This presentation was apart of a project completed for my professional portfolio course at Full Sail University, completed in November 2021.

1. Personal Brand Exploration
Venisha Brown
Project & Portfolio I

2. My name is Neya Lashae and I am an
entertainment industry professional with a
specialty in music business and talent
management. My interest in the music
industry is attributed to my lifelong
background and passion for the performing
arts. Aside from my experience as a
performer, my career in entertainment is
focused around discovering aspiring talent
and authentically aiding in the development
of their careers. My studies include Music
Business and Audio Production at Full Sail
University, as well as, undergraduate courses
at the University of South Carolina. My
commitment and work ethic has been
recognized by The National Society of
Collegiate Scholars, as I progress toward
completion of my Bachelors Degree.
Identity

3. Profession
Potential Job Titles:
•Talent Agent
•Talent Manager
•Talent Director
Royalty Brand Archetype:
High-achieving and limitless goal
setter, motivated by excellence,
prosperity, and inspiration.
Agent or Manager for Arts, Entertainment, & Recreation Industry

4. Recruitment Team at United Talent Agency
Target Audience
Anna Rosenwasser
Outreach Plan:
• Complete the “Agent Training Program”
application
• Connect through LinkedIn profile
• Send LinkedIn Follow up message within two weeks
of submission and initial contact
Senior Recruiter at United Talent
Agency
Jolene Timmons
Outreach Plan:
• Read and Listen to Jolene’s blog’s
• Connect through LinkedIn profile
• Send a Follow Up message via LinkedIn or
Instagram within two weeks
Talent Acquisition Leader at United
Talent Agency
Eman Redwan
Outreach Plan:
• Read articles and news headlines about Eman
• Connect through LinkedIn profile
• Send LinkedIn Follow up message within two weeks
of initial contact
Agent at United Talent Agency

5. Goals
Short Term: (July 2023)
•Acceptance into an industry training or
internship program
‣Increase social media following and
LinkedIn connections by 50%.
Mid Term: (2026)
•Advance to Agent or Manager position within
company
‣Gather at least 10 testimonies from other
professionals and colleagues.
Long Term: (2033)
•Begin building frameworks for owning a record
label
‣Network and gain exposure to at least one
major record label

6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Business Management & Law
SOFT
HARD
Novice / Adept / Expert
Computer Literacy Novice / Adept / Expert
Oral & Written Communication Novice / Adept / Expert
Conflict Resolution Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Interpersonal Novice / Adept / Expert
Innovative Novice / Adept / Expert

7. To build a strong career foundation, by
leveraging every opportunity to learn
and grow, and take on challenging
and competitive projects. Bringing a
strong work ethic, while remaining true
to inclusivity, diversity and building
authentic relationships
Promise

8. Credentials
Work Experience:
•Audio Production, Logic Pro
•Guest Service Representative &
Trainer, Marriott Hotels
•Customer Service Representative,
Teleperformance
Education:
•Music Business, B.S., Full Sail University (2023)
•Undergraduate Courses, University of SC (2014)
Recognition:
•The National Honor Society of
Collegiate Scholars

9. Competition
Josh Heinrichs
Industry Experience:
• Lead Sound Engineer
Education:
• Entertainment Business, B.S., Full Sail University
(2023)
Leadership Experience:
• Employee Relations Supervisor at Randstand USA
• Lead Sound Engineer at Cornerstone Baptist
Church
Skills and Proficiencies:
• Human Resources - 2 endorsements
• Customer Service - 5 endorsements
• Leadership - 3 endorsements
Neya Lashae
Overall Online Presence:
• 473 connections
• Custom banner image
• Extensively detailed profile
• LinkedIn URL customized
• No other links/social media activity
• Grade: Average 85 out of 100
Industry Experience:
• Audio Production
Education:
• Music Business, B.S., Full Sail University (2023)
Leadership Experience:
• Trainer at Marriott Hotels
Skills and Proficiencies:
• Interpersonal and Communication
• Customer Service
• Leadership
Overall Online Presence:
• No connections
• Custom banner image
• Professional headshot
• Slightly detailed profile
• Active on other social media
• LinkedIn URL customized
• Grade: Average 80 out of 100

10. Competition
Daniela Jaimes
Noteworthy Experience:
• Intern, Flix Premier
• Assistant, Renegade 83
• Assistant, United Talent Agency
Neya Lashae
Industry Experience:
• Intern, Warner Brothers
• Assistant, Renegade 83
Education:
• Communication & Media Studies, B.A., University of
La Verne (2016)
Skills and Proficiencies:
• Television - 6 endorsements
• Customer Service- 6 endorsements
• Journalism - 5 endorsements
Overall Online Presence:
• 247 connections
• Professional headshot
• Extensively detailed profile
• No published articles or social media activity
• Grade: Average 85 out of 100
Industry Experience:
• Audio Production
Education:
• Music Business, B.S., Full Sail University (2023)
Noteworthy Experience:
• Audio Production Experience
Skills and Proficiencies:
• Interpersonal and Communication
• Customer Service
• Leadership
Overall Online Presence:
• No connections
• Custom banner image
• Professional headshot
• Slightly detailed profile
• Active on other social media
• LinkedIn URL customized
• Grade: Average 80 out of 100

11. Brand Position
For talent agencies who are invested in the
career development of industry professionals,
I provide a competitive and resourceful
initiative, eager to undertake important and
difficult projects to gain industry skills and build
relationships.
ENTERPRISING

12. Networking and Marketing
Industry Events & Organizations
• Music Business Association
‣ 2023 | Apply Online
• Music Biz 2022 Event
‣ May 9th - 12th, 2022 | Nashville, TN
• Next Gen-U
‣ August 10th - 12th | Virtual
Digital Marketing
• Primary Content: Music industry blog post, YouTube
channel segments, and professional photoshoots
• Primary Tools: Post content and use the live feature on
Instagram, discuss industry topics through YouTube,
blogging and Twitter, make connections on LinkedIn
• Website: Use digital portfolio to display past and current
experience and keep up-to-date contact and
background information

13. Professional Development
Mentor
• Music Business Executive or Talent Agent
• Extensive background in music industry and artist
interactions
• EST. PARTNERSHIP BY MAY 2022.
Formal Education
• Music Business, B.S., Full Sail University (2023)
Technical Skills
• Music Law - LinkedIn Learning, JAN 2022
• Photoshop Essential Basics - LinkedIn Learning,
FEB 2022
• Producing Professional Audio and Video
podcasts- LinkedIn Learning, MARCH 2022
Soft Skills
• Leadership: Practical Skills -LinkedIn Learning,
DEC 2021
• Digital Marketing Trends - LinkedIn Learning,
DEC 2021
• Talent Management- LinkedIn Learning, DEC
2021

14. Neya Lashae
Being able to stand out is apart of being
successful. So how do I differentiate myself
from other equally qualified individuals? I
continually invest in myself in every aspect. My
desire for excellence and high-achieving mind set drives me to
always seek improvement, through knowledge, experience,
networking, and other opportunities to learn and grow. In fact, I have
been recognized as a student of distinction, as well as, nominated for
the National Honor Society of Collegiate Scholars, and I am prepared
to be a top performer in the music business.
“

15. References
Business Association, M. (2021, October 26). Music
Business Association. Retrieved October 31, 2021, from
https://musicbiz.org/.
Heinrichs, J. (n.d.). Jay Heinz - linkedin. https://
www.linkedin.com/in/jayheinz/. Retrieved October 31,
2021, from https://www.linkedin.com/in/jay-heinz.
Jaimes, D. (n.d.). Daniela Jaimes - agent trainee - united
talent agency . LinkedIn. Retrieved October 31, 2021,
from https://www.linkedin.com/in/daniela-jaimes-
a6471311a.
National Center for O*NET Development. 13-1011.00 -
Agents and Business Managers of Artists, Performers, and
Athletes. O*NET OnLine. Retrieved October 31, 2021,
from https://www.onetonline.org/link/summary/
13-1011.00
Redwan, E. (n.d.). Eman Redwan - linkedin. https://
www.linkedin.com/in/eredwan/. Retrieved October 31,
2021, from https://www.linkedin.com/in/eredwan.
Rosenwasser, A. (n.d.). Anna Rosenwasser - senior
recruiter - linkedin. LinkedIn. Retrieved October 31, 2021,
from https://www.linkedin.com/in/annarosenwasser.
Talent Agency, U. (n.d.). Agent Training Program. United
Talent Agency. Retrieved October 31, 2021, from https://
www.unitedtalent.com/careers/.
Timmons, J. (n.d.). Jolene Timmons - talent acquisition -
linkedin. LinkedIn. Retrieved October 31, 2021, from
https://www.linkedin.com/in/jolenetimmons.