Chiến lược quảng cáo Facebook hiệu quả

1. Creating Effective
Facebook Ads Strategy

2. 14.000.000 +
22.000.000 +
70% +
Online Users
Source: Facebook, March, 2014

3. INTRO
PEOPLE CENTER

4. Targeting & Segmentation
1. DEMOGRAPHICS 5. AFFINITY/BEHAVIOR
 Age
 Gender
 Location
 Language
2. DEVICE 6. HUMAN EXPERIENCE
 Desk
 Mobile
 OS version
 Wifi Connectivity
 Local
 Real time (weather, events)
 Seasonality
 Actions taken with sites
and apps
 Buying patterns
 Likes, interests
3. SOCIAL STATUS
 Relationship status
 Education level,
college, major
 Employer, position
 Customers
database matched
 Friends of your
fans/users
4. CRM

5. ACCOUNTABLE
ĐỊNH DANH ĐỊNH VỊ ĐỊNH LƯỢNG
ADDRESSABLE MEASURABLE
FACEBOOK ADS

6. 1.Objective
2.Target
3.Content
4.Tracking
5.Optimize
O.T.C.T.O Model

7. 1. OBJECTIVE
Click to website
Page Like
Website
Conversion
Offer
Claims
App
Installs
Page Post
App Engagement
Event
Responses
MARKETING
SALES

8. 2. TARGET

9. LOOKALIKE AUDIENCE
AUDIENCE INSIGHT
1
CUSTOM AUDIENCE
2
3

10. AUDIENCE INSIGHT
1
Demographics Targeting
LocationAge Gender BehaviorInterest Category

11. CUSTOM AUDIENCE
2
PHONE EMAIL WEB APP

12. LOOKALIKE AUDIENCE
3
SAVED CUSTOM AUDIENCE
A FAN PAGE
CONVERSION PIXEL DATA

13. 1. Compelling Creative
3. CONTENT
2. Advertising Guidelines

14. CALL-TO-ACTION (C-T-A)
1. Compelling Creative
HAPPY - POSITIVE
AS FUNNY AS CASUAL
CLEAR - SOLID

15. 8/25 boxes = 32%5/25 boxes = 20%
2. Advertising Guidelines
20% TEXT POLICY
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/468870969814641/

16. 2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/250509391644213
|shock or scare| |political or sexual| |nonexistent functions|
AD IMAGE POLICY

17. 2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/199766486817238/
UNAPPROVED GRAPHICS

18. 2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/399392800124391/
Nhắm chọn quảng cáo với nhóm tuổi trên 18
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Giảm 10 kg trong 7 ngày. Làm ngay hôm nay!
HEALTHCARE

19. 2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/399392800124391/
Vi chất dinh dưỡng dùng để ăn
kiêng và thảo dược
"Bạn muốn giảm cân?"
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comfrey, dehydroepiandrosterne, ephedra,
hormone sinh trưởng của người, melatonin
“Bạn cảm thấy béo?”
HEALTHCARE

20. REACH FREQUENCY
CTR COST PER ACTION
4. TRACKING

21. 1
AUDIENCE
SEGMENTS
3
C-T-A
RELEVANCY
2
CTR
DETAILS
A/B TESTING
CAMPAIGN TYPE
CPC, CPA
5. OPTIMIZE

22. ĐỊNH DANH
ĐỊNH VỊ
ĐỊNH LƯỢNG
PEOPLE - FIRST 3 UNIQUE POINTS
1.Objective
2.Target
3.Content
4.Tracking
5.Optimize
O.T.C.T.O MODEL

23. THANK YOU