The document discusses the advantages of social media monitoring for businesses. It notes that even if a company is not active on social media, it does not mean it is not being discussed there. The document provides examples of how different companies have used social media monitoring to understand customer opinions, monitor competitors, and identify potential crises. It also outlines best practices for social media monitoring, such as near real-time operation, an easy notification system, and monitoring a variety of content types and platforms.

1. Nothing A bout Us Without Us – the Advantages of Social Media Monitoring Artur Banach, NetSprint.pl CEO (NewsPoint Social Media)

3. The nature of social media November 2010 – study by

4. Where are the social medial users?

5. Where are the social medial users? Data based on Megapanel Gemius/PBI study of September 2010

6. Where do opinions come from? Data from NewsPoint Social Media of 18 November 2010, 4882 profiles, last 50 profile threads, Posts not older than 1 July 2010

7. Leading producer of user electronics Data from NewsPoint Social Media of 18 November 2010, last 50 profile threads, Posts not older than 1 July 2010

8. Global FMCG company Data from NewsPoint Social Media of 18 November 2010, last 50 profile threads, Posts not older than 1 July 2010

9. One of the largest retail banks Data from NewsPoint Social Media of 18 November 2010, last 50 profile threads, Posts not older than 1 July 2010

10. Example: Forex Number of Google.pl search results to “Forex” query

11. Example: Skoda Octavia Number of Google.pl search results to “Skoda Octavia” query

12. Example: Coca Cola Number of Google.pl search results to “Coca Cola” query

13. Example: Paczkomaty Number of Google.pl search results to “Paczkomaty” query

19. Monitoring – key points

20. Monitoring – key points

21. Monitoring – key points Opinions about the speakers of InternetBeta conference expressed in microblogs

24. Employer image – four companies from the finance sector Positive Neutral Negative recruitment salaries job conditions employee image dismissals interships graduates

27. Visit us at the Meeting Room More questions? Meet us at the Meeting Room! Artur Banach, NetSprint.pl [email_address] Thank you!