1. viaMAXI GmbH & Co. KG i.G.
mobility consulting & interim management
Andreas Nelskamp – Managing Director
Nick Brooks –Passenger Railway Consultant
Contact us:
www.viamaxi.com
go@viamaxi.com

2. GLOBAL MEGA TRENDS PUSH NEW
MOBILITY IN ALL AREAS OF LIFE:
• Sharing is the new owning
• Smartphone always „on“
• New technologies
• Urbanisation
THIS EFFECTS MANY INDUSTRIES
• Fleet-/Leasing companies, car manufacturers,
financing organisations & insurance companies
need to integrate & offer new mobility products
• Mobility startup companies encounter increased
competition & professionalisation
• New infrastructure & mobility service providers
offer more choice & increase complexity
• Cities demand solutions for parking, congestion
& pollution
New mobility as a chance for you
viaMAXI – mobility consulting & interim management May 2015

3. THE CHANCE
• Launch new mobility products &
services.
• Improve your market position (get
profitable, grow, expand).
• Turn potential negative effects on
your business into chances.
GREAT – BUT …
• How to define a profitable new
business, product or service concept?
• How to best launch & operate it?
• Already strong market position and
funding of some competitors.
• Proven operational benchmarks raise
customer expectations.
• High investments needed.
• No or low profitability at the start.
• Not every first mover was successful.
Better be a follower?
Corporate
Station based
CARSHARING
Free float
MOBILITY
APPS
P2P
Luxury
CORPORATE
MOBILITY
TECHNOLOGY
Telematics
Bikesharing
Interfaces
Parksharing
Taxi
Ridesharing
Long-haul buses
In megacities
NEW SERVICES
Multimodal
Electric
Payment
Ecological
Cost
pressure
Chauffeur
NEW
MOBILITY
From chance to success
viaMAXI – mobility consulting & interim management May 2015

4. • How to grow my business?
• First mover or follower?
• How to (re-)define a new, profitable
business model, product or mobility
solution?
• How to set-up an operational business
from zero or integrate it into an
existing business?
START DEFINED & AGREED:
"We drive you to success"
✓ We analyse your status, market,
customers & competitors
✓ We evaluate chances & risks ✓
STRATEGY &
CONCEPT -
DEFINED &
APPROVED
Press your buttons to start !Press your buttons to start !
viaMAXI – mobility consulting & interim management May 2015

5. GET READY:
"Preparation is everything"
Regardless of the scope, thorough
preparation is a big step towards
success:
• Acceptance from customers, staff &
other stakeholders
• Launch on-time
• Secure financial planning & funding
• Minimise risks
✓CONSULT: We consult you to manage
this phase on your own OR
✓MANAGE: We work as Project Manager
in your organisation
PRODUCT/
SERVICE
DEFINITION
Customer
insights
ORGANISATIONAL
& IT SET-UP
Process
set-up
BUSINESS
CASE
CUSTOMER
SERVICES,
OPERATIONS,
TAX,
ACCOUNTING,
LEGAL, …
PR
Job
definitions
Financial
reporting
Coop
partners Hiring
Supplier
selection
P & L
Specifi-
cations
Training
Front-
/backend
Interfaces
Sales
SLAs
Marketing
plan
COMMUNI-
CATION
Board
approval
Stakeholder
involvement
Cross-
deparment
alignment
viaMAXI – mobility consulting & interim management May 2015

6. Task Responsible Timing Status
LAUNCH: „You only have one chance
to make a good impression“.
• What applies in job interviews is also
true with launches.
• Expectations of the board, staff,
customers & competitors range from
being sceptics to full-blown converts
✓We don’t stop at a good-looking
Power Point presentation.
✓From launch support to full project
management – we will present your
company successfully in the market
viaMAXI – mobility consulting & interim management May 2015

7. OPERATE:
„After the game is before the game“.
• Whether you start with a „soft
launch" or a „big bang“, there are
always a learning curve &
unplanned challenges.
• Great start ! Now lets´ launch
further products, services, new
countries or target groups.
✓We can support you on a
consulting basis or
✓fill a temporary gap as an
Interims Manager.
viaMAXI – mobility consulting & interim management May 2015

8. 2012-2015: Head of Sales & Bus. Dev., HKX
Express (long-distance passenger rail operator)
2010-2011: Railway Consultant, Page & Moy
travel group, UK
2008-2010: Co-Founder Mercury Healthcare
2006-2008: Ancilliary Revenue Manager,
Frontier Airlines USA
1999-2006: Product Manager, TUI Group
NETWORK PARTNERS
Proven, international
EXPERIENCE & NETWORK
ANDREAS NELSKAMP
Founder & Managing Director
NICK BROOKS
Passenger Railway Consultat
2014-2015: Commercial Director CiteeCar GmbH
2012-2014: Business Development Manager
car2go (Daimler)
2010-2012: Interims Manager E-Commerce
2007-2010: Founder & Managing Director
automotive start-up
2003-2007: Senior Operations Manager TUI Shop
1996-2003: Marketing & Sales, TUI Group
www.clickutility.it
Mobility expert and organiser
of mobility events in Italy.
www.edicos.de
IT consulting &
implementation. viaMAXI – mobility consulting & interim management May 2015

9. REFERENCES
Fair „New Mobility World" on IAA.
Concept, sales, operation
Launch car2go Milan & Rome.
Project Mgt., Marketing, Operations
CiteeCar Carsharing.
Corporate sales & concept
HKX (private railway).
Sales & Business Development
Partner
www.gpsm.de
Member
www.nimo.eu
Project Development Partner
www.newmobilityworld.com
viaMAXI – mobility consulting & interim management May 2015

10. Our VISION for your MISSION
We don´t stop at a good looking
Power point presentation
Coming from (own) start-up
companies and P&L units we want
to increase value.
Entre-
peneurial
With proven operational know how
we start or (re-)define your
business.
Operative
Pragmatic
viaMAXI – mobility consulting & interim management May 2015

11. CONTACT US
Andreas Nelskamp
Managing Director
Consultant & Interim Manager
Mobile +49(0)177 5220524
andreas.nelskamp@viamaxi.com
Nick Brooks
Passenger Railway Consultant
Consultant & Interim Manager
Mobile +49(0)151 57604043
nick.brooks@viamaxi.com
Phone +49(0)177 5220524
Fax +49(0)511-21938163
go@viamaxi.com
www.viamaxi.com
Office Berlin:
c/o building10
Beteiligungs-
gesellschaft mbH
Zossener Str. 55-58
D-10961 Berlin
viaMAXI
GmbH & Co. KG i.G.
Weinkampswende 12
30539 D-Hannover
viaMAXI – mobility consulting & interim management May 2015