Social Media Marketing made simple. A talk on responsible social media marketing for people and businesses, the tenants of becoming a Digital Gunslinger, and how to become a big damn hero. From Ignite Fort Collins #1 in May, 2009.

8. .: Step Right Up! “ Would you like to learn how to gain 1,000,000 Twitter followers in just 5 seconds ?” * I do not <3 so-called “Marketers” and they do not <3 me.

9. .: Where’s the Sheriff!? (It’s up to YOU ) What does that make us? * big damn heroes .

12. .: Honesty Honesty does not imply integrity … “ He that loseth his honesty hath nothing else to lose .” John Lyly * white lies count!

13. .: Transparency Transparency in business is great . Transparency in Facebook pictures may not be . * transparency and privacy are not mutually exclusive.

14. .: Authenticity * no authenticity = no sales

15. .: Credibility * the first word in Social Media is Social for a reason.

16. .: Accountability Own your mistakes! * or others will make you own them.

17. .: Integrity Integrity, like Trust, is earned over time! “ I have a higher and grander standard of principle than George Washington. He could not lie ; I can, but I won’t .” Mark Twain * I want a mustache like his.

18. .: Humility “ In this galaxy there’s a mathematical probability of three million Earth-type planets. And in the universe, three million million galaxies like this. And in all that, and perhaps more… only one of each of us .” Dr. Leonard “Bones” McCoy