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Ultrasound Machine
India, China
&
a skewed sex ratio
Group 7
Contents
I. Overview
II. Background of GE’s product misuse
III. Solutions and suggestions
I. Overview
Overview of General Electric Company
 GE is a services, technology and manufacturing company
operating in more than 100 countries and employs 313,000
people worldwide
 The company traces its beginnings to Thomas A. Edison, who
established Edison Electric Light Company in 1878
 In 1892, a merger of Edison General Electric Company and
Thomson-Houston Electric Company created General Electric
Company
 Headquarter located in United States
 Revenue: 147.359 billion (2012)
 Employees: 305,000 (2012)
GE In India Since 1902
GE’s India Portfolio
Healthcare facilities in India
70% of the country population lived in rural areas of India, only 20%
of hospitals are in rural communities and only 24% of towns in rural
areas have a healthcare facility
Ultrasound Machine ?
Creating images that allow various
organs in the body to be examined
The machine sends out high-
frequency sound waves, which reflect
off body structures
A computer receives these reflected
waves and uses them to create a
picture.
The Uses Of Ultrasound
Detection of fetal
defects or
complications
during child birth
Evaluation of
blood flow in
blood vessels
Detecting kidney
stones and
prostate cancer
early
Identifying
abnormal
structures in the
heartGender
Determina
tion
Ultrasound sales Skewed Sex ratio
Problem: Ultrasound & Skewed Sex Ratio
The Decline In Sex Ratio
"Ultrasound is the main reason why the sex
ratio is coming down," says Kalpana Bhavre
Only China today has a wider gender gap, with 832 girls born for every 1,000 boys
among infants aged 0 to 4 years, according to UNICEF. GE sells about three times
as many ultrasound machines in China as in India
II. Background of GE’s
product misuse
In India
CULTURE
Dowry
VS
600 rupees
50,000 rupees
ECONOMIC FORCE
WEAK LEGAL ENFORCEMENT
2004 – Implemented the Pre-Natal Diagnostic Techniques (PNDT) Act of 1994
• 361 ultrasound scan centres were issued notices for non-compliance with
the PNDT Act.
• Licences of 91 centres were cancelled.
• 422 different cases against doctors accused of using ultrasounds for sex
selection.
In China
CULTURE (Confucianism)
Boys are better
Confucius
Daughters are like water that splashes out
of the family and cannot be gotten back
after marriage
(Chinese expression)
In China
GOVERNMENT POLICY
• One-child policy
• Weak enforcement of Law on Maternal and Infant
Health Care
In China
BETTER ECONOMY
• Available
• Easy to access
III. Solutions &
Suggestions
Why GE have to act?
Law
Why GE have to act?
Reputation
Why GE have to act?
Corporate Social Responsibility
GE’s action
• Refused to sell ultrasound technology to
family planning clinics, or to sell products
below a certain price.
• Advised customer through warning stickers
and advertisements.
• Trained sales and marketing personnel.
In China
GE’s action
Care for Girls campaign billboards
In China
One child policy will be loosened
GE’s action
In India
• Safeguard
GE’s action
In India
• Training program
GE’s action
In India
• Warning stickers and posters
GE’s action
In India
• Sponsor for a female tennis star
Suggestions
• Promote Standard Industry Practices
Suggestions
• Sponsor for TV drama
Suggestions
• Work with social activists and NGOs
GE and skewed sex ratio

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GE and skewed sex ratio