In this presentation Neomobile analyzes the main facts and figures of the Latin America mobile market, a market where the Company is investing a lot with its services and where it has also a strong local presence thanks to the offices in Mexico City, Sao Paulo and Bogota.

1. LATIN AMERICA : THE LAND OF MOBILE OPPORTUNITIES
Area 21,069,500 km2
Population +590 million
MOBILE AD SPENDING
2012 $79M
2013 $140M
2014 $162M
2015 $210M
2016 $580M
B2C ECOMMERCE SALES
2012 $36B
2013 $43B
2014 $51B
2015 $57B
2016 $62B
MOBILE SUBSCRIPTIONS
Brazil 240M 38.0%
Mexico 98M 15.6%
Argentina 55M 8.7%
Colombia 47M 7.6%
Venezuela 30M 4.9%
Internet adoption in 2012 was 42.6%, expected to reach 53.4% by 2016
Internet user penetration in Latin America, 2011-2016:
- 2011: 38.4%
- 2012; 42.6%
- 2013: 46.0%
- 2014: 49.0%
- 2015: 51.5%
- 2016: 53.4%
Languages: Spanish, Portuguese, Quechua, Mayan languages, Guaraní
MOBILE PENETRATION
2010 96%
2011 107%
2012 112%
2013 117%
Operators
Améica Móvil, Telefónica, Telecom Italia, Millicom, Digicel and Tigo
MOBILE OS MARKET SHARE
México: 42% Android - 22% iOs - 20% smartphone penetration
Colombia: 43% Android - 24% iOs - 22% smartphone penetration
Brazil: 51% Android - 19% Nokia - 14% smartphone penetration
Ecuador: 40% Android - 20% iOs - 10% smartphone penetration
Peru: 14% Android - 58% iOs - 12% smartphone penetration
Neomobile
Offices:
Mexico City
Sao Paulo
SOURCES:
Global Stats Counter extracted in June 2013;
Google May 2012; Comscore 2012; Futuro Labs Aug 2012;
Internet World Stats; www.emarketer.com; BuddeComm;

5. SOCIAL MEDIA WEBSITES
www.neomobile.com
www.neomobile-blog.com
www.onebip.com
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