IBM's Andrew Grill talks about using your own employees to produce and amplify authentic content about your company and products. Learn innovative tools for generating highly-valuable content, why UGC is the future of content marketing, and how to harness brand advocates inside and outside your company to drive new content, and much more...

1. IBM’s Strategies for
Harnessing Brand
Advocates for Content
Andrew Grill
Global Managing Partner, IBM Social Consulting
IBM

2. The Power Within
Finding & Harnessing your Brand Advocates
@AndrewGrill
IBM Social Consulting

3.
#SocialSerendipity

9. social.bz/wayback

10.
#BrandAdvocates

11. Samantha Klein

12.
Create your own content

14. The art of selling…
without a sales pitch

17. It’s not what you know.
It’s not who you know.
It’s who knows what you know.
@jkhoey

18. Reaching #Millennials

19. social.bz/ibv

20. IBM Millennial Corps

22. A
new
community:
Millennial
Corps
The Millennial Corps
4,000+ members
61 countries

26. Social in real life

28. social.bz/bmf

31. social.bz/buying

32. “online social networks play a vital
role in the purchase process of 84%
of the most senior B2B buyers”

33. IBM Voices

34. social.bz/voices

44. You’ve just watched a 30 minute ad for IBM

45. @AndrewGrill
LondonCalling.co

46. IBM’s Strategies for
Harnessing Brand
Advocates for Content
Questions?