โดยคุณบัญญพนต์ พูลสวัสดิ์ Social Media for Sales & Marketing 17 June 2012

1. Social Media Integration
A Foundation of Social Media Integration

2. Presented by @daydev
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3. Social Integration
Integration studies have
demonstrated the positive impact
of interaction on isolated groups
of society.
Theory of Social Integration
• Significance
• Quality of Life
• Physical Health
• Validation
• System Integration
Social Media Integration
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4. Social Media Integration
One of the most logical ways for
companies to capitalize on this trend
is to integrate their social media
campaigns with their websites.
Theory of Social Media Integration
• Shared
• Shared
• Shared
• Shared
• Shared…………. ( > <“)
Social Media Integration
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5. Social Media Integration
Content is a King
Every man fight his own War
Device is a Queen
Marketing is a King of King

6. Social Media Integration
Social Media Integration
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7. Business
STAND OUT!!! { }
Social Media Integration
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8. Social Media Integration
1 RENOVATE WEBSITE
Social Media Integration
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9. Social Media Integration
2 MANAGE AND ORGANIZE
STRUCTURE
Social Media Integration
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10. Social Media Integration
CONNECT
+
ENGAGE
=
BUSINESS
Social Media Integration
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11. Social Media Integration
22,348
TOTAL FANS
5,052,057
FRIENDS OF FANS
197 PEOPLE TALKING
ABOUT YOUR PAGE
(Average)
Social Media Integration
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12. Social Media Integration
FACEBOOK
ACTIVITY 1
24,280
Social Media Integration
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13. Social Media Integration
FACEBOOK
ACTIVITY 1
24,280
Social Media Integration
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14. Social Media Integration
Another Business Models
The new Facebook flow for mobile payments
requires no typing and looks like this.
Facebook s Mobile-Only Ad Product

15. Social Media Integration

16. Social Media Integration
A Good Playground, A Good Campaign

17. Social Media Integration
Social Integration!

18. Social Media Integration

19. Social Media Integration
iOS6

20. Social Media Integration
Customized something for
Someone
Play 20%
Watch
Custom
Girl
friend
Love 80%
Shared or Invited to Friends
Get Friends 100%

21. Social Media Integration
Open Graph

22. Social Media Integration
“Aggregation”

23. Social Media Integration
Pine

24. Social Media Integration
Social Media Integration
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25. Social Media Integration

26. Social Media Integration

27. Social Media Integration

28. Social Media Integration

29. Social Media Integration
With “Good Consider /
I want to see her Copy” or Funny enjoy
Secret album. “Reward” with shared
A Digital Campaign
with Open Graph
Or API.
Create (and request access)
Administrator Control
Allow
Access
FIN!
Open Graph
OK
Her Secret Album

30. Social Media Integration

31. Social Media Integration

32. Social Media Integration
Social Media Integration
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33. Social Media Integration
Find Friend
Twitter API
Google API

34. Social Media Integration
Google Street View API
Test Drive Online: http://www.daydev.com/demo/testdrive/

35. Social Media Integration
Google Street View API
Test Drive Online: http://www.daydev.com/demo/custominfo/

36. Social Media Integration
Is mobile growing across the board?

37. Social Media Integration
Optimizing Your Website / Campaign for Mobile Users

38. Social Media Integration
Simplify. Then Simplify Again. And Again 1
Plan Your Site Layout.
One technique I encourage people to use is to think like
Steve Jobs. HTML5!
The first step in creating a mobile site is determining what content
you ll include. Given the restricted amount of screen space, it s
important to figure out what key pieces of information your visitors
will probably be looking for.

39. Social Media Integration
Match the Branding Elements
From Your Standard Site to Your Mobile Site
2
M – Payment, M-View, M- User, M-
Everything
Keep the color palette and the brand imagery
consistent between your mobile site and your standard
site.

40. Social Media Integration
Avoid Flash or Java
The obvious reason for avoiding Flash is that Apple
products do not support Flash and have declared that
3
they have no intention to do so in the future.
4
Allow People to
Visit the Full Site
Here the Geek Squad allows
users to return to the main
site at any point with a link at
the bottom of the page.

41. Social Media Integration

42. Social Media Integration
Onswipe Makes Any News
Site Touch-Enabled With
HTML5 Magic

43. Social Media Integration
Built on HTML5 Technology
Sencha Touch 2, a high-performance HTML5 mobile application
framework, is the cornerstone of the Sencha HTML5 platform.

44. Social Media Integration
Built on HTML5 Technology
• Smoother Scrolling and Animations
• Adaptive Layouts
• Native Packaging

45. Social Media Integration
With PhoneGap you can
• Take advantage of HTML5 and CSS3
• Use JavaScript to write your code
• Access Native Features
• Deploy your app to Multiple Platforms
• Get help from the growing Community

46. Social Media Integration
No Content, No Business

47. Thank You for Attention!
Banyapon Poolsawasd