6. 信頼は常にビジネスプロセスの基礎となっています
Seller’s Agent
Land Registry
Buyer
Lending Bank
資産取引
Property
Inspector
Appraiser
Insurer
Source
materials
Freight
Manufacture
and assembly
Quality
Inspectio
n
Retailer
Financing
Consumer
各産業のサプライチェーン
Inspection Company
Issuing Bank
Importer
Exporter
Adviser Bank Shipping Company
トレードファイナ
ンス
38. Logic App and Flow Ethereum Connector
Logic App and Microsoft Flow
Templates for
• マイクロサービスのエンドポイント
• クラウドイベント処理やメッセージ処理
• データベースとの統合、連携
• Power BIなどのレポート作成
Dev Kit
52. Common
Behaviors
𝑡 - Transferable
•Ability to transfer ownership of the token. Basic fungible behavior when using cash money, but also applies to
non-fungible tokens.
~t- Non-transferable
•Restriction of preventing a change of ownership from the initial issued owner. A vote token for an
election or an airline ticket are examples.
𝑑 - Sub-dividable or ~ 𝑑 - Whole
•Decimal places a token can be subdivided into.
𝑠 - Singleton
•There can only be a quantity of one, where the token class represents the only instrument. Like a
piece of fine art.
𝑚 - Mint-able
•Ability to issue new tokens of the class. Creating a new property deed or adding money to the
overall supply.
𝑟 - Role Support
•Ability to have roles defined within the class to allow or prevent certain actions.
𝑏 - Burnable
•Ability to remove tokens from the supply. A token representing a barrel of oil that gets burned when it is refined is
a good example.
57. 454 81%32 $4.9M
Companies have gone
through our
accelerators to-date
Of all companies managed
to raise funding
Startup exits: 29
acquisitions to-date (one
by Microsoft) and 3 IPOs
Average follow on funding
raised a year from
graduation ($730K median
in funding)
$1.8Billion
約1800億円
グローバルで卒業した
スタートアップによる
資金調達額
58. Free Azure
for Developer
開発ツール Visual Studio Enterprise や Microsoft Azure、技術サポートやビジネス支援をご提供
クラウド
開発環境
開発ツール 技術サポート ビジネス支援 大容量のクラウド環境
Microsoft が提供するスタートアップ支援プログラム
2
3
• ご利用にあたり、米国での審査が必要です。
80. Challenge
• 世界中の6人に1名が法的文書なしで生活
し、投票、医療、住宅、銀行、教育など
の重要なサービスへのアクセスをはく奪
されています。
• IDの提示手段がなければ、難民と亡命希
望者は国に到着したときに拘禁されてし
まいます
Strategy
• マイクロソフトはアクセン
チュアと提携し、ブロック
チェーンベースのデジタル
ID システムを開発、バイオ
メトリクスと組み合わせて
政府機関を支援
• デジタル ID を確立し、分散
型台帳に安全に登録
Results
• ブロックチェーンソリューションは、
UNHCR(国連難民高等弁務官事務局)によって、
29カ国に130万以上の難民が登録されています。
• 機関は、IDを検証し、システム間で相互運用
してサービスを提供できます。
• 身元を確認することで、難民はより早く社会
復帰ができます
•
United Nations | Providing digital identity
“Everyone shall have the right to recognition everywhere as a person before the law.”
— Article 6 of the Universal Declaration of Human Rights
81.
82. Starbucks | Bean to Barista
Challenge
スターバックスはコーヒーを取り巻く広大なサ
プライチェーンでコーヒー豆の動きの可視化を
向上させる必要がありました
Strategy
スターバックスはBlockchainとスマートコント
ラクトを用いて、各サプライチェーン参加者の
役割と責任を定義し、農場から飲料を注ぐまで
可視化しました
Results
• 小規模農家の信用力確立向上の支援、より
高い与信によるローン利用を実現、これに
よって生産と運用を拡大できます
• 豆の流通と在庫のコントロールを向上
• 顧客に対して、各地域の農場より良いコー
ヒーを栽培する為の方策の可視化
Over the next two years, we will look to demonstrate how technology and innovative data platforms
can give coffee farmers even more financial empowerment”
– Kevin Johnson, Starbucks CEO
84. “Delegating to Microsoft allows us to focus on customer challenges and solutions at scale, rather than
expending resources on building components that fall outside our core business.”
– Tom Fay, Senior Vice President of Enterprise Architecture
Nasdaq empowers financial blockchain on Azure
Challenge
Nasdaqは、顧客との相互運用性を改善する為
のコアインフラ及びミドルウェアエコシステム
を改善したいと考えています
Strategy
Nasdaqは、Azure Blockchainによって、各々企
業が持つ異なる元帳を使ったシステムを元帳に
影響せず、データを統合する為のネットワーク
を構築しています
Results
• 単一のプラットフォームで顧客がテクノロジ
ソリューションを全て確保
• 開発時間の短縮と顧客アプリケーションの維
持コストの削減
• 自身のインフラストラクチャを再構築する必
要が無く、コストと複雑さを伴わない修正を
顧客に提供
85. Microsoft and SWIFT are working together to bring cloud
native payment solutions to Azure
概要
MicrosoftとSwiftはSibos2018においてSWIFTのインフラを
ホストしAzure上でクラウドNativeなペイメントソリューションを可
能にするPoCを行うことを発表。
両社は今後クラウドにおけるSWIFTメッセージングソリューション
の今後の展開を促進し、銀行、企業、サービス提供会社、その
他のPaymentエコシステムプレイヤーに、より迅速かつ効率的か
つ安全なオペレーションを可能にするよう取り組む。
https://azure.microsoft.com/en-us/blog/microsoft-and-
swift-make-azure-cloud-native-payments-a-reality/
SWIFT
現在、SWIFT は、200以上の国と地域で11000以上の金融
機関が使用するセキュアな金融メッセージングサービスの世界有
数のプロバイダである。 今日、企業と銀行は、SWIFTオンプレミ
ス上のシステムを活用して、安全性の高いSWIFTネットワーク
上で決済メッセージを送信することにより取引を行っている。
87. Challenge
• マイクロソフトと Xbox ビジネスのゲーム
パブリッシャーには、ロイヤリティシェ
ア支払のリコンサイルと再計算の問題が
ありました。
• 既存のロイヤリティ支払方法は表計算に
依存しており、費用がかかり、プロセス
は通常45日かかりました。
Strategy
• マイクロソフトと EY は、大
幅な労力削減により、XBOX
ゲームパブリッシャーにロ
イヤリティステートメント
を迅速に提供するためのブ
ロックチェーンソリュー
ションを共同開発しました。
• 紙の契約をスマートコント
ラクトにトランザクション
を置き換えました。
•
Results
• 計算プロセスはより透過的で、監査にかかる
時間を無駄にすることなく、高度なセキュリ
ティで検査および検証できる原資データを公
開します。
• パブリッシャーは、ゲームの販売実績をその
まま分析できます。経理チームは、見越計上
を毎日自動化できます。財務はタイムリーな
データを使用して予測を改善できます。コン
トロールテストは、母集団全体に対して実行
できます。
XBOX | Faster royalty settlements
“We are developing an ecosystem within the gaming industry that connects developers and publishers
to game performance. Providing near real-time access to data greatly improves the process’
effectiveness and insights that lead to a more enriching experience for the partners.”
— Tim Stuart, Chief Financial Officer of Xbox
88. • Game Purchased
• Publisher ID
• Price
• Customer Age
• Customer Gender
• Location
CONTRACT CREATED
CONTRACT VISIBILITY
• Top Grossing Content
• Publisher Royalty
• Publisher Demand
• Net Revenue
Blockchain in action | Manage royalty payments
XBOX Platform
SHARED LEDGER DATA
CONTENT PUBLISHER A VISIBILITY
• Customer ID
• Content Dev ID
• Licensing ID
• Marketing ID
• Distributor ID
• Content Provider ID
Publisher C
• Customer ID
• Content Dev ID
• Licensing ID
• Marketing ID
• Distributor ID
• Content Provider ID
Publisher B
• Customer ID
• Content Dev ID
• Licensing ID
• Marketing ID
• Distributor ID
• Content Provider ID
Publisher A
Content Publishers
Gain visibility into sales
data and royalty revenue,
enabling them to make
near real time decisions.
$
$
$
$
$
Licensing
Marketing
Distribution
Content
Provider
Content
Developer
$12.99
$59.99
$3.99
Media
Purchase
Movie
Video game
Song
Quantity
Quantity
XBOX Platform
Consumers purchase digital
content through the XBOX
platform. The data then is written
to the shared ledger. This
automatically makes royalty data
visible to the XBOX publishers.
XBOX PAYS
ROYALTIES
Media Sale: July 13th
89.
90. 90
GE Proprietary & Confidential
Component Aircraft Fleet MRO Operation
Digital Twin
PredictiveAnalytics
3D Printing
Self-CorrectingNetwork
GEの航空部門、部品のサプライチェーン追跡の計画を発表
コンソーシアムブロックチェーンを用いて部品のトレーサビリティを確保し、より高い品質と安全性を目
指していく
91. 91
IT / Data Management Tech Ops Flight Ops and Network Ops
TRUST | IMMUTABILITY | PROVIDENCEBlockchain Enables
PERSONASANDPROCESSESFUNCTIONSGEの航空部門、部品のサプライチェーン追跡の計画を発表
コンソーシアムブロックチェーンを用いて部品のトレーサビリティを確保し、より高い品質と安全性を目
指していく
92. Challenge
• 3Mは医薬品サプライチェーンを構築し、
偽造薬物の侵入を防ぐ為の解決策として
ブロックチェーンを解決策として活用し
た。偽造薬物は、2000億ドルの犯罪産業
である。
• 偽造品はブランドの評判や収益に影響を
もたらす意外に気がつけていない患者や
顧客に被害をもたらす。
Strategy
• 3Mはブロックチェーンを用
いたサプライチェーン向け
ラベルとそれを追跡する
サービスを構築
• マルチレイヤQRコードのラ
ベルにより改竄を検知し容
易なトラッキングを実現
Results
• ブロックチェーンテクノロジにより、配送時
の製品真正性を堅牢に確認する事ができるよ
うになった
• リアルタイムに製品の登録と検証、保有者が
確認でき、偽造されていないかの確認、及び
偽造品では無いかの証明が可能となった
3M | 医薬品の真正性証明
“We combined 3M DoubleTrust tamper-evident labels with Azure Blockchain to create a label-as-a-service
supply chain solution that can help identify counterfeits, protect business performance, and save lives.”
— Oscar Naim, PhD, Lead Software Architecture Specialist, 3M
93. At various points in the journey, the IoT device scans the QR codes and records the unique serial numbers which are updated on the
blockchain
The integrity of the product have been violated.
Carrier 2 is liable for penalty as the amount of Drug A when it
reached the retail store was less than the Smart Contract was
tracking
SHARED LEDGER
Prescription processor
The drugs packaged according to the
appropriate dosage and sealed with 3M
DoubelTrust, multilayer QR code labels
Carrier 1
The product is securely
shipped with QR codes
verifying transfers at each
step
Carrier 2
Carrier 2 scan confirms receipt of
1000 authentic bottles with
verified QR codes
Warehouse
The product is again verified and stored in
the appropriate, secure environment
Retail store
100 bottles are rejected before shelving
due to incorrect QR codes
Manufacturer
The drugs originate from the
pharmaceutical manufacturer
Blockchain in Action | Pharmaceutical authenticity
Smart Contract created
1000 units of Drug A
Carrier 1
1000 units of
Drug A
Carrier 2
1000 units of
Drug A
Retail store
900 units
of Drug A
Warehouse
1000 units of
Drug A
94. “Blockchain offers a powerful new approach to asset tracking which could prove to be a valuable
tool in managing our vast data networks and improving the efficiency of our R&D operations.”
— Mark Buswell, Vice President of Technology for Discovery, Development and Lab Systems at GSK.
GlaxoSmithKline | Tracking drug serialization
Challenge
• 医薬品のサプライチェーンは求められ
る法令に準拠する事が求められます
• GSKは製品の保護を強化、パートナー
との間で医薬品の管理責任の明確化の
為に、透明性の高いサプライチェーン
管理システムを必要としていました
Strategy
• GlaxoSmithKlineはMicrosoftとViantと
協力し、製薬部門にブロックチェーン
を用いたサプライチェーンプラット
フォームを開発、知的財産管理、製品
製造、輸送などの状態を適切に管理し
ています。
Results
• 2023年に米国で対応を求めら
れる、ユニットレベルでの医
薬品トレーサビリティに関連
する医薬品サプライチェーン
トレーサビリティ法への順守
を達成しました。
• 製品表示ミスや偽造医薬品の
低減
• 透明性が高い、顧客の信頼向
上
95. Challenge
• 世界の製薬会社はEnd to
Endでのトラッキングで
きる薬品追跡ソリュー
ションを必要としてい
ます。
Strategy
• Adents は業界の識者
とMSの技術専門家と
共にAdents Prodigiを
開発
• 両社は販売、マーケ
ティングについても
協業関係を構築
Results
• MSとの共同作業によって、
Adentsは製品化プロセスをおよそ
半分にする事を達成
• Adentsはこの製品を最も早期に市
場に投入.
• MSとの協業、マーケティングに
よりブランド価値の向上に成功
“Our alliance with Microsoft to co-develop Adents NovaTrack will offer game-changing
blockchain-based unit identification providing our clients total transparency all along
their supply chains and secure product authenticity for end users.”
— Christophe Devins, Founding Partner and CEO, Adents
Adents | Tracking drug serialization
96. Challenge
• 日々、Webjetから予約されるホテルへの
大量の予約トランザクションの不一致の
経験からこれらを低減する
• 予約エラーは、顧客の体験に悪影響をも
たらし、Webjetとパートナーの間の信頼
を損ない、財務的な損失も考えうる為、
これを改善したかった
Strategy
• Webjetはすべての当事者が
確認する事ができる、 予約
と支払いのプロセスをス
マートコントラクトとして
開発し合理化する事で予約
エラーやトラブルを低減
Results
• Webjetとパートナー間のアカウンタビリティ
向上
• Webjetの競争力向上と新しい業界標準の策定
• Webjetによる旅行業界全体の取引の促進、旅
行予約ソリューションそのものの再販を実現
Webjet | 予約エラーやトラブルの低減
“Microsoft’s ongoing investments in building the industry’s most trusted cloud platform around the principles of
security, privacy and control, compliance and transparency, along with its deep heritage in guiding businesses,
including Webjet, through periods of significant IT transformation made the decision to go on this journey with
Microsoft a no-brainer”
— John Guscic, Managing Director, Webjet
97. Blockchain in Action | Manage complex bookings
1 Car
2 Seats
Availability: April 28th
1 Room
Book now
Sport
sedans
Flight 288
Queen
rooms
5 Days
5 Days
Consumer
Seamless and reliable booking increases
customer satisfaction and loyalty
Hotel
Real-time visibility
Queen rooms
available
5
Rooms
booked
20
Rental agency
Real-time visibility
Sport sedans
available
2
Cars
booked
28
Airline
Real-time visibility
Seats
available
9
Seats
booked
171Airline
Flight
Flight 288
Flight 262
Flight 873
Flight 971
Rental agency
Car
Mini vans
Pickup trucks
Sport sedans
Luxury SUVs
Hotel
Rooms
Double
Queen
King
Suite
SHARED LEDGER
Available
9
67
104
34
Available
7
3
2
11
Available
4
5
6
0
Booked
171
105
22
204
Booked
3
18
28
29
Booked
10
20
15
20
99. Blockchain in Action | Provenance tracking
At various points in the journey, an IoT device scans the product and records its status and condition which are updated on the blockchain
✓ Plot #839049
✓ 25 tons of cocoa
beans
✓ Certifications
Farmer
✓ Shipped 2/5/2018
✓ Organic
✓ Fair Trade
Carrier
✓ Delivered 2/12/2018
✓ Organic
✓ Fair Trade
Manufacturer
✓ Delivered 2/19/2018
✓ Organic
✓ Fair Trade
✓ Delivered 2/26/2018
✓ Organic
✓ Fair Trade
✓ Guaranteed fresh
✓ Certified organic
✓ Certified Fair Trade
Distributor Retailer Customer
Manufacturer
Containers are verified and
cocoa is processed into
chocolate
Retailer
The bars reach the retailer having been
accounted for at each step of the journey
Distributor
The bars are moved through a distributor under
high-quality assurance regulations
Customer
The customer purchases organic and Fair
Trade certified chocolate with quality
assurance from farm to fork
Carrier
Authenticity is verified and beans
are delivered to the factory
Farmer
Farmer produces cocoa beans under
specified conditions to earn organic and
Fair Trade certifications
Consumer visibility
100. Challenge
• UBSと関連金融機関はリコンサイル業務に
おけるデータ突合と参照の品質向上を必
要としていた。
• 投資家保護強化の為の、より透明性を高
める金融市場の機能を改善することを目
的とした新しい EUの法制度を遵守する必
要がありました
Strategy
• UBS は他の5機関と提携し、
マイクロソフトのブロック
チェーン機能を活用し、業
界のコンセンサスを得るス
マートコントラクトとデー
タを参照を行い、各参加者
に異常を検出す機能を提供
するアクセス権プラット
フォームを開発しました。
•
Results
• コスト効率の高い方法で規制要件を解決
• 業界関係者間のタイムリーなデータ調整
• ビジネスの容易さのための統合された組織間
システム
• 連携機関間の共同アピールの強化
UBS | Improve data quality
"Traditionally, a firm such as ours quality checks data against multiple sources but we
do not have a quality baseline against peers. Using smart contracts, the reconciliation
of data can happen in almost real-time for all participants, anonymously."
— Christophe Tummers, Head of Data at UBS
101. Challenge
• HSBC は、スタンバイLCの発行を合理化す
る方法を必要としました-売り手の条件に
応じた支払いの保証を行います。
• スタンバイLCに関連する紙ベースの文書
のためのやり取りは、通常、5-10 日程か
かっていました。
Strategy
• HSBCはR3 Cordaを
Microsoft Azure に展開し、
ING Bank と協力して、
Cargill(カーギル-穀物メ
ジャー)のためにアルゼンチ
ンからマレーシアへの大豆
輸入出の為、ブロック
チェーンベースのスタンバ
イLCを信用状取引を発行
Results
• 取引は24時間以内になりました。
• この取引は、最高レベルのプライバシー
とセキュリティを確保しながら、すべて
の関係者を1つの共有インフラに統合し
ました。
• 迅速な納期がビジネス流動性を高めまし
た。
HSBC | Improving trade finance transactions
“Trade finance transactions have been made simpler, faster, more transparent and more secure. The need for
paper reconciliation is removed because all parties are linked on the platform and updates are instantaneous.”
— Vivek Ramachandran, Head of Growth and Innovation at HSBC
102. Challenge
• Bank Hapoalim は不動産購入などに必要
になる銀行保証プロセスの改善を計画
• 一般的に保証を得る顧客は保証を得る為
に何度も支店に訪問を行わなければなら
なかった
Strategy
• Bank Hapoalimは顧客と契約
書作成を共同作成、常時に
ブロックチェーンで把握、
対応を行うプラットフォー
ムを開発
• このソリューションにより、
顧客と銀行間は、対人検証
なしにドキュメントを更新
する事が可能となった
Results
• ブロックチェーンにより、繰り返し銀行訪問
をする事なく、自動化されたデジタルドキュ
メントの管理、収受を可能にし、顧客体験と
銀行システムの信頼を向上
• このソリューションは、結果として既存のシ
ステムとサービスを合理化し、Bank Hapoalim
の競争優位性とコスト削減を行った
“The use of Blockchain technology will significantly improve the customer experience and the level of trust in the
banking system”
— Arik Pinto, Chief Executive Officer of Bank Hapoalim
Bank Hapoalim | 銀行保証プロセスの合理化
103. Blockchain in Action | Remote bank guarantee issuance
Beneficiary
A healthcare organization
wants to build a hospital,
and seeks a bank guarantee
to verify solvency of
construction firms
Draft of guarantee
Beneficiary submits draft
to bank with desired
terms and conditions
Review and negotiation
Bank’s legal team and beneficiary
collaborate on non-standard language
Online application
Bank publishes finalized
guarantee as an easily
accessible online application
Bank approval
Construction firm meets
requirements and is
granted a bank
guarantee
Automatic approval
Standard language is pre-
approved by bank
Customer
Construction firm applies
for bank guarantee online
SHARED LEDGER
Bank review
• Customer requirements:
Standard – approved
• Bank requirements:
Non-standard – revised to $40M
Final text of guarantee
• Customer requirements
established
• Bank requirements
established
Customer application
• Contractor license #:
L76GN4229
• Collateral available:
$5 million
Draft of guarantee terms and conditions
• Customer requirements:
• Provide valid license
• Provide $5 million in collateral
• Bank requirements: guarantee $50M
Bank guarantee
• Bank: signed
• Beneficiary: signed
• Customer: signed
104. Challenge
• Bank of America Merrill Lynchは Standby
Letter of Credit (SBLC)をマイクロソフトに
確認し、発行する時間の短縮を検討して
いた
• 従来のプロセスは、複数の当事者を含む
コストや時間のかかるマニュアル工程を
必要としており、3週間から5週間程度掛
かっていた
Strategy
• Bank of America Merrill
Lynchは大手企業のファイナ
ンス部門と金融機関の間に
トランザクションを構成す
るブロックチェーンネット
ワークを構築した
Results
• SBLCの発行時間が3日に短縮
• パートナーの信用や財務詳細と認証が自動化
され、リスク軽減を実現
• このソリューションによって、規制当局はア
ンチマネーローンダリングの確認を行うため
のドキュメントをリアルタイムに常時確認す
る事が可能となった
Bank of America Merrill Lynch | トレードファイナンスの簡素化
“By working with Bank of America Merrill Lynch on cloud-based blockchain technology, we aim to increase
efficiency and reduce risk in our own treasury operations”
— Amy Hood, Chief Financial Officer at Microsoft
105. Blockchain in Action | Standby letter of credit issuance
Initial agreement
Applicant agrees to transact
with beneficiary via SBLC
Contract
created
Applicant
Applicant submits
SBLC request to ledger
Contract
updated
Bank
The applicant’s bank
issues a SBLC
Contract
updated
Advisor
The beneficiary’s bank
reviews and advises the
SBLC
Contract
updated
Beneficiary
The SBLC is activated and
the transaction is
completed
Contract
updated
The shared ledger is updated remotely which cuts issuance time from weeks to days and increases transparency and confidence across all
parties
SHARED LEDGER
• Requested limit: $20 million
• Projected income: $25 million
• Credit limit: $20
million
• Credit limit: $20 million
• Advisor approval note
• Partner ID: #93042
• Unit quantity:
100,000
• Unit price: $200 each
• Units delivered:
100,000
• Unit price: $200 each
• Price paid: $20 million
106. Challenge
• 世界銀行は毎年50-60 ドルの債券を発行し
ており、デジタル革新と投資家のニーズ
に対応する責任があります。
• 彼らは、債券発行を簡素化するために、
多数の仲介者とエージェントの間のプロ
セスを合理化する方法と運用効率の向上
と投資家の透明性を高める必要がありま
した。
•
Strategy
• 世界銀行は、オーストラリ
アのコモンウェルス銀行、
マイクロソフトと提携、世
界中の投資家に提供される
最初のブロックチェーン債
券を開発これにより、作成
から割り当て、管理に至る
までのすべての債券プロセ
スがブロックチェーン上で
行われるようにしました。
Results
• 従来型の手作業による ブックビルディングと
配分による債券発行プロセスの改善、その後、
レジストラとカストディアンの決済まで拡大、
即時でオンラインで発生を可能にしました。
World Bank | Simplify bond issuance
“This blockchain bond transaction is a milestone in our efforts to help countries transition to technology-led
development to acheive our goals of reducing poverty and promoting lasting development.”
— Denis Robitaille, Chief Information Officer of World Bank Group
107. Challenge
• Moogは3Dプリントされたシステムコン
ポーネントをフィールドにいる顧客に送
達する為の安全なシステムを検討してい
た
• 顧客はミッションクリティカルなパーツ
の出所とテレメトリを確認できる必要が
あった
• 各部品は非常に小さく、精密であり、品
質と完全性が最も重要であった
Strategy
• Moogはこれらの物理資産を
トークン化するプラット
フォームを設計
• ブロックチェーンにより、
各部品を有効に管理し、
ハッキングや改竄に対して
耐性を持った
Results
• ブロックチェーンにより、サプライチェーン
のデジタル資産管理と追跡を可能にし、その
部品の出処と真正性の確認を提供可能になっ
た
• このソリューションにより、製品の品質と性
能への信頼を促進、改竄や廃棄物の削減、時
間効率の向上を実現
Moog | 重要品目の出所追跡の改善
“Blockchain is an enabler for us”
— James Regenor, Transformative Technologies Director of Moog
108. Schematic update
Manufacturer updates design
to improve performance
OEM
Precision parts manufacturer
designs proprietary equipment
Blockchain in Action | Access with confidence
Installation
Customer uses the schematics to confidently
3D print the perfect part form anywhere in the
world
Physical part
Each part is equipped with a
unique QR code enabling
customer access to the digital
schematic
Digital twin
In the cloud, the digital twin runs real-time
analytics to monitor the physical part’s status
Notification
Digital twin informs customer that physical
part is nearing its operational limit
Schematic
Digital equipment design published to the
blockchain and tied to the physical part
010011
SHARED LEDGER
Customer query
Customer queries the most
updated schematics in the secure,
blockchain ledger using the QR
code
Digital schematic
• Part #1560-01-505-
8009
• Material: Titanium
• 3.12mm x 4.33mm
Unique QR code
• Part #1560-01-505-8009
• Product ID #12.645.23
• Digital Twin ID #12.645.23
• Unique QR code link
Manufacturer updates
• Part #1560-01-505-8010
• Material: Titanium
• 3.13mm x 4.34mm
010011
Critical replacement
• Part #1560-01-505-8010
• Product ID #12.645.24
• Material: Titanium
• 3.13mm x 4.34mm
109. Challenge
• Singapore Airlinesは顧客のマイレージプ
ログラムの向上を考え、よりリワードポ
イントの引き換えを行いやすいように考
えていた
• 拡大するパートナーとのネットワークを
管理する方法を必要としていた
Strategy
• Singapore Airlines は ブロッ
クチェーンを用いて、クリ
スフライヤーのマイルを格
納するデジタルウォレット
を顧客に提供、リワードを
受けやすくした
Results
• 顧客は小売業のパートナーネットワークを通
じて、クリスフライヤーのマイルを用いて購
入する事が可能となった
• マイレージプログラムの向上及び、Singapore
Airlines のブランド力への評価向上
Singapore Airlines | 顧客ロイヤリティの拡大
“This groundbreaking development in which we will be using blockchain technology to ‘digitalise’ KrisFlyer
miles is a demonstration of the investment we are making to significantly enhance the digital side of our
business for the benefit of our customers”
— Goh Choon Phong, Chief Executive Officer of Singapore Airlines
110. Blockchain in Action | Partner network management
Digital wallet
Reward points are stored in
the customer’s digital
wallet
Partner retail location
Customers are able to redeem loyalty
points for goods and services from any
retail location in the partner network
SHARED LEDGER
Update: SFO → HKG: 7,000 miles
• Dec 2016 LAX → ICN: 6,000 miles
• Jan 2015 IAH → DME: 5,000 miles
• Jun 2015 JFK → FRA: 4,000 miles
• 7,000 miles = 700 points
• 6,000 miles = 600 points
• 5,000 miles = 500 points
• 4,000 miles = 400 points
• 2,200 points redeemed for:
o Free stay at hotel A
o Admittance to airport lounge
B
o Spa treatment at resort C
Contract
updated
Contract
updated
Mobile app
Customers purchase their
ticket on their mobile
device
Contract
created
Awarded miles
Each flight is worth miles that
are converted to rewards
points
Contract
updated
111. Challenge
• Maerskは重複し、非効率であり、透明性
が無く、データに対して不正行為を排除
し、無駄な双方の作業が無く、海上保険
における作業ができる事を望んでいた
• 加えて、保険料率とコストのバランスを
取りつつ、複数の規制当局とそれらの管
轄におけるコンプライアンス実現に悩ん
でいた
Strategy
• Maerskは海上保険をリアル
タイムに対応できるプラッ
トフォームを開発
• このソリューションは、申
請と決済のプロセスを合理
化し、エラーやトラブルを
低減した
Results
• 世界中を移動する高値な資産の位置状態を把
握し、その安全性をリアルタイムに可視化
• 可視化により正確であり、動的に公正な保険
引き受けと価格設定を可能とした
• 規制当局に対する報告とコンプライアンス達
成の合理化
• すべての関係者の間で、監査証跡などのデー
タを共有し、透明性を向上した
• クレジットリスクに対しての対応策の向上
Maersk | セキュアな海運保険 / トレーサビリティ
“It is a priority for us to leverage technology to streamline and automate our interaction with the insurance
market. Insurance transactions are currently far too tedious and frictional. The distance between risk and capital
is simply too far”
— Lars Henneberg, VP, Head of Risk and Insurance of A.P. Moller-Maersk
112. SAFE ZONE
Realignment
Ship returns to the
recommended course
DANGER ZONE
Unexpected detour
Ship deviates from predicted path into
contested waters. GPS sensors send location
data to insurance company
SHARED LEDGER
Contract created
• Path: A → B
• Risk: Low
• Insurance premium:
$$$
Contract updated
• Path A → C → B
• Risk: High
• Insurance premium:
$$$
Contract updated
• Path: A → B
• Risk: Low
• Insurance premium:
$$$
Blockchain in Action | Real-time maritime risk assessment
HIGHWAY
HIGHWAY
HIGHWAY
Ideal path
Ship would remain in the safe zone
throughout the predicted voyage
path
113. Challenge
• 現在、顧客とその車両に関する情報は、
自動車メーカー、保険会社、修理工場
によって維持される複数の情報システ
ム全体に広がっています
• ルノーは、このサイロ化した情報を合
理化された改ざん防止と安全なデジタ
ルカーメンテナンスブック内に統合し
たいと考えていました
Strategy
• マイクロソフトは、ソリューションの
開発と展開に使用されるオープンでア
ジャイルかつコスト効率の高いプラッ
トフォームとツールセットである
Azure Blockchainを提供しました。
• VISEO は、プロジェクトの実装だけで
なく、ユーザーの設計を監督しました。
Results
• ルノーは、自動車のエコシス
テム全体をデジタルトランス
フォーメーションし、ブロッ
クチェーン対応のデジタル
カーメンテナンスブックを初
めて作成
• ブロックチェーン技術は共有
するすべての情報が信頼でき
ることを保証します
•
“This digital car maintenance book will enable us to provide our customers with new services in an ecosystem alongside
insurers and dealers. Blockchain technology is able to create a reliable trust protocol. Beyond this project, this technology will
be a major step forward for connected vehicles and the micro-transactions and security requirements associated with them.”
— Elie Elbaz, Digital & Connected Vehicles Director for Groupe Renault
Groupe Renault | First-ever digital car maintenance book
114. Blockchain in Action | Digital maintenance book
Dealer
Manufacturer sells automobile
to customer through an
approved dealer
Repair
Brake repairs at an
approved repair shop
Maintenance
Battery replacement by owner
Insurance
Insurance payout is approved
for collision repair, premiums
adjusted
Inspection
Inspection agency verifies vehicle
condition, safety, and emissions
testing
Sale
Owner sells automobile,
ownership is transferred
Accident
Accident occurred,
required towing to
repair shop for repair
✓ Model
✓ Year
✓ Kilometers driven
Dealer
✓ Name, location of
repair shop
✓ Reason for repair
✓ Parts, services
required for repair
Repair/Maintenance
✓ Location of accident
✓ Damage
✓ Towing company name
✓ Arrival time in repair shop
Accident
✓ Inspection date
✓ Location
✓ Assessment of vehicle
condition, safety
✓ Verify emissions level
✓ Owner verifies vehicle
assessment
✓ Transfer of ownership
✓ Automaker recognizes sale
Insurance Inspection Sale
Consumer visibility
✓ Damages assessed
✓ Insurance payout
✓ Incident settled
between providers
✓ Premiums adjusted
115. Challenge
• フォルクスワーゲンは、車のファーム
ウェアを無線で更新する為の複雑な処理
を合理化する必要がありました
• 大量の (増分) 更新と異なるソフトウェア
バージョンを記録する機能
• 製品のリコールを効率的に処理
Strategy
• フォルクスワーゲン、マイ
クロソフトは、無線更新プ
ログラムのライフサイクル
全体でリアルタイム監査を
実行するブロックチェーン
に対応したプラットフォー
ムを構築しました。
•
Results
• ブロックチェーン技術は、無線更新プログラ
ムの可視性を改善し、すべてのトランザク
ションの不変の記録を作成しました。
• 顧客、当局、第三者との間で透明性とデジタ
ルトラストを確立。
• 外部の当事者に証拠を提供する能力。
• 改ざん防止と透過的な統計記録
“Distributed ledger technologies are crucial for the future of trusted machine-to-machine transactions.”
— Johann Jungwirth, Chief Digital Officer of Volkswagen
Volkswagen | Support your update cycle
116. Blockchain in Action | Secure update lifecycles
The entire update lifecycle is documented in a shared ledger that can be easily audited by consumers, insurance companies, and regulatory agencies.
SHARED LEDGER
Vehicle requests update
from manufacturer
Manufacturer releases
critical safety update
Vehicle confirmations
successful installation
Manufacturer
• Update ID: 2.519.1
• Topic: Airbag deployment
Vehicle
• Vehicle ID: 83904
• Update status: Outdated
Manufacturer
• Update ID: 2.519.1
• Topic Airbag deployment
• Recipient ID: 83904
Vehicle
Vehicle ID: 83904
Update status: Updated
Update ID: 2.519.1
Manufacturer sends
authentic OTA safety update
117. Utilidex Reimagines Energy Trading with Blockchain
Challenge
• The sector is becoming increasingly
complex, with new suppliers entering the
market.
• Markets have also suffered from increased
volatility, while generation trends have
shifted significantly towards renewable
sources such as solar power.
• Changing dynamics of the market, and
increasing value in energy flexibility.
Strategy
• Help customers buy, sell and
optimise their energy in an
open, transparent way.
• Worked with Microsoft to
trial blockchain technology
and prove the technology’s
application in buying and
selling energy.
Results
Utilidex’s blockchain technology will:
• Let users analyse data on plants.
• Make billing easier.
• Show real-time market data.
• Predict energy production.
• Feature a personal digital assistant that offers
instant alerts.
“This work is part of our broader ambitions to help customers buy, sell and optimise their energy in a very different way”
- Richard Brys, Chief Executive Officer of Utilidex
118. Challenge
• Carrefour is facing consumer pressure to
provide greater product transparency to
ensure local sourcing, sustainable
agricultural practices, and organic
certification.
• Needed a solution to provide farm-to-fork
traceability
Strategy
• Carrefour has partnered
with Microsoft to host their
blockchain projects which
leverage QR code labelling
to allow consumers to
identify every step in the
food supply chain
Results
• Consumers can scan a code to obtain
information on free-range chicken production
including rearing, feed, and meat processing
• Retailer receives brand value, with the ability to
highlight what they’re doing for farmers, local
economies, and to drive sustainability
• Expand project to other products and expand
to other countries (beyond France and China)
Carrefour | Ensure product traceability
“Become the leader of the food transition for everyone is the aim set for the Carrefour group. Making use
of blockchain technology is an exemplary step in meeting this aim. This is a first in Europe and will provide
consumers with guaranteed complete transparency as far as the traceability of our products is concerned.”
— Laurent Vallée, Head of Quality and Food Safety at Carrefour
119. Blockchain in Action | Provenance tracking
Processor
Chickens are verified
and meat is processed
Retailer
The meat reaches the retailer having been
accounted for at each step of the journey
Distributor
The meat is moved through a distributor under
high-quality assurance regulations
Customer purchase
The customer purchases free-range
certified chicken with quality
assurance from farm to fork
Producer
Farmer rears chickens out
in the open, doesn’t use
antibiotics nor GMO’s
Hatchery
Farmer hatches eggs under
specified conditions to earn GMO-
free and antibiotic-free certifications
Customer query
Customer queries the most updated
data in the secure, blockchain ledger
using the QR code
At various points in the journey, an IoT device scans the product and records its status and condition which are updated on the blockchain
✓ Date of birth
✓ Hatchery name
✓ Hatchery
departure date
Hatchery
✓ Name, location of farm
✓ Qualifies as GMO-free,
antibiotic-free, free range
✓ Departure date to the
slaughterhouse
Producer
✓ Slaughter location
✓ Packaging and labeling location
✓ Transport to delivery platform
✓ Batch number
✓ Product use-by date
Processor
✓ Delivered date
✓ Name, location of
refrigerated storage
facility
✓ Delivered date ✓ Guaranteed fresh
✓ Certified GMO-free,
antibiotic-free, free
range
Distributor Retailer Customer
Consumer visibility
120. Challenge
• Current methods to track geological
samples from collection through
shipment, analysis, and storage are error
prone and do not provide transparent
access to a sample’s current custodian,
location, status or history
• A transparent, real-time sample tracking
system is needed for sound business
decisions and accurate timely compliance
Strategy
• Microsoft partnered with
ConsenSys to build a
blockchain-based real-time
sample tracking system that
captures an auditable
history of custodianship and
immutable record of
associated analysis requests
and reports
Results
• This decentralized system allows BHP, its
analysis and storage vendors, the regulatory
agencies to share a single source of truth in
real-time.
• All parties can track live data material
movement throughout the supply chain
BHP Billiton | Track geological samples
“Everything right now is being tracked through spreadsheets. With blockchain, we can share data between
third parties and ourselves and have a constant understanding of where [all the objects] are.”
— Tyler Smith, a BHP geophysicist
121. Challenge
• A lack of connectivity, transparency, and
traceability in the food supply chain caused
food waste and inefficiencies.
• 25% of all harvested grain is contaminated
with mycotoxins and nearly half a billion
people are at risk of consuming aflatoxin
contaminated crops.
Strategy
• Buhler and Microsoft
developed a blockchain
strategy using multilayer QR
code labels to track grain and
ensure it’s handled according
to regulations.
• Augmented physical
machines with an AI-enabled
insights platform to ensure all
grains processed are toxin-
free.
Results
• Digitally verify that all grains are handled
compliantly as they move through the supply
chain, providing transparency to each
counterparty through a shared ledger.
• Assess any contamination and alert all parties in
real-time to avoid a public safety issue.
• Create a shared food-safety utility for the
agricultural industry that can guarantee crop
safety from farm to fork.
Bühler | Ensuring food safety
We’re not only going to get economic results, but hopefully we can transform and save lives at the same time.
It’s the most exciting and valuable project I’ve worked on in my 40 years with the company. It’s a really big thing.
— Ben Deefholts: Senior Research Engineer
122. Blockchain in action | Real-time grain tracking
Carrier 1
The product is securely shipped
with QR codes that verify that
shipping and handling happen per
manufacturer’s regulations and
compliance standards
Miller
The grains are milled and must be
handled per manufacturer’s regulations
and compliance standards
Granary
The grains are stored per
manufacturer’s regulations
and compliance standards
Retail store
Rejects the pasta products sent by food
processor A due to poor handling procedures
Harvest
The grains are harvested and
assessed for contaminants.
The remaining grains are
then packaged with
multilayer QR codes
Food processors
Transform the grains
into packaged goods
for consumption per
manufacturer’s
regulations and
compliance standards
A
B
C
Smart contract
created
Grain needs to be
harvested and
shipped.
Carriers
• Grains
delivered
• Compliant
handling
Granary
• Grains
stored
• Compliant
handling
Miller
• Grains
milled
• Compliant
handling
Food processors
A: Pasta products
B: Bread products
C: Rice products
Retail store
A: Rejected – non-
compliant handling
B: Accepted
C: Accepted
Harvest
• 25% of grains
have toxins
• 75% of grains
are shipped
Food processor A has breached the contract
and is liable for penalty
25% of grains are
found to have toxins
and are rejected.
SHARED LEDGER
123. Challenge
• To bridge the gap between the existing
corporate-based financing infrastructure in
Nigeria and a growing number of small to
mid-size enterprises in need of capital.
• Supply chain financing involves multiple
counter-parties who lack end-to-end
visibility, exposing lenders to risk, delaying
financing, and jeopardizing projects.
Strategy
• Interswitch partnered with
Microsoft to develop a
blockchain-based supply
chain financing service that
brings together major
financial institutions from
different countries to
seamlessly manage trade
finance.
Results
• Banks reduce their exposure to loss or fraud and
streamline financing decisions, giving more
people access to more funding, while lenders
can deliver more value.
• Borrowers now secure financing in three weeks
or less, so they can take on more work in less
time.
• Project contractors and suppliers can better
predict requirements, accelerate turnaround,
and increase sales cycles and volumes.
Interswitch | Seamless supply chain financing
Armed with a single version of the truth across the supply chain, Nigerian lenders and suppliers can
identify and build relationships with high performing entrepreneurs. That will help empower people to
create more jobs, more wealth, and a more prosperous Africa.
— Eghosa Ojo: Designer Thinker and Head of Innovation at Interswitch
124. Interswitch | Seamless supply chain financing
Contract updated
• The supplier receives
the guarantee and
fulfills the purchase
Contract updated
• Entrepreneur
receives the
supplies
Contract updated
• Bank and the
supplier agree on
guarantee terms
Smart contract created
• Entrepreneur submits a
purchase order to a
supplier
Supplier
Requires a bank
guarantee for the
purchase
Entrepreneur
Submits a
purchase order
to the supplier
Supplier
Receives the
guarantee and
fulfills the order
Entrepreneur
Receives
supplies
Bank Admin
Creates sales
contract
Corp. Sales Officer
Verifies the customer
with the bank
Bank Manager
Issues the bank
guarantee
Corp. Sales Director
Approves bank
guarantee terms
Bank Admin
Releases ATC to
customer
Bank Manager
Option to contend
the guarantee terms
Contract updated
• Supplier requests
a bank guarantee
SHARED LEDGER
125. Challenge
• The contract process between
Haier and suppliers is not
optimized and has been
proceeded manually, which
makes bottle necks of
business agility as well as
business unclearness
Strategy
• Haier partnered with Microsoft to
deliver a blockchain based platform that
will demonstrate digital contract
process between Haier and one
supplier, to track the linage of contract
version between different parties, to
keep the data integrity and reduce
lawyer’s repeatable effort
Results
• Helping Haier re-engineer the whole contract
management process to bring greater
operational efficiency and productivity,
reduced contract process from average two
weeks to two days;
• This project was an important strategic
initiative, sponsored by group CFO Tan lixia
and CIO Howard Yin.
Haier | Optimizing contract management
“Haier Group has about 900,000 business contracts in a year, with an average contract generation period of 22
days, and now through the blockchain technology, we reduce the contract generation cycle to 2 days.”
— Tan, Lixia CFO, Haier Group
126. 1 Send new Contract
1 Review Condition
2 Send Count Offer
2 Review Counter Offer
3 Send Modified Offer
3 Check Check Modified Offer
4 Send Confirmation
4 Pass to 3rd Party Signature System
Supplier
Contract
1
Team Collab.
Contract
1
DApp
Contract
2
DApp
Contract
2
Contract
3
ESC
Team Collab.
Send Notification
Contract
3
DApp
Contract
DApp
4
Contract
4
Send Notification
3rd Party Signature
5 Put Signed Contract Document Information
Contract
5
Synchronized
Synchronized
Synchronized
Synchronized
Contract
Synchronized
Otherwise,Loop
Otherwise
Process & Flow
127. Purchase Process re-engineering with Blockchain
Projecting E-Bidding Contracting Contract Sign Contract Execution Payment
Paticipants Haier
Suppliers
Haier Internal
Users
Haier Internal User
• Business Dep
• Finance
• Legal
• Purchase Dep
Haier
Supplier
Haier
Suppliers
Logistic 1
Logistic 2
Insurance
Haier
Suppliers
Haier’s Bank
Supplier’s Bank
Database
Consortium
Blockchain
Smart Contract # 2- Contract
Signature
• Haier and supplier review
and negotiation process
record on blockchain;
• Both side confirm and sign;
Smart Contract #1-Contract
Generation
• All participants make
relative policies and sign
to confirm
• Owner submit input and
generate contract;
Smart Contract #3 – Supply Chain
Goods tracking
Smart Contract #4 – Payment
process
Consortium
Blockchain
Smart Contract #5 – e-Bidding
process management
Smart Contract #6 – Supplier
management
Supply Chain
Blockchain
Smart
Contract
Phase I
Consortium
Blockchain
129. Challenge
• Schneider Electric’s clients in food and
beverage manufacturing are demanding
supply chain solutions that; prioritize
product traceability, ensure regulatory
compliance, are very low energy-
consumption, and allow multi-part
visibility.
Strategy
• Schneider has partnered with
Microsoft to explore
blockchain solutions that
utilise existing IoT capabilities
(shock/humidity sensors) to
automatically execute the
service terms and conditions
agreed by the different
stakeholders to provide
product traceability.
Results
• End-to-end traceability tool to monitor
products across the entire supply chain, both
upstream and downstream of manufacturing
plants.
• Telemetric readings will be archived securely
and shared between all members.
• Offer time savings by warning the distributor in
real time of any delays in delivery or
production
Schneider Electric | Monitor supply chains
"With this blockchain solution, companies can build an electronic passport for each product to fully automate
the contracts between them. For example, leveraging IoT, they can maintain an unbroken cold chain.“
— Benjamin Jude, Food and Beverage Segment Solution Architect at Schneider Electric
130. Supply Chain | Refrigerated Transportation
IoT Enabled
Origin
8ºC
60%
At various points in the journey, the IoT device from the package sends the Temperature & Humidity data which are
recorded on the blockchain
SHARED LEDGER
Warehouse
9ºC
64%
Carrier 2
8ºC
63%
Store
9ºC
64%
SMART CONTRACT
UPDATED
SMART CONTRACT
The package has to
be maintained at :
Temperature
< 10º C
Humidity < 65%
Food Processor
The milk product is sealed in an IoT
enabled package for shipping
PRODUCER
Milk producer supplies Milk to Food
Processing Company
CARRIER 1
The terms of shipping are registered using a
smart contract on the Blockchain
CARRIER 2 Warehouse
11ºC
66%
8ºC
60%
9ºC
64%
8ºC
63%
Carrier 1
9ºC
64%
9ºC
64%
Carrier 2
11ºC
66%
Retail Store
9ºC
64%
The conditions of the contract have been violated.
Carrier 2 is liable for penalty as the temperature of the package when it reached the retail store
was above the prescribed limit