PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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1. How to Setup a PPC Campaign
Step by Step Guide for
Beginners
2. 1. Create Google Ad-words Account
Go to the link
https://www.google.com/adw
ords and click on the “Start
Now” for sign up. As depicted.
3. 1. Create Google Ad-words Account
Once you will click on “Start
Now” button a new window
will be open with following
information.
Email Address
Website URL
4. 1. Create Google Ad-words Account
If you already have a gmail ID
then just place it and Click
“Continue” else create a new
account.
Once you completed this.
Next step will be:
5. 2. Start Creating a Campaign
2. Location:
Specify the targeted location.
By default there will be 3
options:
All countries and
territories
You country
Let me Choose.
6. 2. Start Creating a Campaign
Now time to create a
campaign. Fill the following
information very carefully.
1. Your Budget :
Specify per day budget, you'd
like to spend per day. Don't
forget to choose the right
currency and click Save.
7. 2. Start Creating a Campaign
3. Networks:
Sites that show your ads
along with their own search
results, new articles or other
content.
8. 2. Start Creating a Campaign
4. Keywords:
Most important part of your
adwords campaign is
Keywords. The powerful the
keyword list, the stronger
your campaign will be.
9. 2. Start Creating a Campaign
5. Text Ad:
Choose headline that
compliment your chosen
landing page and also add text
that attract more buyers.
10. 2. Start Creating a Campaign
5. Bidding:
The most you're willing to
pay for a click on your ad.
11. 4. Google Review
Don't worry! you did nothing wrong. It is a Google's ad-word
process. It takes maximum 24 hours to live any Ad. The next
day you can easily find your Ad on the first page of Google.
Once your Ad will be live. It doesn't mean your journey end
here! You can directly sign in to your ad-word account with
the associated email address and start managing campaign, by
adding negative keywords, track performance, setup mobile
campaign, etc for better ROI.