4 key consumer insights for marketers from vampires. Watch the video summary: http://vimeo.com/32979848

1. MARKETING

2. Vampiric values in the digital age
Although they are deeply related to our most
primal fears and concerns, mythical monsters and
figures such as vampires also find new meaning
and resonance through each era – hence their
constantly renewed appeal and popularity.
For instance, the reinvention of the vampire myth
in the late XIXth century was not without political
overtones. Indeed, the aristocratic Count Dracula,
alone in his castle, feeding on his peasantry, was
reminiscent of the parasitic Ancien regime. Then
a century later, the Twilight series used vampires
as a way to talk about the ever increasing
teenage angst plaguing western societies.
NOW, AS DIGITAL IS DEEPLY CHANGING OUR LIVES, IT
SEEMS VAMPIRES CAN BOAST YET A NEW MEANING –
BEING A PROPER METAPHOR FOR SEVERAL CURRENT
TRENDS, BE THEY COMPLETELY NEW ONES OR OLD
ONES REVAMPED THROUGH NEW TECHNOLOGY.

4. PART I
-
WE ARE
WHAT
WE SHARE

6. They may seem lonely in their dark rooms ,
but they are deeply and amazingly connected to one another.
We live in a Global Village, connected to each other through the world,
through the Internet and all the devices technology keeps bringing in our lives.
The need to fit into communities of passions, beliefs or
activities is a common feeling to our generation.

7. 7bn people
2bn internet users
1bn
social network users
23min average time spent on
37min average time spent on
Facebook per user session
Twitter per user session
Source : Social media around the world 2011

10. Intelligence, beauty, charisma…
They have it all, and they‟ll make sure you realize it :
Feel their influence, admire them for all they are –
and what you‟ll never be.
As digital natives, we grew up being filmed and taken in hundreds
of pictures. Profile pictures pimped on Instagram,
hundreds of friends and followers,
check-in’s at cool places and dreams
of becoming stars in our areas of interests…
We are the masters of Personal Branding.

11. « THE NARCISSISM EPIDEMIC,
an inflated view of the self -- is everywhere. Parents teach it by dressing children in
T-shirts that say "Princess." People around the world hone it on Facebook, and
celebrities have elevated it to an art form. The Narcissism Epidemic explores the
rise in narcissism among individuals and, even more disturbingly, in the culture at
large. »
AND IF YOU WANT TO MAKE
SURE YOUR DAUGHTER ADORES
HERSELF 2.0 STYLE, JUST BUY HER
A DOLL :
BEWARE, IF YOU TWEET HOW
GREAT YOU ARE, YOU MIGHT
END UP ON THIS TUMBLR
CLICK TO READ

12. PART II
-
WE
Own
THE NIGHT

14. They no longer fear day light
still their dead hearts beat louder at night.
Media consumption is in constant change.
Old prime times no longer rule, but new ones are on their way.
One is no longer dependant on program schedules.
Spending nights in front of a computer or any
connected device is now common place.
People that don’t sleep much at night aren’t
necessarily insomniacs anymore.
They may just be regular internet users.

15. CLICK TO READ
A FRENCH BLOG
WITH A NAME
THAT SAYS IT ALL
CLICK TO READ

16. ROCK THE
NIGHT WE
SHALL…

17. Immortal as they are, time is cheap
and life is a limitless game.
You over there! Come here and entertain!
Night life gets crazier each day, and the average clubbers
and alcohol drinkers keeps getting younger.
New party concepts and trends, brands investing the territory…
Today, it’s all about finding new ways of enjoying the night,
even in the most extreme ways!

18. CLICK TO READ

19. PART III
-
THE
Beast
Within

21. The animal is waiting for an open window,
to unleash the wild, and quick start the show !
Anything you want, anytime, anywhere…
Spoiled by technology and all kinds of improvements in our
quality of life, patience is no longer one of our strengths.
This feeling of ‘limitless power’ triggers our wild side
and awakes the animal that lives within us.

22. CLICK TO READ
A TUMBLR THAT GATHERS
PICTURES OF WOMEN WEARING
PANTHER MOTIFS.
AD CAMPAIGNS ARE WELL KNOWN TO BE THE BEST MIRRORS OF
SOCIETY’S MOST ERCENT BEHAVIORS, THOUGHTS AND ASPIRATIONS. CLICK TO READ
THE PORN INDUSTRY IS WORTH
MORE THAN MICROSOFT, GOOGLE,
AMAZON AND APPLE COMBINED.

23. The urge to feed…

24. Once you taste the fast flowing pleasure,
every second feels like „its now or never‟ !
Behaving like everyone else might let you think of
yourself as a normal person..
But that doesn’t mean you are not an addict.
An info addict for instance.
A social contact addict maybe?
You may not drink blood or even alcohol.
But 30 days without your mobile phone could
be a challenge you may not take.

25. CLICK TO WATCH
VIDEOS, COMICS AND BLOG ARTICLES HAVE ALL ENJOYED EXPRESSING
CONTENT AND CONTACT ADDICTION : HERE ARE SOME EXAMPLES.
CLICK TO READ

26. PART IV
-
Dominating
REALITY

27. MAGIC BOOKS?
OBSOLETE!

28. Their minds and fingers play with magic,
reality is changing, brick by brick.
Surprise is part of our everyday lives.
An impressive new technology or application
is nothing but a conversation topic.
Touch screens, Kinect, 3D, augmented reality…
‘‘Virtuality ’’ actually means ‘potential reality’.
Impossible? All challenges are accepted!

29. ONE CAN CREATE OBJECTS OUT OF
NOWHERE THANKS TO 3D PRINTING TECHNOLOGY
CLICK TO READ
CLICK TO WATCH
AUGMENTED REALITY MAKES US TRAVEL
THROUGH TIME, ANGELS FALL FROM THE SKIES
CLICK TO WATCH
EVERYDAY LIFE
GETS PRETTY MAGIC

31. To the immortal children of a bloody
playground, gaming is no joke.
There are hardcore gamers, social gamers, casual gamers…
Today, there are as many types of gamers as kinds of people.
We expect to be able to do anything in the most enjoyable
way and transforming tasks into
games becomes a widely spreading behavior.
Today gaming is a part of who we are,
of how we think and develop solutions.

32. IN ALTERNATE REALITY GAMES
…ONE CAN LEARN HOW TO WASTE
LESS WATER BY GAMING AND…
CLICK TO READ
CLICK TO WATCH
…TAKING CARE OF CHORES
CAN BRING POINTS.

33. “Ah, it is the fault of our science
that it wants to explain all;
and if it explain not,
then it says there
is nothing to explain.”
- B. Stoker

35. PICTURE SOURCES
The Vampire Diaries Dracula
Created by Julie Plec Directed by Tod Browning & Karl Freund
Kevin Williamson Produced by Tod Browning, Carl Laemmle, Jr.
Production Pascal Verschooris Screenplay by Garrett Fort
J. Miller Tobin Based on Dracula (novel) by Bram Stoker
Sean Reycraft Dracula (play) by Hamilton Deane & John L. Balderston
TV Channel The CW
Interview with a vampire
Twilight Author(s) Anne Rice
Author Stephenie Meyer Series The Vampire Chronicles
Publisher Little, Brown and Company Publisher Alfred A. Knopf
True Blood Twixt
Created by Directed by Francis Ford Coppola
Series: Produced by Francis Ford Coppola
Alan Ball Screenplay by Francis Ford Coppola
Books:
Charlaine Harris