A good customer advocacy program should include smart features and tools that let you recruit customer advocates and motivate them increase customer engagement by delivering best results.

1. Customer Advocacy:
How to Get the Best Results
NextBee Media

2. Keys
Building a program that enriches user
experience.
The program should facilitate interaction
and motivate your advocates to act more

3. You will need different set of features and tools to:
to build a program that truly interacts with
your customers and
motivates advocates to increase their
performance
Engages other customers to increase their
activity

4. Interact
Know their interest. Show them you care.
Be the social bunny everyone love
Seek to create multiple touchpoints- each is an opportunity
Try resolving customer queries frequently
through emails and phone calls
Ask customers to submit their feedback
and reviews on new products or changes
you make in your products and services

5. Monitor
Monitor customer activity to spot
the best customer advocates
A good program will provide you detailed
analysis of customer engagement and
activity on your social accounts, website or
microsite
Look for the best influencers
Spot customers who visit or purchase frequently
Find customers inclined towards liking,
commenting and/or sharing your social updates

6. Reward
Motivate customers with rewards that excite
Surprise your customers with small incentives
for interacting with you on phone calls or emails
Offer ad-hoc points during or after
customer support interactions
Grant rewards points when for their feedback
Make every interaction an opportunity for customers to earn incentives

7. Define Tasks
Define your own engagement metrics
Make it mandatory for customers to participate
and perform to win rewards and incentives

8. Increase Participation
Create contests to foster competitive spirit
within your customer advocates
With leaderboards, inspire your advocates
to deliver more and get ahead of others
Improve your sales figures

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