Measuring the success of your SEO campaign is important to ascertain whether your time, money and efforts are allocated effectively. Miracle will be sharing tips and takeaways on tracking and data analysis to ensure you are collecting the right data and presenting information that matters to stakeholders
8. #WTSFest @MIRA_INAM
SEO is getting more and
more technical; more
Performance Optimisation
JavaScript, Crawling &
Indexing, Asset
Management and Delivery
10. We were wondering if
you could give us any
data on the
number/percentage of
users who abandon their
ticket purchase at the
payment stage.
#WTSFest @MIRA_INAM
11. Can you please analyse
the new check out
funnel as there is a
reduction in checkout
completions.
#WTSFest @MIRA_INAM
12. Is it possible to split out
any cookie-producing
scripts in GTM so that
we have the option of
firing up scripts only if
the user accepts the use
of any non-essential
cookies ?
#WTSFest @MIRA_INAM
19. ❑ No filters
❑ Single view
❑ No raw view
❑ Wrong name
❑ Snippets in wrong part of source code
❑ Incorrect goals & events set up
❑ Referral exclusion list
❑ Enhanced ecommerce
❑ Personally identifiable information
#WTSFest @MIRA_INAM
20. GA Audit Template
Direction for use – Make a copy
https://docs.google.com/spreadsheets/d/1Qxt
nlHorBWnOo9s2zNUsed8hwsvFiuR-
TD2x8lmMplE/edit?usp=sharing
37. Data Tracking
Brief
List of KPI’s, tools &
benchmark
Breakdown KPI’s into SEO
tasks needed to achieve it
Tracking needed to
measure effectiveness of
SEO tasks
#WTSFest @MIRA_INAM
39. Determine if tracking is
default in GA or needs
custom dimensions to set up
Key Concepts
#WTSFest @MIRA_INAM
40. Custom Dimensions
#WTSFest @MIRA_INAM
Needs custom code
injected on to the page
Enables you deploy of code or
tracking pixels on your
website without having to
modify the code
43. Tags
A tag is a piece of
code that is
usually intended
to send
information to a
system
https://support.google.com/tagmanager/topic/3281056?hl=en&ref_topic=3441647 #WTSFest @MIRA_INAM
46. Data
Layers
#WTSFest @MIRA_INAM
A JavaScript array used
to collect & store data
from a website and
send the data to your
GTM container tag.
Source - https://www.optimizesmart.com/beginners-guide-google-tag-
manager-v2/#a27
❑Transaction data Layer
❑Checkout Steps data layer
❑Add to Cart Data layer
51. Note
❑ Work with your developer to build the spec
❑ Don’t forget to edit GA pageview tag in GTM
to tick the box to Enable Enhanced
Ecommerce and use Data Layer
#WTSFest @MIRA_INAM
52. Workspaces
❑ Create a new workspace when testing
❑ Multiple users working on different tags
❑ Tags might not be publish for a while
#WTSFest @MIRA_INAM
53. GTM - Other SEO tasks
❑ Implementing Schema
❑ Rel-canonical tags
❑ Set cookies
Sam Nemzer - https://moz.com/blog/seo-changes-using-google-tag-manager
#WTSFest @MIRA_INAM
57. Performance Tracking
❑ Account Rollup - Cross domain tracking
❑ Content grouping
❑ Element visibility
❑ Install various 3rd party tools
#WTSFest @MIRA_INAM
58. 99 Things You Can Do
with Google Tag Manager
Julius Fedoroviciu https://www.analyticsmania.com/post/google-tag-manager-use-cases/
#WTSFest @MIRA_INAM
65. ❑ GA Tag Assistant extension for chrome
❑ Tag Manager Injector
❑ GTM Debugger extension for chrome
❑ GA Debugger extension for chrome
❑ Adswerve -dataLayer Inspector+
❑ Campaign URL Builder
Some more tools - https://www.analyticsmania.com/post/google-tag-manager-extensions-chrome/
UsefulTools
#WTSFest @MIRA_INAM
66. #WTSFest @MIRA_INAM
Read More
❑GTM - Simo Ahava - https://www.simoahava.com/
❑GTM – Julius Fedorovicius - https://www.analyticsmania.com/
Get Training
❑GA – Anna Lewis - https://polkadotdata.com/
❑GA – Jill Quick - https://thecoloringindepartment.com/