11834_B2BOnlineEU

Be Inspired. Learn from:
Sponsors:
Rethinking your B2B
Digital Business to Create
Value in a Disrupted World
07 - 08 December, 2016
Mövenpick Hotel, Amsterdam
REGISTER NOW! www.b2bonlineeu.com b2bonline@wbr.co.uk +44 (0)207 368 9332
The Digital Marketing & eCommerce Event
for Manufacturers & Distributors
Vishal Chhatralia,
VP Digital Operations,
RS Components
Valerie Thomassin,
SVP, Corporate Marketing &
Sales Enablement,
Xerox
Vasuki Muralidhar,
Head of eCommerce,
Fabory (Grainger)
Paul Cardno,
Head of Content & User
Experience, Europe,
3M
Julian Macey,
Director of eBusiness,
VWR
Alex Walker,
Etail Sales Director, Europe,
ACCO
Jonathan Dinkeldein,
Marketing Communications
Director,
Eaton
Bernhard Falch,
Head of Online Marketing,
Bosch Sicherheitssysteme

The Digital Marketing & eCommerce Event for Manufacturers & Distributors PAGE 2
“The best B2B eCommerce event I
have ever been to”
Simon Hall,
Former Head, Marketing UK,
Dell
“A highly interactive conference
allowing the much needed drill down
discussions this market need- Loved the
topics discussions and the workshops”
Alexander Leibold,
Global eCommerce Manager,
HP
“Meeting like minded individuals and
discussing challenges I thought were just
internal has been hugely comforting and
extremely valuable”
Shabir Chagan,
Business Solutions & Technology Manager,
Sandvik Coromant
“The inspiring, engaged presenters
and vibrant discussions enriched my
experience of the conference”
Harald Shirmer,
Head of Digital Transformation & Change HR,
Continental

2016 Advisory Board
Dear Colleague,
The future of B2B digital marketing and eCommerce is very different to
anything we have seen before. Never has it been so important to keep pace
with how your customers are engaging with your products and how to give
them the ultimate digital experience they are looking for.
Are you really prepared?
Make sure you are ready! Take this opportunity to learn directly from your
senior-level B2B peers who will share insights and experiences on how to get
digital buy-in internally, define the customer journey, rethink your business
model to drive an enterprise-wide digital transformation, and optimise
ePerformance to drive traffic.
Will you be among them?
If you specialise in digital, eCommerce, digital marketing, mobile or social then
our agenda is crafted by senior experts from the manufacturing supplies, life
sciences, building and construction, automotive, aerospace and office supplies
industries with you in mind.
Discuss and debate how to develop an agile B2B technology, develop
outstanding brand visibility, adapt to mobile platforms, create compelling
content for B2B and get the best talent. Get involved in a range of interactive
sessions like roundtables, interviews, debates, workshops, creative
boardrooms and expert panels. Take the opportunity to field your questions to
industry-leading figures.
With over 175 senior-level professionals in attendance, and more than 45
leading market experts speaking, B2B Online Europe is the only place to go if
you want to openly address challenges whilst finding real solutions to bring
back to your team.
We look forward to welcoming you to Amsterdam in December.
Best wishes,
The B2B Online Europe Advisory Board
Antoine Aranda,
Chief Digital Officer,
Region South,
Siamak Baharloo,
VP, Digital Marketing
Platforms,
Jonathan Collins,
Sr. Director of eCommerce,
Kelly Whalley,
Global Head of Digital
Marketing,
An agenda designed for the
industry by the industry

Camille Bjorse, Head of Marketing
Communications Europe, IDEXX Laboratories
Horst Bothe, Digital Director, HP
Paul Cardno, Head of Content & User
Experience, Europe, 3M
Vishal Chhatralia, VP Digital Operations,
RS Components
Eric Croon, Global eBusiness Director, ERIKS
Jonathan Dinkeldein, Marketing Communications
Director, Eaton
Stefan Hauck, Senior Manager Brand
Communications, BRITA
Jens Hegenberger, Head of eCommerce,
Heidelberger Druckmaschinen
Lena Holmgren, Head of Digital Marketing,
Hedson Technologies
Bernhard Falch, Head of Online Marketing,
Bosch Sicherheitssysteme
Thomas Kolster, Head of Global Digital
Marketing, Danfoss
Stéphane Lafarge, Director, Western Europe,
Herman Miller
Peter Leschly, Director, Media & Communication,
ActionSportGames
Mikael Lindblad, CMO, Nutrinovate
Julian Macey, Director eBusiness, VWR
Christian Matenaers, Head of Digital Marketing,
Cromwell
Jeremy Maxwell, Multichannel Director,
Wolseley
Andrew McClelland, Managing Director,
Mirador Digital
Philippe Morin, Nordic Digital Officer,
Air Liquide Nordic
Vasuki Muralidhar, Head of eCommerce,
Fabory (Grainger)
Thomas Müller, Head of eCommerce & Digital
Marketing, Remmers
Yekemi Otaru, Strategic Marketing Director,
YO! Marketing
Manlio Sanna, Global Principal, IMS Health
James Simpson, eCommerce & Digital
Marketing Leader (West Europe), 3M
Pascal Smits, Global Head of Digital
Transformation, Philips Lightnings
Valerie Thomassin, SVP, Corporate Marketing &
Sales Enablement, Xerox
Kilian Veer, Former Head of Digital Strategy,
QIAGEN
Annika Viberud, Commercial Finance Director,
Mölnlycke Health Care
Kelly Whalley, Global Head of Digital Marketing,
Kingspan
Alex Walker, Etail Sales Director, Europe, ACCO
Benoit Watrigant, Head of Digital and
eCommerce, Legrand
Florian Wegener, VP, Global Head of
eCommerce, QIAGEN
Nicki Young, Global Head of Digital Product
Management & Marketing, RS Components
Denis Zekic, Group Digital Marketing Director,
StepStone
Speakers

Why
Attend?
B2B Online is the only event in Europe to
provide eCommerce and digital marketing leaders
with a 360° perspective on how to revolutionise
their digital business strategy. With a focus on
manufacturing supplies, aerospace, automotive, life
sciences and lab equipment and office supplies,
this event is a true must attend for
anyone searching for practical and
actionable take-aways.
Align your digital strategy with
both regional and global counterparts to
ensure a united brand and digital voice
that allows growth opportunities and
puts you ahead of your competitors
Build a personal, invaluable network
With only B2B digital marketing and
eCommerce executives attending, everyone
in the room will share their knowledge and
experience at the strategic, operational and
tactical levels. Everyone attending shares
the same responsibilities, interests and
challenges, so you’re in great company!
Interactive learning formats
The agenda is filled with interactive sessions like
roundtables, workshops and panel discussions,
allowing you to discuss your biggest challenges
in small, intimate working groups and to make
the networking truly valuable
Provide an optimised online
experience that will ensure cross and
up sell opportunities and drive revenue
generated through online channels
Case Study Revolutions
In this innovative and interactive format,
spend 20 minutes listening to a best-
practice case study before the speaker
challenges you to find a solution to one of
their key unsolved challenges. You’ll then
engage in a small interactive roundtable
discussion before each group presents
its conclusions to the audience. Take
away different approaches to the same
challenge from your fellow industry peers!
Drive customer
engagement through
personalised content to
build customer loyalty
and provide added value

An interactive and targeted program
22
small-group interactive
sessions to allow you
to fully delve into your
biggest B2B challenges
and source proven solutions
31
solution-focused
sessions that leave no
stone Unturned when
addressing your
biggest B2B eCommerce pain points
43
B2B thought leaders
bring you practical tips
on how to successfully
adapt your digital and
eCommerce strategies to capitalise
on the new online market
120+
companies
attending to
offer you the
opportunity to
benchmark against Europe’s leading
manufacturers and distributors
1
invite-only Think Tank
allowing key leaders to
strategically access the
latest thinking
1
extended workshop to
learn a step-by-step
tested process for digital
transformation

The sessions you don’t want to miss!
7 December at 15:55
INTERVIEW INTERACTIVE:
How to Improve Communication
between Manufacturers and Distributors
Around Content - What Do Distributors Want
and How Do They Want it?
Vasuki Muralidhar
Head of eCommerce, Fabory (Grainger)
Paul Cardno
Head of Content & User Experience, Western Europe, 3M
• More work and same fee: What is the real incentive
for manufacturers to provide better content to
distributors?
• Is data the new manufacturer’s online sales person?
• When they ask for “as many details as possible” what
do distributors actually mean?
• Is there a way for manufacturers to control or
influence distributors’ requirements in terms of PIM?
• Is there a way for distributors to give access to more
customer data to manufacturers?
• Is distributors’ technology a real impediment to
sharing sales and customer data with manufacturers?
7 December at 10:55
OXFORD-STYLE DEBATE:
Online Offerings Will Replace The
Traditional B2B Offline Sales Model
MODERATOR: Bob Barr
Managing Director, Accenture Interactive
FOR: Julian Macey
Director of eBusiness, VWR
• The digital proposition creates new leads for sales,
offline and online
• The digital proposition allows you to reach a wider
customer base and explore new geos
• It is impossible to convert business without a previous
touch point - today’s customer prefers to assess and
make choices online
AGAINST: Stephane Lafarge,
Director, Western Europe, Herman Miller
• Digital sales are a threat to human capital
• Our customers are used to analogue and enjoy the
personal touch that comes with their own sales
representative or account manager
• There is no proven value that truly links the digital
proposition to increased revenues
8 December at 11:10
WORKSHOP:
How to Design, Implement and Control
a Step-by-step Process for Digital Transformation
Florian Wegener
VP, Global Head of eCommerce, QIAGEN
• Prioritization: how to design the order in which things
are to be done
• Pre-process: how to secure an internal support and
sponsor for your digital transformation journey
• Managing complexity: technology and processes at
the service of data in modern organisations
• Managing complexity: do you need a chief
simplification officer for your digital transformation?
• Tearing down silos and establishing boundaries
between business units in support of digital
transformation – the role of governance
• How to build your digital transformation team
• What partners are a must-have along the digital
transformation journey?
8 December at 11:10
PANEL DISCUSSION:
How to Make B2B Glamourous to
Attract and Retain Millennials in Digital Marketing
and eCommerce Transformation
Thomas Kolster
Head of Global Digital Marketing, Danfoss
Denis Zekic
Group Digital Marketing Director, StepStone
Pascal Smits
Global Head of eCommerce, Philips Lightnings
• Location, location, location: are you located in a
millennial-free zone and if so, what do you do?
• Can B2B be as attractive to digital natives as B2C?
• Change management, legacy environments and
talent attraction: is your HR department working for
or against you?
• Pride, prejudice and millennials: is B2B to perfect
environment for digital natives?

Day One
Wednesday 7th
December 2016
07:45 COFFEE AND REGISTRATION
08:30 Welcome comments
Marie-Charlotte Rouzier, Conference Director, B2B Online
Rethinking your Business Model
08:35 Chair’s Opening Remarks and Business Card Exchange
Bob Barr, Managing Director, Accenture Interactive
08:50 OPENING KEYNOTE PRESENTATION: Digital Transformation: How to Transform your Time to Market and Customer Experience to
Compete in a Digital World
Accountable for developing a global digital strategy to drive digital growth for Electrocomponents plc (FTSE250, with traffic in excess of 100m visits a year and £1.3bn revenue with
over 60% online channel share), Vishal is driving the creation of a world class online experience; leading a global team of senior professionals from Paid Media, PPC and SEO across
agile development teams and Digital Product Managers to UX teams; and working strategically to drive digital transformation.
Since he started, Nicki has achieved a significant online transformation, realising £20m a year in incremental revenue, increasing online customer acquisition by 180k a year and
significantly improving the online customer experience. In less than 5 years, he has climbed all the way up to Head of Online Customer Experience on a global scale. His advice is: “If
you want to be successful in digital, understand your customer’s needs, be dynamic and innovative in your thinking, focus on value and execute incredibly well.”
Jointly, Vishal and Nicki will address:
• How does your existing organisational design create barriers to a holistic perception of the customer experience?
• Breaking down silos to improve tracking and measurement
• Getting an end-to-end view of the process
• Building customer journey strategy: what does it mean?
• Does the objective of a holistic customer experience presuppose the breaking down of internal silos?
• Tracking, creating leads and converting
• How can a truly omni-channel experience emerge from internal transparency and visibility?
• What does “taking the customer’s perspective” really mean?
• How can the customer experience approach drive internal operations and strategies around digital marketing?
• What are the ways to benchmark digital sales performance internally?
• How can KPIs and marketing milestones be monitored to get a single view of the digital performance across the organisation?
• What does data awareness mean in a world transitioning from offline to online?
• Is data infrastructure the issue? How do you assess if your data architecture is what you need to enable proper tracking of digital performance?
• Do you have the right capabilities – people and processes – in place to analyse the data and track digital performance?
• Is a Chief Data Officer necessary to drive a data-driven mind-set in the organisation?
• How can digital visibility drive more online and offline sales?
Vishal Chhatralia, VP Digital Operations, RS Components
Nicki Young, Global Head of Digital Product Management & Marketing, RS Components
09:10 CASE STUDY: The B2B vs B2C Differentiator: How to Develop an Ecosystem that Goes Beyond the Traditional Sales Model to Create a
More Consultative Sale
One of the key fears of moving from an analogue culture to the digital culture is the argument that customers will lose the relationship they have with the brand through an account
manager or sales rep. Looking at the constitutive elements of such a relationship, the truth is that customers want products and services that fit their own needs. They want support
and acknowledgment of their idiosyncrasies throughout the buying process and also before and after. How can organisations develop digital mind-sets and processes that offer a
relationship and not just a transaction? In his case study, Jochen will talk through:
• What is the importance of solution-focused sales as opposed to traditional sales and how can it be developed at all levels of the organisation?
• What content can be shared internally and at which frequency? What is the best way to reinforce the importance of holistic solutions?
• How can innovative thinking be truly nurtured to support your digital value proposition?
• Knowing how and knowing when you are ready for change: what does it take?
Jochen Wiechen, CEO, Intershop
09:30 CASE STUDY INTERACTIVE: How to Transform Marketing and Position it as a Strategic Function
Managing a total budget of $17m with 80 direct reports based in Europe, US and off-shore, and executing on an additional $20m on behalf of the business units across the
world, Valerie has created and currently leads Global Marketing Shared Services with in-scope Demand Centre and Sales Enablement for Xerox Corp as well as the Marketing &
Coms activities for Europe. She has transformed the marketing practice across Xerox with fully integrated marketing strategies and drives several global corporate cutting-edge
programmes; has developed various marketing strategies with associated tactics for different offerings (hardware, software & BPO services) through several channels (direct sales
force, resellers, social media, web) at European, Developing Countries and Global level; and has participated in the restructuring of several operating models to drive profitable
growth in both mature and emerging markets. Today she will detail:
• How to develop an integrated approach to influence, inform and educate your board and internal leaders about the power of digital
• What are the key components needed in your marketing team to make that change happen?
• How can sales and marketing be aligned?
Valerie Thomassin, SVP, Global Demand Centre & Sales Enablement and Corporate Marketing & Communications Europe, Xerox
10:15 MORNING TEA AND COFFEE
10:55 OXFORD STYLE DEBATE: Online Offerings Will Replace The Traditional B2B Offline Sales Model
Surveys all concur in asserting that digital marketing and sales leaders all struggle with internal reluctance to the adoption of the digital model. Fear is the first dominant reason. Is
it that traditional actors who have created their success stories in the analogue model feel like digital will render them obsolete? Has the question ever been asked at the strategic
level: what is digital here for? To destroy or support the traditional sales model? In this head-to-head debate, Stephane and Julian will put forward opposite arguments and challenge
each other on points of contention as they bid to win your vote. Who will convince you most?
FOR: Julian Macey, Director eBusiness, VWR
• The digital proposition creates new leads for sales, offline and online
• The digital proposition allows you to reach a wider customer base and explore new geos
• It is impossible to convert business without a previous touch point - today’s customer prefers to assess and make choices online
AGAINST: Stephane Lafarge, Director, Western Europe, Herman Miller
• Digital sales are a threat to human capital
• Our customers are used to analogue and enjoy the personal touch that comes with their own sales representative or account manager
• There is no proven value that truly links the digital proposition to increased revenues
MODERATOR: Bob Barr, Managing Director, Accenture Interactive

Day One
Wednesday 7th
December 2016
The Future of Marketplaces
11:40 OXFORD STYLE DEBATE: Marketplaces will Complement the Existing Manufacturer/Distributor Relationship and Add Value to the Industry
In a world where manufacturers can sell directly to end customers via marketplaces, what happens to the long-standing and loyal relationship of the organisation with its traditional channel
partners? Is it possible for the new order to foster a new form of collaboration to the benefit of the end customer? With so many blurred lines between the concept of client, competitor and
partner, will the new landscape be defined by better access to data by all? James and Kilian sit on opposite sides of the fence and battle it out to deliver the winning argument.
FOR: Kilian Veer, Former Head of Digital Strategy, QIAGEN
• Through marketplaces, manufacturers can access a wider breadth of customers
• Manufacturers can also access brand new customers in new locales rather than through their legacy distributors
• Marketplaces provide the manufacturers with better control of how their brand is represented online
• Marketplaces allow greater access to customer data than distributors
AGAINST: James Simpson, eCommerce & Digital Marketing Leader (West Europe), 3M
• Manufacturers cannot move into new opportunities where a well-established, long-service relationship exists with distributors
• Marketplaces allow too much transparency between products which causes manufacturers to lose control of their pricing strategies
• Marketplaces do not enable consultative selling
• Marketplaces encourage lowest price buying whereby customers only focus on the cheapest products rather than the right purchase
MODERATOR: Adrien Nussenbaum, Co-Founder, Mirakl
12:25 CASE STUDY: How to Build your Own Marketplace to Support Price Transparency whilst Protecting your Manufacturer/Distributor Relationship
Head-hunted from Amazon to take ownership of the ‘Online’ 3-year strategy and roadmap, Alex is P&L responsible for all of ACCO’s European online sales with pure-play ‘etailers’
including Amazon EU (UK, DE, FR, IT, ES) and is lead for the Global Amazon Working Group. In his presentation he will detail:
• What is the foreseeable evolution of competitive marketplaces in Europe and on a global scale?
• How can an internal marketplace safeguard relationships with distributors while allowing direct touch points with your end customers?
• What are the key elements to building an internal marketplace?
• Would an internal marketplace provide more control over pricing strategy?
• Can such a platform allow the capture of relevant customer data by manufacturers?
Alex Walker, Etail Sales Director, Europe, ACCO Brands
12:45 LUNCH
TRACK A
Transforming
your B2B Website
TRACK B
Developing
Agile B2B Technology
TRACK C
Small
Working Groups
13:45 Chair’s Opening Address
Andrew McClelland, Managing Director, Mirador Digital
Chair’s Opening Address
Kilian Veer, Former Head of Digital Strategy, QIAGEN
13:50 FIRESIDE CHAT: How to Drive Traffic to
your Landing Pages and Generate Demand
to Reach more Potential Customers
An expert of eCommerce and digital marketing in both
the B2B and B2C environment, Thomas heads up the
entire digital transformation of the marketing and sales
functions at Remmers. A strategist at his core, he is
adept at tackling all operational and tactical aspects of
the transformation, from IT infrastructure to content
marketing via tracking and conversion rates.
Passionate about digital marketing,
Camille’s expertise lies in digital customer engagement
and multi-channel management.
Together, Thomas and Camille will discuss:
• When working with hundreds of thousands of SKUs,
what are the main ways to design an appropriate
and efficient website structure?
• Should user experience be the key focus governing
the website structure design process?
• What are the keys to enhance, improve and support
SEO using your website structure?
• When working across multiple countries and trying
to adapt to local preferences:
o How can website structure be optimized?
o How can the optimum look and feel be
determined?
Thomas Müller,Head of eCommerce & Digital
Marketing,Remmers
Camille Bjorse,Head of Marketing Communications
EMEA, IDEXX Laboratories
PANEL INTERACTIVE: How Can
you Drive Agile and Flexible
Thinking in a Legacy Environment?
A demonstrated leader with a commercial mindset and
experience from Brand and Marketing Communications,
Business Development, Project Management and
Business Control. Annika is famous for having been a
key actor in the widely applauded Volvo Truck campaign
“The Epic Split”. Passionate about how a strong brand
contributes to profitability, Annika knows the secrets
behind executing a successful price increase.
Eric is responsible for ERIKS’ digital marketing and sales
strategy with a holistic approach that includes supply
chain, business strategy and manufacturing. He has
created a unique approach to achieving growth through
ERIKS’ online portal.
Philippe specialises in strategy & business
development, sales excellence, people & project
management, and business improvement at Air Liquide.
In this interactive panel that includes roundtable discussion
groups, Annika, Eric and Philippe will brainstorm:
• Can mid to large scale organisations function like
start-ups in terms of digital offering?
• If technology is an enabler, is organisational
structure a must?
• Are legacy brands condemned to renounce digital
agility?
• From the waterfall approach to the scrum way, what
can companies do?
• When innovating and thinking outside the box,
can digital deployment occur in weeks instead of
months?
• How to turn the back-office into a responsive and
changing environment in support of the digital value
proposition
• How do pilot projects and pilot tests nurture digital
agility?
Annika Viberud, Commercial Finance Director,
Mölnlycke Health Care
Eric Croon, Global eBusiness Director, ERIKS
Philippe Morin, Nordic Digital Officer, Air Liquide
CREATIVE BOARDROOM: How to Build
Targeted Content in a Structured Manner
to Create Stronger Foundations for your
Inbound Marketing Efforts
Jonathan Dinkeldein, Marketing Communications
Director, Eaton
Horst Bothe,Digital Director, Hewlett Packard
Enterprise
Jonathan leads Eaton’s Marketing Communications
function and team across the Europe, Middle East and
Africa region. His key focus areas include driving brand
awareness and demand generation campaigns targeting
Eaton’s key industry segments. He is also responsible
for leading the development of the marketing
communication function’s capabilities in digital and
direct marketing.
Horst has been at Hewlett-Packard since 2003 as
a data management expert and now leads Content
Management platforms including DAM/DMS for Global
Marketing.

Day One
Wednesday 7th
December 2016
14:35 CASE STUDY: How to Improve your
Invoicing Processes to Increase
Customer Satisfaction along the
Digital Journey
• How can legacy client data systems be managed to
integrate as many customers as possible?
• What are the key advanced features that will
enhance the invoicing process?
• How can people support the invoicing process and
technology?
• Which ways exist to educate and influence people in
supporting the invoicing process?
CODIFYD
CASE STUDY: How to Use Cloud
Technologies to Promote Online
Agility and Revenue Growth
• How the cloud removes the need to set up a
new digital environment and supports speed of
innovation
• Does the cloud foster the emergence of start-up
disruptors? And should you be concerned?
• Tests and trials in the cloud environment: what does
it look like?
Ian Pollard, General Manager EMEA, Cloudcraze
DRILL-DOWN ROUNDTABLES
How to Create an Excellent Customer
Experience and Why Customer Experience
is the USP of the Future
Ferry Meijndert, CEO, Evident
How to Excel at Data Collection and Data
Use for Stronger Personalised Content
Usablenet
14:55 CASE STUDY: How to Create a
Competitive Advantage through
Product Experience: Website
Structure and PIM in Support of the
Customer Journey
Responsible for the development of marketing and
communication for OEM at both the group and
subsidiary levels, Sven’s main focus at present is the
strategy for digital communication and how to use
different marketing tools to support sales and business
development. In his case study he will discuss:
• How can legacy client data systems be managed to
integrate as many customers as possible?
• What are the key advanced features that will
enhance the buying process?
• How can website structure and product content
increase your conversion rates?
Sven Rydell, Marketing and Communications Director,
OEM International
CASE STUDY: How to Stay Ahead of
B2B Trends and Beat Obsolescence
to Create a Competitive Advantage
Peter has over 15 years’ experience in the roles of Art
Director, Concept Developer and Leader of creative
teams. Working with both B2B and B2C projects, his
focus has been on the integration of communication
concepts throughout international organisations, and
the development of visual identity programmes and
marketing campaigns. He will address:
• As an executive, what are the options available to
stay on top of new technological thoughts?
• What can be learnt from other organisations before
cutting edge technology becomes a trend?
• Can B2B organisations leap-frog competition instead
of chasing digital trends?
• What is the B2B industry standard in terms of
emerging technologies?
Peter Leschly, Director, Media & Communication,
ActionSportGames
15:15 AFTERNOON BREAK
TRACK A
Mapping the B2B
Customer Journey
TRACK B
Content and
Product Enrichment
TRACK C
Invite-Only
Think Tank
16:00 FIRESIDE CHAT: How to Increase and
Track Lead Creation, Up-selling, Cross-
selling and Conversion Online
Stefan supports BRITA’s international marketing
strategy that includes digital marketing. He is
passionate about B2B marketing and has spent the
last 10 years developing B2B social media and content
marketing strategies for major European organizations.
Stefan and Darren will share their thoughts on:
• Internally, who does the data belong to?
• How to achieve end-to-end campaign optimization
• How self-service increases capacity, turnover and
market share in support of pure growth
• Creating leads, measuring and tracking conversion
• Operations, processes, data and content: how to
leverage the digital investment
• How to measure visibility
• Why is upselling and cross-selling easier on-line?
• How does marketing contribute to business and
how can you set up a structure that contributes to
business growth online?
• Why are conversion rates higher online?
• What are the key metrics to keep track of to measure
performance?
Stefan Hauck, Senior Manager, Brand Communications,
BRITA
Darren Cooper, Director of Industry Solutions - Europe,
Stibo Systems
FIRESIDE CHAT: How to Improve
Communication between Manufacturers
and Distributors Around Content - What
do Distributors Want and how do They
Want it?
Vasuki is building the eCommerce team at Fabory and
leading the strategic shift from traditional to digital
business models. He is also creating and running a
team of digital natives to grow market share and
increase revenue for the Fabory business through the
online channel.
At 3M, Paul is responsible for strategic leadership and
implementation of best-in-class digital content and
customer experience. He leads a team of 50+ web,
content, design, print and publishing professionals
based throughout Western Europe.
Vasuki and Paul will discuss:
• More work and same fee: What is the real incentive
for manufacturers to provide better content to
distributors?
• Is data the new manufacturer’s online sales person?
• When they ask for “as many details as possible”
what do distributors actually mean?
• Is there a way for manufacturers to control or
influence distributors’ requirements in terms of PIM?
• Is there a way for distributors to give manufacturers
access to more customer data?
• Is distributors’ technology a real impediment
to sharing sales and customer data with
manufacturers?
Vasuki Muralidhar, Head of eCommerce, Fabory
(Grainger)
Paul Cardno,
Head of Content and User Experience, West Europe,
3M
How to Enable Your Organisation to Think
Digitally and to Increase the Monetization
of Your Online Platform
• Being allowed to fail: how to support the emergence
of an internal test and trial culture to support the
digital agenda
• From an analogue to the digital culture: how to turn
the switch internally
• How to avoid the duplication of efforts in marketing
campaign design so as to incorporate digital and
analogue options
• Does digital enable new business acquisition in a
more efficient manner than analogue?
• Digital academy: can such a thing be embedded in a
mandatory curriculum?
• Career progression and KPIs: how to embed digital
thinking in the entire HR process
Bob Barr, Managing Director, Accenture Interactive

Day One
Wednesday 7th
December 2016
16:35 CASE STUDY INTERACTIVE: How to
Use Measurable Social Strategies to
Create Awareness and Engage
Customers – Using your Team to Spread
the Word
Yekemi has spent over 11 years in various engineering,
technical sales and marketing roles in a B2B
environment. Her core expertise lies in developing
and implementing methodologies to turn market,
customer and competitive intelligence into strategy;
new product introduction (NPI) alignment; strategic
planning (market sizing estimation/forecasting); voice
of customer interviews; and developing diagnostic tools
for vertical integration opportunities. Before moving into
roundtable discussion groups, she will reveal:
• From social marketing to social selling: why training
is key to engaging customers the right way
• Measurement and mapping: what key demonstrators
are essential to support social marketing in the B2B
environment?
• Imported from B2C, why social selling is a must in B2B
• With a higher open rate, how is content key in
nurturing leads in the B2B sales environment?
• Why is inbound marketing key to circumvent ad-
blockers?
• Beyond awareness creation, how is inbound
marketing a cornerstone of the digital strategy?
• How to engage with your customers and make your
content relevant to them
Yekemi Otaru, Strategic Marketing Director, YO!
Marketing
INTERVIEW INTERACTIVE: The
Manufacturer’s Perspective: How to
Optimise your Product Enrichment to
Deliver Best-in-class Content and PIM
Benoit is responsible for Digital & eCommerce Strategy
Definition for the group in France; Omnichannel
coordination of digital projects; and Sales and Marketing
support to partners in the field of eCommerce
(Omnichannel Distributors and Pure Players).
Before moving into roundtable discussion groups,
Benoit and Paul will discuss:
• How can manufacturers get rid of dirty data? What
efficient ways exist to clean the master data in
support of sound product enrichment?
• Which solutions and platforms exist to support
product enrichment and PIM?
• How can manufacturers leverage existing tools to
support content?
• How can a true collaborative mind-set exist between
manufacturers and distributors to drive customer
engagement?
Benoit Watrigant, Head of Digital and eCommerce,
Legrand
Paul Cardno, Head of Content and User Experience,
West Europe, 3M
17:25 Chair’s Closing Remarks Chair’s Closing Remarks
17:30 COCKTAIL & CHARITY ACTIVITY

Day Two
Thursday 8th
December 2016
08:00 COFFEE
08:45 Welcome comments
Marie-Charlotte Rouzier, Conference Director, B2B Online
08:50 Chair’s Opening Remarks
Optimising ePerformance
09:00 CASE STUDY INTERACTIVE: How to Build Measureable and Effective Tests and Trials that Support your Business Case and Value
Proposition for Digital
Bernhard has 15 years’ experience in eCommerce and digital transformation with a focus on online, mobile, social, websites, CRM, analytics, and product information management
as well as agile project management. In this opening Day 2 session he will detail the following before setting a challenge for you to brainstorm in small roundtable groups:
• How can you remain competitive in a fast-moving digital world when so many efforts are needed internally to access funding?
• What are the differences between internal focus –and external focus –in terms of results?
• How to shift from measuring efforts to the tracking of results
• What does it realistically mean to accurately demonstrate the concrete value generated by what has been done on the digital side?
• Which elements of the digital value proposition are crucial to increase shareholder value?
• Shifting the focus from key strategic account management to the digital offer demanded by customers: how to calculate your digital market print
• How to get access to the data that is needed to get buy-in for your digital proposition
Bernhard Falch, Head of Online Marketing, Bosch Sicherheitssysteme
09:50 CASE STUDY: Channel Shifting: How can You Increase Customer Adoption Rates to Grow Your Customers’ Digital Engagement?
Vasuki is building the eCommerce team at Fabory and leading the strategic shift from traditional to digital business models. He is also creating and running a team of digital natives
to grow market share and increase revenue for the Fabory business through the online channel. Today he will reveal:
• What are the key drivers of customer engagement and website adoption?
• Is the internal sales network key to engage with the website and get customers to adopt the digital proposition?
• How can you persuade offline customers to go online?
• Are there some tested promotional activities that drive customer adoption?
• Aligning with distributors’ promotion schedule and marketing calendar: does it work?
• How to adapt adoption strategies to local idiosyncrasies
• Are your customers less tech-savvy than B2C customers?
Vasuki Muralidhar, Head of eCommerce, Fabory (Grainger)
10:10 CASE STUDY: The Internal Lean Start-up Incubator: How to Create a Data-driven Mind-set that Supports your Digital Value Proposition
and Boosts Customer Adoption
Pascal is responsible for global eCommerce and Lead Management and is enabling the Philips market organisations to execute on eCommerce go-to-market models in the most
optimal way for both B2C & B2C. He is focused on driving the organisation’s reputation towards being the preferred partner for all major installers, wholesalers and distributors,
through effective digital transformation and the integration of online marketing in the digital ecosystem. In this case study he will detail:
• Can a lean start up incubator act as a digital university internally?
• How can you develop a data-driven mind-set using incubators?
• How can pilot testing support customer adoption rates?
• What does data awareness mean in a world transitioning from offline to online?
• Do you have the right capabilities – people and processes – to drive incubators?
Pascal Smits, Digital Marketing, Global - Head of eCommerce, Philips Lightning
10:30 MORNING TEA
TRACK A
Mapping the B2B
Customer Journey
TRACK B
Adapting to
Mobile Platforms
TRACK C
Driving an Enterprise-wide
Digital Transformation
Chair’s Opening Remarks
SYNERGY WORKSHOP: How to Design,
Implement and Control a Step-by-step
Process for Digital Transformation
Florian leads the digital transformation of QIAGEN
and heads the eCommerce organization responsible
for $250m in revenues and reporting to the CFO. He
leads a cross-functional team consisting of Digital
Sales, Marketing, Business Solutions, Digital Service,
Analytics, Content Management and IT with 80 team
members. He also introduced agile development at
the interface of eCommerce, business and IT. In this
highly interactive session you will be divided into small
working groups to address and find answers to:
• Prioritization: how to design the order in which
things are to be done
• Pre-process: how to secure internal support and a
sponsor for your digital transformation journey
• Managing complexity: technology and processes at
the service of data in modern organisations
• Managing complexity: do you need a chief
simplification officer for your digital transformation?
• Tearing down silos and establishing boundaries
between business units in support of digital
transformation – the role of governance
• How to build your digital transformation team
• What partners are a must-have along the digital
transformation journey?
Florian Wegener, VP, Global Head of eCommerce,
QIAGEN
11:15 CASE STUDY INTERACTIVE:
How to Optimize your Marketing
Automationto Drive Customer
Engagement and Reduce Costs
• What tools are available as far as lead automation is
concerned?
• How will marketing automation evolve given the
regulatory developments around data management?
• Are marketing automation and intelligent marketing
the same thing?
• Is marketing automation the key to driving and
attracting customers?
• What are the key benefits of the programmatic
approach in addition to customer engagement?
• How are marketing automation tools set up and
integrated into your existing systems and processes?
• Which data and analytics provide a better
understanding of your customer?
• Following such analysis, how can an enhanced value
proposition be automated?
• Which marketing automation systems are used and
tested by your peers?
Christian Matenaers, Head of Digital Marketing, Cromwell
CREATIVE BOARDROOM: How to Engage
the Mobile Customer to Drive Growth –
Getting Design and Deployment Right to
Build a Competitive Advantage
Antoine is responsible for the Digital transformation of
VWR in France, Spain and Portugal. VWR is a leading
global, independent provider of products, services and
solutions to laboratory and production facilities.Leading a
team of 15 associates who are in charge of digital consumer
experience across all business touch points and the whole
process of digital transformation. Main challenges often
come from the large volume of product information that
should be processed and how to drive the transformation
in order to combine more efficiently the electronic and the
traditional paper channels. He will facilitate this small-group
Boardroom discussion by addressing:
• In what ways are mobile applications changing the
way B2B businesses operate?
• Mobile as a marketing tool or as a sales platform:
getting your B2B focus and investment right
• A tool to engage and help customers: what is the
ROI of mobile applications in B2B?
• Product enrichment and content management: can
mobile app development help distributors?
Antoine Aranda, Chief Digital Officer, Region South, VWR

11:50 CASE STUDY INTERACTIVE: How to
Use Digital Tools to Transform the
B2B Customer Workflow: Making
Customers More Efficient and Driving
eCommerce Performance
Jeremy’s extensive eCommerce and multichannel
experience includes senior board level roles at
Kingfisher, where he was Group Strategy Director,
and at Mothercare, where he was Group Multichannel
Director on the Executive Board. He also spent time at
Screwfix where he was responsible for the company’s
award-winning website. Today he will discuss:
• What information must be shared across channels to
ensure accurate mapping of the customer journey?
• How can you share that information effectively?
• Beyond prices and products, how can a client’s
needs be understood and served across the
channels?
• What are the key metrics defining a consistent
customer experience?
• How can manual data input be minimised to reduce
inaccuracies and costs when integrating your online
and offline strategies?
• How can data centres be configured to reduce
the number of unnecessary interactions along the
customer journey?
• How can tracking and measuring be enhanced
to gain end-to-end visibility across the customer
journey?
Jeremy Maxwell, Multichannel Director,Wolseley
CREATIVE BOARDROOM: How to Capture
Future Trends in Mobile Development to
Create Growth
Denis is the Winner of an eCommerce Award organised
by the UK Government initiative “UK online for
business” and has been on the B2B Online Europe
advisory board for 2 years running. He will lead today’s
Creative Boardroom discussion by starting with the
following points:
• Are B2B customers as sensitive to mobile as B2C
customers?
• Out of the box app: is that the B2B answer?
• Leveraging technological evolution: are B2B
marketers equipped to select and use mobile
technology?
• How to standardise solutions using a single common
denominator
Denis Zekic, Group Digital Marketing Director,
StepStone
12:25 LUNCH
TRACK A
Developing Outstanding
Brand Visibility
TRACK B
Small Working Groups:
SMEs
Chair’s Opening Remarks
13:30 CASE STUDY INTERACTIVE: How to Sell Online in a B2B
World: Breaking Through the Noise to Drive Traffic and
Convert Directly
Adriana has over 18 years of experience defining and implementing business
strategies and developing digital opportunities in the B2B space. Before setting you a
challenge to discuss in your roundtable groups, she will detail:
• From strategy all the way down to execution, what are the key milestones to
establishing a sound direct sales strategy?
• Tested processes to get buy-in: pilot projects, measurement, tracking and ROI in
support of direct sales in B2B
• Lead nurturing and tracking: the road to conversion in B2B direct sales
• How to generate brand awareness
• NPS, customer advocacy and word of mouth: can your B2B brand be supported by
a community?
• How to foster a culture of thinking fast and digitally to nurture more leads and convert
Adriana Vazquez-Estevez,Global eCommerce Director, Diversey (Sealed Air)
CREATIVE BOARDROOM: SMEs: How to Develop a Consistent
Global Brand Across Website Structure, Translation, Product
Enrichment and Brand Protection
Based in the US, Clark brings his entrepreneurial spirit to supporting the development
online on a global scale of PIG Corp. He will lead this Creative Boardroom by first
introducing the following topics:
• How do you tackle the global marketer conundrum on a tight budget?
• Collaboration with distributors for SMEs: managing market power and developing
sound relationships with distributors
• Website translation, payment and currencies for SMEs
• What can you copy and paste and what should you never copy and paste?
Clark Stapelfeld, VP International, New Pig Corporation
14:15 CASE STUDY REVOLUTION: How to Protect
Brand Consistency Online & Offline to Create
Customer Awareness
Lena’s career focused for years on the B2C segment, working for COOP, Orkla,
Continental Foods and Findus. She only stepped into B2B recently and is applying her
knowledge in building strong consumer brands and innovation to the world of B2B.
Before you move into roundtable discussions to address her challenge to you, she will
discuss:
• What defines a clear B2B brand value proposition?
• Are bundles the ultimate answer to win B2B customer confidence and support brand
consistency?
• Beyond product, what are B2B customers really buying?
• How does value proposition complement functionality in B2B?
• What digital solutions will support the B2B customer even before they decide to buy?
• How can meaningful touch points be created ahead of the sales touch points to
increase B2B customer confidence?
• How can digital marketers influence the B2B customer from brand awareness to
hitting the website?
• How can the standard of customer excellence that is developed digitally be duplicated
to all offline touch points?
Lena Holmgren, Global Marketing Director, Hedson Technologies
14:25 CREATIVE BOARDROOM: How to Integrate Desktop and
Mobile into your Existing IT Structure: SEO, Mobile Application,
eCommerce Platform and System Integration
Mikael has spent the majority of his career working in digital and media in the pharma
industry and his recent achievements include an 18 month change management
project including digital training for product and marketing managers in 20+ countries.
He will facilitate this Boardroom by first sharing some ideas on:
• How should you choose among the various propositions in terms of eCommerce
platforms?
• What are the key features that have to drive your decision process in selecting an
eCommerce platform?
• Bespoke vs ready-made: how to understand the real pricing options of eCommerce
platforms
• Short-term, medium-term and long-term vision: getting the balance right between
your various objectives in building an online sales capability
• Keeping up with the pace of technological change: understanding upgrade
processes of eCommerce platforms
Mikael Lindblad, CMO, Nutrinovate
Day Two
Thursday 8th
December 2016

15:00 CASE STUDY: How to Support Brand Coverage Whilst
Avoiding Brand Dilution in Direct Sales
Kelly drives the digital marketing strategy and development for the Insulated Panels
Division across the globe and is currently leading the complete re-configuration of the
Kingspan Group’s web presence, covering 174 sites in all. This involves deep level
cross-divisional working to restructure the way the Group and all its companies are
presented online, including introducing new standard CMS technology, DAM systems
and Marketing technologies to improve lead generation, promote cross-selling and
uplift and standardise the whole brand experience of Kingspan across the globe.
Today she will reveal:
• Do direct sales truly enhance relationships with end customers and help build
brand loyalty to the benefit of manufacturers?
• How can market leaders whose product has become the reference protect the
value stemming from their idiosyncrasies?
• Why do organisations have to market at two levels: at the contractor’s level but
also at the end-user level?
• How can organisations enter new markets and become brand leaders?
• How can quality become a differentiator in new markets with little product
awareness?
• Can customer data be accessed by manufacturers through direct sales?
• How can placement among competitive offers be managed, controlled or
influenced by manufacturers?
Kelly Whalley, Global Head of Digital Marketing, Kingspan
15:20 AFTERNOON BREAK
Getting the Best Talent
15:55 CASE STUDY REVOLUTION: How to Drive Change and Develop a Digital First Organisation Through Effective Talent Acquisition – Success
Stories on Skill Transfers and Out-of-the-box Recruitment
With an impressive career spanning Hewlett-Packard, AOL and Deutsche Telekom, Jens joined Heidelberger Druckmaschinen in 2013. Passionate about all things digital, the future
of manufacturing and entrepreneurship, Jens is an active promoter of the digital revolution in the B2B segment. Today he will discuss:
• More than just building a B2B digital platform: how can you get technical experts who have your brand at heart?
• Where do you find engineers with a strong business acumen and who are digitally minded?
• How can talent acquisition play a part in your change management strategy?
• What are the creative ways to attract unsuspected talent with the right combination of skills for B2B digital marketing and sales?
• Recruiting from other countries: what is the cost-benefit analysis?
Jens Hegenberger, Head of eCommerce, Heidelberger Druckmaschinen
16:45 PANEL DISCUSSION: How to Make B2B Glamourous to Attract and Retain Millennials in Digital Marketing and eCommerce Transformation
Getting people with the right experience, who are industry experts but can also be eCommerce experts, who also have the brand at heart and understand technology - this is a big
challenge. When it comes to merging three types of skills in one person – technical, digital and business – millennials are the most likely to fit the bill. Experts at driving change and
bringing fresh ideas, how can the industry attract them to take over B2B roles usually located in manufacturing hubs? Join Thomas, Denis and Pascal as they brainstorm:
• Location, location, location: are you located in a millennial-free zone and if so, what do you do?
• Can B2B be as attractive to digital natives as B2C?
• Change management, legacy environments and talent attraction: is your HR department working for or against you?
• Pride, prejudice and millennials: is B2B the perfect environment for digital natives?
Thomas Kolster, Head of Global Digital Marketing, Danfoss
Denis Zekic, Group Digital Marketing Director, StepStone
Pascal Smits, Digital Marketing, Global - Head of eCommerce, Philips Lightning
17:25 Closing comments
17:30 End of conference
Day Two
Thursday 8th
December 2016

A Fun
Opportunity
To Give Back
The networking reception at the end of
Day 1 encompasses a fun activity allowing
participants to network and relax while
contributing to their community and giving
back. A raffle to the benefit of the Africa
Educational Trust will take place! Stay tuned.
The Fun Stuff
B2B Online brings together pioneers for two days of idea
sharing. But don’t forget the fun stuff! With its fantastic
location in the heart of the city centre, our 4-star hotel is
the best way to mix business with pleasure. We guarantee
you’ll have a good time!
Prizes and Giveaways
Everyone loves free stuff, and we love to give it away!
You’ll have a chance to win something every day, from
canal tours to a whiskey tasting, so make sure you join the
competitions and games.

Bring the Team to B2B Online
The B2B Online agenda is packed full of content and parallel tracks. Make sure
you bring the right people in your team the reap the full benefits of the two days.
The agenda has been carefully designed to meet the needs of everyone involved in ecommerce and digital marketing –
who will you bring from your team to make the most of team discounts?
✔ (B2B) eCommerce
✔ eBusiness
✔ Marketing
✔ Digital Marketing
✔ Social Media
✔ Mobile
✔ Digital Sales
✔ Online
✔ Digital Project Manager
✔ User experience
✔ SEO
✔ Data and Content
management
✔ IT
Attending as a group not only benefits you in terms of shared learning but you’ll also be able to secure your ticket at
reduced rates.
We appreciate this type of registration requires a little more time to arrange but the new agenda has been designed to
ensure two days of content for all job functions – ensuring everyone can put relevant learnings into practice along with
colleagues from other departments.
Groups of 3+ receive a 20% discount on the
price to attend, on top of other discounts.

To tailor a sponsorship package to meet your needs, please contact:
Bryony Hunter
Bryony.Hunter@wbr.co.uk
✔ Face time
Meet 120+ senior industry professionals at your booth, at sessions, roundtables, and more.
✔ Fun Networking
Talk to the people you’re there to meet. Host your own private breakfasts & lunches, one-on-
one meetings, cocktail parties… Your prospects will get back to the office with your brand on
their minds!
✔ Branding
Have your brand featured on the main agenda, in emails, on
our website, and throughout the event floor space
Why Sponsor?
Connecting to the right people in a space designed to optimize your
relationship-building and deal meaking. Sponsorship gives you access to the
B2B Online audience through...

Our Sponsors
Accenture Interactive,
part of Accenture Digital, helps
the world’s leading brands drive
superior marketing performance across the full omni-channel customer
experience. Accenture Interactive offers integrated, industrialized and
industry-driven digital transformation and marketing solutions. To learn
more follow us @AccentureSocial.
Codifyd is dedicated to helping B2B and B2C
e-commerce companies navigate and meet the
challenges they face in today’s digital commerce marketplace. Around
here, we’re product content obsessed. Our e-commerce design,
implementation, and maintenance strategies not only enable you to
reduce costs, speed time to market, and grow revenue, they also pave
the way for an outstanding e-commerce shopping experience for online
buyers.
From product categorization to attribution to site search to the nitty-
gritty details of product data, our services, strategy, and technology
solutions are the result of 15 years of product content research and
practice. Codifyd transforms your complex product data into web-ready
content that’s easy for customers to find, understand, and add to cart.
Intershop is a leading provider of
innovative omni-channel E-Commerce
solutions for national and international
B2C and B2B companies.
At Intershop, we appreciate that every business is unique. That’s why
we developed the Intershop Commerce Suite. It is the world’s leading
solution for modeling sales processes to suit any business model or
organizational structure. Using this single platform, you can showcase
your brands, market your products worldwide, and implement the
strategies that will grow your business. As we continue to develop the
Intershop Commerce Suite, we’re inspired by the expectations of your
customers and partners to create the perfect, seamless omni-channel
shopping experience.
A worldwide team and a robust global partner network ensure that
we provide you with first-class service at all times. Many businesses
benefit from this experience such as Hewlett-Packard, BMW, Deutsche
Telekom. Whatever your ambitions may be, Intershop is the ideal
partner for online commerce. Intershop is e-commerce.
Evident is a B2B digital agency that creates
digital marketing, eCommerce and services
platforms for manufacturers, distributors,
consumer goods and service industries, through combining strategy,
design and technology. Evident’s goal is to generate more business for
their clients by leveraging digital.
Great products and excellent services are prerequisites for success.
However in a competitive, global market, the REAL opportunity lies in
creating an excellent customer experience. So by leveraging technology
where it adds value: digital marketing, eCommerce and services
platforms, Evident combines strategy, design and technology to deliver
an excellent customer experience for their clients’ customers.
Evident work for leading B2B businesses in manufacturing, distribution,
consumer goods and service industries and are active in Europe with
75+ experts, as well as having offices in The Netherlands and Portugal.
CloudCraze delivers robust B2B
commerce native on Salesforce.
With the power of Salesforce and
agility of the cloud, CloudCraze allows businesses to generate online
revenue fast and easily scale for growth. It delivers seamless
interactions across commerce, sales, marketing and service channels
for a 360-degree view of data that’s 100% connected to the customer.
The powerful CloudCraze platform with its trusted Salesforce
infrastructure and core capabilities provides infinite flexibility to extend
functionality, add products and channels, and conduct billions of dollars
in transactions anywhere. CloudCraze powers eCommerce for
Coca-Cola, Avid, ABInBev, Barry-Callebaut, Ecolab, GE, L’Oreal,
Kellogg’s, WABCO and more.
CloudCraze was one of 8 firms recognized in The Forrester Wave™:
B2B Commerce Suites, Q2 2015 and as a Visionary in the March
2016 Gartner Magic Quadrant for Digital Commerce. CloudCraze is a
Salesforce Platinum ISV Partner.
Created by e-Commerce experts, Mirakl is the global
leader of online marketplace platforms. Founded in
2011, Mirakl was launched based on the conviction that
marketplaces are the best response to the issues of
development and profitability that affect e-commerce today.
Mirakl provides B2B & B2C e-retailers, media sites and embryonic
marketplaces with a platform that integrates all the features, business
processes and sound practices required to launch a successful marketplace.
Stibo Systems gives data direction by
providing organisations with the leading
multidomain Master Data Management
(MDM) solution, which makes it easier for companies to manage
enterprise information on a global scale, improve sales, and quickly
adjust to changes in business requirements. The STEP technology is a
flexible, best-of-breed MDM solution from Stibo Systems, that
provides a single trusted source of information for the entire
enterprise. We deliver deep industry-specific solutions and consulting,
engineered, and supported to meet the strategic information needs of
global customers including: GE, Sears, Siemens, Target and Thule.
Stibo Systems is a subsidiary of the privately held Stibo A/S group,
originally founded in 1794 with corporate headquarters in Aarhus,
Denmark.
Usablenet is the leader in mobile and
multi-channel technology. Our focus is on
helping organizations to leverage existing website assets and content
from available sources to create unique user experiences on
smartphones, apps, tablets and kiosks. Usablenet’s cloud-based
U-Experience platform makes it possible to deliver dynamically
generated web services and produce APIs for clients quickly to power
multichannel projects. The U-Experience platform is available as a
managed service, or for internal client development. U-Develop, our
cloud-based development portal, provides IT teams with access to
Usablenet’s powerful platform to build and deploy their own mobile
and multichannel experiences. Usablenet customers include J. Crew,
Aeropostale, M&S, ShopHQ, American Airlines, Dell, Hyatt, and FedEx.
Founded in 2000, Usablenet is a private company headquartered in
New York City with offices in Los Angeles, Italy and London. For more
information, visit us at www.usablenet.com or on Twitter @Usablenet.

Keep your ﬁnger on the pulse
Download the event app
Don’t miss your must-attend sessions
Full access to event agenda, functionality to
schedule your day, and real time updates ensure
you maximise your time out of the office
Filter the crowd
Private messaging and personalised profiles
make the app the most efficient way to arrange
meetings with new contacts
Your ultimate networking tool
In-app social wall and group discussions allow
you to share ideas, opinions and lessons learnt
with more of your peers
Benchmark against your peers
Make the most of the interactive sessions
with real time polling. Submit questions, enter
competitions, and be the first to receive the
exclusive results
Unlimited opportunity
Bursting with features, extra information about
our speakers, sponsors, and on-site activities,
the app is your key to capitalising on your
event experience
Search for “Digital Online Eu” from November 2016
to download the event app

Venue
The Perfect Location To Mix Business With Pleasure
An
Iconic City
One of the world’s most
visited cities, Amsterdam has
something for everyone: from history
and culture to fine food and good
times. The city boasts a huge array
of attractions, historic buildings,
galleries and museums and
attracts millions of domestic
and foreign tourists
every year.
An
Ideal Venue
Spectacular views over the city
and vistas over the river IJ are just
some of the highlights at Mövenpick
Hotel Amsterdam City Centre, just 20
minutes from Schiphol Airport. With its
fantastic location in the heart of the city
centre, our 4-star hotel is also within
walking distance of Amsterdam’s
historical centre, its central
station and many
museums.

Pricing & Discounts
Book before 29th
July €1,099
SAVE €400
Book before 19th
August €1,199
SAVE €300
Book before 16th
September €1,299
SAVE €200
Book before 21st
October €1,399
SAVE €100
Final Price €1,499
Manufacturers and Distributors
2 Day Conference
CLICK HERE TO REGISTER ONLINE
Please note a qualified retailer is not: Any service provider to business to consumer organizations - Including
software vendors, internet developers, technology vendors, solution providers, third party logistics providers,
consultant or companies with primary revenues resulting from commissions, subscriptions and/or advertising.
Worldwide Business Research reserves the right to enforce the rate for retailer companies. All prices subject to 21% Dutch VAT
Stay Connected...
 B2BOnlineEU  B2B Online

11834_B2BOnlineEU

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a 11834_B2BOnlineEU

Semelhante a 11834_B2BOnlineEU (20)

Mais de Nicholas Dowdeswell

Mais de Nicholas Dowdeswell (6)

11834_B2BOnlineEU