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WordPress as the website of the future from Digital Dealer 8 by Mike Fitzpatrick

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Mike Fitzpatrick's presentation from Digital Dealer 8 in Orlando, WordPress as the Website or Micro-site of the future. Mike Fitzpatrick is the V.P. of Sales and Marketing at DealerTrend, the leader in innovation.

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WordPress as the website of the future from Digital Dealer 8 by Mike Fitzpatrick

  1. 1. WordPress The Automotive Website of the Future
  2. 2. What is WordPress? WordPress.com vs. WordPress.org What is Open Source? Benefits of WordPress How to utilize the power of WordPress Questions and Answers
  3. 3. What is WordPress
  4. 4. .Com vs. .Org .Com is hosted, quick, and easy... BUT no control .Org you pay for hosting, quick, still pretty easy and you own it.
  5. 5. What is Open Source
  6. 6. Benefits of WordPress Out of the box, you get...
  7. 7. The Power of WordPress Marketing machine
  8. 8. How can you use WordPress? Market to your prospects at all phases of the buying funnel for: Sales, Service and Parts.
  9. 9. Branding Blogs, Satellite Sites, Websites VALUE for you customers when they aren’t buying.
  10. 10. Research Blogs, Satellite Sites, Websites Create content to help your customers choose a vehicle.
  11. 11. Sell Cars Blogs, Satellite Sites, Websites Create content to help your customers choose your dealership.
  12. 12. Examples
  13. 13. 34
  14. 14. 35
  15. 15. 36
  16. 16. 37
  17. 17. 38
  18. 18. Other Ideas With millions of WordPress websites you can find ideas from other industries.
  19. 19. Bottom Line Lower Total Cost of Ownership Ease of Use Control and Ownership of your site and your content

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