Integrating Mobile for a True Cross Channel Marketing Experience

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Overview of how mobile should be integrated in the cross-channel mix. See how EMI music is already using it effectively.

Tecnologia Negócios

New Generation Email Marketing: Integrating the Mobile Device www.neolane.com One Gateway Center Newton, MA

[object Object],[object Object],Channels Tactics Budgeting Planning Batch&Blast Coupons Promo codes Direct Mail Call-center In/Outbound Stores New Tactics Profiling/Scoring Closed-loop Event-triggered Dialogue Personalization Optimization Conversion/ROI New Channels Website Email Mobile: SMS, WAPpush, MMS RSS POS Blogs Social Media Today At the age of Web 2.0

[object Object],Source: Forrester Research – Marketing Technology Adoption 2009, Jan 2009

[object Object],[object Object],[object Object],[object Object],Source: Forrester Research, Benchmark 2008: Mobile is Everywhere, July 2008

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],Push concert ticketing and merchandising Push audio content Push video content Push album sales and links to online stores Push mobile goodies

[object Object],Result: developing a new revenue channel

[object Object],[object Object],[object Object],[object Object],[object Object],Mobile opt-in Purchase basket, category… Maximize online sales: combine email and WAP push on mobile phones Listen Download Listen Download Listen Download

[object Object],Co-branded MMS promotions real time, in-store, including POS coupon

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