REUTERS INSTITUTE DIGITAL NEWS REPORT
2014 TRACKING THE FUTURE OF NEWS

Licensing and terms of use
You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license. http://creativecommons.org/licenses/by/3.0/ Please attribute to the Reuters Institute Digital News Report 2014. If relevant, add a link to digitalnewsreport.org We welcome feedback and questions at info@digitalnewsreport.org 13/06/2014 RISJ Digital News Report 2014 2

Key findings • Role of
smartphone as a key agent of change • Generational split in news consumption • Increasing disruption to mainstream media companies from pure players and aggregators • Rise of the reporter as a key focus of trust and engagement • Role of social media and emergence of WhatsApp as news network • Video not growing as fast as expected 13/06/2014 RISJ Digital News Report 2014 3

Background and methodology One of
the largest news surveys in the world – online news habits of more than 18,000 people in ten countries. Research conducted online in January/early February 2014. Additional analysis of key themes, country level insights from network of partners Full methodology on digtialnewsreport.org 13/06/2014 RISJ Digital News Report 2014 4 Supported by Polling by

INTEREST IN NEWS AND TYPES
OF USERS 13/06/2014 RISJ Digital News Report 2014 5

87% 81% 73% 73% 71%
68% 68% 65% 64% 64% 13% 19% 26% 27% 29% 31% 30% 34% 35% 36% Urban Brazil Germany Spain Italy Denmark Finland USA Japan UK France Interested Less interested Q1c. How interested, if at all, would you say you are in news? Chart shows net: extremely/very interested and net somewhat/not very interested Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Interest in news by country

Q1c. How interested, if at
all, would you say you are in news? Net responses for extremely/very interested. Base: All markets 2014: 18837 Male Female 18-24 25-34 35-44 45-54 55+ Interested in news 77% 65% 61% 65% 69% 72% 77% Interest in news by age (all countries) Men are more interested in news than women and interest grows with age

Q4. You say you’ve used
these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used sources in the past week (16112) ). UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan TV 50% 56% 47% 55% 61% 54% 36% 50% 56% 54% Radio 8% 13% 4% 6% 11% 9% 5% 4% 1% 2% Print 11% 11% 11% 12% 6% 8% 20% 6% 4% 21% Online (Inc. Soc media 30% 19% 35% 26% 21% 28% 37% 35% 37% 22% Main platform for accessing news by country TV remains the most valued platform in general by some distance – followed by online. Young people prefer online

49% 38% 43% 44% 35%
49% 24% 56% 15% 59% Any Online Any TV News 18-24 25-34 35-44 45-54 55+ Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used sources in the past week (16007) Main platform for news by age GENERATIONAL SPLIT: Young prefer online, older groups still prefer TV news

60% 13% 64% 7% 54%
17% 31% 22% 13% 28% Any Online Any Print 18-24 25-34 35-44 45-54 55+ Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news? Base: All who have used sources in the past week, Finland=1368, Japan=1623 38% 11% 33% 14% 31% 15% 22% 23% 12% 27% Any Online Any Print Finland Japan Main platform for news by age Online vs print (selected)

11 UK Germany Spain Italy
France Denmark Finland USA Urban Brazil Japan News about the country 71% 67% 63% 59% 64% 67% 76% 57% 66% 52% International news 49% 64% 45% 49% 52% 63% 55% 39% 41% 43% Local news about my town or city 46% 47% 42% 45% 37% 40% 48% 57% 47% 31% News about my region 38% 51% 42% 38% 41% 26% 47% 31% 12% 33% Business and financial news 21% 17% 13% 15% 15% 21% 12% 20% 29% 26% News about the economy 39% 29% 38% 33% 27% 35% 31% 46% 34% 44% Entertainment and celebrity news 17% 15% 14% 13% 13% 12% 16% 15% 22% 24% Fun/weird news 15% 14% 18% 21% 22% 18% 14% 16% 15% 28% Health and education news 28% 30% 37% 38% 31% 29% 27% 28% 57% 30% Arts and culture news 12% 9% 19% 24% 15% 15% 14% 10% 27% 15% Sports news 29% 28% 35% 29% 25% 27% 27% 20% 30% 28% News about the country’s politics 37% 51% 40% 54% 45% 59% 30% 46% 37% 52% Science and technology news 25% 27% 33% 35% 28% 31% 31% 28% 43% 26% Q2 Which of the following types of news is most important to you? Please choose up to five. Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 Interest in different types of news by country

12 24% 41% 52% 8%
21% 39% 13% 15% 40% 23% 44% 49% Business and financial news Sports news News about UK politics Entertainment news Health and education news Local news about my town or city Female Male Q2. Which of the following types of news is most important to you? Please choose up to five Base All 2014 - 18858 Gender differences by news type Women are more interested in local news, entertainment news and health and education. Men are more interested in politics, sport and business and financial news

24% 36% 18% 31% 17%
23% 12% 20% 9% 13% Male Female Fun or weird news 18-24 25-34 35-44 45-54 55+ 11% 31% 12% 32% 10% 28% 8% 20% 5% 14% Male Female Celebrity news Q2. Which of the following types of news is most important to you? Please choose up to five. Showing fun/weird and celebrity news Base All– 18858 Weird and celebrity news by age and gender Both news types are driven by young women but young men are far more interested in weird/fun news than celebrity news

Types of news users drawn
from interest and frequency 14 • News Lovers: These are people who access the news several times a day and say they are extremely interested in the news. • Daily Briefers: These are people who also access the news several times a day but they say they are a bit less interested (very or somewhat) in the news. • Casual Users: These are people who consume less frequently – anything between once a day to once a month – and they also tend to be less interested in the news, with a majority only somewhat interested in news.

SMARTPHONES
AND TABLETS

Strong growth in SMARTPHONE news
access Consistent pattern of strong growth in all markets 28% 28% 21% 20% 0% 32% 19% 29% 28% 22% 24% 25% 35% 43% 26% 33% 31% 32% 35% 36% 44% 52% Japan UK USA Germany France Italy Spain Denmark 2012 2013 2014 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country) access news weekly ALL TEN COUNTRIES 37%

6% 6% 11% 8% 13%
6% 10% 14% 11% 16% 13% 16% 25% 10% 17% 18% 19% 20% 21% 23% 36% Japan Germany Italy France USA Spain UK Denmark 2012 2013 2014 Strong growth in TABLET access Denmark still leads in tablet usage access news weekly ALL TEN COUNTRIES 20% 8b Which, if any, of the following devices have you used to access news in the last week? Base: All (total sample in each country)

Impact and value of new
devices • Increasing the frequency with which we access the news • Increasing the access points for news • Encouraging payment for news 13/06/2014 RISJ Digital News Report 2014 18 “in the café or at the bus it’s right there, you have all the news at your fingertips” Say the mobile is the main way of accessing online news 20% For under 45’s 30%

19 Q1b. Typically, how often
do you access news (in any way)? Base: All markets 2014: 18837, 2013: 11004 Device Several times a day One digital device 62% Two digital devices 74% Three digital devices 81% Four or more devices 87% % accessing news several times a day (Global) 68% 73% 75% 70% 74% 76% Computer users Smartphone users Tablet users 2013 2014 Frequency of access by device Smartphones and tablets are encouraging more frequent access. The more devices you have the more likely you are to access news more frequently …

Smartphone and tablet demographics Smartphones
are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-44 group. 56% 20% 55% 23% 48% 25% 35% 23%22% 17% Smartphone Tablet Smartphone and tablet by age 18-24 25-34 35-44 45-54 55+ 35-44 group (+9%) driving smartphone growth 44-54 group (+7%) driving tablet growth Q8b. Which, if any, of the following devices have you used to access news in the last week? Base: All

18% 3% 16% 5% 18%
7% 13% 10% 7% 8% Smartphone Tablet 18-24 25-34 35-44 45-54 55+ 45-54 group use most news apps on tablet Q11. Thinking of the way you looked at news online in the last week which of the following ways of consuming news did you use? Base: Smartphone app users=267, tablet app users=152 The majority of news app use on Tablet is amongst over 45s. Majority of app use for smartphone is under 45 UK - % using news apps by age

22 41% 42% 11% 6%
47% 38% 10% 4% I mainly use news apps I downloaded from an app store I mainly use news websites via the standard web browser on my device I use apps and mobile websites about the same Not sure Q9a. When you look for news on a MOBILE/TABLET, which of the following statements most applies to you? Base: Accessed via a smartphone in the last week = 650; all who have accessed news via a tablet in the last week = 481 28% 53% 14% 5% 37% 48% 10% 4% I mainly use news apps I downloaded from an app store I mainly use news websites via the standard web browser on my device I use apps and mobile websites about the same Not sure 2013 2014 Use of news apps increasing on smartphones and tablets in UK compared with mobile browser

23 26% 52% 14% 8%
I mainly use news apps I downloaded from an app store I mainly use news websites via the standard web browser on my device I use apps and mobile websites about the same Not sure Q9a. When you look for news on a MOBILE, which of the following statements most applies to you? Base: 667 – all who have accessed news via a smartphone in the last week But in Finland most people use a mobile browser In Finland, access to news sites is mainly via a web browser rather than a news app, which may be related to the popularity of ‘Finnish’ Nokia-phones that have a Windows operating system. Apps are more heavily used on the Apple and Android operating systems

Smartphone users tend to access
fewer news sources (average of all countries) 37% 24% 22% 12% 34% 23% 25% 14% 30% 23% 26% 17% One source of news Two sources of news Three to four sources Five or more Smartphone Tablet Computer Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week? Base: All smartphone=7165, tablet=3774, computer=12618

UK: Smartphone users access fewer
news sources and brands with strong app propositions do best On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out Access one news source weekly on a smartphone 55% Access one news source weekly on a computer 45% Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?

26 Q8a/b. Which, if any,
of the following devices do you ever use for any purpose? Apple and non-Apple codes shown Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 25% 13% 13% 15% 11% 36% 14% 20% 17% 10% 19% 20% 27% 18% 16% 12% 21% 16% 28% 9% UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan Apple tablet or smartphone Non-Apple tablet or smartphone 23% 15% 12% 14% 16% 36% 10% 22% 18% 19% 40% 52% 62% 47% 38% 40% 52% 30% 50% 22% UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan Smartphone Tablet Operating systems: Apple vs the rest (by country) Some countries like UK, US and Denmark favour Apple. Others like Spain, Italy and Brazil are mainly Android. Apple is much stronger on tablet than smartphone and thus still crucial for news subscription.

27 45% 25% 8% 14%
51% 31% 6% 5% 51% 31% 5% 5% Mainly via branded news link (logo) Mainly via search engine Mainly via social network Mainly via aggregator app or website Mobile Tablet Computer Q9c. Thinking specifically about when you look for news on a MOBILE,/TABLET/COMPUTER which of the following statements most applies to you? Please select one answer Base: All mobile news users=650, tablet=481, computer=1236 How people start news journeys on smartphone, tablet and computer The role of brand may be weakening on smartphone as more people come across news via social networks and aggregator apps. Search engines play a smaller role than on a computer

28 Denmark: Device overlaps Denmark
is the most multiplatform country that we poll. Of those using devices for news, 61% use the smartphone and 39% use a tablet. Less than a quarter (24%) only use the computer. Most people are using two or three devices to access news each week

29 Japan: Device overlaps Japan
is the least multiplatform country that we poll. Of those using devices for news, 31% use the smartphone and just 12% use a tablet. Almost six in ten (58%) only use the computer. A small minority are using two or three devices to access news each week

Multiplatform world In general, we
see that new devices are not replacing TV, radio or print, though usage patterns are changing and becoming more complex. In terms of weekly use, tablet and smartphone users consumers are still using TV news and reading newspapers. They may be using them less often and younger demographics are using traditional media such as TV news much less

News access via public transport
We do see substitution, however, between print and smartphone on the daily commute in the UK and especially in Denmark. Smartphone is now the clear leader on bus train etc 8b Please mention the key news media you used in these locations yesterday Base: Accessing news when travelling via public transport UK=137, Denmark =88) 40% 21% 53% 69% 9% 13% UK DENMARK Print Mobile Tablet

From brand’s point of view…
It’s an increasingly complex world. Different devices are used at different points through the day

News access across the day
by age (UK) GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents access news throughout the day – mainly online Q4c When do you typically access the news? Pleas select all that applies

34 0% 10% 20% 30%
40% 50% 60% 70% 80% 90% 100% First thing in the morning Later in the morning Lunchtime Afternoon Early evening Late evening Last thing at night All 18-24 25-34 35-44 45-54 55+ Q4b. When do you typically access the news? (Please select all that apply) Base: Finland=1520 – 18–24 (111), 25–34 (320), 35–44 (253), 45–54 (311), 55+ (543) Finland: Access across the day We see a different pattern in Finland. Here the whole population is showing a flatter consumption curve, reflecting the wider take-up of internet and mobile technologies. In Finland, the main TV news shows are also spread throughout the evening, with bulletins at 6pm, 7pm, 8.30pm and 10pm, and the later bulletins capturing the main audience

35 90% 90% 8% 13%
1% 5% UK DENMARK RADIO MOBILE Tablet Q4e: Please mention the key news media you used in these locations yesterday Base: While travelling via private transport UK=266, Denmark=290 News access via private transport The radio is still the key news delivery platform in the car or on a bicycle but even here more people are using mobile phones to access news

36 Where were you when
you looked at/listened to the news yesterday? (List all that are relevant) Base: UK=2082, Denmark=2036 73% 32% 18% 13% 7% 4% 2% 3% 1% 3% 78% 20% 22% 14% 5% 3% 3% 2% 2% 2% At home: communal space At home: personal space At work Whilst commuting in car or other personal transport Whilst travelling, commuting on public transport While out and about generally Other people’s homes At a place of study Another place I didn’t consume news yesterday UK Denmark 18-24 25-34 35-44 45-54 55+ Home 82% 74% 82% 88% 96% Out & About 21% 22% 26% 27% 15% Work/place of study 30% 35% 30% 26% 5% Where news is accessed (UK and Denmark) Most news is still accessed at home and is driven by older groups

37 OPT4e_1. 'At home: communal
space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700) 74% 33% 21% 33% 29% 13% 29% 41% 12% 21% 13% 14% At home: communal space At home: personal space Television Radio Printed publication Internet via computer Internet via mobile Internet via tablet Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700) 18-24 25-34 35-44 45-54 55+ Communal space 35% 22% 18% 8% 4% Personal space 35% 39% 24% 14% 5% Mobile access at home is driven by under 45s News access in home by platform Internet via mobile and tablet are become key ways of accessing news in the home

38 OPT4e_1. 'At home: communal
space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700) Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700) 62% 81% 60% 37% Under 45 Over 45 News access in communal rooms by age TV Any internet (laptop, tablet, mobile) 28% 39% 76% 46% Under 45 Over 45 News access in personal space by age TV Any internet (laptop, tablet, mobile) Under 45s are as likely to access news via internet as via TV in the living room or other communal rooms – and far more likely in the bedroom or study News access in home by platform

DISRUPTION TO
TRADITIONAL MEDIA

40 71% 62% 62% 55%
55% 52% 47% 41% 41% 26% 20% 28% 10% 16% 38% 28% 26% 20% 39% 46% 39% 49% 36% 24% 54% 51% 21% 24% 33% 19% Finland Spain Denmark UK Urban Brazil Italy France Germany USA Japan Traditional Pure player Social Media Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Japan and US suffering most disruption – Finland least We tagged brands that respondents named as having accessed weekly according to whether they were traditional, digital born (e.g. Huffington Post, Google News, or social media). What we then see is how much more disrupted traditional players are in some countries

UK and Finnish brands suffering
less disruption This chart shows just the countries at each end of the disruption scale and only shows traditional against digital born websites (eg Huffington Post, Yahoo and Google News) Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Finland=1520, US=2197,, Japan=1973

New challengers Huff Post Buzzfeed
US 17% 5% UK 9% 3% Italy 5% - France 5% 1% Spain 4% 1% Germany 3% .5% Brazil - 1% The Huffington Post and Buzzfeed now operate in a number of countries and languages. They are doing much better in the US and UK than elsewhere

43 93% 83% 81% 78%
75% 75% 74% 72% 58% 55% 79% 67% 70% 55% 62% 69% 67% 61% 49% 44% 82% 67% 68% 67% 48% 31% 49% 35% 33% 40% Finland Denmark Spain Italy Germany Japan Urban Brazil UK USA France Combined reach Print newspaper Online newspaper Q5. Which, if any, of the following have you used to access news in the last week? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 Newspaper reach by country The newspaper industry has been most disrupted. But even here we see that cross platform reach (web and print) amounts to 75% or more in most countries. Only in the US and France are they struggling to top 50%

44 France: Overlaps in print
and online French newspapers have traditionally mainly served better educated groups rather than mass market. Now they are struggling to attract a wider user base online. The French market is thus more open to disruption from the likes of Google News and online start ups like Le Huffington Post

45 USA: Overlaps in print
and online US newspapers are still very reliant on traditional print readers. Many of those are older or using other sources online. Most US newspapers were locally based and as the internet opened up a market for national news brands they were unable to change fast enough. Newspapers have been left with just 33% of the online market – facing tough competition from broadcasters like CNN and new players like Yahoo and Huffington Post.

46 Denmark: Overlaps in print
and online Newspapers in Denmark have transitioned most of their loyal readers to online with 83% combined reach and more than half reading in print and online every week. This puts them in a much stronger position than the newspaper sector in US and France

47 Finland: Overlaps in print
and online Finnish newspapers have been most successful in transitioning readers to online services. This despite the presence of a strong public broadcaster. Finland has also persuaded the most people to pay for online news (14%)

BRAND PERFORMANCE BY COUNTRY 13/06/2014
RISJ Digital News Report 2014 48

USA Pop 314m Internet 78%
Smartphone 50% Tablet 34% Interest in news 68% (7th= /10) Digital reach Newspapers 33% Broadcasters 48% Pure players 52% Cross platform reach Newspapers 58% Broadcasters 86% Traditional (offline) reach Newspapers 49% Broadcasters 82% 11% paid for online news in last year (5th /10) TOP DIGITAL SUBSCRIPTIONS 1. Local/City Newspaper 2. New York Times 3. Wall Street Journal 17% say the mobile is the main way of accessing online news 10% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. FACEBOOK 37% 2. YOUTUBE 17% 3. TWITTER 8% 4. GOOGLE+ 5% 5. LINKEDIN 3% 6. REDDIT 2% * Use weekly for news 35% share a news story via email or social media US is 4th = out of 10 in our digital participation index ONLINE TV, RADIO, PRINT 45% 34% 33% 26% 23% 22% 22% 20% 10% 9% 7% 6% Local television news A local newspaper Fox News NBC/MSNBC ABC News CNN CBS News Local radio news NPR City paper USA Today New York Times 28% 18% 17% 17% 16% 14% 14% 12% 11% 9% 7% 6% 5% Yahoo A local newspaper Fox News Huffington Post Local television news MSN CNN Google News NBC/MSNBC The New York Times City paper Washington Post Buzzfeed

UK Pop 63m Internet 84%
Smartphone 62% Tablet 42% Interest in news 64% (10th=/10) Digital reach Newspapers 35% Broadcasters 53% Pure players 24% Cross platform reach Newspapers 72% Broadcasters 87% Traditional (offline) reach Newspapers 61% Broadcasters 79% 68% 30% 22% 21% 15% 13% 10% 10% 10% 8% 6% 5% BBC News ITV News A local newspaper Sky News Daily Mail + on Sunday Daily Mirror + Sunday Mirror The Sun + Sunday Free City paper e.g. Metro Commercial radio news Channel 4 News The Times + Sunday Times Daily Telegraph + Sunday… 47% 14% 12% 9% 9% 9% 7% 6% 5% 5% 4% 3% 3% 3% 2% BBC News Online Mail Online Sky News Yahoo Guardian Online Huffington Post Local newspaper Telegraph Online Google News MSN Mirror Online ITV News Buzzfeed Independent Online Sun Online Top digital subscriptions 1. Times 2. Telegraph 3. Sun 7% paid for online news last year (10th/10) 24% say the mobile is the main way of accessing online news 16% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* FACEBOOK 22% TWITTER 12% YOUTUBE 6% GOOGLE + 2% WHATSAPP 2% • Use weekly for news 16% share a news story via email or social media ONLINE TV, RADIO, PRINT

GERMANY Pop 81m Internet 83%
Smartphone 60% Tablet 30% Interest in news 81% (2nd /10) Digital reach Newspapers 48% Broadcasters 37% Pure players 32% Cross platform reach Newspapers 73% Broadcasters 93% Traditional (offline) reach Newspapers 62% Broadcasters 91% Top digital subscriptions 1. Bild Plus 2. Welt Online 3. Spiegel Magazin digital 8% paid for online news in last year (7th= /10) 24% say the mobile is the main way of accessing online news 9% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* FACEBOOK 26% YOUTUBE 11% GOOGLE + 6% WHATSAPP 6% TWITTER 3% XING 3% * Use weekly for news 19% share a news story via email or social media 57% 40% 39% 37% 35% 32% 27% 21% 13% 13% 12% 10% Tagesschau Local/regional paper RTL aktuell ZDF heute-journal Tagesthemen Public radio Commercial radio Sat.1 Nachrichten Bild / Bild am Sonntag Der Spiegel Free city paper ProSieben Newstime ONLINE TV, RADIO, PRINT 17% 17% 2% 14% 12% 12% 11% 11% 10% 10% 8% 8% 7% 7% Spiegel Online Bild.de Bild PLUS N24.de n-tv online Local/regional paper sites Google News Focus Online Zdf.de Ard.de bzw. Daserste.de Sueddeutsche.de Stern.de Welt Online ZEIT Online

FRANCE Pop 66m Internet 80%
Smartphone 52% Tablet 27% Interest in news 64% (10th= /10) Digital reach Newspapers 40% Broadcasters 29% Pure players 34% Cross platform reach Newspapers 55% Broadcasters 92% Traditional (offline) reach Newspapers 44% Broadcasters 90% 12% paid for online news in last year (4th /10) Top digital subscriptions 1. Le Monde 2. Mediapart 22% say the mobile is the main way of accessing online news 8% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. FACEBOOK 27% 2. YOUTUBE 16% 3. GOOGLE+ 10% 4. TWITTER 7% 5. SKYPE 4% * Use weekly for news 21% share a news story via email or social media ONLINE TV, RADIO, PRINT 17% 14% 13% 12% 11% 10% 9% 9% 8% 8% 7% 7% 7% 6% 6% Google News 20 Minutes Le Monde Le Figaro Yahoo L’Express TF1 BFM TV Le Point Rue89 Le Nouvel Observateur Les chaînes du groupe France Télévisions Libération Sites des radios privées Médiapart 47% 43% 40% 31% 25% 19% 20% 19% 14% 12% 12% 10% 10% TF1 BFM TV Les chaînes du groupe France Télévisions M6 Radios privées 20 Minutes Itélé Radios publiques Canal+ Le Figaro Le Monde LCI Metro

DENMARK Pop 5.5m Internet 90%
Smartphone 73% Tablet 46% Interest in news 71% (5th= /10) Digital reach Newspapers 67% Broadcasters 53% Pure players 11% Cross platform reach Newspapers 83% Broadcasters 93% Traditional (offline) reach Newspapers 67% Broadcasters 90% 10% paid for online news in last year (6th /10) TYPES OF DIGITAL PAYMENT 17% one off payments 42% digital subscription 31% bundled digital/ print subscription 24% say the mobile is the main way of accessing online news 18% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. FACEBOOK 31% 2. YOUTUBE 5% 3. TWITTER 4% 4. GOOGLE+ 4% 5. LINKEDIN 4% * Use weekly for news 23% share a news story via email or social media ONLINE TV, RADIO, PRINT 61% 60% 38% 37% 26% 23% 21% 16% 15% 14% 14% 14% 13% 13% TV2 Nyhederne (fx 19 -Nyhederne) DR Nyheder (fx TV Avisen) TV2 News Regional news from TV2 affiliates P3 (DR) A free city paper P4 (DR) Ekstrabladet Politiken BT MetroXpress A local newspaper P1 (DR) Jyllandsposten 38% 33% 32% 27% 22% 19% 11% 9% 9% 8% 5% 5% 4% Dr.dk/nyheder Ekstra-bladet.dk Nyhederne.tv2.dk Bt.dk Politiken.dk Jyllands-posten.dk B.dk Regional or local online paper Borsen.dk (Børsen) Free local communiity paper site Information.dk Avisen.dk Mx.dk (MetroXpress)

FINLAND Pop 5m Internet 89%
Smartphone 60% Tablet 34% Interest in news 68% (6th= /10) Digital reach Newspapers 82% Broadcasters 43% Pure players 34% Cross platform reach Newspapers 93% Broadcasters 84% Traditional (offline) reach Newspapers 79% Broadcasters 80% 14% paid for online news in last year (2nd /10) TOP DIGITAL SUBSCRIPTIONS 1. Helsingin Sanomat (hs.fi) 2. Regional/local newspaper(s) 3. Iltalehti.fi 15% say the mobile is the main way of accessing online news 9% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. FACEBOOK 36% 2. AMPPARIT 12% 3. GOOGLE + 12% 4. YOUTUBE 9% 5. SUOMI ‘24’ 8% 6. TWITTER 6% * Use weekly for news 24% share a news story via email or social media ONLINE TV, RADIO, PRINT 61% 55% 36% 31% 28% 25% 24% 22% 13% 12% 10% 9% Yle TV-uutiset MTV uutiset Maakunta-/paikallislehti Ilta-Sanomat Iltalehti Helsingin Sanomat Yle1 (radio) uutiset Ilmaisjakelulehti, esim. Metro Kaupalliset radiouutiset HS uutiset Aamulehti Kauppalehti 57% 56% 31% 27% 22% 20% 17% 16% 15% 14% 13% 10% Iltalehti.fi Ilta-Sanomat Online Helsingin Sanomat Online MTV uutiset Online Yle TV-uutiset HS uutiset Maakunta-/paikallislehti verkossa Taloussanomat Online Kauppalehti Online Yle1 (radio) uutiset Ampparit.com Aamulehti Online

SPAIN Pop 47m Internet 67%
Smartphone 73% Tablet 38% Interest in news 73% (3rd /10) Digital reach Newspapers 68% Broadcasters 47% Pure players 23% Cross platform reach Newspapers 81% Broadcasters 93% Traditional (offline) reach Newspapers 70% Broadcasters 91% Top digital payment 1. El Mundo.es 2. El Pais.com 3 Marca.com (sports) 8% paid for online news in last year (7th= /10) 22% say the mobile is the main way of accessing online news 9% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. FACEBOOK 50% 2. WHATSAPP 26% 3. TWITTER 21% 4. YOUTUBE 21% 5. GOOGLE + 10% * Use weekly for news 40% share a news story via email or social media ONLINE* TV, RADIO, PRINT 31% 27% 22% 19% 18% 14% 13% 10% 9% 9% 9% 9% 8% ElPaís.com ElMundo.es Marca.com Antena3.com Noticias 20Minutos.es LaSexta.com Noticias Rtve.es Noticias CadenaSER.com Regional newspaper sites Cuatro.com Noticias ElPeriódico.com ElConfidencial.com Eldiario.es 53% 44% 39% 34% 32% 31% 24% 20% 19% 18% 15% 12% 11% Antena 3 Noticias Informativos TVE LaSexta Noticias Informativos Telecinco Noticias Cuatro El País El Mundo Marca Regional newspapers 20 Minutos Servicios Informativos Cadena SER Other TV stations Noticias Onda Cero *Due to an oversight we failed to include Google News in the list in 2014 but in 2013 it was one of the most used news brands in Spain

ITALY Pop 61m Internet 58%
Smartphone 59% Tablet 30% Interest in news 73% (4th /10) Digital reach Newspapers 67% Broadcasters 46% Pure players 48% 13% paid for online news in last year (7th= /10) TYPES OF DIGITAL PAYMENT 58% one off payments 35% digital subscription 13% bundled digital/ print subscription 19% say the mobile is the main way of accessing online news 8% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. FACEBOOK 57% 2. YOUTUBE 23% 3. WHATSAPP 13% 4. GOOGLE+ 11% 5. TWITTER 10% * Use weekly for news 44% share a news story via email or social media ONLINE TV, RADIO, PRINT 31% 27% 25% 22% 21% 16% 16% 15% 15% 14% 11% 10% 9% 8% Repubblica.it TgCom.it Google News Rai.TV Corriere.it A local newspaper La Stampa.it Yahoo.it Il Fatto Quotidiano.it Notizie.Libero.it MSN.it BeppeGrillo.it L’Espresso.it Radio24.com 65% 37% 35% 32% 30% 27% 25% 25% 24% 23% 21% 21% Tg1, Tg2, Tg3, Tg4, Tg5 TgCom24 Tg La7 Ballarò RaiNews SkyTg24 La Repubblica Studio Aperto Porta a Porta A local newspaper Servizio Pubblico Il Corriere della Sera

BRAZIL Pop 193m* Internet 46%
Smartphone 58% Tablet 40% Interest in news 87% (1st /10) Digital reach Newspapers 49% Broadcasters 52% Pure players 57% 22% paid for online news in last year (1st /10) TYPES OF DIGITAL PAYMENT 36% one off payments 31% digital subscription 15% bundled digital/ print subscription 18% say the mobile is the main way of accessing online news 8% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. FACEBOOK 67% 2. YOUTUBE 33% 3. GOOGLE+ 14% 4. TWITTER 13% 5. INSTAGRAM 4% 6. ORKUT 3% * Use weekly for news 54% share a news story via email or social media ONLINE TV, RADIO, PRINT 45% 34% 31% 29% 29% 15% 13% 13% 12% 10% 9% 8% 7% 6% Globo News Jornal do SBT Record News A local newspaper BandNews Folha de S. Paulo Jornal Extra Rede TV News Jornal O Dia Jornal Zero Hora O Estado de S. Paulo Commerical radio news A free city paper such as Metro Jornal do Comércio 36% 31% 24% 24% 17% 13% 13% 12% 11% 9% 9% 8% 8% 8% 5% 5% Google News Globo News online MSN Terra Record News online Jornal do SBT online BandNews online Folha de S. Paulo online Um jornal local online Jornal Extra online O Estado de S. Paulo online Rede TV News online O Dia Online, Jornal O Dia online Jornal Zero Hora online Free city paper sites Jornal do Brasil online

JAPAN Pop 127m Internet 80%
Smartphone 37% Tablet 18% Interest in news 65% (8th /10) Digital reach Newspapers 31% Broadcasters 18% Pure players 66% Cross platform reach Newspapers 75% Broadcasters 76% Traditional (offline) reach Newspapers 69% Broadcasters 73% 8% paid for online news in last year (7th= /10) TYPES OF DIGITAL PAYMENT 45% one off payments 43% digital subscription 18% bundled digital/ print subscription 15% say the mobile is the main way of accessing online news 3% say the tablet is the main way of accessing online news TOP SOCIAL NETWORKS* 1. YOUTUBE 15% 2. FACEBOOK 12% 3. TWITTER 11% 4. GOOGLE + 5% 5. MIXI 5% 6. LINE 5% * Use weekly for news 10% share a news story via email or social media ONLINE TV, RADIO, PRINT 48% 35% 35% 34% 31% 25% 19% 18% 18% 15% 11% NHK Nippon TV Asahi TV & affiliates TBS & affiliates Fuji TV & affiliates Local newspaper Asahi Shimbun Tokyo TV & affiliates Yomiuri Shimbun Nikkei (Nihon Keizai Shimbun) Commercial radio 59% 17% 14% 12% 11% 10% 10% 7% 5% 5% 5% Yahoo News Google News Nikkei Online MSN Asahi Online Yomiuri Online NHK Online Sankei Shimbun and MSN (joint operation) Mainichi Simbun Online Local newspapers Asahi TV & affiliates sites

59 Q5. Which, if any,
of the following have you used to access news in the last week? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 . UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan Traditional (TV, radio and print) 2.87 4.33 4.12 4.35 3.69 4.38 3.65 3.23 3.22 3.45 Online 2.13 2.74 2.99 3.06 2.70 2.96 3.72 2.81 2.92 2.30 Both 4.33 5.56 5.67 5.82 5.02 5.77 5.80 4.98 5.23 4.83 Number of sources used by country (offline and online)

FINDING NEWS
ONLINE

61 Q10. Which were the
ways in which you came across news stories last week? (Please select all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 UK France Germany Denmark Italy Spain Japan Urban Brazil USA Finland Directly via brand 45% 23% 27% 46% 39% 46% 20% 46% 33% 57% Search engine 29% 40% 42% 15% 59% 35% 41% 59% 40% 26% Social media 17% 14% 15% 16% 34% 38% 12% 46% 28% 24% Email 9% 24% 12% 16% 12% 12% 18% 22% 27% 11% News aggregator 4% 5% 9% 7% 6% 7% 13% 5% 8% 14% Mobile phone alert 3% 6% 4% 7% 4% 5% 6% 10% 6% 5% Finding news online Audiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway.

Social discovery 13/06/2014 RISJ Digital
News Report 2014 62 24% 45% 41% 34% 37% 19% Brand Search Social United States 18-24 OVER 45s Social media is far more important for discovery amongst younger demographics. In the United States 18-24s are twice as likely to find a news story through social media than the over 45s. They are less likely to go direct to a branded website. This has helped drive the growth of social sharing sites like Buzzfeed that get around 75% of their traffic through social referral.

63 60% 19% 31% 53%
31% 18% Brand Search Social Finland Under 45 Over 45 51% 12% 22% 41% 17% 10% Brand Search Social Denmark Under 45s Over 45s ) Top ways of finding news by country

64 33% 62% 38% 44%
57% 31% Brand Search Social Italy Under 45s Over 45s ) 31% 38% 19% 25% 45% 13% Brand Search Social Germany Under 45s Over 45s Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: Finland=1520, Denmark=2036 Germany=2063, Italy=2010 Top ways of finding news by country

65 56% 44% Typed name
of news website Typed news related keyword(s) Search query breakdown Q10. Which were the ways in which you searched LAST WEEK? Showing codes 2 and 3 for different types of searches Base: All = 18836 Search gateway detail – all countries

66 Q10. Which were the
ways in which you came across news stories last week? (Please select all that apply) Base: All = 18836 18-24 25-34 35-44 45-54 55+ M F News lovers Casual users Search 40% 38% 39% 38% 37% 39% 37% 44% 32% Social 38% 31% 24% 20% 17% 21% 25% 27% 22% Brand 35% 38% 39% 38% 37% 42% 33% 46% 24% Top gateways to news by age, gender and news segment

67 17% 12% 7% 9%
5% 12% Facebook et al Twitter Email United Kingdom Under 45 Over 45 31% 11% 17% 19% 4% 36% Facebook et al Twitter Email United States UNDER 45s OVER 45s Q10. Which were the ways in which you came across news stories last week? Showing social media and email options Base: UK=2082, USA=2197 Gateways compared: email vs social media

PAYING FOR NEWS 13/06/2014 RISJ
Digital News Report 2014 68

Paying for online news Overall
numbers still low but an increasing proportion of those who are paying are moving to online subscription 13/06/2014 RISJ Digital News Report 2014 69 Online subscription payment 2014 (43% in 2013) 59%22% 14% 13% 12% 11% 10% 8% 8% 8% 7% Brazil Finland Italy France USA Denmark Spain Germany Japan UK % paying for any online news in last year Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Japan=1973. NB These figures are not directly comparable with last year as we changed the question to a simpler yes/no – and took out the previous time-based options.

70 Q7ai. You said you
have accessed paid for ONLINE news content in the last year. Which, if any, of the following types of payment have you used in the last year? Base: All who have paid to access online news in the past year – UK=139, Germany=173, US=238, Japan=153, Urban Brazil=233, Italy=267, Denmark=206, Spain=173, Finland=220 22% 27% 41% 34% 31% 14% 24% 19% 23% 33% 15% 24% 26% 30% 28% 6% 16% 10% 20% 29% 47% 33% 27% 35% 31% 42% 26% 40% 31% 43% 16% 12% 17% 13% 12% 31% 29% 23% 15% 18% 4% 10% 10% 10% 6% 5% 5% 7% 21% 14% UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan I made a single one off payment to access an article, website (eg day-pass) or pdf I made a single one off payment to access a news app or download an edition via a digital newsstand I make an ongoing payment (subscription) to a digital news service I make an ongoing payment (subscription) to a digital news service as part of a wider wider print subscription I made an ongoing payment for a digital news service as part of a wider cable, broadcast, mobile or other relationship 2013 = 29% 2013 = 23% How people pay for online news Subscription vs one off payments

Who is paying for online
news? Of those subscribing to online news (all countries) 13/06/2014 RISJ Digital News Report 2014 71 are male 61% are aged 55+ 35% have a Masters/Doctoral or Bachelors degree 52% say they are very or extremely interested in news 52% use a tablet for news 43%

72 Q7. Have you paid
for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: UK all=2082, tablet news users=481, smartphone news users=635; USA all=2197, tablet news users=429, smartphone news users=673. Base: UK 2014 – £0 to £25k (673), £25 to £50k (594), £50k to £100k (264) Chart shows % yes 0% 5% 10% 15% 20% 25% 30% £0-£25k £25-£50k £50-100k Paid for digital content by personal income (UK) 2013 2014 11% 16% 19% 7% 11% 14% All Smartphone Tablet Paid online content by device UK US Factors influencing payment for news Tablet and smartphone users are much more likely to pay. Income is also a key factor

Motivations for paying for online
news 13/06/2014 RISJ Digital News Report 2014 73 People sign up to get content they like on multiple devices or because they can’t get it any other way though the quality of writers and range of coverage is also important

Motivations for paying for news
(UK) 13/06/2014 RISJ Digital News Report 2014 74 In the UK people sign up to get content they like on multiple devices. They stay for the quality of experience 11% 10% 16% 17% 31% 35% 43% 45% 4% 18% 11% 17% 36% 44% 32% 55% Other Quality of specific area (eg sport, arts, technology, business) No other way to access valued content Access to special offers/subscribers’ club Quality of specific columnists, writers and journalists A brand I prefer for news Enables access wherever and whenever I want Broad range of news coverage Reasons for signing up and staying Staying Signing up Of those subscribing in the UK 37% pay for The Times online 23% pay for the Telegraph online (either digital only or part of a bundle) 20% pay for the Sun which has introduced a hard paywall with premiership goals as part of its offer 67% signed up for broad range/quality; 80% stay for it

75 Q6. Have you bought
(paid for) a printed newspaper in the last week? (Please tick all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 38% 22% 49% 49% 23% 4% 8% 11% 35% 7% 10% 33% 6% 7% 14% 24% 35% 26% 16% 58% 3% 7% 5% 5% 6% 2% 2% 3% 10% 3% UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan Yes via news stand or shop Yes I have home delivery (for one or more days a week) Yes, from another source 2013 UK Germany Spain Italy France Denmark USA Urban Brazil Japan News stand/shop 42% 22% 48% 51% 25% 5% 12% 34% 9% Home del 9% 33% 4% 5% 10% 24% 25% 13% 57% Newspaper purchase by type (newsstand vs home delivery)* * NB Bear in mind this is an online survey so will tend to underreport newspaper purchase from those not online

76 US UK Apple tablet
60% 110% Tablet (other manufacturer) 112% Green cell means that there is statistically significant relation on the 95% confidence level. Percentages in the cells tell us by how much the likelihood of paying or sharing news online changes. Impact of device after controlling for variables We ran a test around propensity to pay for online news on tablets in the UK and US when controlling for other factors such as interest in news, education and income. This shows that for Apple tablets in particular, the device and ecosystem does make a news consumer significantly more likely to pay

77 Q7aii. You said you
have not paid for online digital content in the last year. How likely or unlikely would you be to pay IN THE FUTURE for online news from particular sources that you like? Base: All those who have not paid (various) Showing those who say they are very likely or somewhat likely to pay UK 2014 18-24 25-34 35-44 45-54 55+ Smartphone owner Tablet owner Computer owner % likely to pay 13% 12% 7% 5% 3% 9% 11% 5% likely to pay Germany 15% Spain 21% Italy 23% France 10% Denmark 11% Finland 11% USA 11% Japan 8% UK 7% Likelihood to pay for digital in the future Only a small percentage say they will to pay in the future for sources of news they like. The lowest is in the UK at 7%

ROLE OF THE REPORTER AS
DRIVER OF ENGAGEMENT 13/06/2014 RISJ Digital News Report 2014 78

The influence and value of
individual journalists In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver of Twitter users follow a professional news account follow a journalist 64% 48% follow a journalist US UK GER FRA DEN FIN SPA ITA BRA JAP Brand Important 57% 63% 64% 63% 57% 57% 55% 72% 82% 37% Reporter important 53% 44% 35% 60% 40% 31% 60% 66% 72% 31% Q5e. To what extent are the following important to you in terms of whether you trust a source of news. Net important = those responding quite or very important Base: Total country samples

US UK GER FRA DEN
FIN SPA ITA BRA JAP Range of views 79% 85% 87% 88% 74% 73% 81% 69% 71% 81% Particular view 21% 15% 13% 12% 26% 27% 19% 31% 29% 19% Do you prefer news with range of views vs news that argues a particular view? In the US in particular there is a growing discussion about the merits of journalism with a point of view, compared with impartial, balanced reporting. Our data suggests that in every country there is a still great value placed on views that convey a range of views and leave it to the reader to decide. Italians (and Americans) are a bit more comfortable with partial journalism Q5c. Thinking about different kinds of news available to you, do you prefer where the reporter tries to reflect a range of views and leaves it to the reader/viewer to decide or news where the reporter argues a point of view offering evidence to support that view Base: Total country samples

Who follows “news” accounts among
Twitter users 13/06/2014 RISJ Digital News Report 2014 81 of Twitter users follow a professional news account Of these follow a journalist Of these follow a breaking news account Of these follow a general newsbrand 64% 48% 40% 28%

SOCIAL NETWORKS FOR NEWS 13/06/2014
RISJ Digital News Report 2014 82

Top Social Networks for news
(Average of 10 countries) 13/06/2014 RISJ Digital News Report 2014 83 3% 6% 7% 9% 15% 35% Reddit Pinterest Instagram LinkedIn WhatsApp Google+ Twitter YouTube Facebook Use for news Use for all 60% 52% 19% 17% 17% 11% 8% Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week? Base: Combined sample =18859

84 12% 22% 26%27% 31%
37% 50% 57% 67% 31% 61% 51%48% 70% 65% 74% 69% 80% JapanUKGermanyFranceDenmarkUSASpainItalyBrazil For news Any purpose Age 18-24 43% 25-34 42% 35-44 37% 45-54 32% 55+ 28% • Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? • Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Facebook for news (weekly use)

85 5%6%8%11% 15%16% 21%23% 50%
41% 59% 48%48% 40% 34% 51% DenmarkUKUSAGermanyJapanFranceSpainItaly For news Any purpose Age 18-24 19% 25-34 11% 35-44 10% 45-54 8% 55+ 6% Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 YouTube for news (weekly use)

86 3%4% 7%8% 10% 12%
21% 8%9% 13% 18%18% 24% 34% GermanyDenmarkFranceUSAItalyUKSpain Age 18-24 19% 25-34 11% 35-44 10% 45-54 8% 55+ 6% Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Twitter for news (weekly use)

87 1%0%1%2% 13% 6% 15%
26% 3%3%3% 12% 29%30%32% 60% FranceDenmarkUSAUKItalyGermanyUrban BrazilSpain For news Any purpose Age 18-24 9% 25-34 9% 35-44 8% 45-54 5% 55+ 4% WhatsApp for news (weekly use) Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? WhatsApp code shown Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, US=2197, Urban Brazil=1015

88 Network Country Use for
all For news Suomi 24 Finland 25% 8% Ampparit Finland 14% 12% Stayfriends Germany 11% 2% Xing Germany 9% 3% Tuenti Spain 10% 2% Mixi Japan 13% 5% Line Japan 21% 5% Orkut Brazil 12% 3% Country specific networks

89 20% 30% 39% 42%
58% 65% 24% 32% 36% 37% 44% 48% Clicking a video relating to a news event Discussing or commenting on a news story Liking, sharing or recommending a news story Clicking a picture relating to a news event Clicking on a news story (link) to read it Browsing my feed to see whats new Facebook Twitter More likely to browse feed for news and click on news story More likely to discuss news or click on video How Facebook and Twitter are used Q12c. You say you use Twitter for news. How have you used it in the last week? Q12d. You say you use Facebook for news. How have you used it in the last week? Base: all who used social media in past week (1565), all who used Twitter for news (237), Facebook for news (440)

90 19% 27% 13% 21%
6% 20% Twitter Facebook News Lovers Daily Briefers Casual Users Q12a/b. Which, if any, of the following have you used for news in the last week? Base: UK News Lovers=410, Daily Briefers=1077, Casual Users=595 Twitter’s affinity with news lovers

Journalists and branded accounts played
huge part in the spread of this story How Oscars spread on Twitter

Journalists and branded accounts played
huge part in the spread of this story How Miliband speech spread on Twitter

ROLE OF SOCIAL MEDIA IN
BREAKING NEWS 13/06/2014 RISJ Digital News Report 2014 93

94 Q10a/b. Where do you
tend to go for the VERY LATEST information/ANALYSIS or FURTHER DEPTH on a fast-moving news story? (e.g. an earthquake, major riot or political crisis) (Please select all that apply) Base: UK 2082 60% 35% 16% 14% 13% 9% 1% 51% 35% 12% 14% 7% 20% 2% Television news Websites/apps of newspapers, broadcasters, portals Radio news Search engine Social media Printed newspapers Blogs Breaking news Further depth Where people go for breaking news

95 65% 54% 10% 8%
4% 4% Twitter Facebook YouTube Google+ Reddit Whatsapp Breaking news 46% 74% 21% 6% Twitter Facebook YouTube Google+ Reddit Whatsapp Further depth Q10c/i. You said that you use social media to get the VERY LATEST/ ANALYSIS AND FURTHER DEPTH, which, if any, of the following social media sites would you use? Base: All who use social media for latest news=254, all who use social media for depth and analysis=122 Which social media sites used most

96 Q10e/i. You said that
you use social media to get the VERY LATEST/ANALYSIS AND FURTHER DEPTH, which sources do you pay most attention to? (Choose up to THREE). Base: All who use social media for latest news=254; all who use social media for depth and analysis=222 46% 45% 39% 24% 21% 26% 10% 48% 31% 30% 32% 29% 19% 13% Posts by news brands/news companies Posts by journalists Posts by eyewitnesses Posts by other people you follow Posts by personal friends Posts by organisations None of these Very latest news Analysis or further depth Which posts attract most attention

SHARING AND PARTICIPATION 13/06/2014 RISJ
Digital News Report 2014 97

98 90% 84% 83% 74%
68% 68% 65% 61% 58% 33% 54% 40% 44% 35% 24% 23% 19% 16% 21% 10% 48% 28% 30% 28% 21% 16% 15% 18% 16% 9% Urban Brazil Spain Italy USA Finland Denmark Germany UK France Japan Particpation Sharing Commenting Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Participation = % doing at least one of 12 types of news activity 16% share a news story each week in UK 40% share a news story each week in Spain Participation by country

99 Q13 During an average
week in which, if any, of the following ways do you share or participate in news coverage? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 US UK Germany France Denmark Finland Spain Italy Urban Brazil Japan Share via SN 22% 12% 13% 11% 17% 20% 30% 35% 42% 8% Share via email 20% 6% 8% 13% 7% 6% 18% 16% 24% 3% Rate or like story 15% 8% 17% 10% 17% 13% 25% 31% 22% 6% Comment in SN 21% 13% 11% 11% 14% 16% 25% 23% 39% 6% Comment on news website 14% 7% 8% 7% 5% 8% 7% 13% 19% 3% Write news blog 3% 1% 2% 2% 1% 1% 3% 6% 6% 3% Post picture to SN 10% 5% 6% 6% 6% 8% 11% 11% 17% 2% Post picture to news sites 4% 2% 3% 3% 2% 1% 5% 6% 7% 2% Online vote 25% 11% 16% 11% 17% 17% 16% 24% 22% 4% Campaign online 5% 5% 4% 5% 3% 3% 6% 6% 8% 2% Talk friends online 29% 16% 13% 15% 8% 17% 24% 19% 33% 7% Talk about news face to face 44% 39% 41% 30% 51% 46% 48% 40% 44% 14% Types of news participation by country

100 Q13c. During the last
year, have you posted a comment, question, picture or other content to a news website? (Please select all that apply.) Base: UK=2082, Spain=2017 9% 8% 7% 5% 75% 21% 16% 10% 11% 50% Yes, directly with my real name and surname. Yes, with a username or a social profile that can be traced to my offline identity. Yes, with a username or a profile that cannot be traced to my offline identity. Yes, anonymously. No, I have never posted comments, questions, pictures or any other content by me to a news website. UK Spain Online commenting is driven by young men – 47% of 21-24 year old males in the UK and and 75% of 25-34 year old males in Spain have posted to a news website in the last year Posting to a news website in the last year (UK vs Spain)

CONTENT TYPES AND VIDEO NEWS
13/06/2014 RISJ Digital News Report 2014 101

UK France Germany Denmark Italy
Spain Japan Urban Brazil US Finland List of news headlines 59% 53% 47% 48% 49% 56% 75% 66% 59% 72% Read longer stories 43% 44% 50% 25% 60% 40% 57% 36% 45% 53% LIVE page 8% 8% 6% 7% 15% 12% 12% 18% 9% 7% News related blog 7% 7% 8% 5% 20% 11% 9% 22% 18% 6% Pictures 14% 16% 21% 6% 15% 19% 18% 30% 19% 14% Graphics 4% 5% 7% 3% 7% 6% 14% 5% 10% 15% Video 16% 15% 16% 10% 20% 17% 10% 27% 30% 18% Audio 5% 8% 9% 16% 17% 22% 4% 11% 12% 8% Q11 Looking at news online in the last week which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 Types of online news content accessed by country

Q11. Looking at news online
in the last week, which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973 30% 27% 20% 18% 17% 16% 16% 15% 10% 10% 72% 81% 84% 80% 73% 68% 69% 71% 85% 58% USA Urban Brazil Italy Finland Spain UK Germany France Japan Denmark Video Lists articles, blogs Video consumption vs text by country

Role of video news online
Most take up for video news in the US but online is still mainly about text. RISJ Digital News Report 2014 32% 49% 39% 44% 49% 37% 39% 38% 29% 28% 11% 4% 14% 12% 5% 6% 2% 3% 4% 3% 4% 1% 2% 2% 2% USA Finland Spain Germany UK I mostly read news in text I mostly read news in text but occasionally watch video news that looks interesting I read text stories and watch video news about the same I mostly watch video news and read text occasionally I mostly watch video news Q11d. In thinking about your online news habits, which of the following statements applies best to you? Base: All markets – UK=2082, Germany=2063, Spain=2017, Finland=1520, US=2197

Barriers to using more video
Still technical and cultural barriers to take up… 13/06/2014 RISJ Digital News Report 2014 105 UK Germany Spain Finland USA I don’t find them interesting 12% 13% 11% 14% 13% I don’t have time 17% 16% 15% 15% 18% I can’t get them to play properly 7% 5% 5% 12% 7% Take too long to load up/play 14% 18% 19% 19% 19% I would rather watch on a bigger screen 26% 23% 29% 26% 24% I prefer to read articles than watch videos 38% 46% 38% 52% 39% Concern about cost of access (eg via mobile) 5% 8% 8% 3% 4% Q11ai. You said that you don’t usually watch news videos online. Why not? (Please select all that apply) Base: All who don’t watch news videos online – UK=1729, Germany=1721, Spain=1664, Finland=1242, USA=1862

Formats of videos consumed 13/06/2014
RISJ Digital News Report 2014 106 UK Germany Spain Finland USA Live stream coverage of a breaking news event 32% 38% 31% 40% 33% Live stream coverage of other scheduled news event (eg political speech, tech launch, fashion event etc) 17% 29% 26% 24% 24% News clip that adds drama to a text story (eg eyewitness testimony, raw footage of a news event) 51% 44% 57% 54% 45% News clip that provided context or analysis on a text story eg journalist/politician talking to camera, or a short interview 54% 32% 54% 44% 49% Longer news programme accessed on demand (eg a stream or download of politics, health, tech, film, food) 21% 37% 28% 18% 19% Consumers tend to watch on-demand clips. They turn to video for drama AND context

Type of video consumed 13/06/2014
RISJ Digital News Report 2014 107 13% 15% 15% 17% 29% 28% 30% 37% 41% 42% 48% 50% 67% 12% 25% 18% 14% 28% 30% 19% 27% 38% 27% 27% 48% 57% Arts and culture Fun/weird news Entertainment and celebrity Business and financial Science and technology Sports news Health and education News about the economy Politics news News about my region Local news International news News about country Video consumed General interest

Type of video consumed 13/06/2014
RISJ Digital News Report 2014 108 13% 15% 15% 17% 29% 28% 30% 37% 41% 42% 48% 50% 67% 12% 25% 18% 14% 28% 30% 19% 27% 38% 27% 27% 48% 57% Arts and culture Fun/weird news Entertainment and celebrity Business and financial Science and technology Sports news Health and education News about the economy Politics news News about my region Local news International news News about country Video consumed General interest

109 Q11c. When thinking about
online video news, which of the following statements applies best to you? Base: UK video users = 353 12% 70% 18%UK I mainly watch news related videos posted by members of the public I mainly watch news related video posted by news organisations Both about the same Origin of news videos – professional vs user generated

POLITICAL NEWS ONLINE 13/06/2014 RISJ
Digital News Report 2014 110

111 Q2a. How interested would
you say you are in politics? Showing net of extremely and very interested. Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, US=2197 10% 18% 14% 13% 26% 23% 42% 27% 28% 29% 41% 28% 35% 41% 29% 16% 8% 17% 14% 10% 8% 3% 6% 3% 5% 1% 1% 1% 1% 2% UK Germany Italy Denmark USA Extremely interested Very interested Somewhat interested Not very interested Not at all interested Dont know Levels of interest in politics compared

112 ALL MALE FEMALE 18-24
25-34 35-44 45-54 55+ UK 33% 23% 44% 31% 26% 29% 28% 42% GERMANY 60% 49% 72% 46% 46% 54% 61% 71% ITALY 41% 34% 49% 25% 41% 40% 39% 46% DENMARK 41% 31% 51% 38% 29% 37% 39% 52% US 55% 46% 65% 36% 42% 49% 50% 69% Q2a. How interested would you say you are in politics? Showing net of extremely and very interested Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, USA=2197 Levels of interest in political news by age and gender

113 Q2b. Which, if any,
of the following sources of information do you use to keep up with political and government issues? (Please select all that apply) Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934 69% 55% 80% 59% 67% 36% 52% 40% 22% 51%48% 31% 31% 37% 25% 17% 13% 8% 17% 8% 13% 20% 7% 22% 10% 18% 32% 25% 27% 19% 11% 11% 13% 26% 10% Germany Italy Denmark USA UK Broadcasters + online National newspapers + online Local newspapers + online Political magazines Specialist online sites + blogs Social media Email Main sources of political news by country

114 Broadcasters National Newspapers Local
newspapers Social media Friends relatives UK 46% 25% 15% 10% 19% GERMANY 40% 13% 20% 11% 30% ITALY 51% 35% 21% 26% 30% DENMARK 65% 18% 19% 17% 29% US 44% 7% 25% 25% 43% Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply) Base: Those who are not very interested or not interested at all – UK=325, Germany=154, Italy=339, Denmark=295, US=204 Main sources of political news for those with low interest

115 Q2c. In which, if
any, of the following ways have you used the internet in the last year to get more involved in politics or express a political opinion? Nine options given, plus ‘don't know’ and ‘none of these’. Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934 38% 16% 13% 9% 4% 48% 27% 16% 10% 7% 6% 48% 29% 18% 9% 19% 12% 36% 24% 19% 7% 15% 6% 48% 44% 27% 28% 18% 9% 34% Signed an online petition Posted your views on a social media site Sent an email about a political candidate or issue Followed a politician or a political party on Twitter or Facebook Used the internet to organise or find a meeting/event to attend None of these UK Germany Italy Denmark US Online involvement with politics by country

More information www.digitalnewsreport.org #RISJdigital2014 RISJ
Digital News Report 2014 116