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Loyalty Programs
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Notas do Editor
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at loyalty program , the resources required, along with the action plan, tips, and additional considerations for running your campaign.
- Introduction to loyalty programs For business owners loyalty programs are great ways to attract customers, gather information, and build customer loyalty. Loyalty programs are marketing strategies designed to foster customer loyalty through awarding points or rewards for purchases made. Loyalty programs are used extensively in travel related industries, supermarkets, and large department stores.
- Cost and timeframe Depending on the business loyalty programs cost little to run, the setup costs and implementation however, can run into the tens of thousands of dollars for large companies. Loyalty programs are not necessarily easy to implement but once the system is in place, there is little maintenance required and the only time needed is for new customers to join and to develop brand loyalty.
- Execution details Serious analysis is required before beginning a loyalty program, not to mention the purchasing and setting up of tools and software. Good data collection is a key to running a successful loyalty campaign. Understanding the demographics of your customers, as well as their purchasing habits, will allow you to target your customers with precise tailor-made offers.
- Tips Offer a series of small benefits such as free shipping, small gifts, and small giveaways, which when given often and on a regular basis will allow customers to feel wanted and appreciated. In this type of program customer service should be at its best, as the idea is to build a deep and long lasting rapport.
- Additional considerations Arranging contests and giving away prizes to your passionate customers and asking them to take part in shaping the direction of the company will assure that they remain loyal customers, and reward them for doing so.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.