This is a project I have completed for Project and Portfolio I by September 19, 2019. Enjoy and COMMENT if you like to connect with me.

1. PERSONAL BRAND EXPLORATION
Nicholas A Benavides
Project & Portfolio I: Week 3
September17, 2019

2. Nick is the middle child of 5 siblings, he
grew up in a town called Bay Shore, New
York outside of Nassau County. He values
working hard, never leaving anyone behind
and upholds a christian faith. Nick has
develop skills in management, Microsoft
programs and Facebook marketing. With
the proper tools, he has created landed
pages, focused marketing campaigns and
google analytics. He is currently enrolled in
the Entertainment Business program at
Full Sail University where he continues to
develop digital marketing and business
management skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising Manager
• Communications director
• Creative service director
Guy/Girl Archetype - producing brand
stories that inform, consult and practice
by workshops, seminars and one on one
trainings. Using industry trends and
defining new ones to inform audiences
new techniques, algorithms and
change their perspectives.
Advertising and Promotion Management to
Entertainment Companies

4. • DEMOGRAPHICS: 60% Female and
50% Men, 35-45 years old,
predominantly white, Married, College
Educated, Located in South Florida-
America.
• PSYCHOGRAPHICS: Enjoys writing,
reading, editing and publishing
multimedia content. Organize and
manage social media strategy.
Focuses on the customer growth and
success with analytics predictions.
• IDEAL AUDIENCE MEMBERS:
Micheal Murphy (President), Ramon
Herrera (Chief operating officer),
Hilary Kinzel (Chief Marketing
officer).
Recruiters & Chief Marketing operations/officer at Next Level Marketing, More
Visibility and UPRaise
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Next Level
Marketing or Live Nation.
‣ Connect with, and send a follow up promotional
campaign email to, 20 chief marketing officer
team members on LinkedIn by December 31, 2021.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed at
expanding Public relations, integrated marketing
campaigns, and 30-sec video promos.
‣ Network with local publications & establish an
affiliation with Public relations to their service and
products.
Long Term: (2040)
• Establish a Marketing/Media Company that help well
establishment venues in pre-sales from competitors with
Public relations, digital marketing strategies and 30 sec
promo videos.
‣ Save a total of $50,000, complete 5 demo
campaigns, and secure 3 business partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Programs 75%
Customer Service 70%
Google Analytics 50%
Management 60%
SOFTHARD
Search Engine Optimization 80%
Social Media Marketing 70%
Blogging 40%
Advertising 60%
SOFTHARD

7. I will keep professional entertainment venues
informed and establish digital marketing
strategies from research to increase pre-sales by
creating targeted campaigns, 30- seconds video
promo’s and google analytics to track
performances.
PROMISE

8. CREDENTIALS
Work Experience:
• 1 year as a Personal trainer
• 1 year as a CNA
• 1 year as a non-commercial driver
• 1 year as a box office
• Digital marketing research for 4 years
Education:
• Digital Marketing Foundations, Lynda.com
Certification
• Entertainment Business, B.S., Full Sail University (Exp. 2021)
Awards:
• lynda.com Certifications, CNA, digital
marketing certifications’, google certifications’

9. COMPETITION
Vladyslav Nechyporuk
Industry Experience:
• 3 years as a Digital Marketing
Manager for four different companies.
Education:
• Yaroslav Mudryi Law University with a Master’s degree.
Leadership Experience:
• Eagle Scout and 5th Degree Black Belt, would allude to
well-disciplined young man
• MOAA Award, AFJROTC award for leadership recognition
Skills and Proficiencies:
• Digital Marketing - 3 endorsements
• Marketing - 4 endorsements
• E-commerce - 4 endorsements
Nicholas Benavides
Overall Online Presence:
• Has 309 connections, banner image not customised,
professional headshot, detailed accomplishments
though out profile, no website link, private on social
media.
• Grade: Good, 80 out of 100
Industry Experience:
• 3 years of researching digital marketing
Education:
• Current student enrolled in Entertainment Business, B.S.
at Full Sail University
Leadership Experience:
• Management position as CNA, Personal trainer, Non-
commercial driver, CPR/AED certified, Box Office
Manager
Skills and Proficiencies:
• Microsoft Excel and Word - 1 endorsement
• Digital Marketing Foundation- 1 endorsement
• Wordpress - 1 endorsement
Overall Online Presence:
• 33 connections poor, no use of banner image, headshot
not updated, no articles posted, little to two content, not
active on social media accounts.
• Grade: Bad, 30 out of 100

10. COMPETITION
Lizandra Díaz Blanco
Industry Experience:
• “Results oriented, Bi- Lingual journalist
with 8 years of experience at writing,
editing, and publishing original stories
and multimedia content. Anchor and
producer of TV and radio show’s. Expert
at managing social media strategy for
companies, brands and news outlets.”Education:
• Broadcast Journalism, B.A.
• Mass communications/media studies, A.A.
Noteworthy Experience:
• Mutlimedia Journalist, radio anchor and social media
manager for 9 years.
• Project Manager social media department/ Coordinator to
various digital projects, including design, strategy,
monitoring, and implementation.
Skills and Proficiencies:
• Television- 16
• Editing- 12
• Online Journalism- 10
• Broadcast journalism- 7
• News writing- 14
• Magazines- 12
Nicholas Benavides
Overall Online Presence:
• 372 connections, banner image not yet customized,
professional headshot, detailed profile summaries, one
recommendation, no volunteer work, URL customized to
social media.
• Grade: Excellent, 90 out of 100
Industry Experience:
• 3 year researching Digital Marketing
Education:
• Current student enrolled in Business Entertainment, B.S. at
Full Sail University
Leadership Experience:
• Management position as CNA, Personal trainer, Non-
commercial driver, CPR/AED certified, Box Office Manager
Skills and Proficiencies:
• Microsoft Excel and Word - 1 endorsement
• Digital Marketing Foundation- 1 endorsement
• Wordpress - 1 endorsement
Overall Online Presence:
• 33 connections poor, no use of banner image, headshot not
updated, no articles posted, little to two content, not active
on social media accounts.
• Grade: Bad, 30 out of 100
Public relations- 7
Video Production- 6
Copywriting- 4
Politics- 3
Facebook- 1
Story telling- 9
Public speaking- 7

11. BRAND POSITION
Renewing courage, commitment, and staying
on top of competitors in American culture by
bringing families together.
NICHOLAS “NICKY LOCO” BENAVIDES
Nicholas earned the nickname
“Nicky-Loco” from his family as he
often was the most courageous
to show his brothers by living in
the moment without the internet.

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ ANA Masters Circle
‣ AEF (The ANA educational foundation)
‣ 2019 Marketing law conference
‣ 2019 ANA Masters of Marketing Week (Orlando, FL) OCT 2,
2019
‣ Webinars on Key topics areas, and engage in committees
while driving industry through leadership
Digital Marketing
• Primary Content: Pay per click campaigns for pre sales to
entertainment music, comedy and musicals.
• Primary Tools: Facebook - Promote company identity, bands, and
artist with 30 sec. promo videos; Google - publish PPC campaigns and
have analytics to the specific target audience.
• Website: Full Sail digital portfolio site is to showcase projects; use
blogs to transform my digital marketing knowledge and offer
consultation to then offer a partnership.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25
years of experience in entertainment industry; a
family man or women that upholds Christian values,
Jan. 2021
Formal Education
• Complete Entertainment Business, B.S. by expected
graduation date in 2021
Technical Skills
• Digital Marketing Foundations - Lynda.com, May 2020
• Storytelling Brand Identity - Lynda.com, May 2020
• Set up free Google Analytics - Complete all courses
by may of 2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Oct. 2020
• Join Advertising National Advisors and regularly
attend monthly events, starting Oct. 2020
• Landing pages / copywriting - lynda.com Oct. 2020

14. Nicholas A Benavides
“Why is it that entertainment venues can not
bring more engagement to their online
communities? Families are inspired to come
with pervious experiences but company’s fail to
become a storyteller online with their brand’s. In
fact, I have served many of these communities
while being in the theater industry. I network with
public relations teams that bring to the table
qualities and skills for customer experience and
use digital marketing strategies to the online
world.

15. REFERENCES
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Blanco L. (2019). Lizandra Diaz Blanco LinkedIn Profile.
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Distel A. (2019). Marketing Retrieved September 19, 2019
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Nechyporuk V. (2019). Vladyslav Nechyporuk LinkedIn
Profile. Retrieved September 19, 2019 https://
www.linkedin.com/in/vladyslav-nechyporuk/
Next Level Marketing About Page (2019). A leading teach
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https://nextlevelsem.com/about/
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