Introductory slides to a WOL session with ZF (Germany) at the November 2017 session of IntraNetwork, a Paris-based workgroup of managers working on transformation, digital and change.

1. 1
h"p://intranetwork.fr
Membres
Air France
Air Liquide
Allianz Worldwide Partners
BNP Paribas
Cartier
Euler Hermes
Groupe SEB
LafargeHolcim
Nissan
Nokia
SNCF
Société Générale
Sodexo
Valeo
VINCI
Et encore…
Welcome to our IntraNetwork work session,
Working out Loud, 14 November 2017

2. 2
h"ps://www.youtube.com/watch?v=7l3azE-eis4&feature=youtu.be
Welcome Julia and Beate to IntraNetwork!
Julia Weber
h"ps://www.linkedin.com/in/julia-weber-09517896/
Beate Stri"ma"er
h"ps://www.linkedin.com/in/beate-stri"ma"er-88421b66/

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Thank you, Steelcase!
Innovator in space, design and new ways of
working, the perfect place for our #wol
IntraNetwork session!

4. About Jane McConnell, creator of IntraNetwork
4
Harvard Business Review
• Air France
• Air Liquide
• Allianz Worldwide
Partners
• BNP Paribas
• Cartier
• Euler Hermes
• Group SEB
• LafargeHolcim
• Nissan
• Nokia
• SNCF
• Société Générale
• Sodexo
• Valeo
• Vinci
Strategy Advisor
18 years of extensive hands-on consulting
experience with intranet and digital workplace
strategy in over 60 large, global organizations.
Ten years of research: annual surveys and
reports since 2006
Tracking the trends in bringing
our own devices to work
The company cultures that help or
hinder digital transformation
Facilitator
Author
MITSloan Management Review
Neutralize Internal Politics in
Digital Initiatives
Researcher
Approximately 300
organizations worldwide
each year

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• Short historical view of Working out Loud
• Four very different examples: Bosch, NASA, Novozymes and NetJMC
• WOL and Impact
• Online groups - #WOL
IntroducMon - Jane - 14:30-14:50
WOL with Beate and Julia - The ZF Experience - 14:50-16:50
• Who is ZF? (h"ps://www.zf.com/corporate/en_de/homepage/homepage.html)
• Working out Loud at ZF
• Real WOL exercises with the IntraNetwork group
• First impressions, discussion, wrap-up
Guided tour of Steelcase - 17:00-17:30
Program

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Narrate your work by Dave Winer, 2009
• h"p://scripdng.com/stories/2009/08/09/narrateYourWork.html
• Managing the visibility of knowledge work by Jim McGee, 2010
• h"p://mcgeesmusings.net/2010/06/23/managing-the-visibility-of-knowledge-work/#comment-103581
• Observable work: the taming of the flow by Brian Tullis, 2010, who presented “In the flow: pa"erns of
observable work” with Joe Crumpler at the Enterprise 2.0 Summit in the States in 2010.
• Bryce Williams coined the term “working out loud” (2010) and made sense of it by merging the
noMons of “narraMng your work” and “observable work”.
• h"ps://thebryceswrite.com/2010/11/29/when-will-we-work-out-loud-soon/
• Dennis Pearce, Developing a Method for Measuring “Working Out Loud”, PhD Thesis, 2014
• Downloadable here: h"p://uknowledge.uky.edu/finance_etds/4/
• (Includes a detailed review of research, reports and books about social at work in general, leading to the current working out loud
concept)
• Dr. Jane Bozarth, Show Your Work, 2014
• h"ps://www.amazon.fr/Jane-Bozarth/e/B001JS7VKO/ref=sr_n"_srch_lnk_1?qid=1510501621&sr=8-1
• John Stepper, Working out Loud, 2015
• h"ps://workingoutloud.com and h"ps://www.youtube.com/watch?v=XpjNl3Z10uc
Short historical view of “Working out Loud”
These references relate to the evoluMon of the term “working out loud” and do not include the muldple
inidadves over many preceding years of similar ways of working.

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h"ps://www.linkedin.com/pulse/working-out-loud-bosch-
katharina-krentz/
For us it is mainly a virtual collaboradon and
networking method (= network-based
collaboradon), which we think is highly important
as basis to become a more agile company.
But it is as well a mindset and a way to collaborate
(to make your work visible and work with a
network), which breaks tradiMonal pa"erns and
supports a digital culture.
The WOL Circle method is introduced as a guided
mastery program, which enables individuals to work
self-organized on diverse targets and tasks by
building a structured and goal-orientated network.
Pardcipants of the program develop new habits by
overcoming personal hurdles, and become an acdve
part of the connected and networked Bosch world.
In a small team of 4-5 people, a so-called WOL
Circle, they experience and learn how to work out
loud.
Working out Loud at Bosch
from Katharina Perschke Krantz
Working Out Loud was introduced at Bosch in June
2015, where the first circle pilot has been set up. Up to
now more than 500 associates world-wide have joined
around 140 circles.
Senior Consultant New Work & Digital CollaboraMon, Lead Working
Out Loud iniMaMve, Corporate Community Manager

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Working out Loud at NASA in the 1960’s - “Monday’s Notes”
Key Managers for Apollo (L-R): Charles
Mathews, Dr Wernher von Braun, Dr George
Mueller. and Gen. Samuel Phillips.
Text extracts and photo from Dr. Roger Launius. Case developed in Show Your Work by Jane Bozarth, 2014.
h"ps://launiusr.wordpress.com/2011/02/28/comments-on-a-very-effecMve-communicaMons-system-marshall-space-flight-center’s-monday-notes/
Top
Senior managers, lab
directors, project
managers, and other
personnel
Every Monday -
One page Note
about week’s
progress and
problems sent to
von Braun by
individuals.
1
Von Braun commented in
the margins of each Note.
Returned to each person
individually.
2
Full package of Notes
duplicated and sent to
everyone.
3
Wernher von Braun, in the
1960’s. Director of the
Marshall Space Flight
Center. IniMator of Monday
Notes.
Photo from Wikipedia.

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Novozymes, global biochemical research
company has run structured, open innovation
events in their digital workplace for several
years.
They have learned something valuable for
many companies who depend on being
innovative to lead their market place.
The ideas generated that turned into real
projects came largely from the people who
participated in the events rarely rather than
from the people who had high participation
rates.
The digital workplace platform and the
“working out loud” approach to the event let
people watch and participate when they had
something to contribute.
Frank Hatzack, Novozyme at Intrateam conference in
Copenhagen, 2014. Photo by Clearbox. (h"ps://
www.clearbox.co.uk/intrateam-conference-2014-day-2/)
InnovaMon & WOL at Novozymes

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The Organization in the Digital Age
Research over 10 years
http://www.organization-digital-age.com/
The last 4 years, I worked out loud, with a group of
leading practitioners and advisors who interacted
with me and each other during the preparatory and
analytical phases of the research.
These people - my partners in working out loud -
were key to the relevance and precision of my
reports.
2016-2017 Advisory Board
Working out Loud at NetJMC
2013-2104 Board 2014-2105 Board 2015-2016 Board

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Working out Loud correlates with higher performance in
3 criMcal organizaMonal scenarios
Survey statement: “Teams willingly make their work visible to the larger organization as they
work, and before the work is Qinished. They "work out loud” through continual, ongoing use of
internal communication channels.”
How easy is it for the
customer-facing workforce to
access the information and
services they need to serve
customers?
How conQident are you that when
people leave your organization,
knowledge and know-how will be
preserved?
Survey
Average
* WOL segment
* The WOL segment combines the 4% who stated “strongly agree” and the 27% who stated “agree” when responding to the quesMon
above. Data Q4 2016. 300 organizaMons worldwide.
How easy is it for people to
learn in the natural Qlow of
work?
1
2
3

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h"ps://www.linkedin.com/pulse/working-out-loud-deutschen-konzernen-geht-
es-jetzt-los-sabine-kluge/
WOL Community of Pracdce with Bosch, Daimler, BMW,
Audi, Siemens and Condnental
h"ps://www.facebook.com/groups/workingoutloud/
h"ps://www.facebook.com/groups/368541350265772/ (This group works on WOL and agile. It’s a very
new group.)
h"p://workingoutloud.com
h"ps://www.linkedin.com/groups/4937010
Resources for Working out Loud online, inspired by John Stepper’s method

13. 13
h"p://intranetwork.fr
Membres
Air France
Air Liquide
Allianz Worldwide Partners
BNP Paribas
Cartier
Euler Hermes
Groupe SEB
LafargeHolcim
Nissan
Nokia
SNCF
Société Générale
Sodexo
Valeo
VINCI
For more informaMon about IntraNetwork, see
the website, or contact Jane McConnell.
h"p://intranetwork.fr/contact-2/
h"p://intranetwork.fr/
h"p://intranetwork.fr/programme-2017/
h"p://intranetwork.fr/actualites/rejoindre-inw/
h"p://intranetwork.fr/inw-in-english/