Be it networking, information sharing or shopping it is all happening online today. With the social web and social networking sites becoming prominent globally, business houses utilize this technology to reach their target audience.

1. Why Online Brand Protection Is Important?
Be it networking, information sharing or shopping it is all happening online today. With the social
web and social networking sites becoming prominent globally, business houses utilize this
technology to reach their target audience. This easy access to the internet and the social web has
also made it easy for the cyber criminals come up with counterfeit or phony websites with
fraudulent practices. This has made business organizations cautious about their brand names and
makes use of protective measures to steer clear of any brand violation.
Being careless and casual about online brand management and protection can lead to crucial
consequences such as identity theft, online counterfeiting, trademark dilution, cyber squatting
and many more. The brand of a company is a symbol, a trademark that holds a promise and most
importantly an identity. People identify a brand name with reliability, durability, style, efficiency
and the like. Similarly the brand image also speaks about the brand heritage that translates its
expertise and excellence in its area of specialization that distinguishes the brand from other
market players.
Service providers today have introduced advanced online brand solutions that efficiently monitor
the open market for buy/sell lists of products and part numbers by utilizing search agents. This in
turn helps them to keep a track of the detailed market information from a wide selection of
market source types that comprises:
● Independent and gray market web sites
● Trade boards
● Auction sites
● Franchise and large distribution websites
● B2C sites

2. ● B2B sites
The data gathered by the solution is provided via a website directly to the end user in a compact,
multi-dimensional form from which they can create personalized dashboards, reports views and
also user formatted data export files. All essential information can be accessed and used within an
intuitive user interface. This further enables the investigators to set up and manage case histories
and assess and understand the correlation between members, suspect companies and contacts.
The moment you have a brand name, the best way to secure the name, logo or the graphic is to
register the same as a trademark in companies where you are going to use it. A trademark that is
successfully registered acts as an efficient medium to secure third party intruders and
counterfeiters from using similar marks for any other goods or services. In addition, high-end
online brand protection solutions will enable you to detect and combat product counterfeiting and
strengthen the distribution channels in an efficient manner.
Read More About: enterprise risk management, Anti-Fraud, Anti-Counterfeiting