1.
FATHER’S DAYFATHER’S DAY
68%will celebrate this
Father’s Day
For fathers/stepfathers
For husbands
For sons
For brothers
For grandfathers
53%
29%
10%
6%
5%
1
JUNE
8
JUNE
15
JUNE
2 weeks before 1 week before Last minute
15
MAY
31
MAY
1 month before 3 weeks before
43%
Plan to use their mobile device
to research gifts and store info,
compare prices, and redeem
coupons.
51% 40% 56%
Of tablet owners will use their
device to research gifts and
store info, compare prices, and
redeem coupons.
Tablet owners who plan
to use their device to make
a Father’s Day purchase
Of consumers plan to
purchase the perfect
father’s day gift online
$ $
$
59%
48%
36%
Free Shipping
Price Cuts
Coupons
%
46%
Sales
NOTE: Online shoppers are influenced by...
0
5
10
15
20
25
30
35
18%
15%
31%
24%
12%
$13,300,000,000 Will be spent on Dad’s
in the United States
55% 23% 12% 10%<$100 $100-$249 >$250 No budget in mind
How much will consumers spend for Father’s Day?
WHere will consumers shop for Father’s Day?
WHen will consumers shop for Father’s Day?
WHo will consumers be buying for?
www.nextopia.com
WHAT will consumers buy for Father’s Day?
39%Apparel &
Footwear
30%Greeting Card
29%Meal Out
26%Hardware &
Tools
26%Alcohol
22%Gift Cards
18%Tech Gifts }
41%Tablet
26%Laptop
24%Smartphone
20%Camera
13%TV
6%Reader
Sources:
http://pressroom.pricegrabber.com/blog/pricegrabber-reveals-fathers-day-survey-results-practical-gifts-top-shopping-lists-2/
http://www.retailingtoday.com/article/nrf-survey-says-dad%E2%80%99s-good-father%E2%80%99s-day
http://www.creditdonkey.com/fathers-day-2013.html
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