116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news
2. Licensing
and terms of
use
You are welcome to use the data and slides in this report for
any purpose (commercial or non-commercial) in return for
simple attribution under a Creative Commons license.
http://creativecommons.org/licenses/by/3.0/
Please attribute to the Reuters Institute Digital News Report
2014. If relevant, add a link to digitalnewsreport.org
We welcome feedback and questions at
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13/06/2014 RISJ Digital News Report 2014 2
3. Key findings • Role of smartphone as a key agent of change
• Generational split in news consumption
• Increasing disruption to mainstream media companies from
pure players and aggregators
• Rise of the reporter as a key focus of trust and engagement
• Role of social media and emergence of WhatsApp as news
network
• Video not growing as fast as expected
13/06/2014 RISJ Digital News Report 2014 3
4. Background and
methodology
One of the largest news surveys
in the world – online news habits
of more than 18,000 people in
ten countries. Research
conducted online in
January/early February 2014.
Additional analysis of key
themes, country level insights
from network of partners
Full methodology on
digtialnewsreport.org
13/06/2014 RISJ Digital News Report 2014 4
Supported by
Polling by
6. 87%
81%
73% 73% 71%
68% 68%
65% 64% 64%
13%
19%
26% 27% 29% 31% 30%
34% 35% 36%
Urban Brazil Germany Spain Italy Denmark Finland USA Japan UK France
Interested Less interested
Q1c. How interested, if at all, would you say you are in news? Chart shows net: extremely/very interested and net somewhat/not very interested
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973
Interest in news by country
7. Q1c. How interested, if at all, would you say you are in news? Net responses for extremely/very interested.
Base: All markets 2014: 18837
Male Female 18-24 25-34 35-44 45-54 55+
Interested in news 77% 65% 61% 65% 69% 72% 77%
Interest in news by age (all countries)
Men are more interested in news than women and interest grows with age
8. Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?
Base: All who have used sources in the past week (16112)
).
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
TV
50% 56% 47% 55% 61% 54% 36% 50% 56% 54%
Radio
8% 13% 4% 6% 11% 9% 5% 4% 1% 2%
Print
11% 11% 11% 12% 6% 8% 20% 6% 4% 21%
Online (Inc. Soc media
30% 19% 35% 26% 21% 28% 37% 35% 37% 22%
Main platform for accessing news by country
TV remains the most valued platform in general by some distance – followed by online. Young people prefer online
9. 49%
38%
43% 44%
35%
49%
24%
56%
15%
59%
Any Online Any TV News
18-24 25-34 35-44 45-54 55+
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?
Base: All who have used sources in the past week (16007)
Main platform for news by age
GENERATIONAL SPLIT: Young prefer online, older groups still prefer TV news
10. 60%
13%
64%
7%
54%
17%
31%
22%
13%
28%
Any Online Any Print
18-24 25-34 35-44 45-54 55+
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?
Base: All who have used sources in the past week, Finland=1368, Japan=1623
38%
11%
33%
14%
31%
15%
22% 23%
12%
27%
Any Online Any Print
Finland Japan
Main platform for news by age
Online vs print (selected)
11. 11
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
News about the
country
71% 67% 63% 59% 64% 67% 76% 57% 66% 52%
International news 49% 64% 45% 49% 52% 63% 55% 39% 41% 43%
Local news about my
town or city
46% 47% 42% 45% 37% 40% 48% 57% 47% 31%
News about my
region
38% 51% 42% 38% 41% 26% 47% 31% 12% 33%
Business and
financial news
21% 17% 13% 15% 15% 21% 12% 20% 29% 26%
News about the
economy
39% 29% 38% 33% 27% 35% 31% 46% 34% 44%
Entertainment and
celebrity news
17% 15% 14% 13% 13% 12% 16% 15% 22% 24%
Fun/weird news 15% 14% 18% 21% 22% 18% 14% 16% 15% 28%
Health and
education news
28% 30% 37% 38% 31% 29% 27% 28% 57% 30%
Arts and culture
news
12% 9% 19% 24% 15% 15% 14% 10% 27% 15%
Sports news 29% 28% 35% 29% 25% 27% 27% 20% 30% 28%
News about the
country’s politics
37% 51% 40% 54% 45% 59% 30% 46% 37% 52%
Science and
technology news
25% 27% 33% 35% 28% 31% 31% 28% 43% 26%
Q2 Which of the following types of news is most important to you? Please choose up to five.
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
Interest in different types of news by country
12. 12
24%
41%
52%
8%
21%
39%
13%
15%
40%
23%
44%
49%
Business and financial news
Sports news
News about UK politics
Entertainment news
Health and education news
Local news about my town or city
Female Male
Q2. Which of the following types of news is most important to you? Please choose up to five
Base All 2014 - 18858
Gender differences by news type
Women are more interested in local news, entertainment news and health and
education. Men are more interested in politics, sport and business and financial news
13. 24%
36%
18%
31%
17%
23%
12%
20%
9%
13%
Male Female
Fun or weird news 18-24 25-34 35-44 45-54 55+
11%
31%
12%
32%
10%
28%
8%
20%
5%
14%
Male Female
Celebrity news
Q2. Which of the following types of news is most important to you? Please choose up to five. Showing fun/weird and celebrity news
Base All– 18858
Weird and celebrity news by age and gender
Both news types are driven by young women but young men are far more interested in weird/fun
news than celebrity news
14. Types of news users drawn from interest and frequency
14
• News Lovers: These are people who
access the news several times a day
and say they are extremely interested
in the news.
• Daily Briefers: These are people who
also access the news several times a
day but they say they are a bit less
interested (very or somewhat) in the
news.
• Casual Users: These are people who
consume less frequently – anything
between once a day to once a month –
and they also tend to be less interested
in the news, with a majority only
somewhat interested in news.
16. Strong growth in
SMARTPHONE news access
Consistent pattern of strong growth in all markets
28% 28%
21% 20%
0%
32%
19%
29% 28%
22%
24% 25%
35%
43%
26%
33%
31% 32%
35% 36%
44%
52%
Japan UK USA Germany France Italy Spain Denmark
2012 2013 2014
8b Which, if any, of the following devices have you used to access news in the last week?
Base: All (total sample in each country)
access news
weekly
ALL TEN COUNTRIES
37%
17. 6% 6%
11%
8%
13%
6%
10%
14%
11%
16%
13%
16%
25%
10%
17% 18% 19% 20% 21%
23%
36%
Japan Germany Italy France USA Spain UK Denmark
2012 2013 2014
Strong growth in
TABLET access
Denmark still leads in tablet usage
access news weekly
ALL TEN COUNTRIES
20%
8b Which, if any, of the following devices have you used to access news in the last week?
Base: All (total sample in each country)
18. Impact and value of
new devices
• Increasing the frequency with which we access the
news
• Increasing the access points for news
• Encouraging payment for news
13/06/2014
RISJ Digital News Report
2014
18
“in the café or at the bus it’s right there, you
have all the news at your fingertips”
Say the mobile is the main
way of accessing online news
20%
For under 45’s
30%
19. 19
Q1b. Typically, how often do you access news (in any way)?
Base: All markets 2014: 18837, 2013: 11004
Device Several times a day
One digital device 62%
Two digital devices 74%
Three digital devices 81%
Four or more devices 87%
% accessing news several times a day (Global)
68%
73%
75%
70%
74%
76%
Computer users Smartphone users Tablet users
2013 2014
Frequency of access by device
Smartphones and tablets are encouraging more frequent access. The more devices you
have the more likely you are to access news more frequently …
20. Smartphone and tablet demographics
Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with
a significant bulge with the 35-44 group.
56%
20%
55%
23%
48%
25%
35%
23%22%
17%
Smartphone Tablet
Smartphone and tablet by age 18-24 25-34 35-44 45-54 55+
35-44 group (+9%) driving
smartphone growth
44-54 group (+7%)
driving tablet growth
Q8b. Which, if any, of the following devices have you used to access news in the last week?
Base: All
21. 18%
3%
16%
5%
18%
7%
13%
10%
7% 8%
Smartphone Tablet
18-24 25-34 35-44 45-54 55+
45-54 group use most news apps on tablet
Q11. Thinking of the way you looked at news online in the last week which of the following ways of consuming news did you use?
Base: Smartphone app users=267, tablet app users=152
The majority of news app use on Tablet is amongst over 45s. Majority of app use for smartphone is under 45
UK - % using news apps by age
22. 22
41% 42%
11%
6%
47%
38%
10%
4%
I mainly use news apps I downloaded from
an app store
I mainly use news websites via the
standard web browser on my device
I use apps and mobile websites about the
same
Not sure
Q9a. When you look for news on a MOBILE/TABLET, which of the following statements most applies to you?
Base: Accessed via a smartphone in the last week = 650; all who have accessed news via a tablet in the last week = 481
28%
53%
14%
5%
37%
48%
10%
4%
I mainly use news apps I downloaded from
an app store
I mainly use news websites via the
standard web browser on my device
I use apps and mobile websites about the
same
Not sure
2013 2014
Use of news apps increasing on smartphones and
tablets in UK compared with mobile browser
23. 23
26%
52%
14%
8%
I mainly use news apps I
downloaded from an app store
I mainly use news websites via the
standard web browser on my device
I use apps and mobile websites
about the same
Not sure
Q9a. When you look for news on a MOBILE, which of the following statements most applies to you?
Base: 667 – all who have accessed news via a smartphone in the last week
But in Finland most people use a mobile browser
In Finland, access to news sites is mainly via a web browser rather than a news app, which may be related
to the popularity of ‘Finnish’ Nokia-phones that have a Windows operating system. Apps are more heavily
used on the Apple and Android operating systems
24. Smartphone users tend to access fewer news sources
(average of all countries)
37%
24% 22%
12%
34%
23% 25%
14%
30%
23%
26%
17%
One source of news Two sources of news Three to four sources Five or more
Smartphone Tablet Computer
Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last
week?
Base: All smartphone=7165, tablet=3774, computer=12618
25. UK: Smartphone users access fewer news sources
and brands with strong app propositions do best
On a smartphone, news brands with
strong app proposition such as the BBC
and Sky News & Mail Online tend to
thrive. General aggregators are losing out
Access one news
source weekly on
a smartphone
55%
Access one news
source weekly on
a computer
45%
Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?
26. 26
Q8a/b. Which, if any, of the following devices do you ever use for any purpose? Apple and non-Apple codes shown
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
25%
13% 13% 15% 11%
36%
14%
20% 17%
10%
19%
20%
27% 18%
16%
12%
21%
16%
28%
9%
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
Apple tablet or smartphone Non-Apple tablet or smartphone
23%
15% 12% 14% 16%
36%
10%
22% 18% 19%
40% 52% 62%
47% 38%
40%
52% 30%
50%
22%
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
Smartphone
Tablet
Operating systems: Apple vs the rest (by country)
Some countries like UK, US and Denmark favour Apple. Others like Spain, Italy and Brazil are mainly Android.
Apple is much stronger on tablet than smartphone and thus still crucial for news subscription.
27. 27
45%
25%
8%
14%
51%
31%
6% 5%
51%
31%
5% 5%
Mainly via branded
news link (logo)
Mainly via search
engine
Mainly via social
network
Mainly via aggregator
app or website
Mobile Tablet Computer
Q9c. Thinking specifically about when you look for news on a MOBILE,/TABLET/COMPUTER which of the following statements most applies to you? Please
select one answer
Base: All mobile news users=650, tablet=481, computer=1236
How people start news journeys on smartphone, tablet
and computer
The role of brand may be weakening on smartphone as more people come across news via social
networks and aggregator apps. Search engines play a smaller role than on a computer
28. 28
Denmark: Device overlaps
Denmark is the most
multiplatform country that we
poll. Of those using devices for
news, 61% use the smartphone
and 39% use a tablet.
Less than a quarter (24%) only
use the computer.
Most people are using two or
three devices to access news
each week
29. 29
Japan: Device overlaps
Japan is the least multiplatform
country that we poll. Of those
using devices for news, 31%
use the smartphone and just
12% use a tablet.
Almost six in ten (58%) only
use the computer.
A small minority are using two
or three devices to access news
each week
30. Multiplatform
world
In general, we see that new devices are not
replacing TV, radio or print, though usage patterns
are changing and becoming more complex.
In terms of weekly use, tablet and smartphone users
consumers are still using TV news and reading
newspapers. They may be using them less often
and younger demographics are using traditional
media such as TV news much less
31. News access via
public transport
We do see substitution, however, between print and smartphone on the daily commute in the UK
and especially in Denmark. Smartphone is now the clear leader on bus train etc
8b Please mention the key news media you used in these locations yesterday
Base: Accessing news when travelling via public transport UK=137, Denmark =88)
40%
21%
53%
69%
9%
13%
UK DENMARK
Print Mobile Tablet
32. From brand’s point of view…
It’s an increasingly complex world. Different devices are used at different points through the day
33. News access across the day by age (UK)
GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents
access news throughout the day – mainly online
Q4c When do you typically access the news? Pleas select all that applies
34. 34
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
First thing in the
morning
Later in the morning Lunchtime Afternoon Early evening Late evening Last thing at night
All 18-24 25-34 35-44 45-54 55+
Q4b. When do you typically access the news? (Please select all that apply)
Base: Finland=1520 – 18–24 (111), 25–34 (320), 35–44 (253), 45–54 (311), 55+ (543)
Finland: Access across the day
We see a different pattern in Finland. Here the whole population is showing a flatter consumption curve,
reflecting the wider take-up of internet and mobile technologies. In Finland, the main TV news shows are
also spread throughout the evening, with bulletins at 6pm, 7pm, 8.30pm and 10pm, and the later
bulletins capturing the main audience
35. 35
90% 90%
8%
13%
1%
5%
UK DENMARK
RADIO MOBILE Tablet
Q4e: Please mention the key news media you used in these locations yesterday
Base: While travelling via private transport UK=266, Denmark=290
News access via private transport
The radio is still the key news delivery platform in the car or on a bicycle but even here more
people are using mobile phones to access news
36. 36
Where were you when you looked at/listened to the news yesterday? (List all that are relevant)
Base: UK=2082, Denmark=2036
73%
32%
18%
13%
7%
4%
2%
3%
1%
3%
78%
20%
22%
14%
5%
3%
3%
2%
2%
2%
At home: communal space
At home: personal space
At work
Whilst commuting in car or other personal transport
Whilst travelling, commuting on public transport
While out and about generally
Other people’s homes
At a place of study
Another place
I didn’t consume news yesterday
UK Denmark
18-24 25-34 35-44 45-54 55+
Home
82% 74% 82% 88% 96%
Out & About
21% 22% 26% 27% 15%
Work/place of study
30% 35% 30% 26% 5%
Where news is accessed (UK and Denmark)
Most news is still accessed at home and is driven by older groups
37. 37
OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations
Base: At home : communal (1574) At home: personal (700)
74%
33%
21%
33%
29%
13%
29%
41%
12%
21%
13% 14%
At home: communal space At home: personal space
Television Radio Printed publication Internet via computer Internet via mobile Internet via tablet
Q4e. Please mention the key news media you used in these locations.
Base: UK – Those who access at home: communal (1574), at home: personal (700)
18-24 25-34 35-44 45-54 55+
Communal space
35% 22% 18% 8% 4%
Personal space
35% 39% 24% 14% 5%
Mobile access at home is
driven by under 45s
News access in home by platform
Internet via mobile and tablet are become key ways of accessing news in the home
38. 38
OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations
Base: At home : communal (1574) At home: personal (700)
Q4e. Please mention the key news media you used in these locations.
Base: UK – Those who access at home: communal (1574), at home: personal (700)
62%
81%
60%
37%
Under 45 Over 45
News access in communal rooms by age
TV Any internet (laptop, tablet, mobile)
28%
39%
76%
46%
Under 45 Over 45
News access in personal space by age
TV Any internet (laptop, tablet, mobile)
Under 45s are as likely to access news via internet as via TV in the living room or other communal
rooms – and far more likely in the bedroom or study
News access in home by platform
40. 40
71%
62% 62%
55% 55%
52%
47%
41% 41%
26%
20%
28%
10%
16%
38%
28% 26%
20%
39%
46%
39%
49%
36%
24%
54%
51%
21%
24%
33%
19%
Finland Spain Denmark UK Urban Brazil Italy France Germany USA Japan
Traditional Pure player Social Media
Q3. Which, if any, of the following have you used in the last week as a source of news?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
Japan and US suffering most disruption –
Finland least
We tagged brands that respondents named as having accessed weekly according to whether they were
traditional, digital born (e.g. Huffington Post, Google News, or social media). What we then see is how much
more disrupted traditional players are in some countries
41. UK and Finnish brands suffering less disruption
This chart shows just the countries at each end of the disruption scale and only shows
traditional against digital born websites (eg Huffington Post, Yahoo and Google News)
Q3. Which, if any, of the following have you used in the last week as a source of news?
Base: All markets 2014 – UK=2082, Finland=1520, US=2197,, Japan=1973
42. New challengers
Huff Post Buzzfeed
US 17% 5%
UK 9% 3%
Italy 5% -
France 5% 1%
Spain 4% 1%
Germany 3% .5%
Brazil - 1%
The Huffington Post and Buzzfeed now operate in a number of countries and
languages. They are doing much better in the US and UK than elsewhere
43. 43
93%
83% 81% 78% 75% 75% 74% 72%
58% 55%
79%
67% 70%
55%
62%
69% 67%
61%
49%
44%
82%
67% 68% 67%
48%
31%
49%
35% 33%
40%
Finland Denmark Spain Italy Germany Japan Urban Brazil UK USA France
Combined reach Print newspaper Online newspaper
Q5. Which, if any, of the following have you used to access news in the last week?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
Newspaper reach by country
The newspaper industry has been most disrupted. But even here we see that cross platform reach (web
and print) amounts to 75% or more in most countries. Only in the US and France are they struggling to
top 50%
44. 44
France: Overlaps in print and online
French newspapers have traditionally mainly served better educated groups rather than mass market.
Now they are struggling to attract a wider user base online. The French market is thus more open to
disruption from the likes of Google News and online start ups like Le Huffington Post
45. 45
USA: Overlaps in print and online
US newspapers are still very reliant on traditional print readers. Many of those are older or using other sources
online. Most US newspapers were locally based and as the internet opened up a market for national news brands
they were unable to change fast enough. Newspapers have been left with just 33% of the online market – facing
tough competition from broadcasters like CNN and new players like Yahoo and Huffington Post.
46. 46
Denmark: Overlaps in print and online
Newspapers in Denmark have
transitioned most of their loyal
readers to online with 83%
combined reach and more than
half reading in print and online
every week.
This puts them in a much
stronger position than the
newspaper sector in US and
France
47. 47
Finland: Overlaps in print and online
Finnish newspapers have
been most successful in
transitioning readers to
online services. This
despite the presence of a
strong public
broadcaster. Finland has
also persuaded the most
people to pay for online
news (14%)
49. USA
Pop 314m
Internet 78%
Smartphone 50%
Tablet 34%
Interest in news 68%
(7th= /10)
Digital reach
Newspapers 33%
Broadcasters 48%
Pure players 52%
Cross platform reach
Newspapers 58%
Broadcasters 86%
Traditional (offline) reach
Newspapers 49%
Broadcasters 82%
11% paid for online news in last year
(5th /10)
TOP DIGITAL SUBSCRIPTIONS
1. Local/City Newspaper
2. New York Times
3. Wall Street Journal
17% say the mobile is the main way of accessing online news
10% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. FACEBOOK 37%
2. YOUTUBE 17%
3. TWITTER 8%
4. GOOGLE+ 5%
5. LINKEDIN 3%
6. REDDIT 2%
* Use weekly for news
35% share a news story via email or social media
US is 4th = out of 10 in our digital participation index
ONLINE TV, RADIO, PRINT
45%
34%
33%
26%
23%
22%
22%
20%
10%
9%
7%
6%
Local television news
A local newspaper
Fox News
NBC/MSNBC
ABC News
CNN
CBS News
Local radio news
NPR
City paper
USA Today
New York Times
28%
18%
17%
17%
16%
14%
14%
12%
11%
9%
7%
6%
5%
Yahoo
A local newspaper
Fox News
Huffington Post
Local television news
MSN
CNN
Google News
NBC/MSNBC
The New York Times
City paper
Washington Post
Buzzfeed
50. UK
Pop 63m
Internet 84%
Smartphone 62%
Tablet 42%
Interest in news 64%
(10th=/10)
Digital reach
Newspapers 35%
Broadcasters 53%
Pure players 24%
Cross platform reach
Newspapers 72%
Broadcasters 87%
Traditional (offline) reach
Newspapers 61%
Broadcasters 79%
68%
30%
22%
21%
15%
13%
10%
10%
10%
8%
6%
5%
BBC News
ITV News
A local newspaper
Sky News
Daily Mail + on Sunday
Daily Mirror + Sunday Mirror
The Sun + Sunday
Free City paper e.g. Metro
Commercial radio news
Channel 4 News
The Times + Sunday Times
Daily Telegraph + Sunday…
47%
14%
12%
9%
9%
9%
7%
6%
5%
5%
4%
3%
3%
3%
2%
BBC News Online
Mail Online
Sky News
Yahoo
Guardian Online
Huffington Post
Local newspaper
Telegraph Online
Google News
MSN
Mirror Online
ITV News
Buzzfeed
Independent Online
Sun Online
Top digital subscriptions
1. Times
2. Telegraph
3. Sun
7% paid for online news
last year (10th/10)
24% say the mobile is the main way of accessing online news
16% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
FACEBOOK 22%
TWITTER 12%
YOUTUBE 6%
GOOGLE + 2%
WHATSAPP 2%
• Use weekly for news
16% share a news story via email or social media
ONLINE TV, RADIO, PRINT
51. GERMANY
Pop 81m
Internet 83%
Smartphone 60%
Tablet 30%
Interest in news 81%
(2nd /10)
Digital reach
Newspapers 48%
Broadcasters 37%
Pure players 32%
Cross platform reach
Newspapers 73%
Broadcasters 93%
Traditional (offline) reach
Newspapers 62%
Broadcasters 91%
Top digital subscriptions
1. Bild Plus
2. Welt Online
3. Spiegel Magazin digital
8% paid for online news in last year
(7th= /10)
24% say the mobile is the main way of accessing online news
9% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
FACEBOOK 26%
YOUTUBE 11%
GOOGLE + 6%
WHATSAPP 6%
TWITTER 3%
XING 3%
* Use weekly for news
19% share a news story via email or social media
57%
40%
39%
37%
35%
32%
27%
21%
13%
13%
12%
10%
Tagesschau
Local/regional paper
RTL aktuell
ZDF heute-journal
Tagesthemen
Public radio
Commercial radio
Sat.1 Nachrichten
Bild / Bild am Sonntag
Der Spiegel
Free city paper
ProSieben Newstime
ONLINE TV, RADIO, PRINT
17%
17%
2%
14%
12%
12%
11%
11%
10%
10%
8%
8%
7%
7%
Spiegel Online
Bild.de
Bild PLUS
N24.de
n-tv online
Local/regional paper sites
Google News
Focus Online
Zdf.de
Ard.de bzw. Daserste.de
Sueddeutsche.de
Stern.de
Welt Online
ZEIT Online
52. FRANCE
Pop 66m
Internet 80%
Smartphone 52%
Tablet 27%
Interest in news 64%
(10th= /10)
Digital reach
Newspapers 40%
Broadcasters 29%
Pure players 34%
Cross platform reach
Newspapers 55%
Broadcasters 92%
Traditional (offline) reach
Newspapers 44%
Broadcasters 90%
12% paid for online news in last year
(4th /10)
Top digital subscriptions
1. Le Monde
2. Mediapart
22% say the mobile is the main way of accessing online news
8% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. FACEBOOK 27%
2. YOUTUBE 16%
3. GOOGLE+ 10%
4. TWITTER 7%
5. SKYPE 4%
* Use weekly for news
21% share a news story via email or social media
ONLINE TV, RADIO, PRINT
17%
14%
13%
12%
11%
10%
9%
9%
8%
8%
7%
7%
7%
6%
6%
Google News
20 Minutes
Le Monde
Le Figaro
Yahoo
L’Express
TF1
BFM TV
Le Point
Rue89
Le Nouvel Observateur
Les chaînes du groupe France Télévisions
Libération
Sites des radios privées
Médiapart
47%
43%
40%
31%
25%
19%
20%
19%
14%
12%
12%
10%
10%
TF1
BFM TV
Les chaînes du groupe France Télévisions
M6
Radios privées
20 Minutes
Itélé
Radios publiques
Canal+
Le Figaro
Le Monde
LCI
Metro
53. DENMARK
Pop 5.5m
Internet 90%
Smartphone 73%
Tablet 46%
Interest in news 71%
(5th= /10)
Digital reach
Newspapers 67%
Broadcasters 53%
Pure players 11%
Cross platform reach
Newspapers 83%
Broadcasters 93%
Traditional (offline) reach
Newspapers 67%
Broadcasters 90%
10% paid for online news in last year
(6th /10)
TYPES OF DIGITAL PAYMENT
17% one off payments
42% digital subscription
31% bundled digital/ print subscription
24% say the mobile is the main way of accessing online news
18% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. FACEBOOK 31%
2. YOUTUBE 5%
3. TWITTER 4%
4. GOOGLE+ 4%
5. LINKEDIN 4%
* Use weekly for news
23% share a news story via email or social media
ONLINE TV, RADIO, PRINT
61%
60%
38%
37%
26%
23%
21%
16%
15%
14%
14%
14%
13%
13%
TV2 Nyhederne (fx 19 -Nyhederne)
DR Nyheder (fx TV Avisen)
TV2 News
Regional news from TV2 affiliates
P3 (DR)
A free city paper
P4 (DR)
Ekstrabladet
Politiken
BT
MetroXpress
A local newspaper
P1 (DR)
Jyllandsposten
38%
33%
32%
27%
22%
19%
11%
9%
9%
8%
5%
5%
4%
Dr.dk/nyheder
Ekstra-bladet.dk
Nyhederne.tv2.dk
Bt.dk
Politiken.dk
Jyllands-posten.dk
B.dk
Regional or local online paper
Borsen.dk (Børsen)
Free local communiity paper site
Information.dk
Avisen.dk
Mx.dk (MetroXpress)
54. FINLAND
Pop 5m
Internet 89%
Smartphone 60%
Tablet 34%
Interest in news 68%
(6th= /10)
Digital reach
Newspapers 82%
Broadcasters 43%
Pure players 34%
Cross platform reach
Newspapers 93%
Broadcasters 84%
Traditional (offline) reach
Newspapers 79%
Broadcasters 80%
14% paid for online news in last year
(2nd /10)
TOP DIGITAL SUBSCRIPTIONS
1. Helsingin Sanomat (hs.fi)
2. Regional/local newspaper(s)
3. Iltalehti.fi
15% say the mobile is the main way of accessing online news
9% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. FACEBOOK 36%
2. AMPPARIT 12%
3. GOOGLE + 12%
4. YOUTUBE 9%
5. SUOMI ‘24’ 8%
6. TWITTER 6%
* Use weekly for news
24% share a news story via email or social media
ONLINE TV, RADIO, PRINT
61%
55%
36%
31%
28%
25%
24%
22%
13%
12%
10%
9%
Yle TV-uutiset
MTV uutiset
Maakunta-/paikallislehti
Ilta-Sanomat
Iltalehti
Helsingin Sanomat
Yle1 (radio) uutiset
Ilmaisjakelulehti, esim. Metro
Kaupalliset radiouutiset
HS uutiset
Aamulehti
Kauppalehti
57%
56%
31%
27%
22%
20%
17%
16%
15%
14%
13%
10%
Iltalehti.fi
Ilta-Sanomat Online
Helsingin Sanomat Online
MTV uutiset Online
Yle TV-uutiset
HS uutiset
Maakunta-/paikallislehti verkossa
Taloussanomat Online
Kauppalehti Online
Yle1 (radio) uutiset
Ampparit.com
Aamulehti Online
55. SPAIN
Pop 47m
Internet 67%
Smartphone 73%
Tablet 38%
Interest in news 73%
(3rd /10)
Digital reach
Newspapers 68%
Broadcasters 47%
Pure players 23%
Cross platform reach
Newspapers 81%
Broadcasters 93%
Traditional (offline) reach
Newspapers 70%
Broadcasters 91%
Top digital payment
1. El Mundo.es
2. El Pais.com
3 Marca.com (sports)
8% paid for online news in last year
(7th= /10)
22% say the mobile is the main way of accessing online news
9% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. FACEBOOK 50%
2. WHATSAPP 26%
3. TWITTER 21%
4. YOUTUBE 21%
5. GOOGLE + 10%
* Use weekly for news
40% share a news story via email or social media
ONLINE* TV, RADIO, PRINT
31%
27%
22%
19%
18%
14%
13%
10%
9%
9%
9%
9%
8%
ElPaís.com
ElMundo.es
Marca.com
Antena3.com Noticias
20Minutos.es
LaSexta.com Noticias
Rtve.es Noticias
CadenaSER.com
Regional newspaper sites
Cuatro.com Noticias
ElPeriódico.com
ElConfidencial.com
Eldiario.es
53%
44%
39%
34%
32%
31%
24%
20%
19%
18%
15%
12%
11%
Antena 3 Noticias
Informativos TVE
LaSexta Noticias
Informativos Telecinco
Noticias Cuatro
El País
El Mundo
Marca
Regional newspapers
20 Minutos
Servicios Informativos Cadena SER
Other TV stations
Noticias Onda Cero
*Due to an oversight we failed to include Google News in the list in 2014 but in 2013 it was one of the most used news brands in Spain
56. ITALY
Pop 61m
Internet 58%
Smartphone 59%
Tablet 30%
Interest in news 73%
(4th /10)
Digital reach
Newspapers 67%
Broadcasters 46%
Pure players 48%
13% paid for online news in last year
(7th= /10)
TYPES OF DIGITAL PAYMENT
58% one off payments
35% digital subscription
13% bundled digital/ print subscription
19% say the mobile is the main way of accessing online news
8% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. FACEBOOK 57%
2. YOUTUBE 23%
3. WHATSAPP 13%
4. GOOGLE+ 11%
5. TWITTER 10%
* Use weekly for news
44% share a news story via email or social media
ONLINE TV, RADIO, PRINT
31%
27%
25%
22%
21%
16%
16%
15%
15%
14%
11%
10%
9%
8%
Repubblica.it
TgCom.it
Google News
Rai.TV
Corriere.it
A local newspaper
La Stampa.it
Yahoo.it
Il Fatto Quotidiano.it
Notizie.Libero.it
MSN.it
BeppeGrillo.it
L’Espresso.it
Radio24.com
65%
37%
35%
32%
30%
27%
25%
25%
24%
23%
21%
21%
Tg1, Tg2, Tg3, Tg4, Tg5
TgCom24
Tg La7
Ballarò
RaiNews
SkyTg24
La Repubblica
Studio Aperto
Porta a Porta
A local newspaper
Servizio Pubblico
Il Corriere della Sera
57. BRAZIL
Pop 193m*
Internet 46%
Smartphone 58%
Tablet 40%
Interest in news 87%
(1st /10)
Digital reach
Newspapers 49%
Broadcasters 52%
Pure players 57%
22% paid for online news in last year
(1st /10)
TYPES OF DIGITAL PAYMENT
36% one off payments
31% digital subscription
15% bundled digital/ print subscription
18% say the mobile is the main way of accessing online news
8% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. FACEBOOK 67%
2. YOUTUBE 33%
3. GOOGLE+ 14%
4. TWITTER 13%
5. INSTAGRAM 4%
6. ORKUT 3%
* Use weekly for news
54% share a news story via email or social media
ONLINE TV, RADIO, PRINT
45%
34%
31%
29%
29%
15%
13%
13%
12%
10%
9%
8%
7%
6%
Globo News
Jornal do SBT
Record News
A local newspaper
BandNews
Folha de S. Paulo
Jornal Extra
Rede TV News
Jornal O Dia
Jornal Zero Hora
O Estado de S. Paulo
Commerical radio news
A free city paper such as Metro
Jornal do Comércio
36%
31%
24%
24%
17%
13%
13%
12%
11%
9%
9%
8%
8%
8%
5%
5%
Google News
Globo News online
MSN
Terra
Record News online
Jornal do SBT online
BandNews online
Folha de S. Paulo online
Um jornal local online
Jornal Extra online
O Estado de S. Paulo online
Rede TV News online
O Dia Online, Jornal O Dia online
Jornal Zero Hora online
Free city paper sites
Jornal do Brasil online
58. JAPAN
Pop 127m
Internet 80%
Smartphone 37%
Tablet 18%
Interest in news 65%
(8th /10)
Digital reach
Newspapers 31%
Broadcasters 18%
Pure players 66%
Cross platform reach
Newspapers 75%
Broadcasters 76%
Traditional (offline) reach
Newspapers 69%
Broadcasters 73%
8% paid for online news in last year
(7th= /10)
TYPES OF DIGITAL PAYMENT
45% one off payments
43% digital subscription
18% bundled digital/ print subscription
15% say the mobile is the main way of accessing online news
3% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS*
1. YOUTUBE 15%
2. FACEBOOK 12%
3. TWITTER 11%
4. GOOGLE + 5%
5. MIXI 5%
6. LINE 5%
* Use weekly for news
10% share a news story via email or social media
ONLINE TV, RADIO, PRINT
48%
35%
35%
34%
31%
25%
19%
18%
18%
15%
11%
NHK
Nippon TV
Asahi TV & affiliates
TBS & affiliates
Fuji TV & affiliates
Local newspaper
Asahi Shimbun
Tokyo TV & affiliates
Yomiuri Shimbun
Nikkei (Nihon Keizai Shimbun)
Commercial radio
59%
17%
14%
12%
11%
10%
10%
7%
5%
5%
5%
Yahoo News
Google News
Nikkei Online
MSN
Asahi Online
Yomiuri Online
NHK Online
Sankei Shimbun and MSN (joint operation)
Mainichi Simbun Online
Local newspapers
Asahi TV & affiliates sites
59. 59
Q5. Which, if any, of the following have you used to access news in the last week?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
.
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
Traditional (TV, radio
and print)
2.87 4.33 4.12 4.35 3.69 4.38 3.65 3.23 3.22 3.45
Online
2.13 2.74 2.99 3.06 2.70 2.96 3.72 2.81 2.92 2.30
Both
4.33 5.56 5.67 5.82 5.02 5.77 5.80 4.98 5.23 4.83
Number of sources used by country
(offline and online)
61. 61
Q10. Which were the ways in which you came across news stories last week? (Please select all that apply)
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
UK France Germany Denmark Italy Spain Japan Urban Brazil USA Finland
Directly via
brand
45% 23% 27% 46% 39% 46% 20% 46% 33% 57%
Search engine
29% 40% 42% 15% 59% 35% 41% 59% 40% 26%
Social media
17% 14% 15% 16% 34% 38% 12% 46% 28% 24%
Email 9% 24% 12% 16% 12% 12% 18% 22% 27% 11%
News
aggregator
4% 5% 9% 7% 6% 7% 13% 5% 8% 14%
Mobile phone
alert
3% 6% 4% 7% 4% 5% 6% 10% 6% 5%
Finding news online
Audiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries
there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway.
62. Social discovery
13/06/2014 RISJ Digital News Report 2014 62
24%
45%
41%
34%
37%
19%
Brand Search Social
United States
18-24 OVER 45s
Social media is far more important for discovery amongst younger demographics. In the United States 18-24s are twice as likely
to find a news story through social media than the over 45s. They are less likely to go direct to a branded website.
This has helped drive the growth of social sharing sites like Buzzfeed that get around 75% of their traffic through social referral.
64. 64
33%
62%
38%
44%
57%
31%
Brand Search Social
Italy
Under 45s Over 45s
)
31%
38%
19%
25%
45%
13%
Brand Search Social
Germany
Under 45s Over 45s
Q10. Which were the ways in which you came across news stories last week? (Please select all that apply)
Base: Finland=1520, Denmark=2036 Germany=2063, Italy=2010
Top ways of finding news by country
65. 65
56%
44%
Typed name of news website Typed news related keyword(s)
Search query breakdown
Q10. Which were the ways in which you searched LAST WEEK? Showing codes 2 and 3 for different types of searches
Base: All = 18836
Search gateway detail – all countries
66. 66
Q10. Which were the ways in which you came across news stories last week? (Please select all that apply)
Base: All = 18836
18-24 25-34 35-44 45-54 55+ M F
News
lovers
Casual
users
Search 40% 38% 39% 38% 37% 39% 37% 44% 32%
Social 38% 31% 24% 20% 17% 21% 25% 27% 22%
Brand 35% 38% 39% 38% 37% 42% 33% 46% 24%
Top gateways to news by age, gender
and news segment
67. 67
17%
12%
7%
9%
5%
12%
Facebook et al Twitter Email
United Kingdom
Under 45 Over 45
31%
11%
17%
19%
4%
36%
Facebook et al Twitter Email
United States
UNDER 45s OVER 45s
Q10. Which were the ways in which you came across news stories last week? Showing social media and email options
Base: UK=2082, USA=2197
Gateways compared: email vs social media
69. Paying for online news
Overall numbers still low but an increasing proportion of those who are paying are moving to online subscription
13/06/2014 RISJ Digital News Report 2014 69
Online subscription payment
2014 (43% in 2013)
59%22%
14% 13% 12% 11% 10%
8% 8% 8% 7%
Brazil Finland Italy France USA Denmark Spain Germany Japan UK
% paying for any online news in last year
Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Japan=1973. NB These figures are not directly comparable with last
year as we changed the question to a simpler yes/no – and took out the previous time-based options.
70. 70
Q7ai. You said you have accessed paid for ONLINE news content in the last year. Which, if any, of the following types of payment have you used in the last year? Base:
All who have paid to access online news in the past year – UK=139, Germany=173, US=238, Japan=153, Urban Brazil=233, Italy=267, Denmark=206, Spain=173, Finland=220
22%
27%
41%
34%
31%
14%
24%
19%
23%
33%
15%
24%
26%
30%
28%
6%
16%
10%
20%
29%
47%
33%
27%
35%
31%
42%
26%
40%
31%
43%
16%
12%
17%
13% 12%
31%
29%
23%
15%
18%
4%
10% 10% 10%
6% 5% 5%
7%
21%
14%
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
I made a single one off payment to access an article, website (eg day-pass) or pdf
I made a single one off payment to access a news app or download an edition via a digital newsstand
I make an ongoing payment (subscription) to a digital news service
I make an ongoing payment (subscription) to a digital news service as part of a wider wider print subscription
I made an ongoing payment for a digital news service as part of a wider cable, broadcast, mobile or other relationship
2013 = 29%
2013 = 23%
How people pay for online news
Subscription vs one off payments
71. Who is paying for online news?
Of those subscribing to online news (all countries)
13/06/2014 RISJ Digital News Report 2014 71
are male
61%
are aged 55+
35%
have a Masters/Doctoral or Bachelors degree
52%
say they are very or extremely interested in news
52%
use a tablet for news
43%
72. 72
Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for
an article or app)?
Base: UK all=2082, tablet news users=481, smartphone news users=635; USA all=2197, tablet news users=429, smartphone news users=673.
Base: UK 2014 – £0 to £25k (673), £25 to £50k (594), £50k to £100k (264) Chart shows % yes
0%
5%
10%
15%
20%
25%
30%
£0-£25k £25-£50k £50-100k
Paid for digital content by personal income (UK)
2013
2014
11%
16%
19%
7%
11%
14%
All
Smartphone
Tablet
Paid online content by device
UK US
Factors influencing payment for news
Tablet and smartphone users are much more likely to pay. Income is also a key factor
73. Motivations for paying for online news
13/06/2014 RISJ Digital News Report 2014 73
People sign up to get content they like on multiple devices or because they can’t get it any
other way though the quality of writers and range of coverage is also important
74. Motivations for paying for news (UK)
13/06/2014 RISJ Digital News Report 2014 74
In the UK people sign up to get
content they like on multiple
devices. They stay for the quality of
experience
11%
10%
16%
17%
31%
35%
43%
45%
4%
18%
11%
17%
36%
44%
32%
55%
Other
Quality of specific area (eg sport, arts,
technology, business)
No other way to access valued content
Access to special offers/subscribers’ club
Quality of specific columnists, writers and
journalists
A brand I prefer for news
Enables access wherever and whenever I want
Broad range of news coverage
Reasons for signing up and staying
Staying
Signing up
Of those subscribing in the UK
37% pay for The Times online
23% pay for the Telegraph online (either digital only
or part of a bundle)
20% pay for the Sun which has introduced a hard
paywall with premiership goals as part of its offer
67% signed up for broad
range/quality; 80% stay for it
75. 75
Q6. Have you bought (paid for) a printed newspaper in the last week? (Please tick all that apply)
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
38%
22%
49% 49%
23%
4%
8%
11%
35%
7%
10%
33%
6% 7%
14%
24%
35%
26%
16%
58%
3%
7% 5% 5% 6%
2% 2% 3%
10%
3%
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
Yes via news stand or shop Yes I have home delivery (for one or more days a week) Yes, from another source
2013 UK Germany Spain Italy France Denmark USA Urban Brazil Japan
News stand/shop 42% 22% 48% 51% 25% 5% 12% 34% 9%
Home del 9% 33% 4% 5% 10% 24% 25% 13% 57%
Newspaper purchase by type (newsstand
vs home delivery)*
* NB Bear in mind this is an online survey so will tend to underreport newspaper purchase from those not online
76. 76
US UK
Apple tablet 60% 110%
Tablet (other manufacturer) 112%
Green cell means that there is statistically significant relation on the 95% confidence level.
Percentages in the cells tell us by how much the likelihood of paying or sharing news online changes.
Impact of device after controlling for
variables
We ran a test around propensity to pay for online news on tablets in the UK and US when
controlling for other factors such as interest in news, education and income.
This shows that for Apple tablets in particular, the device and ecosystem does make a news
consumer significantly more likely to pay
77. 77
Q7aii. You said you have not paid for online digital content in the last
year. How likely or unlikely would you be to pay IN THE FUTURE for
online news from particular sources that you like?
Base: All those who have not paid (various) Showing those who say they are
very likely or somewhat likely to pay
UK 2014 18-24 25-34 35-44 45-54 55+
Smartphone
owner
Tablet
owner
Computer
owner
% likely to
pay
13% 12% 7% 5% 3% 9% 11% 5%
likely to pay
Germany 15%
Spain 21%
Italy 23%
France 10%
Denmark 11%
Finland 11%
USA 11%
Japan 8%
UK 7%
Likelihood to pay for digital in the future
Only a small percentage say they will to pay in the future for
sources of news they like. The lowest is in the UK at 7%
78. ROLE OF THE
REPORTER AS DRIVER
OF ENGAGEMENT
13/06/2014 RISJ Digital News Report 2014 78
79. The influence and value of
individual journalists
In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the
brand is the most important driver
of Twitter users follow a
professional news account
follow a journalist
64%
48%
follow a journalist
US UK GER FRA DEN FIN SPA ITA BRA JAP
Brand
Important
57% 63% 64% 63% 57% 57% 55% 72% 82% 37%
Reporter
important
53% 44% 35% 60% 40% 31% 60% 66% 72% 31%
Q5e. To what extent are the following important to you in terms of whether you trust a source of news. Net important = those responding quite or very important
Base: Total country samples
80. US UK GER FRA DEN FIN SPA ITA BRA JAP
Range of views 79% 85% 87% 88% 74% 73% 81% 69% 71% 81%
Particular view 21% 15% 13% 12% 26% 27% 19% 31% 29% 19%
Do you prefer news with range of views
vs news that argues a particular view?
In the US in particular there is a growing discussion about the merits of journalism with a point of view,
compared with impartial, balanced reporting. Our data suggests that in every country there is a still great
value placed on views that convey a range of views and leave it to the reader to decide.
Italians (and Americans) are a bit more comfortable with partial journalism
Q5c. Thinking about different kinds of news available to you, do you prefer where the reporter tries to reflect a range of views and leaves it to
the reader/viewer to decide or news where the reporter argues a point of view offering evidence to support that view
Base: Total country samples
81. Who follows “news” accounts among
Twitter users
13/06/2014 RISJ Digital News Report 2014 81
of Twitter users follow a
professional news account
Of these follow a journalist
Of these follow a breaking news
account
Of these follow a general
newsbrand
64%
48%
40%
28%
83. Top Social Networks for news
(Average of 10 countries)
13/06/2014 RISJ Digital News Report 2014 83
3%
6%
7%
9%
15%
35%
Reddit
Pinterest
Instagram
LinkedIn
WhatsApp
Google+
Twitter
YouTube
Facebook
Use for news
Use for all
60%
52%
19%
17%
17%
11%
8%
Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week?
Base: Combined sample =18859
85. 85
5%6%8%11%
15%16%
21%23%
50%
41%
59%
48%48%
40%
34%
51%
DenmarkUKUSAGermanyJapanFranceSpainItaly
For news Any purpose
Age
18-24 19%
25-34 11%
35-44 10%
45-54 8%
55+ 6%
Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973
YouTube for news (weekly use)
87. 87
1%0%1%2%
13%
6%
15%
26%
3%3%3%
12%
29%30%32%
60%
FranceDenmarkUSAUKItalyGermanyUrban BrazilSpain
For news Any purpose
Age
18-24 9%
25-34 9%
35-44 8%
45-54 5%
55+ 4%
WhatsApp for news (weekly use)
Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? WhatsApp code shown
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, US=2197, Urban Brazil=1015
88. 88
Network Country Use for all For news
Suomi 24 Finland 25% 8%
Ampparit Finland 14% 12%
Stayfriends Germany 11% 2%
Xing Germany 9% 3%
Tuenti Spain 10% 2%
Mixi Japan 13% 5%
Line Japan 21% 5%
Orkut Brazil 12% 3%
Country specific networks
89. 89
20%
30%
39%
42%
58%
65%
24%
32%
36%
37%
44%
48%
Clicking a video relating to a news event
Discussing or commenting on a news story
Liking, sharing or recommending a news story
Clicking a picture relating to a news event
Clicking on a news story (link) to read it
Browsing my feed to see whats new
Facebook
Twitter
More likely to browse feed for news and click
on news story
More likely to discuss news or click on
video
How Facebook and Twitter are used
Q12c. You say you use Twitter for news. How have you used it in the last week?
Q12d. You say you use Facebook for news. How have you used it in the last week?
Base: all who used social media in past week (1565), all who used Twitter for news (237), Facebook for news (440)
90. 90
19%
27%
13%
21%
6%
20%
Twitter Facebook
News Lovers Daily Briefers Casual Users
Q12a/b. Which, if any, of the following have you used for news in the last week?
Base: UK News Lovers=410, Daily Briefers=1077, Casual Users=595
Twitter’s affinity with news lovers
91. Journalists and branded accounts played huge part
in the spread of this story
How Oscars spread on Twitter
92. Journalists and branded accounts played huge part
in the spread of this story
How Miliband speech spread on Twitter
93. ROLE OF SOCIAL
MEDIA IN BREAKING
NEWS
13/06/2014 RISJ Digital News Report 2014 93
94. 94
Q10a/b. Where do you tend to go for the VERY LATEST information/ANALYSIS or FURTHER DEPTH on a fast-moving news story? (e.g. an earthquake, major riot or political crisis) (Please
select all that apply)
Base: UK 2082
60%
35%
16%
14%
13%
9%
1%
51%
35%
12%
14%
7%
20%
2%
Television news
Websites/apps of newspapers, broadcasters, portals
Radio news
Search engine
Social media
Printed newspapers
Blogs
Breaking news Further depth
Where people go for breaking news
96. 96
Q10e/i. You said that you use social media to get the VERY LATEST/ANALYSIS AND FURTHER DEPTH, which sources do you pay most attention to? (Choose up to THREE).
Base: All who use social media for latest news=254; all who use social media for depth and analysis=222
46%
45%
39%
24%
21%
26%
10%
48%
31%
30%
32%
29%
19%
13%
Posts by news brands/news companies
Posts by journalists
Posts by eyewitnesses
Posts by other people you follow
Posts by personal friends
Posts by organisations
None of these
Very latest news Analysis or further depth
Which posts attract most attention
98. 98
90%
84% 83%
74%
68% 68%
65%
61%
58%
33%
54%
40%
44%
35%
24% 23%
19%
16%
21%
10%
48%
28% 30% 28%
21%
16% 15%
18% 16%
9%
Urban Brazil Spain Italy USA Finland Denmark Germany UK France Japan
Particpation Sharing Commenting
Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973
Participation = % doing at least one of 12 types of news activity
16% share a news story each week in UK
40% share a news story each week in Spain
Participation by country
99. 99
Q13 During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
US UK Germany France Denmark Finland Spain Italy Urban
Brazil
Japan
Share via SN
22% 12% 13% 11% 17% 20% 30% 35% 42% 8%
Share via email
20% 6% 8% 13% 7% 6% 18% 16% 24% 3%
Rate or like story
15% 8% 17% 10% 17% 13% 25% 31% 22% 6%
Comment in SN
21% 13% 11% 11% 14% 16% 25% 23% 39% 6%
Comment on news
website 14% 7% 8% 7% 5% 8% 7% 13% 19% 3%
Write news blog 3% 1% 2% 2% 1% 1% 3% 6% 6% 3%
Post picture to SN 10% 5% 6% 6% 6% 8% 11% 11% 17% 2%
Post picture to news
sites 4% 2% 3% 3% 2% 1% 5% 6% 7% 2%
Online vote
25% 11% 16% 11% 17% 17% 16% 24% 22% 4%
Campaign online 5% 5% 4% 5% 3% 3% 6% 6% 8% 2%
Talk friends online 29% 16% 13% 15% 8% 17% 24% 19% 33% 7%
Talk about news face
to face 44% 39% 41% 30% 51% 46% 48% 40% 44% 14%
Types of news participation by country
100. 100
Q13c. During the last year, have you posted a comment, question, picture or other content to a news website? (Please select all that apply.)
Base: UK=2082, Spain=2017
9% 8% 7% 5%
75%
21%
16%
10% 11%
50%
Yes, directly with my real name
and surname.
Yes, with a username or a
social profile that can be traced
to my offline identity.
Yes, with a username or a
profile that cannot be traced to
my offline identity.
Yes, anonymously. No, I have never posted
comments, questions, pictures
or any other content by me to a
news website.
UK Spain
Online commenting is driven by young men – 47% of 21-24
year old males in the UK and and 75% of 25-34 year old
males in Spain have posted to a news website in the last year
Posting to a news website in the last year
(UK vs Spain)
102. UK France Germany Denmark Italy Spain Japan Urban Brazil US Finland
List of news
headlines
59% 53% 47% 48% 49% 56% 75% 66% 59% 72%
Read longer
stories
43% 44% 50% 25% 60% 40% 57% 36% 45% 53%
LIVE page 8% 8% 6% 7% 15% 12% 12% 18% 9% 7%
News related
blog
7% 7% 8% 5% 20% 11% 9% 22% 18% 6%
Pictures 14% 16% 21% 6% 15% 19% 18% 30% 19% 14%
Graphics 4% 5% 7% 3% 7% 6% 14% 5% 10% 15%
Video 16% 15% 16% 10% 20% 17% 10% 27% 30% 18%
Audio 5% 8% 9% 16% 17% 22% 4% 11% 12% 8%
Q11 Looking at news online in the last week which of the following ways of consuming news did you use?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
Types of online news content accessed by country
103. Q11. Looking at news online in the last week, which of the following ways of consuming news did you use?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
30%
27%
20% 18% 17% 16% 16% 15%
10% 10%
72%
81%
84%
80%
73%
68% 69% 71%
85%
58%
USA Urban Brazil Italy Finland Spain UK Germany France Japan Denmark
Video Lists articles, blogs
Video consumption vs text by country
104. Role of video news online
Most take up for video news in the US but online is still mainly about text.
RISJ Digital News Report 2014
32%
49%
39%
44%
49%
37%
39%
38%
29%
28%
11%
4%
14%
12%
5%
6%
2%
3%
4%
3%
4%
1%
2%
2%
2%
USA
Finland
Spain
Germany
UK
I mostly read news in text
I mostly read news in text but occasionally watch video news that looks interesting
I read text stories and watch video news about the same
I mostly watch video news and read text occasionally
I mostly watch video news
Q11d. In thinking about your online news habits, which of the following statements applies best to you?
Base: All markets – UK=2082, Germany=2063, Spain=2017, Finland=1520, US=2197
105. Barriers to using more video
Still technical and cultural barriers to take up…
13/06/2014 RISJ Digital News Report 2014 105
UK Germany Spain Finland USA
I don’t find them interesting 12% 13% 11% 14% 13%
I don’t have time 17% 16% 15% 15% 18%
I can’t get them to play properly 7% 5% 5% 12% 7%
Take too long to load up/play 14% 18% 19% 19% 19%
I would rather watch on a bigger
screen
26% 23% 29% 26% 24%
I prefer to read articles than
watch videos
38% 46% 38% 52% 39%
Concern about cost of access (eg
via mobile)
5% 8% 8% 3% 4%
Q11ai. You said that you don’t usually watch news videos online. Why not? (Please select all that apply)
Base: All who don’t watch news videos online – UK=1729, Germany=1721, Spain=1664, Finland=1242, USA=1862
106. Formats of videos consumed
13/06/2014 RISJ Digital News Report 2014 106
UK Germany Spain Finland USA
Live stream coverage of a breaking news
event
32% 38% 31% 40% 33%
Live stream coverage of other scheduled news
event (eg political speech, tech launch, fashion
event etc)
17% 29% 26% 24% 24%
News clip that adds drama to a text story (eg
eyewitness testimony, raw footage of a news
event)
51% 44% 57% 54% 45%
News clip that provided context or analysis on
a text story eg journalist/politician talking to
camera, or a short interview
54% 32% 54% 44% 49%
Longer news programme accessed on demand
(eg a stream or download of politics, health,
tech, film, food)
21% 37% 28% 18% 19%
Consumers tend to watch on-demand clips. They turn to video for drama AND context
107. Type of video consumed
13/06/2014 RISJ Digital News Report 2014 107
13%
15%
15%
17%
29%
28%
30%
37%
41%
42%
48%
50%
67%
12%
25%
18%
14%
28%
30%
19%
27%
38%
27%
27%
48%
57%
Arts and culture
Fun/weird news
Entertainment and celebrity
Business and financial
Science and technology
Sports news
Health and education
News about the economy
Politics news
News about my region
Local news
International news
News about country
Video consumed General interest
108. Type of video consumed
13/06/2014 RISJ Digital News Report 2014 108
13%
15%
15%
17%
29%
28%
30%
37%
41%
42%
48%
50%
67%
12%
25%
18%
14%
28%
30%
19%
27%
38%
27%
27%
48%
57%
Arts and culture
Fun/weird news
Entertainment and celebrity
Business and financial
Science and technology
Sports news
Health and education
News about the economy
Politics news
News about my region
Local news
International news
News about country
Video consumed General interest
109. 109
Q11c. When thinking about online video news, which of the following statements applies best to you?
Base: UK video users = 353
12% 70% 18%UK
I mainly watch news related videos posted by members of the public
I mainly watch news related video posted by news organisations
Both about the same
Origin of news videos – professional vs
user generated
111. 111
Q2a. How interested would you say you are in politics? Showing net of extremely and very interested.
Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, US=2197
10%
18%
14%
13%
26%
23%
42%
27%
28%
29%
41%
28%
35%
41%
29%
16%
8%
17%
14%
10%
8%
3%
6%
3%
5%
1%
1%
1%
1%
2%
UK
Germany
Italy
Denmark
USA
Extremely interested Very interested Somewhat interested Not very interested Not at all interested Dont know
Levels of interest in politics compared
112. 112
ALL MALE FEMALE 18-24 25-34 35-44 45-54 55+
UK 33% 23% 44% 31% 26% 29% 28% 42%
GERMANY 60% 49% 72% 46% 46% 54% 61% 71%
ITALY 41% 34% 49% 25% 41% 40% 39% 46%
DENMARK 41% 31% 51% 38% 29% 37% 39% 52%
US 55% 46% 65% 36% 42% 49% 50% 69%
Q2a. How interested would you say you are in politics? Showing net of extremely and very interested
Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, USA=2197
Levels of interest in political news by age and
gender
113. 113
Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all
that apply)
Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934
69%
55%
80%
59%
67%
36%
52%
40%
22%
51%48%
31% 31%
37%
25%
17%
13%
8%
17%
8%
13%
20%
7%
22%
10%
18%
32%
25% 27%
19%
11% 11% 13%
26%
10%
Germany Italy Denmark USA UK
Broadcasters + online National newspapers + online Local newspapers + online Political magazines
Specialist online sites + blogs Social media Email
Main sources of political news by country
114. 114
Broadcasters
National
Newspapers
Local
newspapers
Social media
Friends
relatives
UK 46% 25% 15% 10% 19%
GERMANY 40% 13% 20% 11% 30%
ITALY 51% 35% 21% 26% 30%
DENMARK 65% 18% 19% 17% 29%
US 44% 7% 25% 25% 43%
Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply)
Base: Those who are not very interested or not interested at all – UK=325, Germany=154, Italy=339, Denmark=295, US=204
Main sources of political news for those with
low interest
115. 115
Q2c. In which, if any, of the following ways have you used the internet in the last year to get more involved in politics or express a political
opinion? Nine options given, plus ‘don't know’ and ‘none of these’.
Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934
38%
16%
13%
9%
4%
48%
27%
16%
10%
7% 6%
48%
29%
18%
9%
19%
12%
36%
24%
19%
7%
15%
6%
48%
44%
27% 28%
18%
9%
34%
Signed an online petition Posted your views on a
social media site
Sent an email about a
political candidate or
issue
Followed a politician or a
political party on Twitter
or Facebook
Used the internet to
organise or find a
meeting/event to attend
None of these
UK Germany Italy Denmark US
Online involvement with politics by country