18-25k £25-35k £35-50k £50-80k £100-150 £150-250 £250-450 Brand £20-25k £24-35k £35-50k £50-80k £150-200 £200-300 £300-550 Product £20-25k £25-35k £35-50k £50-80k £175-220 £220-300 £300-500 DM / CRM £20-25k £25-35k £35-50k £50-80k £100-150 £150-250 £250-500 Events £18-25k £25-35k £35-50k £50-80k £80-100 £100-200 £200-350 Market Research / Insight £20-25k £25-35k £35-50k £50-80k £100-150 £150-300 £300-500 Permanent Contract (rate per day) Junior Mid Senior Director/ CLevel Junior Mid Senior Backend (.Net) £18-25k £25-40k £35-60k £60-85k £150-200 £200-300 £300-500 Backend (open source) £18-25k £25-40k £35-60k £60-85k £150-200 £200-300 £300-500 Frontend £18-25k £25-35k £35-50k £50-70k £100-175 £175-300 £300-500 Testing £18-23k £23-35k £35-50k £50-75k £100-150 £150-250 £250-450 Dev Ops £18-25k £25-35k £35-50k £50-75k £100-150 £150-300 £300-450 Business Intelligence £20-30k £30-45k £45-60k £60-80k £125-200 £200-350 £350-500 Data Analytics £18-25k £25-35k £35-50k £50-80k £100-175 £175-300 £300-500 Tech Project Management £20-30k £30-45k £45-60k £60-85k £120-175 £175-300 £300-500 Client Side Marketing Technology The South West – Salaries & Contract Rates Junior Non-management level Typically 0-3 years’ exp. Mid Mid management level Typically 3-7 years’ exp. Senior Senior management level Typically 8+ years’ exp. Director / C Level Board or director status Guide
  • 40. 40ADLIB Salary, Benefits & Engagement Survey 2015 If you would like market specific information please feel free to get in touch with the ADLIB team. Agency People Digital Specialists eCommerce Specialists Client Side People Creative People Technology, Development & IT Digital,marketing,creative,technology and eCommerce recruiters. ADLIB brings together the brightest people with multi-national agency groups, big brands, boutique agencies and ambitious SMEs. We’ve been doing it very successfully for close to 14 years, but there’s no secret formula. For us, it’s about knowing our stuff, engaging with the right people, going easy on the jargon and genuinely loving what we do. Find us at The Pithay, All Saints Street, Bristol BS1 2NB Contact us on 0117 9269530 or hello@adlib-recruitment.co.uk Creating teams. Shaping futures. Connect with us at www.linkedin.com/adlibrecruitment Follow us on @adlibrecruit