You've advocated that your clients use Facebook and MySpace and they're even starting to embrace the new relationship they can have with consumers in building their brands. So what now? Is this "it" for social media apps and Web 2.0 in the online marketing realm? As these social networks gain even more momentum and continue more integrated in a consumer's daily life how will interactive designers and marketers influence the next generation of Social Media destinations and applications such as Google's game-changing FriendConnect technology?