Nevaldo Shepherd's Advertising Portfolio Book

NEVALDO

SHEPHERD
BRAND STRATEGIST

THIS PORTFOLIO OFFERS YOU GREAT
INTERACTIVE EXPERIENCES USING
A QR CODE SCANNER

DOWNLOAD A FREE QR CODE SCANNER
APP, FIND THIS SYMBOL AND SCAN IT

I get a kick out of solving problems. If you have problems with
your brands, I can help solve them with my skills in advertising,
motion graphics, video, design, copywriting, and life
lessons. I’m Nevaldo Shepherd. Welcome to my
advertising portfolio book. Enjoy!

PORTFOLIO BOOK TABLE OF CONTENT

TM

nevaldo.com 404.951.5751 nevaldo@nevaldo.com

“Creativity can solve almost any
problem. The creative act, the
defeat of habit by originality,
overcomes everything.”
~ George Lois

ADVERTISING CAMPAIGN 1800 SILVER TEQUILA

SITUATION
1800’s Silver Tequila has a market share of 6.5% in North America
while its main competitor has a market share of 14%.

QUESTION
How can 1800 Silver increase its market share from
6.5% to 11.5% in the next five years?

ANSWER
Create an ad campaign that will persuade the target audience (young adults ages 21 to 40 who
like their tequila and their cocktail mix with a little bite) to use 1800 Sliver in their cocktail mixes or
drink it straight up.

EXECUTIONS
To communicate to the target audience that 1800 Silver is the tequila they need to drink, my
strategy was:
• An augmented reality bi-fold magazine ad
• An augmented reality poster
• A bus shelter
• A augmented reality bottle tag
• A tutorial video
• A Vine video



AUGMENTED REALITY MAGAZINE AD
Bi-fold magazine ad has recipes for 1800’s tequila cocktails, and a link to a
video tutorial (via layar augmented reality app).

VIDEO FRAMES
Video frames from 1800 Cool Lemonade tutorial video.

SCAN QR CODE TO
WATCH VIDEO.


VIDEO FRAMES
Video frames from
Bus shelter video.

BUS SHELTER
Everyday from 5:00pm to 3:00am, bus shelter will play a video loop that
shows 1800 Silver’s bottle cap pouring the perfect shot into shot glass.

SCAN QR CODE TO
WATCH VIDEO.


BOTTLE TAG FRONT

BOTTLE TAG BACK
AUGMENTED REALITY BOTTLE TAG
Bottle tag has recipe for 1800’s Cool Lemonade, and
links to a video tutorial and more cocktail recipes
(via layar augmented reality app).



AUGMENTED REALITY POSTER
Poster links to 1800’s facebook page (via layar augmented reality app).



Art Direction:
Nevaldo Shepherd
Copywriter:
Nevaldo Shepherd
Designer:
Nevaldo Shepherd
Videographer:
Nevaldo Shepherd
Video Editor:
Nevaldo Shepherd
Images:
thinkstockphotos.com
1800tequila.com
Design Programs:
Adobe Photoshop
Adobe Premiere Pro
Adobe After Effects
Client:
1800 Tequila

VINE VIDEO

VIDEO FRAMES
Video frames from Vine video.

SCAN QR CODE TO
WATCH VIDEO.

“In advertising, not to be different
is virtually suicidal.”
~ Bill Bernbach

ADVERTISING CAMPAIGN TROJAN PLEASURE PACK

SITUATION
60% of teenagers claim to use condoms. But as they grow older, their condom usage declines.
The number one reason given for the increase refusal to wear condoms is the reduction of pleasure.

QUESTION
How can Trojan condoms persuade young adults (ages 18 to 40)
to use their brands of condoms?

ANSWER
Create an ad campaign for the Trojan Pleasure Pack that prioritizes the pleasure, not the protection
they will get from using any condom from the Trojan Pleasure Pack. The Trojan Pleasure Pack features
a variety of stimulating condoms to enhance sensual excitement for both partners every time.

EXECUTIONS
To communicate the pleasure that each condom in the Trojan Pleasure Pack gives, my
strategy was:
• 2 augmented reality magazine ads
• An augmented reality poster
• An augmented reality bus shelter
• A micro website



LAYAR IMAGE
Image that appears
when magazine ad is
scanned with layar’s
augmented reality app.

Magazine ad links to an interactive micro website



LAYAR IMAGE




MICRO WEBSITE
Sensations page.

MICRO WEBSITE
Twisted page.

MICRO WEBSITE
Intense page.

MICRO WEBSITE
Fire & Ice page.

MICRO WEBSITE
Coupon page.

SCAN QR CODE TO
INTERACT WITH WEBSITE.


LAYAR IMAGE

Art Direction:
Nevaldo Shepherd
Copywriter:
Nevaldo Shepherd
Designer:
Nevaldo Shepherd
Illustrator:
Nevaldo Shepherd
Images:
Google
Design Programs:
Adobe Photoshop
Adobe Illustrator
Adobe Flash
Client:
Trojan Condoms

AUGMENTED REALITY BUS SHELTER


“The man who does two or three
times the work of another learns
two or three times as much.”
~ Claude Hopkins

ADVERTISING CAMPAIGN MAYTAG BRAVOS X

SITUATION
29.97% (93, 228, 300) of Americans are still using an iron to get wrinkles out of their clothes.

QUESTION
How can Maytag persuade middle class adults (age 28 and up, who are still using an iron as a
do-it-yourself method to get wrinkles out of their clothes) to switch over to a Maytag Bravos X dryer
that has a wrinkle control setting.

ANSWER
Create an ad campaign that will let the target audience know that Maytag Bravos X dryer can
get wrinkles out of clothes just like an iron, but without the hassle.

EXECUTIONS
To communicate to the target audience that Maytag Bravos X has a wrinkle control setting
that actually works, my strategy was:
• 3 magazine ads
• An interactive billboard
• A Vine video



MAGAZINE AD
Consumers will get more info about Bravos X when they dial **bravosx.



MAGAZINE AD



INTERACTIVE BILLBOARD
Whenever start button is pressed, billboard will play a video that shows
Maytag Bravos X getting wrinkles out of the red-polo shirt. In addition,
more details will be given when consumers dial **bravosx.

VIDEO FRAMES
Video frames from interactive
billboard video.


SCAN QR CODE TO
WATCH VIDEO.


Art Direction:
Nevaldo Shepherd
Copywriter:
Nevaldo Shepherd
Designer:
Nevaldo Shepherd
Motion Graphic:
Nevaldo Shepherd
Images:
maytag.com
Design Programs:
Abobe Photoshop
Adobe After Effects
Client:
Maytag

VINE VIDEO
Data off Maytag Bravos X comment page
was used in comments for Vine conversations.

VIDEO FRAMES
Video frames from Vine video

SCAN QR CODE TO
WATCH VIDEO.


“When a client comes to us with a product, he
is, in effect, giving us a problem to be solved.”
~ Mary Wells Lawrence

CONTACT nevaldo.com 404.951.5751 nevaldo@nevaldo.com

BRANDING / ADVERTISING CAMPAIGN CLIPPERS & COCKTAILS

SITUATION
A new business that merged a salon, a bar, and a barber shop under one roof
wants to brand the idea and generate awareness for the business.

QUESTION
How can I brand and advertise the idea of the new business in
such a way that people know exactly what type of business it is?

ANSWER
Create branding and advertising content that highlight the services the
of new business.

EXECUTIONS
To communicate to the idea of the new business, my strategy was:
• A color scheme
• A logo
• A magazine ad
• A micro website
• A Packaging box
• A DVD
• A business card
• An Instagram video



COLOR SCHEME

LOGO



MAGAZINE AD



WEBSITE
Home page.

WEBSITE
Salon room page.

WEBSITE

WEBSITE

Bar room page.


Barber room page.


PACKAGING
Inside packaging there are business cards and a DVD
for potential investors to learn more about Clippers & Cocktails.



DVD MENU

DVD BAR ROOM SCREENSHOT
Example of a Clippers & Cocktails
owner talking about the Bar Room.

DVD
DVD gives more info about Clippers & Cocktails 3 rooms.

BUSINESS CARDS



Art Direction:
Nevaldo Shepherd
Copywriter:
Nevaldo Shepherd
Designer:
Nevaldo Shepherd
Video Clips:
Youtube
Video Editor:
Nevaldo Shepherd
Motion Graphic:
Nevaldo Shepherd
Images:
Design Programs:
Abobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Client:
Clippers & Cocktails

INSTAGRAM VIDEO

VIDEO FRAMES
Video frames from Instagram video.

SCAN QR CODE TO
WATCH VIDEO.

“Rub brains, research, and find inspiration.
You must do so to stay ahead of the curve!”
~ Dr. Kimberley Lyles-Folkman

ADVERTISING CAMPAIGN HULU PLUS

SITUATION
Hulu wants gamers to know that Hulu Plus is now on the Nintendo 3DS.

QUESTION
How can I raise awareness about Hulu Plus on Nintendo 3DS, and the
benefits?

ANSWER
Create a campaign that links Hulu Plus to the Nintendo 3DS.

EXECUTIONS
To communicate to the target audience the link between Hulu Plus and
the Nintendo 3DS, my strategy was:
• A magazine ad
• A poster
• A web banner
• An in-store display
• A flyer
• An Instagram video

TM



MAGAZINE AD



POSTER



FLYER FRONT
Flyers will be given to customers at
checkout counter.

FLYER BACK
Flyer back has instructions on how to install
Hulu Plus on a Nintendo 3DS.



WEB BANNER

IN-STORE DISPLAY
Some of Hulu Plus popular shows will play
on a giant size Nintendo 3DS inside game stores.



Marketing Strategy:
Aarica Montgomery
Art Direction:
Nevaldo Shepherd
Copywriter:
Nevaldo Shepherd
Designer:
Nevaldo Shepherd
Motion Graphic:
Nevaldo Shepherd
Images:
Google
Placeit.breezy.com
Design Programs:
Abobe Photoshop
Adobe After Effects
Client:
Hulu Plus

INSTAGRAM VIDEO

VIDEO FRAMES
Video frames from Vine video.

SCAN QR CODE TO
WATCH VIDEO.

“Never stop testing, and your advertising
will never stop improving.”
~ David Ogilvy

ADVERTISING CAMPAIGN STRIDE

SITUATION
Stride wants people to know that their gum flavors are true
champion of flavors.

QUESTION
How can I show Stride flavors as champions.

ANSWER
Show Stride flavors competing with and defeating other flavors.

EXECUTIONS
To communicate to the target audience the benefits of Stride falvors, my strategy was:
• An augmented reality magazine ad
• 3 augmented reality posters
• An interactive vending machine
• A video



Poster links to a video of Garlic Fist vs Stride Master fight



Poster links to a video of Onion Fist vs Stride Master fight



Poster links to a video of Coffee Fu vs Stride Master fight

SCAN QR CODE TO
WATCH VIDEO.


AUGMENTED REALITY MAGAZINE AD FRONT
Magazine ad links to a video of Coffee Fu vs Stride
Master fight (via layar augmented reality app).

MAGAZINE AD BACK



MAGAZINE AD BACK

AUGMENTED REALITY MAGAZINE AD FRONT



Art Direction:
Nevaldo Shepherd
Copywriter:
Nevaldo Shepherd
Designer:
Nevaldo Shepherd
Animation:
Michael Taylor
Character Illustrations:
Michael Taylor
Images:
Google
Design Programs:
Abobe Photoshop
Client:
Stride

INTERACTIVE VENDING MACHINE
Consumers will get a free mini pack of Stride after they choose
and watch one of Stride Master’s fight.


Unless a product becomes outmoded, a
great campaign will not wear itself out.
~ Rosser Reeves

Nevaldo Shepherd's Advertising Portfolio Book

Nevaldo Shepherd's Advertising Portfolio Book

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (20)

Semelhante a Nevaldo Shepherd's Advertising Portfolio Book

Semelhante a Nevaldo Shepherd's Advertising Portfolio Book (20)

Último

Último (20)

Nevaldo Shepherd's Advertising Portfolio Book