Photos are viral by nature. You can leverage the virality of user generated photos to gain new audience and closely engage your existing customers. Here is your guide to a running a successful photo contest.

1. NextBee Media
Widen Your Customer Base
With a Photo Contest

2. What a Photo Contest is
A contest that requires users to participate and post
creative images or original photographs that they have
clicked
More the engagement that
a photograph drives
Greater its
chances of winning

3. Why use Photo Contest
Photos are a quick way to stimulate activity on
social media
Gets attention from social media users
Increases traffic considerably
Increases brand recognition
Your Brand

4. Taking Advantage of
Photo Contests
Your How-to Guide

5. Reach More with the New
Facebook Algorithm
83%Photos
get
more
engagement
than Text
updates
Newsfeed shows link and updates shared by users and their
friends more than those shared by pages
Newsfeed Preference
Focus on encouraging your users to share & like images.
The more they do so, greater your chances of spreading virally.

6. Provide Links along with Images
In the image caption include a link to your
social media page or your website
Why
How
Photos offer higher click-through rate
than text updates
Participants ensure they promote their uploaded photos
within their network. With a link pointing to your website,
you stand great chances of getting high traffic volume.
Clickable
Link

7. Like us to stay ahead of others
Provide a Call-to-Action Image
For example:
Direct social media users to
take action & join your page

8. Like-gate the Contests
Make it mandatory for social media users to Like
or Follow your social page or profile to participate
more likely to make deals with
users who have liked their page
Businesses are
results from the opportunities to
follow, converse and engage timely

9. www.nextbee.com
NextBee Media