Facebook has become the single biggest online community in the world and every business has a presence on Facebook. Here's how to engage your fans successfully and make your business get noticed on Facebook.

1. How to Engage Your Facebook Fans
NextBee Media

2. Facebook Facts
By 2013 end, Facebook had acquired 1.23 BILLION
monthly active users around the world
Facebook is used by 57% of all American adults
73% of the US population aged between 12-17 use
Facebook
The mean number of friends among adult Facebook
users is 338

3. Factors that Affect your Page
Post’s Visibility
Based on
previous
interactions
Close to about 16% of your fans see
posts from your page
AFFINITY
WEIGHT
How close the
ONE-WAY
relationship
between a
Page and a
Fan is
Photos
engage
better than
Text Posts.
Comments
pump your
reach more
than Likes
TIME DECAY
How
recent a Post
Is
(Older posts
get lesser
visibility)
STORY
BUMPING
LAST ACTOR
Pushes a
missed story
into user’s
timeline
again if it is
engaging
others
Uses the last
50
interactions
of users to
rank stories
on their
timeline

4. Let’s bring our attention back to
Engaging
Facebook Fans
Steps involved -

5. Be Responsive
Most likes,
shares and
comments
come within
the first few
hours of
posting
Redress
issues
publicly
Respond
to user
comments
as they
happen

6. Post Useful Information
People are likely to share useful information that
improves their social standing among peers
Teach, Inform, Educate your fans about interesting
aspects of your business
Help your fans make decisions

7. Post at the Right Time
Use analytics
to find the
times at which
your fans are
most receptive
Noon and a little after 7 p.m. are when most people login
More posts doesn't mean more engagement - Don't overdo it.
1-2 posts/day is ideal

8. Use Visual Depictions
Moves users
Why
Inspires them quick
Motivates to Engage others
Brings greater engagement that text
How
Post relevant pictures of your team
Inspire users to share photographs and their creativity
Create large images to drive more engagement

9. Hold Contests. Give Rewards.
Run contests
regularly and
give away
rewards
Get fans to
caption photographs,
share photos
and award the
best ones
Let your fans
choose their
reward

10. Quiz Your Fans
Energize your fan
base time to time

11. Lend a Personal Touch
Bring out the people behind your business
through behind the scene pictures & videos
Share stories of real people influenced by your brand
Get users to share photographs and experiences

12. Support a Worthy Cause
Make your fans participate in your CSR activities
People take special interest in noble causes
They take up Responsibilities & Share Information

13. Be Creative
Surprise fans with out-of-the-box engagement activities
Be genuinely funny. Everyone loves good humour.
Give out worthy rewards to ensure participation

14. Use Your Real Estate Well
Use Cover Images to
convey Ideas and
Promote Products Cover Photos show up on
Fan's newsfeed
Use Pin option to keep
an important story at
the top of your Timeline

15. www.nextbee.com
NextBee Media