6. History of Design Thinking
• Popularized and refined by experts at IDEO (Including David & Tom Kelly)
• David Kelly then went on to help found the Stanford D. School
• Used by Teach for America, Gates Foundation, Mozilla Foundation, GE,
Facebook, Google, SFMOMA, and more
• Focus on creative solutions to complex problems through understanding
other’s experiences
7. 5 Stages of Design Thinking
Empathize
Define
Ideate
Prototype
Test
Adapted from the D. School
9. The scenario
• Kat and I own a coffee shop
• We have 4 locations across the city
• Need to fill tables and provide the best ordering experience
• The solution needs to be technical in part
12. User interviews
• Ask open-ended questions
• Use: why, how, what
• Ask “why” 5 times
Find their needs through their stories
• Ask close-ended questions
• Use: did, do, would you
• Be prescriptive or projecting
DO DON’T
Time to get scrappy!
14. • Personas
• “Job to be done” definition
• Success definition
• Point of view statements
How can you do this?
15. Point of view statement
User
Female junior in college studying business
Need
To find the best location for her group project work sessions
Insight
Managing a large group project across varied personalities and schedules comes
with social pressure
Take the needs you’ve uncovered and turn them into insights
16. Take the needs you’ve uncovered and turn them into insights
User
32 yo. male freelance graphic designer
Need
To get out of his home office for client meetings and for a change of pace
Insight
Home office life can get lonely and he likes to see familiar faces while conducting
business
Point of view statement
Time to get scrappy!
17. Ideate
Let the user POV guide you in generating a metric ton of
possible solutions
18. • Sketch sessions / whiteboarding
• User flows
• Conversations / meetings
• Brainstorming
How can you do this?
19. Brainstorming
Keep generating possible solutions that speak to the user POV
• Keep in mind your user POV
• Come up with crazy & sober
solutions
• Connect possible solutions
• Let it flow, man!
• Shooting down the ideas of
others… and yourself
• Selecting ideas for a solution
• Being rooted by what’s worked in
the past
DO STAY AWAY FROM
Time to get scrappy!
20. Prototype
Take the possible solutions that most clearly speak to your
user point of view and make some physical stuff
21. • User flows
• Information Architecture
• Thumbnail sketches
• Wireframes
• Sketch / XD / Photoshop mocks
• Working code
How can you do this?
22. User flows
Fancy conditional logic is cool but it’s often helpful to start simple
Source: A shorthand for designing UI flows – Signal v. Noise
23. User flows
Fancy conditional logic is cool but it’s often helpful to start simple
Source: A shorthand for designing UI flows – Signal v. Noise
26. Test
You have a prototype (or two) and now you need
see what’s working and what’s not
27. How can you do this?
• User testing our prototypes
• In person, invision, xd share links, paper mocks
• Beta testing live code from smaller to bigger groups over time
• You’re at the end of the process, not at the end of design thinking
28. In-person user testing
• Ask open-ended questions
• Look for new pain points
• Give the user space to interact
More interviews!
• Ask close-ended questions
• Use: did, do, would you
• Be Prescriptive or projecting
DO DON’T
Time to get scrappy!
30. WE’LL COVER
• Intro Design Thinking
• Workshop the 5 stages
• Goal of each stage
• Get scrappy with an exercise
• Wash & Repeat
• Wrap up & Resources
31. –Tom Kelley, IDEO
“It’s not about just coming up with
the one genius idea that solves the
problem, but trying and failing at a
hundred other solutions before
arriving at the best one.”
32. Ideo – Design Thinking Resources
Treehouse – How I Rapidly Prototype Websites
Signal v. Noice – A shorthand for designing UI flows
About the D. School
Design thinking origin story
Design Thinking workshop with Justin Ferrell of Stanford d. School
Resources
