2. The problem
• Creating a successful mobile app requires a broad skills base
– Research
– Business models and budgeting
– User experience
– Interface design
– System architecture
– Coding
– Product management
– Project management
– Legal
– Investment
– Marketing
• Even experts in one area, such as engineering, are unlikely to be successful unless they master
sufficient expertise in the other areas
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4. The Actual A.I. Team
Nic Wright
Strategy & Legal
Indy Chakrabarty
Mobile Development
Vijay Santhanam
Mobile Development
Claudia Sangripanti
Mobile Marketing
Ash Donaldson
User Experience
Alan Zeino
Mobile Marketing
Iain Dowling
User Interface Design
8. Worksheets, case studies & tutor support
• Plan your app as you study
• Learn from app entrepreneurs’ earlier experiences
• Emphasis on the practical
• Ability to ask our experts – via email and weekly Hangout
@appinstruct
9. The opportunity
• Move to smartphones
– Penetration – Australia 65%, UK 61%, USA 53%
– Huge Surge of China – Jan 2012 around 50% of US adoption, Feb 2013 – overtook US
adoption
– Brazil only at 36%
– India only at 10%
– Cheaper iPhone better news for developers, than Apple = more app users
• Growth in downloads
– Gartner predicts there will be 310b app downloads in 2016
– Most downloads will be Free – 288b
– But paid downloads to grow 3x – 8.1b in 2013; 21.6b in 2016
• Growth in revenues
– Apple has paid out over $5b in last 12 months, same amount as in 1st 4 years
– Gartner predicts app store revenues of $24.5b in 2013 (includes advertising)
– Gartner predicts estimated value of $74b in revenue from app stores in 2016
– Paid-for downloads will contribute 45.2% of this revenue by 2016
– In-app-purchase will account for 41% of this revenue by 2016
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10. Learn more
• If you’ve a Case Study, we’d love to hear from you
• If you’re interested in broadening your knowledge, then contact me for special pricing
Start Free Trial – http://appinstruct.com
Contact us atinfo@appinstruct.com or twitter.com/appinstruct
